SlideShare a Scribd company logo
1 of 23
Mobilizing Communities in a Connected Age:Using New Tech Tools & Strategies for Impact  Dial in to 866-740-1260, Access code: 7730388     Thursday, July 21, 2011
Motivation for this Project How can nonprofits improve their use of new technology tools and strategies for social impact?
Research Questions and Methodology Research Questions: What are key characteristics, practices of successful orgs? What can funders do to better support nonprofits’ efforts? Methodology: 16 nonprofit advocacy organizations – California, national Grantees of Mitchell Kapor Foundation & ZeroDivide 2 non-grantees for benchmarks Color of Change & CREDO Action Intensive interviews, reviewed websites, collateral material Full report at http://zerodivide.org/tech_advocacy
Rubric for Evaluation Color of Change CREDO Action Ella Baker Center Green for All Netroots Nation Voto Latino Leading Aspiring Emerging
I. What makes a Tech “Leading” organization? Strategic use of technology across operational functions Databases talk to one another Tech integrated into business strategy Organization embraces tech as a lever to improve org processes
I. What makes a Tech “Leading” organization? Strategic use of tech to engage different stakeholder groups, for development work, communications, and program Fosters a dialogue with different audiences Segments constituents Consistently uses analytics (A/B Testing) At least one high-level Marketing/Communications expert on staff
II. Success - It’s all about leadership Single largest determinant = Leadership, not size or budget! Nonprofit Leadership Interest in technology Understand tech as an “enabler” Hire tech-savvy staff members
Future Funding Projections
How funders are investing in grantees’ tech use Technical assistance, trainings - one-offs, boot camp, weekly Operational functionality - website, CRM integration  Program-related - funding social media component Cohort - tech capacity building, leadership dev, social media Staffing up - hiring online engagement director, etc. Innovation challenges - health monitoring app, asset building Gen Ops
III. Recommendations to Funders   Fund tech for long-term Pair funding with consulting Foster leadership development Build a community of practice Provide thought leadership Fund tech for  movement building Enable automated performance evaluation Fund integrated CRM systems
Special Guests Gabriel Rey-Goodlatte & Raven Brooks
Raven BrooksExecutive Director Special Guest
About Netroots Nation What is Netroots Nation?  How is it different than many nonprofit organizations?
Case Study: New Media at Netroots Nation Quick usage examples with primary goal: Mobile app - engage attendees Video - engage non-attendees & potential supporters Twitter - rapid response  & assessment
Learnings and recommendations Setting a strategy and goals is far more important than the tools and tactics  Measurement and analytics The crucial role of leadership
Special Guest Gabriel Rey-GoodlatteCampaign Director
Case Study: Breitbart / Huffington Post Campaign Pushed Huffington Post not to feature Breitbart’s column Traditional email petition campaign PLUS use of Twitter - took it to scale, beyond existing membership and signers
Maximizing advantages of chosen tool’s functionality Use of Twitter served several strategic purposes: ,[object Object]
Direct pressure on Huffington Post, in real time, didn’t need to wait to deliver petitions
Ability to quickly refine message - achieved swift victory and changed suggested tweet to stop directing pressure at HuffPo, spread news of victory:Victory! After 43k @ColorOfChange members speak out, @HuffingtonPost agrees not to run front-page @AndrewBreitbart http://wapo.st/gRGF9Q
Learnings: How we integrate social media Social media built into planning, execution of each campaign Each program staffer, not communications person, takes the lead on drafting social media content (across usual silos) Focus on unique properties and opps of social media tools vs. replicating old models using new tools
Key take-aways Success is due to leadership fostering tech-fluent culture  Tech integration across org: from ops to comms to program Systems to support day-to-day and seize opportunities: importance of planning and workflows  Experimentation, analysis, re-implement Drive decisions based on org goals and strategies, not tools
Conversation plus Questions and Answers Unmute yourself via *7 and join the conversation! ,[object Object]

More Related Content

What's hot

Introduction to Implementing the Balanced Value Impact Model - Workshop for N...
Introduction to Implementing the Balanced Value Impact Model - Workshop for N...Introduction to Implementing the Balanced Value Impact Model - Workshop for N...
Introduction to Implementing the Balanced Value Impact Model - Workshop for N...
Simon Tanner
 
Measuring the Networked Nonprofit
Measuring the Networked NonprofitMeasuring the Networked Nonprofit
Measuring the Networked Nonprofit
Beth Kanter
 

