The document summarizes digital marketing and its development. It defines digital marketing as marketing products or services using digital technologies like the internet and mobile phones. It discusses how digital marketing has changed from traditional marketing as digital platforms are incorporated into more marketing plans and people conduct more activities online. The document provides examples of common digital marketing tactics like search engine optimization, social media marketing, content marketing, and affiliate marketing. It also discusses how these tactics use different digital channels like websites, blogs, social media, and video to connect with customers online.
This document discusses safety issues related to online shopping. It provides links to several online retailers offering deals and promotions. The main body of the document is a research paper analyzing customer perceptions of safety in e-commerce. A survey of 397 online shoppers found that they have the highest fears regarding personal data security, transaction security, product quality and expectations not being met. However, the incidents customers actually encountered most often involved personal data being sold to third parties, products not matching the description, lack of order updates and issues with delivery times and locations.
6 Content Marketing Trends To Look Out For Beyond 2021PaulDonahue16
Content marketing plays a pivotal role in running a business. If you are a business owner, understanding the trends working well for other brands can help you achieve your business goals, such as generating leads, improving conversions, and increasing sales.
https://advdms.com/blog/6-content-marketing-trends-to-look-out-for-beyond-2021/
EXPLORING FACTORS INFLUENCING THE ADOPTION OF ONLINE SHOPPING WITH SAUDI ESHO...ijcsit
Information and communication technology (ICT) is currently the key enabler of most fields and sectors. It contributed to improving the field of commerce by advent, the concept of electronic commerce. The advent of e-commerce contributed to improving the commerce field by enabling customers to conduct their entire business transaction via the internet. Accordingly, e-commerce has become an indicator of the economic growth sought by countries in this digital age. One of the common forms of B2C e-commerce is online shopping in which the customer deals with a website and gets a full shopping experience online. The online shopping environment in Saudi Arabia is expected to grow as a result of the development of ICT, the spread of the Internet, the large proportion of the youth population and the rapid trend of online markets around the world, and in Saudi Arabia in particular. However, it is still immature, and the adoption of online shopping with Saudi e-shops in specific is less than expected. Therefore, this study seeks to explore the factors influencing the adoption of online shopping by females with Saudi e-shops. This study adopted a qualitative methodology, as data were collected by conducting thirty semi-structured interviews with Saudi females and analyzed through applying Thematic Analysis (TA) method using a software tool (NVivo). As a result, the study reported thirteen factors influencing Saudi females to adopt online shopping with Saudi eshops. Those factors were classified under six main themes: products-related factors, logistics-related factors, customer service-related factors, payment-related factors, technology-related factors, and culturerelated factors. Based on the study’s findings, the researcher reported the study contributions and future research recommendations in conclusion.
This document provides a research report on online retailing of fashion clothing in India. It begins by introducing online retailing and growth trends in India. The research problem is defined as studying drivers of customers shifting from brick-and-mortar to online buying of fashion clothing. Research methods include literature review, surveys, interviews. Hypotheses are that upper classes shop online more and those in one-tier cities shop online more. Findings show hypotheses are false as lower income groups and those in two-tier cities dominate online shopping. Suggestions include targeting younger male audiences, improving websites, and offering competitive prices and payment options.
E-Marketing (past, present, and future)Usman Tariq
This chapter discusses the past, present, and future of e-marketing. It distinguishes between e-business, e-commerce, and e-marketing. E-business optimizes a company's activities using digital technology, while e-commerce focuses on online transactions. E-marketing applies information technology to traditional marketing. The chapter also identifies trends that may shape the future of e-marketing, such as increasing transparency and the development of the semantic web.
The Coveteur - Online Marketing CampaignNadine Zahran
The document presents a digital marketing plan for The Coveteur, a Canadian fashion website, to launch their new mobile app. It includes an external and internal analysis of the company and industry, objectives to increase website traffic by 5% and get 20% of customers to download the app. The plan outlines features of the app including a virtual closet and social features. Digital tactics discussed are email marketing, display advertising, PPC advertising, affiliate marketing, public relations, and social media. Emails will promote the app launch and landing page. The goal is for The Coveteur to become one of the top ten fashion websites in North America.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
This document discusses safety issues related to online shopping. It provides links to several online retailers offering deals and promotions. The main body of the document is a research paper analyzing customer perceptions of safety in e-commerce. A survey of 397 online shoppers found that they have the highest fears regarding personal data security, transaction security, product quality and expectations not being met. However, the incidents customers actually encountered most often involved personal data being sold to third parties, products not matching the description, lack of order updates and issues with delivery times and locations.
6 Content Marketing Trends To Look Out For Beyond 2021PaulDonahue16
Content marketing plays a pivotal role in running a business. If you are a business owner, understanding the trends working well for other brands can help you achieve your business goals, such as generating leads, improving conversions, and increasing sales.
https://advdms.com/blog/6-content-marketing-trends-to-look-out-for-beyond-2021/
EXPLORING FACTORS INFLUENCING THE ADOPTION OF ONLINE SHOPPING WITH SAUDI ESHO...ijcsit
Information and communication technology (ICT) is currently the key enabler of most fields and sectors. It contributed to improving the field of commerce by advent, the concept of electronic commerce. The advent of e-commerce contributed to improving the commerce field by enabling customers to conduct their entire business transaction via the internet. Accordingly, e-commerce has become an indicator of the economic growth sought by countries in this digital age. One of the common forms of B2C e-commerce is online shopping in which the customer deals with a website and gets a full shopping experience online. The online shopping environment in Saudi Arabia is expected to grow as a result of the development of ICT, the spread of the Internet, the large proportion of the youth population and the rapid trend of online markets around the world, and in Saudi Arabia in particular. However, it is still immature, and the adoption of online shopping with Saudi e-shops in specific is less than expected. Therefore, this study seeks to explore the factors influencing the adoption of online shopping by females with Saudi e-shops. This study adopted a qualitative methodology, as data were collected by conducting thirty semi-structured interviews with Saudi females and analyzed through applying Thematic Analysis (TA) method using a software tool (NVivo). As a result, the study reported thirteen factors influencing Saudi females to adopt online shopping with Saudi eshops. Those factors were classified under six main themes: products-related factors, logistics-related factors, customer service-related factors, payment-related factors, technology-related factors, and culturerelated factors. Based on the study’s findings, the researcher reported the study contributions and future research recommendations in conclusion.
This document provides a research report on online retailing of fashion clothing in India. It begins by introducing online retailing and growth trends in India. The research problem is defined as studying drivers of customers shifting from brick-and-mortar to online buying of fashion clothing. Research methods include literature review, surveys, interviews. Hypotheses are that upper classes shop online more and those in one-tier cities shop online more. Findings show hypotheses are false as lower income groups and those in two-tier cities dominate online shopping. Suggestions include targeting younger male audiences, improving websites, and offering competitive prices and payment options.
E-Marketing (past, present, and future)Usman Tariq
This chapter discusses the past, present, and future of e-marketing. It distinguishes between e-business, e-commerce, and e-marketing. E-business optimizes a company's activities using digital technology, while e-commerce focuses on online transactions. E-marketing applies information technology to traditional marketing. The chapter also identifies trends that may shape the future of e-marketing, such as increasing transparency and the development of the semantic web.
