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Mike Mills  presents Social Media in myBusiness
http:// www.youtube.com/watch?v =lFZ0z5Fm-Ng
Presentation Topics
What is Social Media? On-line technology used to create a dialogue. Social media comes in many forms. We’ll focus on the s...
Social Networks Share photos Comments Pages / Groups
Blogs Lead generation Community Engagement Niche topic Posts, Comments, Permalinks, RSS A recent study by GuideWireGroup r...
Microblogs - twitter in PR Text based, Real Time, Short Messages Link to other media, Inform, Connect
Facebook Social Media is a way of doing business. It is NOT just a marketing tool.
Media Sharing Video – YouTube e.g. Instructional videos Pictures – Flickr hardware2u.com.au
Social Bookmarking & Ratings & Reviews Personalise Votes – thumbs up Traffic spikes Less geeky content
Who is using Social Media? <ul><li>57.5% of Internet users, or 127 million people, will use a social network at least once...
Why consider social media? Social feeds are the live stream of friends' activity shared on social networks like Facebook a...
The Google Effect – Real time search
Integrate with your Web Efforts Blog Twitter CTA  Photos Comments Demos Client Stories
Which Tools Do You Use for Business? Laptop or desktop Smart Phone Email Newsletter  What about..? iPad or mp3 player Digi...
Can we measure the results of our efforts? Return on Investment On-Site Metrics – Google Analytics
Where to next? What are your business objectives? What tools will help towards those objectives? Define your strategy Choo...
Recommended reading The Social Media Marketing Book   Dan Zarrella  The Whuffie Factor  Tara Hunt Socialnomics  Erik Qualman
Follow me on Twitter @bmdweb
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Social Media In My Business

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What is Social Media?
Who is using Social Media?
How can it be used in business?
Can we measure the results of our efforts?

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Social Media In My Business

  1. 1. Mike Mills presents Social Media in myBusiness
  2. 2. http:// www.youtube.com/watch?v =lFZ0z5Fm-Ng
  3. 3. Presentation Topics
  4. 4. What is Social Media? On-line technology used to create a dialogue. Social media comes in many forms. We’ll focus on the seven most popular: blogs, microblogs, social networks, media-sharing sites, social bookmarking & voting sites, review sites & forums.
  5. 5. Social Networks Share photos Comments Pages / Groups
  6. 6. Blogs Lead generation Community Engagement Niche topic Posts, Comments, Permalinks, RSS A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers.
  7. 7. Microblogs - twitter in PR Text based, Real Time, Short Messages Link to other media, Inform, Connect
  8. 8. Facebook Social Media is a way of doing business. It is NOT just a marketing tool.
  9. 9. Media Sharing Video – YouTube e.g. Instructional videos Pictures – Flickr hardware2u.com.au
  10. 10. Social Bookmarking & Ratings & Reviews Personalise Votes – thumbs up Traffic spikes Less geeky content
  11. 11. Who is using Social Media? <ul><li>57.5% of Internet users, or 127 million people, will use a social network at least once a month in 2010 in the US. </li></ul><ul><li>60% of Internet users ages 35 to 44 and one-half of those in the 45-to-54 age group will use social networks at least once a month in 2010. </li></ul>
  12. 12. Why consider social media? Social feeds are the live stream of friends' activity shared on social networks like Facebook and Twitter. What is your market saying about: You? Your Industry? Your Product? Your Competitor? START “Listening”
  13. 13. The Google Effect – Real time search
  14. 14. Integrate with your Web Efforts Blog Twitter CTA Photos Comments Demos Client Stories
  15. 15. Which Tools Do You Use for Business? Laptop or desktop Smart Phone Email Newsletter What about..? iPad or mp3 player Digital camera Video camera Instant Messaging Live video streaming
  16. 16. Can we measure the results of our efforts? Return on Investment On-Site Metrics – Google Analytics
  17. 17. Where to next? What are your business objectives? What tools will help towards those objectives? Define your strategy Choose your tool(s) Immerse yourself Participate to understand Start small and stay focused
  18. 18. Recommended reading The Social Media Marketing Book Dan Zarrella The Whuffie Factor Tara Hunt Socialnomics Erik Qualman
  19. 19. Follow me on Twitter @bmdweb

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