What's hot (20)

China SNS Focus Group Project
China SNS Focus Group ProjectChina SNS Focus Group Project
China SNS Focus Group Project
 
Sharing Promising Practices Internally and Externally: Lessons Learned from PCI
Sharing Promising Practices Internally and Externally: Lessons Learned from PCISharing Promising Practices Internally and Externally: Lessons Learned from PCI
Sharing Promising Practices Internally and Externally: Lessons Learned from PCI
 
Virtual consulting
Virtual consultingVirtual consulting
Virtual consulting
 
REfine a gamifiedplatform for participatory requirements engineering
REfine a gamifiedplatform for participatory requirements engineeringREfine a gamifiedplatform for participatory requirements engineering
REfine a gamifiedplatform for participatory requirements engineering
 
VCU MASC 491 Lecture 2
VCU MASC 491 Lecture 2VCU MASC 491 Lecture 2
VCU MASC 491 Lecture 2
 
Telling My Story: Social Media and Union Politics
Telling My Story:  Social Media and Union PoliticsTelling My Story:  Social Media and Union Politics
Telling My Story: Social Media and Union Politics
 
Social Media - Reality Check List
Social Media - Reality Check ListSocial Media - Reality Check List
Social Media - Reality Check List
 
Introduction to Implementing the Balanced Value Impact Model - Workshop for N...
Introduction to Implementing the Balanced Value Impact Model - Workshop for N...Introduction to Implementing the Balanced Value Impact Model - Workshop for N...
Introduction to Implementing the Balanced Value Impact Model - Workshop for N...
 
Campaign pitch The Yap
Campaign pitch The YapCampaign pitch The Yap
Campaign pitch The Yap
 
Measuring the Networked Nonprofit
Measuring the Networked NonprofitMeasuring the Networked Nonprofit
Measuring the Networked Nonprofit
 
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital MarketingStudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
 
Developing Digital Strategies for Web-based Public Access to Government Perfo...
Developing Digital Strategies for Web-based Public Access to Government Perfo...Developing Digital Strategies for Web-based Public Access to Government Perfo...
Developing Digital Strategies for Web-based Public Access to Government Perfo...
 
Alissa Green Work A Week In Hong Kong Presentation
Alissa Green Work A Week In Hong Kong PresentationAlissa Green Work A Week In Hong Kong Presentation
Alissa Green Work A Week In Hong Kong Presentation
 
Social Media Strategy For Business - PixelMEDIA
Social Media Strategy For Business - PixelMEDIASocial Media Strategy For Business - PixelMEDIA
Social Media Strategy For Business - PixelMEDIA
 
Getting Started with Social Media
Getting Started with Social MediaGetting Started with Social Media
Getting Started with Social Media
 
Web 2.0 and social media capacity building initiative - What have we learnt o...
Web 2.0 and social media capacity building initiative - What have we learnt o...Web 2.0 and social media capacity building initiative - What have we learnt o...
Web 2.0 and social media capacity building initiative - What have we learnt o...
 
Creating online news quizzes ona14
Creating online news quizzes   ona14Creating online news quizzes   ona14
Creating online news quizzes ona14
 
Internal communications for agricultural research mechanism
Internal communications for agricultural research mechanismInternal communications for agricultural research mechanism
Internal communications for agricultural research mechanism
 
Social Media for Education Advancement.
Social Media for Education Advancement.Social Media for Education Advancement.
Social Media for Education Advancement.
 
Web 2.0 and social media capacity building initiative - What have we learnt o...
Web 2.0 and social media capacity building initiative - What have we learnt o...Web 2.0 and social media capacity building initiative - What have we learnt o...
Web 2.0 and social media capacity building initiative - What have we learnt o...
 