The Coveteur - Online Marketing CampaignNadine Zahran
The document presents a digital marketing plan for The Coveteur, a Canadian fashion website, to launch their new mobile app. It includes an external and internal analysis of the company and industry, objectives to increase website traffic by 5% and get 20% of customers to download the app. The plan outlines features of the app including a virtual closet and social features. Digital tactics discussed are email marketing, display advertising, PPC advertising, affiliate marketing, public relations, and social media. Emails will promote the app launch and landing page. The goal is for The Coveteur to become one of the top ten fashion websites in North America.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
The development of digital marketing is inseparable from technology developmentrajjo224
Digital marketing has evolved significantly since the first email was sent in 1971. In the 1990s, terms like "digital marketing" and "e-commerce" emerged as the Internet became more widely used and companies were able to collect large amounts of customer data online. This allowed for more personalized advertising. In the 2000s, the growth of social media and mobile devices changed customer expectations and behaviors, requiring companies to adopt omnichannel marketing strategies to provide seamless customer experiences across channels. Today, digital marketing incorporates online, social, and mobile channels and enables two-way communication between brands and customers.
Australian Digital Commerce & "The Relational Gap"Ben Gilchriest
Digital Commerce is the Web 2.0 version of e-commerce and covers every aspect of how companies can engage with their customers through various digital channels, including social media and mobile.
This report describes a framework to assess Digital Commerce and explores what this means for the Australian Retail industry. How do Bricks 'n' Clicks compare to pure online players? What is The Relational Gap? And , importantly, how can Australian retailers get value from Digital Commerce?
This document provides an overview of an introduction to e-commerce course. It outlines the course objectives, assignments, and schedule. The instructor, Nicholas Davis, is introduced. Key topics that will be covered include differentiating e-commerce and e-business, applying business concepts to an e-commerce strategy, and discussing trends in internet technology and their impact on e-commerce. Students will complete individual and group assignments on topics like types of e-commerce, case studies, and analyzing an e-commerce function.
This document discusses e-commerce and globalization. It defines e-commerce as the buying and selling of goods and services over electronic networks like the internet. Globalization is described as the spread of people, ideas, and goods throughout the world. The document outlines an e-commerce framework involving customer profiling, needs assessment, and legal/environmental considerations. It also provides statistics on internet and e-commerce usage worldwide.
E-COMMERCE AND THE FUTURE OF RETAIL: 2015Cooper Smith
This document summarizes trends in the retail industry, focusing on the growth of digital commerce. Some key points:
- Digital commerce, including purchases made online and through mobile devices, is growing significantly and now accounts for nearly 10% of total US retail sales. Growth is driven by increased smartphone and tablet usage.
- Certain categories like media/entertainment, electronics and apparel have seen over half of their sales move online. Younger traditional retailers relying mainly on in-store sales like JCPenney are struggling, while those like Gap with larger digital presences are faring better.
- Health/personal care and grocery represent major future opportunities for online sales growth, but online options must increase to meet consumer demand
How do online advertisements affects consumer purchasing intention empirical ...Alexander Decker
This document summarizes a study that examined how online advertisements affect consumer purchasing intentions in Jordan. The study developed a theoretical model with five dimensions: consumer characteristics, advertisement characteristics, website characteristics, attitude, and product characteristics. Data was collected from 339 Jordanian university students. The results showed that income, internet skills, daily internet usage, advertisement content, and advertisement location significantly impacted the effectiveness of online ads. Additionally, website language and opinions of others were found to have notable influence on ad effectiveness. The study aimed to identify key factors affecting online ad effectiveness and purchasing intentions in the context of a developing country.
INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOURPrathamesh Gawane
The document discusses understanding consumers' online shopping and purchasing behaviors. It aims to study how factors like price, time, and demography influence consumers' buying decisions online. The objectives are to study awareness, acceptance, and issues around online shopping and their impact on purchase decisions. While online shopping is growing rapidly, many consumers remain hesitant due to security concerns, lack of seeing products physically, and authenticity questions. Younger consumers aged 18-30 tend to shop online most.
The document summarizes an article from the International Journal of Management discussing emerging trends in web marketing. It finds that web marketing is a growing trend for marketers globally due to benefits like lower costs, greater convenience and access, and an ability to expand customer bases. The article outlines several emerging trends in areas like online retail, electronics, food delivery, insurance, and real estate that suggest the scope of web marketing will continue increasing in the future.
Google's success stems from its innovative search strategy that ranks results based on popularity and keywords. It performs 1 billion searches per day and generates revenue through search licensing and advertising. Google pays close attention to delivering value and eyeballs to advertisers. Its product mix includes 24 search products and 20 applications. Customer value online is created through beneficial product attributes, branding, support services, and labeling that outweigh costs. Firms can extend existing brands online or create new ones, and must choose effective domain names.
1) The document discusses electronic commerce (e-commerce) in Morocco, including definitions of e-commerce, the different domains of e-commerce, advantages, and the current state of e-commerce in Morocco.
2) E-commerce in Morocco is still embryonic, with most companies not practicing e-commerce despite being computerized and using the internet. The top constraints to e-commerce development in Morocco are lack of security in internet transactions, lack of customer trust, and lack of legislation regulating e-commerce.
3) For e-commerce to develop in Morocco, the document suggests raising awareness, establishing legislation, and facilitating administrative procedures to give consumers and entrepreneurs more confidence in e-commerce
The document provides an overview of e-commerce trends and concepts from 2013. It discusses the growth of e-commerce from 1995 to the present, including the rise of mobile commerce and social networks. Key topics covered include the definition of e-commerce, different types of e-commerce models, technologies like the internet and world wide web that enabled e-commerce, and early visions versus the reality of e-commerce. The document also predicts continued growth of e-commerce alongside new technologies and changes to the players involved in digital commerce.
The internet has become integral to our daily lives for research, communication, and entertainment. Over half the world's population now has internet access, with 81% access in developed countries. People use a variety of digital devices like smartphones, tablets, and computers to access the internet. They conduct online research through websites, search engines, and social media. Consumers also do a significant amount of online shopping, buying from websites, apps and stores worldwide using many different devices. Marketers must understand changing online behaviors like the rise of mobile video viewing to effectively reach digital audiences.
The document discusses trends in e-commerce for the fashion industry. It covers topics like the steps for a successful e-business, principles for e-commerce startups, e-business strategies including electronic data interchange, how e-commerce works with affiliate marketing, and how the apparel/fashion industry utilizes e-commerce. Categories of apparel commonly sold online are discussed, along with benefits of e-commerce for the fashion industry and trends like mobile commerce and personalization.
Consumers online purchase intention is significant guide for operating online organization in Bangladesh. The major purpose of this paper is to explore the key factors that influence consumers’ intention, satisfaction and loyalty towards online purchase in Bangladesh. This paper adopts quantitative analysis of possible factors that may influence consumers’ intention, satisfaction and loyalty towards online purchase. By using Convenient Sampling technique the data has been collected from 200 respondents. Data are analyzed using frequency, mean, standard deviation and regression analysis. From the results of regression analysis, this research is found that security, personal hobby, payment method, appropriate pricing, privacy, social media and reference groups as the significant factors, which considerably influence consumers’ intention towards online purchase. This investigation is revealed that online purchases intention, product quality and product brand as the important factors, which significantly influence consumers’ satisfaction. This paper is also demonstrated that satisfaction as the momentous factor, which notably influences consumers loyalty in Bangladesh.
