7. >260M
Unique monthly visits to TripAdvisor
http://www.tripadvisor.com/PressCenter-c4-Fact_Sheet.html
8. >260M
Unique monthly visits to TripAdvisor
http://www.tripadvisor.com/PressCenter-c4-Fact_Sheet.html
I
9. Of 18-34 year olds consult social
media when making travel plans
http://www.statista.com/statistics/305150/travelers-using-social-
media-for-travel-planning-by-age-us/
44%
10. Of travelers check reviews of
attractions on TripAdvisor before
visiting
http://etc-digital.org/digital-trends/social-networking-and-ugc/
travellers-and-social-media/
44%
11. Of web traffic comes from 8 social
referral sites
More than double than the year before!
http://thenextweb.com/socialmedia/2014/07/21/facebooks-referral-traffic-share-grew-10-q2-2014-pinterest-fell-
19-twitter-slipped-9/
31%
12. Of all online adults are
Facebook users.
http://mashable.com/2014/08/08/study-snapchat-college/
71%
13. The amount more that users
http://www.pewinternet.org/2013/12/30/social-media-update-2013/
engage with a brand’s
photo on Instagram vs.
Facebook.
60x
http://mashable.com/2014/04/29/instagram-marketers-friend/
14. *And declining
Average organic reach of
http://www.pewinternet.org/2013/12/30/social-media-update-2013/
brand pages
6%
http://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/
21. WHO? Customers, friends, fans, people with affinity
People 45+ make up 46% of Facebook users.
Over 1 billion users | 2nd most visited site behind Google.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
22. WHO? Acquaintances mixed in, along with
prospects, press, and influencers
28% African American & 14% of Hispanic vs. 12% White.
560 million users | 29% of users are 18-29 age group.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
23. WHO? Professionals, educated adults,
recruiters, and businesses (major donors!)
50% Male & 50% Female.
240 million users | 79% are over 35 years old.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
24. WHO? Your mom, sister, girlfriend, wife,
daughter, crafters, DIY-ers, and foodies.
70 million users that 68% are women.
50% of users have kids.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
25. WHO? Young, techie men + early adopters.
400+ million users dominated by men (71%).
About 50% of Google+ users are 24 or younger.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png