Viewers also liked

Lucidity london strategic marketing management (aug 2014)
Lucidity london strategic marketing management (aug 2014)Lucidity london strategic marketing management (aug 2014)
Lucidity london strategic marketing management (aug 2014)
Guy Steele-Perkins
 
A Search For Compassion
A Search For CompassionA Search For Compassion
A Search For Compassion
Michelle
 

Viewers also liked (20)

Lucidity London Top 10 Tips for Effective Advertising
Lucidity London Top 10 Tips for Effective AdvertisingLucidity London Top 10 Tips for Effective Advertising
Lucidity London Top 10 Tips for Effective Advertising
 
Dichtbij de Community
Dichtbij de CommunityDichtbij de Community
Dichtbij de Community
 
Native tmg
Native tmgNative tmg
Native tmg
 
21st Century Tools for Health Leaders
21st Century Tools for Health Leaders21st Century Tools for Health Leaders
21st Century Tools for Health Leaders
 
Lucidity london strategic marketing management (aug 2014)
Lucidity london strategic marketing management (aug 2014)Lucidity london strategic marketing management (aug 2014)
Lucidity london strategic marketing management (aug 2014)
 
Skema Bm Kertas2 Set3
Skema Bm Kertas2 Set3Skema Bm Kertas2 Set3
Skema Bm Kertas2 Set3
 
Amit Sharma
Amit SharmaAmit Sharma
Amit Sharma
 
Testacular
TestacularTestacular
Testacular
 
Oosah
OosahOosah
Oosah
 
Uploaden
Uploaden Uploaden
Uploaden
 
merchant.debtum.ru
merchant.debtum.rumerchant.debtum.ru
merchant.debtum.ru
 
A Search For Compassion
A Search For CompassionA Search For Compassion
A Search For Compassion
 
IRS Exam
IRS Exam IRS Exam
IRS Exam
 
Chaos in Context: Informed Design Through Analytics
Chaos in Context: Informed Design Through AnalyticsChaos in Context: Informed Design Through Analytics
Chaos in Context: Informed Design Through Analytics
 
Amphibians
AmphibiansAmphibians
Amphibians
 
A nova web demanda novas práticas de desenvolvimento
A nova web demanda novas práticas de desenvolvimentoA nova web demanda novas práticas de desenvolvimento
A nova web demanda novas práticas de desenvolvimento
 
Dreamscape
DreamscapeDreamscape
Dreamscape
 
Kbh On-Train Media Case Study
Kbh On-Train Media Case StudyKbh On-Train Media Case Study
Kbh On-Train Media Case Study
 
alpamayura
alpamayuraalpamayura
alpamayura
 
Lean back to Lean forward: steps to a new attitude
Lean back to Lean forward: steps to a new attitudeLean back to Lean forward: steps to a new attitude
Lean back to Lean forward: steps to a new attitude
 

Similar to Mobilizing Communities in a Connected Age Funders Edition

What Is frank/inside?
What Is frank/inside?What Is frank/inside?
What Is frank/inside?
frankinside
 
Crawl, Walk, Run, Fly
Crawl, Walk, Run, FlyCrawl, Walk, Run, Fly
Crawl, Walk, Run, Fly
Beth Kanter
 
Forrester_NetApp_Community_Case_Study
Forrester_NetApp_Community_Case_StudyForrester_NetApp_Community_Case_Study
Forrester_NetApp_Community_Case_Study
John Summers
 
Measurement Peer Group 2
Measurement Peer Group 2Measurement Peer Group 2
Measurement Peer Group 2
Beth Kanter
 
FinancialServicesWhitePaper
FinancialServicesWhitePaperFinancialServicesWhitePaper
FinancialServicesWhitePaper
Rich Scott
 
Social Learning Innovation
Social Learning InnovationSocial Learning Innovation
Social Learning Innovation
Mzinga
 
Master fi serv_deck
Master fi serv_deckMaster fi serv_deck
Master fi serv_deck
Mzinga
 

Similar to Mobilizing Communities in a Connected Age Funders Edition (20)

What Is frank/inside?
What Is frank/inside?What Is frank/inside?
What Is frank/inside?
 
Why Developing Technology Skills is Essential for Nonprofits
Why Developing Technology Skills is Essential for NonprofitsWhy Developing Technology Skills is Essential for Nonprofits
Why Developing Technology Skills is Essential for Nonprofits
 
Slides cen
Slides cenSlides cen
Slides cen
 
Crawl, Walk, Run, Fly
Crawl, Walk, Run, FlyCrawl, Walk, Run, Fly
Crawl, Walk, Run, Fly
 
Corporate Communication Challenge Ngo Uses Of Social Media
Corporate Communication Challenge   Ngo Uses Of Social MediaCorporate Communication Challenge   Ngo Uses Of Social Media
Corporate Communication Challenge Ngo Uses Of Social Media
 
Chicago Community Trust Grantees Training on Social Media Planning
Chicago Community Trust Grantees Training on Social Media PlanningChicago Community Trust Grantees Training on Social Media Planning
Chicago Community Trust Grantees Training on Social Media Planning
 
Online Community Best Practices
Online Community Best PracticesOnline Community Best Practices
Online Community Best Practices
 
Social Media Training
Social Media TrainingSocial Media Training
Social Media Training
 
Social Impact Accelerator Accessing and Accelerating Community Impact in the ...
Social Impact Accelerator Accessing and Accelerating Community Impact in the ...Social Impact Accelerator Accessing and Accelerating Community Impact in the ...
Social Impact Accelerator Accessing and Accelerating Community Impact in the ...
 
Nonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationNonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing Communication
 
Forrester_NetApp_Community_Case_Study
Forrester_NetApp_Community_Case_StudyForrester_NetApp_Community_Case_Study
Forrester_NetApp_Community_Case_Study
 
Implementing Social Media for Business
Implementing Social Media for BusinessImplementing Social Media for Business
Implementing Social Media for Business
 
Measurement Peer Group 2
Measurement Peer Group 2Measurement Peer Group 2
Measurement Peer Group 2
 
FinancialServicesWhitePaper
FinancialServicesWhitePaperFinancialServicesWhitePaper
FinancialServicesWhitePaper
 
Social Media and International Organizations
Social Media and International OrganizationsSocial Media and International Organizations
Social Media and International Organizations
 
Chosing platformsfull
Chosing platformsfullChosing platformsfull
Chosing platformsfull
 
Social Learning Innovation
Social Learning InnovationSocial Learning Innovation
Social Learning Innovation
 
Master fi serv_deck
Master fi serv_deckMaster fi serv_deck
Master fi serv_deck
 
Tendencias midias sociais
Tendencias midias sociaisTendencias midias sociais
Tendencias midias sociais
 
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
Compasspoint:  Silicon Valley Peninsula Nonprofit ForumCompasspoint:  Silicon Valley Peninsula Nonprofit Forum
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
 

More from Margaret Stangl

More from Margaret Stangl (12)

Landing local customers webinar final
Landing local customers webinar finalLanding local customers webinar final
Landing local customers webinar final
 
COF Polling_2011_final
COF Polling_2011_finalCOF Polling_2011_final
COF Polling_2011_final
 
Amplifying Social Impact in a Connected Age
Amplifying Social Impact in a Connected AgeAmplifying Social Impact in a Connected Age
Amplifying Social Impact in a Connected Age
 
Crowdfunding Webinar 2011
Crowdfunding Webinar 2011Crowdfunding Webinar 2011
Crowdfunding Webinar 2011
 
Making Sense of Social Impact Investing
Making Sense of Social Impact InvestingMaking Sense of Social Impact Investing
Making Sense of Social Impact Investing
 
Funding Your Social Enterprise: Approaches & Resources for Nonprofits
Funding Your Social Enterprise: Approaches & Resources for NonprofitsFunding Your Social Enterprise: Approaches & Resources for Nonprofits
Funding Your Social Enterprise: Approaches & Resources for Nonprofits
 
AAPI Broadband Presentation to FCC
AAPI Broadband Presentation to FCCAAPI Broadband Presentation to FCC
AAPI Broadband Presentation to FCC
 
SEA Measurements
SEA MeasurementsSEA Measurements
SEA Measurements
 
Social Media Marketing Approaches Outcomes
Social Media Marketing Approaches OutcomesSocial Media Marketing Approaches Outcomes
Social Media Marketing Approaches Outcomes
 
Social Media Marketing Approaches & Outcomes
Social Media Marketing Approaches & OutcomesSocial Media Marketing Approaches & Outcomes
Social Media Marketing Approaches & Outcomes
 
Socialmediamkting Webinar Cheryl Contee 120809
Socialmediamkting Webinar  Cheryl  Contee 120809Socialmediamkting Webinar  Cheryl  Contee 120809
Socialmediamkting Webinar Cheryl Contee 120809
 
ZeroDivide Training June2009
ZeroDivide Training June2009ZeroDivide Training June2009
ZeroDivide Training June2009
 

Recently uploaded

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 

Recently uploaded (20)

Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 

Mobilizing Communities in a Connected Age Funders Edition

  • 1. Mobilizing Communities in a Connected Age:Using New Tech Tools & Strategies for Impact Dial in to 866-740-1260, Access code: 7730388    Thursday, July 21, 2011
  • 2. Motivation for this Project How can nonprofits improve their use of new technology tools and strategies for social impact?
  • 3. Research Questions and Methodology Research Questions: What are key characteristics, practices of successful orgs? What can funders do to better support nonprofits’ efforts? Methodology: 16 nonprofit advocacy organizations – California, national Grantees of Mitchell Kapor Foundation & ZeroDivide 2 non-grantees for benchmarks Color of Change & CREDO Action Intensive interviews, reviewed websites, collateral material Full report at http://zerodivide.org/tech_advocacy
  • 4. Rubric for Evaluation Color of Change CREDO Action Ella Baker Center Green for All Netroots Nation Voto Latino Leading Aspiring Emerging
  • 5. I. What makes a Tech “Leading” organization? Strategic use of technology across operational functions Databases talk to one another Tech integrated into business strategy Organization embraces tech as a lever to improve org processes
  • 6. I. What makes a Tech “Leading” organization? Strategic use of tech to engage different stakeholder groups, for development work, communications, and program Fosters a dialogue with different audiences Segments constituents Consistently uses analytics (A/B Testing) At least one high-level Marketing/Communications expert on staff
  • 7. II. Success - It’s all about leadership Single largest determinant = Leadership, not size or budget! Nonprofit Leadership Interest in technology Understand tech as an “enabler” Hire tech-savvy staff members
  • 9. How funders are investing in grantees’ tech use Technical assistance, trainings - one-offs, boot camp, weekly Operational functionality - website, CRM integration Program-related - funding social media component Cohort - tech capacity building, leadership dev, social media Staffing up - hiring online engagement director, etc. Innovation challenges - health monitoring app, asset building Gen Ops
  • 10. III. Recommendations to Funders Fund tech for long-term Pair funding with consulting Foster leadership development Build a community of practice Provide thought leadership Fund tech for movement building Enable automated performance evaluation Fund integrated CRM systems
  • 11. Special Guests Gabriel Rey-Goodlatte & Raven Brooks
  • 13. About Netroots Nation What is Netroots Nation? How is it different than many nonprofit organizations?
  • 14. Case Study: New Media at Netroots Nation Quick usage examples with primary goal: Mobile app - engage attendees Video - engage non-attendees & potential supporters Twitter - rapid response & assessment
  • 15. Learnings and recommendations Setting a strategy and goals is far more important than the tools and tactics Measurement and analytics The crucial role of leadership
  • 16. Special Guest Gabriel Rey-GoodlatteCampaign Director
  • 17. Case Study: Breitbart / Huffington Post Campaign Pushed Huffington Post not to feature Breitbart’s column Traditional email petition campaign PLUS use of Twitter - took it to scale, beyond existing membership and signers
  • 18.
  • 19. Direct pressure on Huffington Post, in real time, didn’t need to wait to deliver petitions
  • 20. Ability to quickly refine message - achieved swift victory and changed suggested tweet to stop directing pressure at HuffPo, spread news of victory:Victory! After 43k @ColorOfChange members speak out, @HuffingtonPost agrees not to run front-page @AndrewBreitbart http://wapo.st/gRGF9Q
  • 21. Learnings: How we integrate social media Social media built into planning, execution of each campaign Each program staffer, not communications person, takes the lead on drafting social media content (across usual silos) Focus on unique properties and opps of social media tools vs. replicating old models using new tools
  • 22. Key take-aways Success is due to leadership fostering tech-fluent culture Tech integration across org: from ops to comms to program Systems to support day-to-day and seize opportunities: importance of planning and workflows Experimentation, analysis, re-implement Drive decisions based on org goals and strategies, not tools
  • 23.
  • 24. Do the findings sync with your experience?
  • 25.
  • 26. Mobilizing Communities in a Connected Age:Using New Tech Tools & Strategies for Impact    Thursday, July 21, 2011