Digital Marketing a Boost for Industries A Study with Respect to Miraj Talukaijtsrd
"Today, digital marketing is of foremost importance to any business, industries as digital presence has become an essential necessity to make their presence. The world is now moving from old newspaper advertisements to new handy Smartphone advertisements and so is India. The old days are gone when industries would rely on distributing surveys to collect information about the market. Data analyses, data gathering are the trending ways for a business to do its market research. The biggest problem in India’s digital marketing scenario, primarily in tier 2 and tier 3 cities like Sangli, Miraj is poor internet infrastructure and technology adoption. But this scenario is changing rapidly because India is modernizing at a very fast pace and internet is a necessity as food, shelter and clothing. Hence tier 3 cities are also gradually evolving to be tech friendly and therefore businesses should start pacing their strategies accordingly soon! Dr. Sudhakar D. Bhoite | Mr. Omkar N. Pethakar ""Digital Marketing a Boost for Industries: A Study with Respect to Miraj Taluka"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23062.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23062/digital-marketing-a-boost-for-industries-a-study-with-respect-to-miraj-taluka/dr-sudhakar-d-bhoite"
Digital marketing training service dahranwalahammad736270
DIGITAL MARKETING
Cuspracticepromoting to communicate with customers in goods and as through digital channels, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's lives. The earliest version of the Internet is referred to as Web content number 03270700517 dwm software house, but
DWM marketing software house in dahranwalaAbdullahAd3
Cuspracticepromoting to communicate with customers in goods and as through digital channels, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's lives. The earliest version of the Internet is referred to as Web 1.0. From a technical standpoint, Web 1.0 web pages are "read-only," me
Digital Marketing Training Services in DahranwalaAbdullahAd3
Cuspracticepromoting to communicate with customers in goods and as through digital channels, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's .
The development of digital marketing is inseparable from technology developmentrajjo224
Digital marketing has evolved significantly since the first email was sent in 1971. In the 1990s, terms like "digital marketing" and "e-commerce" emerged as the Internet became more widely used and companies were able to collect large amounts of customer data online. This allowed for more personalized advertising. In the 2000s, the growth of social media and mobile devices changed customer expectations and behaviors, requiring companies to adopt omnichannel marketing strategies to provide seamless customer experiences across channels. Today, digital marketing incorporates online, social, and mobile channels and enables two-way communication between brands and customers.
Australian Digital Commerce & "The Relational Gap"Ben Gilchriest
Digital Commerce is the Web 2.0 version of e-commerce and covers every aspect of how companies can engage with their customers through various digital channels, including social media and mobile.
This report describes a framework to assess Digital Commerce and explores what this means for the Australian Retail industry. How do Bricks 'n' Clicks compare to pure online players? What is The Relational Gap? And , importantly, how can Australian retailers get value from Digital Commerce?
This document provides an overview of an introduction to e-commerce course. It outlines the course objectives, assignments, and schedule. The instructor, Nicholas Davis, is introduced. Key topics that will be covered include differentiating e-commerce and e-business, applying business concepts to an e-commerce strategy, and discussing trends in internet technology and their impact on e-commerce. Students will complete individual and group assignments on topics like types of e-commerce, case studies, and analyzing an e-commerce function.
This document discusses e-commerce and globalization. It defines e-commerce as the buying and selling of goods and services over electronic networks like the internet. Globalization is described as the spread of people, ideas, and goods throughout the world. The document outlines an e-commerce framework involving customer profiling, needs assessment, and legal/environmental considerations. It also provides statistics on internet and e-commerce usage worldwide.
E-COMMERCE AND THE FUTURE OF RETAIL: 2015Cooper Smith
This document summarizes trends in the retail industry, focusing on the growth of digital commerce. Some key points:
- Digital commerce, including purchases made online and through mobile devices, is growing significantly and now accounts for nearly 10% of total US retail sales. Growth is driven by increased smartphone and tablet usage.
- Certain categories like media/entertainment, electronics and apparel have seen over half of their sales move online. Younger traditional retailers relying mainly on in-store sales like JCPenney are struggling, while those like Gap with larger digital presences are faring better.
- Health/personal care and grocery represent major future opportunities for online sales growth, but online options must increase to meet consumer demand
How do online advertisements affects consumer purchasing intention empirical ...Alexander Decker
This document summarizes a study that examined how online advertisements affect consumer purchasing intentions in Jordan. The study developed a theoretical model with five dimensions: consumer characteristics, advertisement characteristics, website characteristics, attitude, and product characteristics. Data was collected from 339 Jordanian university students. The results showed that income, internet skills, daily internet usage, advertisement content, and advertisement location significantly impacted the effectiveness of online ads. Additionally, website language and opinions of others were found to have notable influence on ad effectiveness. The study aimed to identify key factors affecting online ad effectiveness and purchasing intentions in the context of a developing country.
INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOURPrathamesh Gawane
The document discusses understanding consumers' online shopping and purchasing behaviors. It aims to study how factors like price, time, and demography influence consumers' buying decisions online. The objectives are to study awareness, acceptance, and issues around online shopping and their impact on purchase decisions. While online shopping is growing rapidly, many consumers remain hesitant due to security concerns, lack of seeing products physically, and authenticity questions. Younger consumers aged 18-30 tend to shop online most.
The document summarizes an article from the International Journal of Management discussing emerging trends in web marketing. It finds that web marketing is a growing trend for marketers globally due to benefits like lower costs, greater convenience and access, and an ability to expand customer bases. The article outlines several emerging trends in areas like online retail, electronics, food delivery, insurance, and real estate that suggest the scope of web marketing will continue increasing in the future.
Google's success stems from its innovative search strategy that ranks results based on popularity and keywords. It performs 1 billion searches per day and generates revenue through search licensing and advertising. Google pays close attention to delivering value and eyeballs to advertisers. Its product mix includes 24 search products and 20 applications. Customer value online is created through beneficial product attributes, branding, support services, and labeling that outweigh costs. Firms can extend existing brands online or create new ones, and must choose effective domain names.
1) The document discusses electronic commerce (e-commerce) in Morocco, including definitions of e-commerce, the different domains of e-commerce, advantages, and the current state of e-commerce in Morocco.
2) E-commerce in Morocco is still embryonic, with most companies not practicing e-commerce despite being computerized and using the internet. The top constraints to e-commerce development in Morocco are lack of security in internet transactions, lack of customer trust, and lack of legislation regulating e-commerce.
3) For e-commerce to develop in Morocco, the document suggests raising awareness, establishing legislation, and facilitating administrative procedures to give consumers and entrepreneurs more confidence in e-commerce
The document provides an overview of e-commerce trends and concepts from 2013. It discusses the growth of e-commerce from 1995 to the present, including the rise of mobile commerce and social networks. Key topics covered include the definition of e-commerce, different types of e-commerce models, technologies like the internet and world wide web that enabled e-commerce, and early visions versus the reality of e-commerce. The document also predicts continued growth of e-commerce alongside new technologies and changes to the players involved in digital commerce.
The internet has become integral to our daily lives for research, communication, and entertainment. Over half the world's population now has internet access, with 81% access in developed countries. People use a variety of digital devices like smartphones, tablets, and computers to access the internet. They conduct online research through websites, search engines, and social media. Consumers also do a significant amount of online shopping, buying from websites, apps and stores worldwide using many different devices. Marketers must understand changing online behaviors like the rise of mobile video viewing to effectively reach digital audiences.
The document discusses trends in e-commerce for the fashion industry. It covers topics like the steps for a successful e-business, principles for e-commerce startups, e-business strategies including electronic data interchange, how e-commerce works with affiliate marketing, and how the apparel/fashion industry utilizes e-commerce. Categories of apparel commonly sold online are discussed, along with benefits of e-commerce for the fashion industry and trends like mobile commerce and personalization.
Consumers online purchase intention is significant guide for operating online organization in Bangladesh. The major purpose of this paper is to explore the key factors that influence consumers’ intention, satisfaction and loyalty towards online purchase in Bangladesh. This paper adopts quantitative analysis of possible factors that may influence consumers’ intention, satisfaction and loyalty towards online purchase. By using Convenient Sampling technique the data has been collected from 200 respondents. Data are analyzed using frequency, mean, standard deviation and regression analysis. From the results of regression analysis, this research is found that security, personal hobby, payment method, appropriate pricing, privacy, social media and reference groups as the significant factors, which considerably influence consumers’ intention towards online purchase. This investigation is revealed that online purchases intention, product quality and product brand as the important factors, which significantly influence consumers’ satisfaction. This paper is also demonstrated that satisfaction as the momentous factor, which notably influences consumers loyalty in Bangladesh.
Digital Marketing a Boost for Industries A Study with Respect to Miraj Talukaijtsrd
"Today, digital marketing is of foremost importance to any business, industries as digital presence has become an essential necessity to make their presence. The world is now moving from old newspaper advertisements to new handy Smartphone advertisements and so is India. The old days are gone when industries would rely on distributing surveys to collect information about the market. Data analyses, data gathering are the trending ways for a business to do its market research. The biggest problem in India’s digital marketing scenario, primarily in tier 2 and tier 3 cities like Sangli, Miraj is poor internet infrastructure and technology adoption. But this scenario is changing rapidly because India is modernizing at a very fast pace and internet is a necessity as food, shelter and clothing. Hence tier 3 cities are also gradually evolving to be tech friendly and therefore businesses should start pacing their strategies accordingly soon! Dr. Sudhakar D. Bhoite | Mr. Omkar N. Pethakar ""Digital Marketing a Boost for Industries: A Study with Respect to Miraj Taluka"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23062.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23062/digital-marketing-a-boost-for-industries-a-study-with-respect-to-miraj-taluka/dr-sudhakar-d-bhoite"
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DIGITAL MARKETING
Cuspracticepromoting to communicate with customers in goods and as through digital channels, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's lives. The earliest version of the Internet is referred to as Web content number 03270700517 dwm software house, but
DWM marketing software house in dahranwalaAbdullahAd3
Cuspracticepromoting to communicate with customers in goods and as through digital channels, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's lives. The earliest version of the Internet is referred to as Web 1.0. From a technical standpoint, Web 1.0 web pages are "read-only," me
Digital Marketing Training Services in DahranwalaAbdullahAd3
Cuspracticepromoting to communicate with customers in goods and as through digital channels, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's .
Digital Marketing Approach, Awareness and Strategiesijtsrd
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. 2 3 Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, 4 and as people increasingly use digital devices instead of visiting physical shops, 5 6 digital marketing campaigns have become prevalent, employing combinations of search engine optimization SEO , search engine marketing SEM , content marketing, influencer marketing, content automation, campaign marketing, data driven marketing, e commerce marketing, social media marketing, social media optimization, e mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non Internet channels that provide digital media, such as television, mobile phones SMS and MMS , callback, and on hold mobile ring tones. 7 The extension to non Internet channels differentiates digital marketing from online advertising. 8 Dr. Krishna Kumar Verma "Digital Marketing - Approach, Awareness and Strategies" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-6 , October 2022, URL: https://www.ijtsrd.com/papers/ijtsrd52127.pdf Paper URL: https://www.ijtsrd.com/management/marketing/52127/digital-marketing--approach-awareness-and-strategies/dr-krishna-kumar-verma
The "Science China" science encyclopedia entry compilation and application work project reviews this entry. The Broadcast brief edit Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. DWM SOFTWARE HOUSE DAHRANWALA CONTACT NO ;03143270177
The "Science China" science encyclopedia entry compilation and application work project reviews this entry. The Broadcast brief edit Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. DWM SOFTWARE HOUSE DAHRANWALA CONTACT NO 03143270177
The "Science China" science encyclopedia entry compilation and application work project reviews this entry. The Broadcast brief edit Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. DWM SOFTWARE HOUSE DAHRANWALA CONTACT NO;03143270177
The "Science China" science encyclopedia entry compilation and application work project reviews this entry. The Broadcast brief edit Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media.
The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's lives.
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The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's lives. The earliest version of the Internet is referred to as Web 1.0. From a technical standpoi
Digital marketing
The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth., or through online channels like: web-based entertainment, electronic publicizing, standard promoting, and so forth [2] Brief broadcast Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible.
Digital marketing
The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth., or through online channels like: web-based entertainment, electronic publicizing, standard promoting, and so forth [2] Brief broadcast Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible.
Digital marketing is a sales promotion strategy that utilizes computer technology and the Internet. There are two primary types: 'pull' marketing, which attracts customers, and 'push' marketing, which disseminates information. Digital marketing targets people who use electronic devices like computers, smartphones, and tablets. It aims to achieve marketing objectives through interactive digital media and computer communication technology. Digital marketing has evolved from one-way Web 1.0 marketing to two-way engagement in the current Web 3.0 era.
Digital marketing is a sales promotion strategy that utilizes computer technology and the Internet. There are two primary types: 'pull' marketing, which attracts customers, and 'push' marketing, which disseminates information. Digital marketing targets people who use electronic devices like computers, smartphones, and tablets. It involves practices like websites, emails, apps, and social media to achieve marketing goals.
Digital marketing is a sales promotion strategy that utilizes computer technology and the internet. There are two primary types of digital marketing: 'pull' marketing which attracts customers, and 'push' marketing which disseminates information to customers. Digital marketing targets people who use electronic devices like computers, smartphones, and tablets. It involves using digital media like websites, apps, social media, and mobile phones to implement targeted marketing strategies and measure their effectiveness.
Impact of Covid 19 Pandemic on Digital Marketing – A Reviewijtsrd
This document discusses the impact of the COVID-19 pandemic on digital marketing. It begins with an overview of digital marketing and its various channels like search engine optimization, social media marketing, Google AdWords, email marketing, and more. It then reviews literature on the general impact of digital marketing on businesses and the specific impact of COVID-19 on digital marketing practices. Studies found that digital marketing allows personalized outreach, better customer satisfaction, and cost-effective global reach. The pandemic accelerated many businesses' adoption of and investment in digital marketing due to lockdowns and increased online activity. It also discusses case studies of how some companies adapted successful digital marketing strategies during the pandemic.