Editor's Notes

  1. Other LOCAL orgs “admired for their use of technology”:People’s Grocery, West Oakland SCOPE, Los Angeles
  2. 3 Main findings - 1st is that orgs that are leading and having strongest impact do in fact embody these characteristics Affirms the rubric, real world confirmation
  3. 3 Main findings - 1st is that orgs that are leading and having strongest impact do in fact embody these characteristics Affirms the rubric, real world confirmation
  4. #2 _ Orgs that are having most impact consistently feature leaders who posses these3 traits:- Have an interest in technology, whether for personal, professional & comfortable in learning about and using it- Understand that technology is a set of tools to be strategically deployed to advance their mission.- Hire tech-savvy staff members who also share these characteristics.
  5. Nonprofits recommendations of what would be most useful from funders interested in advancing npo’s use of tech for impactQuestions?How do these recommendations square with your sense of what’s needed to move the needle?Going to talk in small groups about what the challenges are - for npo’s and funders alike – as well as some solutionsBut first, want to hear from two leading nonprofits to get their response and hear what’s worked for them, to inform that discussion
  6. Read Bios from JohnWhat are the top 2 examples of your org has used technology to generate impact?     - What are key org characteristics and competencies needed to pull these off? 2) What 2 recommendations would you make to funders looking to support their grantees in being more tech-savvy and impactful using tech for their mission? Q&A!!On to small group discussion:
  7. ADD: “Additional Insights or Questions””We’re going to all be putting our heads together on the three questions here [read them]To generate more interaction, we’ll be breaking into small groups to discuss these. There is a notetaker for each group who will be scribing for our report back period to follow. You should choose someone to speak for your group, different from the notetaker. 30 minutes to discuss, will give you 10 minute intervals, then countdown in last 10minutesOK, moment you’ve been waiting for…group assignments:Sticker on top left corner of “Questions” sheet in your packetGood Job, Awesome, Fabulous, ____________Report out –notetakers slot under each section in PiratePadAfter “what’s needed”Summarizing – NEXT STEPS - what we're committing to:building community of practice-- notes, resources - next week- next convening - - conf sessions - gcyf, community fdns- briefings - individual fdns, RAGs WebinarsTo inform next steps – all this discussion helpful…two last polling questions to refine furtherTessie wrap up, keep us moving forward
  8. ADD: “Additional Insights or Questions””We’re going to all be putting our heads together on the three questions here [read them]To generate more interaction, we’ll be breaking into small groups to discuss these. There is a notetaker for each group who will be scribing for our report back period to follow. You should choose someone to speak for your group, different from the notetaker. 30 minutes to discuss, will give you 10 minute intervals, then countdown in last 10minutesOK, moment you’ve been waiting for…group assignments:Sticker on top left corner of “Questions” sheet in your packetGood Job, Awesome, Fabulous, ____________Report out –notetakers slot under each section in PiratePadAfter “what’s needed”Summarizing – NEXT STEPS - what we're committing to:building community of practice-- notes, resources - next week- next convening - - conf sessions - gcyf, community fdns- briefings - individual fdns, RAGs WebinarsTo inform next steps – all this discussion helpful…two last polling questions to refine furtherTessie wrap up, keep us moving forward
  9. ADD: “Additional Insights or Questions””We’re going to all be putting our heads together on the three questions here [read them]To generate more interaction, we’ll be breaking into small groups to discuss these. There is a notetaker for each group who will be scribing for our report back period to follow. You should choose someone to speak for your group, different from the notetaker. 30 minutes to discuss, will give you 10 minute intervals, then countdown in last 10minutesOK, moment you’ve been waiting for…group assignments:Sticker on top left corner of “Questions” sheet in your packetGood Job, Awesome, Fabulous, ____________Report out –notetakers slot under each section in PiratePadAfter “what’s needed”Summarizing – NEXT STEPS - what we're committing to:building community of practice-- notes, resources - next week- next convening - - conf sessions - gcyf, community fdns- briefings - individual fdns, RAGs WebinarsTo inform next steps – all this discussion helpful…two last polling questions to refine furtherTessie wrap up, keep us moving forward
  10. ADD: “Additional Insights or Questions””We’re going to all be putting our heads together on the three questions here [read them]To generate more interaction, we’ll be breaking into small groups to discuss these. There is a notetaker for each group who will be scribing for our report back period to follow. You should choose someone to speak for your group, different from the notetaker. 30 minutes to discuss, will give you 10 minute intervals, then countdown in last 10minutesOK, moment you’ve been waiting for…group assignments:Sticker on top left corner of “Questions” sheet in your packetGood Job, Awesome, Fabulous, ____________Report out –notetakers slot under each section in PiratePadAfter “what’s needed”Summarizing – NEXT STEPS - what we're committing to:building community of practice-- notes, resources - next week- next convening - - conf sessions - gcyf, community fdns- briefings - individual fdns, RAGs WebinarsTo inform next steps – all this discussion helpful…two last polling questions to refine furtherTessie wrap up, keep us moving forward