Social marketing has the primary goal of achieving "common good". Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behaviour. Social marketing has been a large industry for some time in 2021 and was originally done with newspapers and billboards, but similar to commercial marketing has adapted to the modern world. The most common use of social marketing in today's society is through social media.[1][2] However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view.
Increasingly, social marketing is described as having "two parents." The "social parent" uses social science and social policy approaches. The "marketing parent" uses commercial and public sector marketing approaches.[3] Recent years have also witnessed a broader focus. Social marketing now goes beyond influencing individual behaviour. It promotes socio-cultural and structural change relevant to social issues.[4] Consequently, social marketing scholars are beginning to advocate for a broader definition of social marketing: "social marketing is the application of marketing principles to enable individual and collective ideas and actions in the pursuit of effective, efficient, equitable, fair and sustained social transformation". The new emphasis gives equal weight to the effects (efficiency and effectiveness) and the process (equity, fairness and sustainability) of social marketing programs.[5] Together with a new social marketing definition that focuses on social transformation, there is also an argument that "a systems approach is needed if social marketing is to address the increasingly complex and dynamic social issues facing contemporary societies"[6][7]
Contents
1 Applications
2 Confusion
3 History
4 See also
5 References
6 Further reading
7 External links
Digital marketing is the marketing of products or services using digital technologies on the internet and mobile devices. It involves techniques like search engine optimization, social media marketing, and email marketing. While digital marketing originated in the 1990s, it has grown dramatically with the proliferation of internet-connected devices. Brands now use digital marketing techniques to benefit their marketing efforts through online customer support, social media interactions, and word-of-mouth conversations among customers.
Guidelines to help you find legitimate money-making apps:Chris Mokoena
The document provides guidelines for identifying legitimate money-making apps, including conducting thorough research on apps, checking app store reviews and developer information, looking for payment proofs from users, avoiding apps that charge registration fees or make unrealistic earnings claims, considering popular apps that have been around for a while, and staying away from pyramid schemes. While some apps may provide extra income, they should not be considered a primary source of income or replacement for a steady job.
Bird appears to set non-stop distance record with 8,435-mile flight Chris Mokoena
A young bar-tailed godwit appears to have set a new record for the longest non-stop flight by a migratory bird by flying over 8,400 miles from Alaska to Tasmania in under 12 days without stopping to rest or feed. Researchers tracked the bird using GPS and discovered it followed an unusual southern route past Australia instead of the more common path to New Zealand. However, it's unclear if this direct route is typical for the species or a rare occurrence, as very few birds have been tagged for migration tracking.
The article discusses Théodore Géricault's famous painting The Raft of the Medusa, which depicts a tragic real-life event from 1816 when a French ship, the Medusa, ran aground off the coast of Africa and left 147 people adrift on a raft with no supplies. The painting captures the moment when all hope is lost for the survivors as a sail disappears on the horizon. It was a groundbreaking work that departed from neoclassical styles to depict the graphic suffering and chaos in a more convulsive, dramatic way. The wreck of the Medusa became a symbol of France's turmoil after the Napoleonic Wars.
Organic food consumption is increasingly popular in the USA and parts of Europe.Chris Mokoena
This document discusses trends in organic and locally produced food consumption in restaurants. It finds that consumers are increasingly interested in healthy, sustainable food options, and perceive benefits such as freshness and supporting local economies from locally and organically produced menu items. However, higher prices and limited availability can be barriers. Studies show that restaurants promote local and organic ingredients to differentiate themselves and charge premium prices. While organic options appeal mostly to affluent customers now due to costs, demand is predicted to continue growing as more consumers prioritize health and sustainability.
Twenties fashion is often remembered for its glitz and glamourChris Mokoena
In the 1920s, menswear moved towards simplicity and casual styles. Men abandoned starched collars and formal three-piece suits in favor of softer collars and one- or two-button suit jackets often worn without waistcoats. Unique developments included Oxford bags, which were wide-legged trousers popular among students, and plus-fours, baggy knicker-style trousers with an extra four inches of material. Edward, Prince of Wales was influential with his fashionable yet casual style incorporating these new trends.
Is organic food better for the climate?Chris Mokoena
The document discusses whether organic or conventional agriculture is better for the climate. While organic farming has environmental benefits, studies have shown it requires 25-110% more land than conventional agriculture to produce the same amount of food due to lower yields. This increased land use is problematic because it means more natural ecosystems are converted to agriculture. However, organic farming also has social and environmental benefits. Ultimately, the best path forward may be a mixed approach that incorporates some regenerative practices on large farms while transitioning to more regional, seasonal diets that reduce food waste.
The iOS 14.5 update altered the digital marketing landscape by giving users more control over how their data is collected and used. This has negatively impacted brands that rely on paid social media campaigns on Facebook, as less user data results in less accurate ad targeting, optimization, and reporting. Influencers marketing is proposed as a solution, as it allows brands to leverage influencers' existing audiences and build authentic relationships and communities without relying on user data collection. Partnering with influencers can help brands connect with audiences in a more authentic way and drive real purchasing decisions in this changing landscape.
1) Growing a social media account can be difficult due to the large number of users and amount of competition. It requires dedication to your personal branding, unique content, and engaging with your audience.
2) Having consistent branding with colors, fonts, and topics helps make your voice recognizable and stands out amongst others.
3) Finding your niche on the platform and posting regularly while keeping content fun and engaging can help grow your account, though it is important not to focus too much on analytics which can cause stress. Authenticity and being yourself is emphasized as key to success.
TikTok for Business: How to Use Video When MarketingChris Mokoena
TikTok is a popular social media app with over a billion users that businesses can use as an effective marketing tool. There are multiple avenues for businesses to market on TikTok, including creating original videos to draw interest, utilizing viral hashtags to get videos seen, and paying for monetized advertising options like branded ads and sponsored hashtags. Businesses can also partner with influential TikTok creators to promote their brand through sponsored content.
Viral TikTok & YouTube Star With 1+ Billion Views Talks BusinessChris Mokoena
SIMJI is a viral TikTok and YouTube star who has gained over 1 billion views for her rug tufting videos featuring original designs that reference pop culture. She started making rugs during the pandemic to create entertaining content and carve out a new niche, with the goal of reaching broad audiences. Her strategy of engaging with fans through challenges and taking content ideas from comments has helped her build a loyal following. While intricate rug designs do not perform as well socially, delivering what audiences ask for directly has worked for SIMJI's growth. She emphasizes making original, genuine content that brings value to viewers over pandering for likes. Mastering multiple social platforms like TikTok and YouTube has also been key to SIMJI's success
SocialPilot is a social media management and analytics tool that allows users to schedule posts across multiple social media accounts from one portal. It offers features like bulk scheduling, calendar management, client management, and social media analytics. The tool integrates with platforms like Facebook, Twitter, and LinkedIn and provides insights into the performance of social media campaigns.
Steemit Bridges Blockchain and Social Media Chris Mokoena
Steemit is a blockchain-based social media platform that rewards users for creating and curating content. Users can earn rewards in Steem, the platform's cryptocurrency, through writing posts and voting on other users' posts. The more influential the voter, the more their votes are worth. This has led to a culture of "whale chasing" where users try to attract votes from those with large amounts of Steem Power. Steemit uses a delegated proof-of-stake system where witnesses are elected to verify transactions and produce new blocks, similar to representatives in a democratic republic. Since launching in 2016, Steemit has grown significantly both in userbase and the number of third-party tools and services built on its blockchain
How to Use Social Media to Grow Your BusinessChris Mokoena
Social media platforms gained 490 million new users in 2020, growing at a faster rate than in 2019. The document recommends several ways for small businesses to use social media marketing to grow, including choosing the right platforms like Facebook, Instagram, Pinterest, LinkedIn, and Twitter based on audience; identifying the target audience; planning content in advance; setting realistic goals; tracking metrics; sharing and engaging; producing quality content; and posting consistently.
The report found that less than half of the top 100 cryptocurrencies by market capitalization provide any real utility or value to users. Only 36 were found to have working products. A cryptocurrency was considered to have a working product if it had an active mainnet that has been running for some time and is being used by enterprises or individuals for payments, applications, smart contracts or other utilities. Several lesser known cryptocurrencies that were found to have working products according to the report's criteria include 0x Protocol, ByteCoin, ZenCash, PIVX, Loom Network, Steem, SiaCoin, Basic Attention Token, Golem, Bibox Token, Ardor, Pundi X, Waves, Komodo
This document promotes earning cash rewards through two affiliate marketing links. Clicking the first link offers a 12% cash reward for purchases made on Halloween-Mall through the affiliate site Yazing.com. The second link provides a 10% cash reward for Halloween costumes purchased by clicking the given link.
This document provides 101 tips for advertising a business in 2018. It begins with an introduction explaining the importance of advertising for businesses. It then discusses how advertising has changed in 2018, emphasizing the need to stand out, deliver value to customers, and build trust. The document is organized into sections with tips covering word-of-mouth marketing, free advertising methods, website development, social media marketing, search engine optimization, blogging, distinguishing a business, local advertising, networking, and concluding advice. The overall message is that an effective 2018 advertising plan utilizes a variety of online and offline tactics to clearly communicate a business's value proposition.
Lessons you can_learn_from_fitness_classesChris Mokoena
This document contains a summary of a course on health and fitness. The course contains 10 chapters that discuss topics like the biochemistry of fitness and health, the importance of exercise for health, how exercise is effective for health, the relationship between nutrition and fitness, and various fitness routines and their benefits. The document provides an overview of the key points that will be discussed in each chapter to give the reader a preview of the content that will be covered in the course.
The document discusses various aspects of affiliate marketing programs. It begins by explaining that affiliate marketing involves earning commissions by promoting other companies' products. It then provides details on how different affiliate programs work, including ClickBank, PaySpree, Paydotcom, Rap Bank, E-Junkie and Click2sell. The document discusses tracking sales, payment terms, commission structures and best practices for promoting products as an affiliate.
This document provides an overview of affiliate marketing strategies and techniques for super affiliates. It discusses how super affiliates distinguish themselves by offering unique bonuses and promotions, learning about products to become experts, and focusing on profitability through repeat customers. Key strategies discussed include using video broadcasts, pay-per-lead programs, recurring income models, content marketing, blogs, podcasts, social media, and email lists. The document emphasizes the importance for affiliates to test strategies, analyze metrics like conversion rates, and replicate successful approaches.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
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- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
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Practical Progress from a Theory by Steven Kingpdf
Digital marketing
1. International Journal of Trend in Scientific Research and Development (IJTSRD)
Conference Issue | March 2019 Available Online: www.ijtsrd.com e-ISSN: 2456 - 6470
Fostering Innovation, Integration and Inclusion Through
Interdisciplinary Practices in Management
@ IJTSRD | Unique Paper ID - IJTSRD23100 | Conference Issue | FIIITIPM - 2019 | March 2019 Page: 196
Digital Marketing: A Review
Dr. Mrs. Vaibhava Desai
Assistant Professor, Bharati Vidyapeeth(Deemed To be University),
Pune Institute of Management, Kolhapur, Maharashtra, India
Organised By:
Management Department, Chhatrapati
Shahu Institute of Business Education
and Research, Kolhapur, Maharashtra
How to cite this paper: Dr. Mrs.
Vaibhava Desai “Digital Marketing: A
Review” Published in International
Journal of Trend in Scientific Research
and Development (ijtsrd), ISSN: 2456-
6470, Special Issue | Fostering
Innovation, Integration and Inclusion
Through
Interdisciplinary
Practices in
Management, March
2019, pp.196-200,
URL:
https://www.ijtsrd.c
om/papers/ijtsrd23
100.pdf
ABSTRACT
Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones, display
advertising, and any other digital medium. Digital marketing's development
since the 1990s and 2000s has changed the way brands and businesses use
technology for marketing. As digitalplatforms areincreasinglyincorporatedinto
marketing plans and everyday life, and as people use digital devices instead of
visiting physical shops, digital marketing campaigns are becoming more
prevalent and efficient. This paper mainlyfocuses on conceptualunderstanding
of digital marketing, how digital marketing helps today’s business and some
cases in the form of examples.
KEYWORDS: media, key performance indicators, mail, search engines, consumers
INTRODUCTION
I. What is Digital Marketing?
Digital marketing encompasses all marketing efforts that useanelectronicdevice
or internet. Businesses leverage digital channels such as search engines, social
media, email and their websites to connect with current and prospective
customers. This can also be referred as ‘online marketing’,‘internetmarketing’or
‘web marketing’. Digital marketing is defined by use of numerous digital tactics
and channels to connect with customers where they spend much of their time:
online. From website to business's online branding assets - digital advertising,
email marketing, online brochures, and beyond -- there’s spectrum of tactics
falling under the umbrella of "digital marketing."
“Digital marketing is the marketing of products or services
using digital technologies, mainly on the Internet, but also
including mobile phones, display advertising, and any other
digital medium.”
Digital marketing methods such as Search Engine
Optimization (SEO),SearchEngineMarketing(SEM),Content
Marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce
marketing, social media marketing, social media
optimization, e-mail direct marketing,displayadvertising, e–
books, and optical disks and games are becoming more
common in advancing technology. Digital marketing now
extends to non-Internet channels that provide digitalmedia,
such as mobile phones(SMS andMMS),callback,and on-hold
mobile ring tones.
II. A shift of Marketing from Traditional to Digital:
The development of digital marketing is inseparable from
technology development. In 1971, Ray Tomlinson sent first
email and his technology set the platform to allow people to
send and receive files through different machines. In the
1980s, storage capacity of computer was alreadybigenough
to store huge volumes of customer information. Companies
started choosing online techniques, such as database
marketing, rather than limited list broker. This kind of
databases allowed companies to track customers'
information more effectively, thustransforming relationship
between buyer and seller. However, the manualprocess was
not so efficient.
In the 1990s, the term Digital Marketing was first coined,
with debut of server/client architecture and the popularity
of personal computers, the Customer Relationship
Management (CRM) applications became significant part of
marketing technology. Fierce competition forcedvendors to
include more service into their software, for example,
marketing, sales and service applications. Marketers were
also able to own huge online customer data by e CRM
software after the Internet was born. Companies could
update the data of customer needs and obtain the priorities
of their experience. This led to firstclickablebanner ad being
going live in 1994, which was the "You Will" campaign by
IJTSRD23100
2. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID - IJTSRD23100 | Conference Issue | FIIITIPM - 2019 | March 2019 Page: 197
AT&T and over first four months of it going live, 44% of all
people who saw it clicked on the ad.
In the 2000s, with more and more Internet users and the
birth of iPhone, customers started searching products and
making decisions about their needs online first, instead of
consulting salesperson, which created anew problemfor the
marketing department of a company. In addition, survey in
2000 in the United Kingdom found that most retailers had
not registered their own domain address. These problems
made marketers find the digital ways for market
development.
Digital marketing's development since 1990s and2000s has
changed way brands and businesses use technology for
marketing. As digitalplatforms areincreasinglyincorporated
into marketing plans and everyday life, and as people use
digital devices instead of visiting physical shops, digital
marketing campaigns are becoming more prevalent and
efficient.
In 2007, the concept of marketing automation was raised to
solve the problem above. Marketing automation helped
companies’ segment customers, launch multichannel
marketing campaigns and provide personalized information
for customers. However, the speed of its adaptability to
consumer devices was not fast enough.
Digital marketing became more sophisticated in the 2000s
and the 2010s, when the proliferation of devices' capable of
accessing digital media led to sudden growth. Statistics
produced in 2012 and 2013 showed that digital marketing
was still growing. With development of social media in the
2000s, such as LinkedIn, Face book, YouTube and Twitter,
consumers becamehighlydependenton digitalelectronics in
daily lives. They expected seamless user experience across
different channels for searching product's information. The
change of customer behavior improved thediversification of
marketing technology. Worldwide digital marketing has
become the most common term, especially after the year
2013. Digital media growth was estimated at 4.5 trillion
online ads served annually with digital media spend at 48%
growth in 2010. An increasing portion of advertising stems
from businesses employing Online Behavioral Advertising
(OBA) to tailor advertising for internet users, but OBA raises
concern of consumer privacy and data protection.
III. Digital Marketing Tactics and Examples:
Digital marketers are in charge of driving brand awareness
and lead generation through all the digital channels -- both
free and paid -- at company's disposal. These channels
include social media, the company's own website, search
engine rankings, email, display advertising, and the
company's blog. The digital marketer focuses on different
key performance indicator (KPI) for each channel so they
can properly measure the company's performance across
each one. Digital marketing is carried out across many
marketing roles today. In small companies, one generalist
might own many of the digital marketing tactics described
above at the same time. In larger companies, these tactics
have multiple specialists that each focus on just one or two
of the brand's digital channels. Here are some examples of
these specialists:
The best digital marketers have clear picture of how each
digital marketingcampaign supports theiroverarchinggoals.
And depending on goals of their marketing strategy,
marketers can support larger campaign through free and
paid channels at their disposal. A content marketer, for
example, can create series of blog posts that serve to
generate leads from a new eBook the business recently
created. The company's social media marketer might then
help promote these blog posts through paid and organic
posts on the business's social media accounts. Perhaps the
email marketer creates an email campaign to send those
who download the eBook more information on company.
Following are some of most common digital marketing
tactics and the channels involved-
Search Engine Optimization (SEO): This is process of
optimizing website to "rank" higher in search engine
results pages, thereby increasing the amount of organic
(or free) traffic your website receives. The channelsthat
benefit from SEO include Websites, Blogs, and Info
graphics.
Social Media Marketing: This practice promotes your
brand and your content on social media channels to
increase brand awareness, drive traffic, and generate
leads for your business. The channels you can use in
social media marketing include Face book, Twitter,
LinkedIn, Instagram, Snap chat, Pinterest, and Google+.
Content Marketing: It denotes the creation and
promotion of content assets for the purpose of
generating brand awareness, traffic growth, lead
generation, and customers. The channels that can playa
part in your content marketing strategy include Blog
posts, EBooks and whitepapers, Info graphics, Online
brochures and look books.
Affiliate Marketing: This is a type of performance-
based advertising where you receive commission for
promoting someone else's products, services on your
website. Affiliate marketing channels include Hosting
video ads through the YouTube Partner Program and
Posting affiliate links from your social media accounts.
Native Advertising : Native advertising refers to
advertisements that are primarily content-led and
featured on a platform alongside other, non-paid
content. Buzz Feed-sponsored posts areagood example,
but many people also consider social media advertising
to be "native" – Face book advertising and Instagram
advertising.
Marketing Automation: Marketing automation refers
to the software that serves to automate your basic
marketing operations.Manymarketingdepartments can
automate repetitive tasks they would otherwise do
manually, such as Email newsletters, Social media post
scheduling, Contact list updating, Lead-nurturing
workflows, Campaign tracking and reporting.
Pay-Per-Click (PPC): PPC is a method of driving traffic
to your website by paying a publisher every time your
ad is clicked. One of the most common types of PPC is
Google Ad Words, which allows you to pay for top slots
on Google's search engine results pages at a price "per
click" of the links you place. Other channels where you
3. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID - IJTSRD23100 | Conference Issue | FIIITIPM - 2019 | March 2019 Page: 198
can use PPC mainly include Paid ads on Face book,
Promoted Tweets on Twitter, Sponsored Messages on
LinkedIn.
Email Marketing: Companies use email marketing as a
way of communicating with their audiences. Email is
often used to promote content, discounts and events, as
well as to direct people toward the business's website.
The types of emails you might send in an email
marketing campaign include Blog subscription
newsletters, Follow-up emails to website visitors who
downloaded something, Customer welcome emails,
Holiday promotions to loyalty program members, Tips
or similar series emails for customer nurturing.
Inbound Marketing: Inbound marketing refers to the
"full-funnel" approach to attracting, engaging, and
delighting customers using online content. You can use
every digital marketing tactic listed above throughout
an inbound marketing strategy.
Online PR: Online PR is practice of securing earned
online coverage with digital publications, blogs, and
other content-based websites. It's much like traditional
PR, but in the online space. The channels you can use to
maximize your PR efforts include: Reporteroutreach via
social media Engaging online reviews of your company,
Engaging comments on your personal website or blog.
IV. Digital Marketing – a boost to today’s businesses:
Regardless of what your company sells, digital marketing
still involves building out buyer’s personas to identify your
audience’s needs and creating valuable online content.
B2B Digital Marketing:
If company is business-to-business (B2B), digital
marketing efforts are likelytobecenteredon onlinelead
generation, with end goal being for someone to speak to
salesperson. The role of your marketing strategy is to
attract and convert highest quality leads forsalespeople
via your website and supporting digital channels.
Beyond website, you'll probably choose to focus efforts
on business-focused channels like LinkedIn where your
demographic is spending their time online.
B2C Digital Marketing:
If your company is business-to-consumer (B2C),
depending on price point of products, the goal of digital
marketing efforts is to attract people to website and
have they become customers without ever needing to
speak to salesperson. For that reason, you're probably
less likely to focus on ‘leads' in their traditional sense,
and more likely to focus on building an accelerated
buyer's journey, from the moment someone lands on
your website, to moment that they make a purchase.
This will often mean your product features in your
content higher up in the marketing funnel than it might
for a B2B business, and you might need to use stronger
calls-to-action (CTAs).For B2C companies, channelslike
Instagram and Pinterest are more valuable than
business-focused platforms LinkedIn.
Website Traffic:
You can see the exact number of people who have
viewed your website's homepage in real time by using
digital analytics software, available in marketing
platforms like Hub Spot. Also how many pages they
visited, what device they were using, and where they
came from, amongst other digital analytics data. This
intelligence helps you to prioritize which marketing
channels to spend more or less time on, based on the
number of people those channels are driving to your
website. For example, if only 10% of your traffic is
coming from organic search, you know that you
probably need to spend some time on SEO to increase
that percentage.
Content Performance and Lead Generation:
Imagine you've created product brochure and posted it
through people's letterboxes -- that brochure is a form
of content, albeit offline. The problem is no idea how
many people opened your brochure or how many
people threw it straight into trash.
Attribution Modeling:
An effective digital marketing strategy combined with
right tools and technologies allows totrace allsales back
to customer's first digitaltouchpointwithyourbusiness
is called attribution modeling. It allows identifying
trends in the way people research and buying your
product, helping you to make more informed decisions
about what parts of your marketing strategy deserve
more attention, and what parts of your sales cycle need
refining. Connecting the dots between marketing and
sales is hugely important -- according to Aberdeen Group,
companies with strong sales and marketing alignment
achieve a 20% annual growth rate, compared to a 4%
decline in revenue for companies with poor alignment. If
you can improve your customer's' journey through the
buying cycle by using digital technologies, then it's likely
to reflect positively on your business's bottom line.
Online behavioral advertising: is the practice of
collecting information aboutauser's online activityover
time, "on a particular device and across different,
unrelated websites, in order to deliver advertisements
tailored to that user's interests and preferences.
Collaborative Environment: A collaborative
environment can be set up between the organization,
technology service provider, and digital agencies to
optimize effort, resource sharing, reusability and
communications. Organizations are inviting their
customers to help them better understand how to
service them. Much of this is acquired via company
websites where the organization invites peopleto share
ideas that are then evaluated by other users of the site.
Using this method of acquiring data anddevelopingnew
products can foster the organizations relationship with
their customer as well as spawn ideas that would
otherwise be overlooked.
Data-driven advertising: Users generate lot of data in
every step they take on the path of customer journey
and Brands can now use that data to activate their
known audience with data-driven programmatic media
4. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID - IJTSRD23100 | Conference Issue | FIIITIPM - 2019 | March 2019 Page: 199
buying. Without exposing customers' privacy, users'
Data can be collected from digital channels (e.g.: when
customer visits a website, reads an e-mail, or launches
and interact with brand's mobile app), brands can also
collect data from real world customer interactions,such
as brick and mortar stores visits and from CRM and
Sales engines datasets. Data-driven advertising is
empowering brands to find their loyal customers in
their audience and deliver in real time much more
personal communication, highly relevant to each
customer’s moment and actions.
Remarketing: Remarketing plays a major rolein digital
marketing. This tactic allows marketers to publish
targeted ads in front of an interest category or defined
audiences, generally called searchers in web speak, they
have either searched for particular products or services
or visited a website for some purpose.
Game advertising: Game ads are advertisements that
exist within computer or video games. One of the most
common examples of in-game advertising is billboards
appearing in sports games. In-game ads also might
appear as brand-name products like guns, cars, or
clothing that exist as gaming status symbols.
Ease of access: A key objective is engaging digital
marketing customers and allowing themto interactwith
brand through servicing and delivery of digital media.
Users with access to Internet can use many digital
mediums, such as Face book, YouTube, Forums, and
Email etc. Through Digital communications it creates a
multi-communication channelwhereinformation can be
quickly shared around world by anyone without any
regard to who they are.
V. How the effectiveness of Digital Marketing
Campaigns is measured?
The evaluation criteria and metrics for the digitalmarketing
campaigns classified according to its type and time span.
Regarding the type, either evaluate campaigns
"Quantitatively" or "Qualitatively". Quantitativemetrics may
include "Sales Volume" and "Revenue Increase/Decrease".
While qualitative metrics may include enhanced "Brand
awareness, image and health" as well as "relationship with
the customers".
Shifting the focus to time span, we may need to measure
some "Interim Metrics", which give us some insight during
journey itself, as well as we need to measure some "Final
Metrics" at the end of journey to inform use if overall
initiative was successful or not. For example, most social
media metrics and indicators such as likes, shares and
engagement comments may be classified as interim metrics
while final increase/decrease in sales volume is clearlyfrom
final category. The correlation between these categories
should exist. Otherwise,disappointingresults mayhappen at
the end.
Below are some aspects that need to be considered to
have an effective digital media campaign:
1. Interesting mail titles differentiate one advertisement
from the other. This separates advertisements from the
clutter. 2.Establishment of customer exclusivity: A list of
customers and customer's details should be kept on
database for follow up and selected customers can be sent
selected offers and promotionsofdeals relatedtocustomer's
previous buyer behavior. 3. Low Technical Requirements:
In order to get full use out of digital marketing it is useful to
make you advertising campaigns have low technical
requirements.4.Rewards: Thelucrativeoffers would always
help in making your digital campaign a success. Give some
reward at end of campaign.
VI. Pros and Cons of Digital Marketing:
Digital marketing allows marketerstoseeaccurateresults in
real time. If an advert is put in newspaper, it is difficult to
estimate how many people actually flipped to that page and
paid attention to ad. There's no surefire way to know if that
ad was responsible for any sales at all. Yet digital marketing
would help you to know reach for your product/service, to
get engaged with prospective customers, to have global
reach, to promote in personalized manner. However, with
digital marketing have some setbacks .Digital marketing is
highly dependent on the internet. Because internet may not
be accessible in certain areas or consumers may have poor
internet connection. It has lot of clutter, so marketers find it
hard to make their advertisements stand out, and get
consumers to start conversations about an organizations
brand image or products. But stilllargeamountofcompeting
goods and services that are also using same digital
marketing strategies can be the disadvantage. Some
companies can be portrayed by customers negatively as
some consumers lack trust online due to the amount of
advertising that appears on websites and social media that
can be considered frauds. Even an individual or small group
of people can harm image of an established brand. Digital
marketing disseminates only information to prospects most
of whom do not have purchasing authority/power. Hence
reflection of digital marketing into real sales volume is
skeptical.
VII. A light on Real cases under Digital marketing:
1. Every Smile Matters: Britannia Good Day supports
children born with cleft lip
On World Smiles Day, October 5th, Britannia Good Day
launched the Every Smile Matters campaign. The
campaign focuses on very important aspect that in
today’s day and age, smiles have been taken for granted
and we don’t smile enough. Good Day, has partnered
with Smile Train India, the world’s leading cleft charity
that provides free cleft surgery and care to children.
According to a Smile Train study, 1 in 1,000 Indian
children are born with a cleft lip –common birth
condition that can occur alone or as part of genetic
condition or syndrome. Not only does this condition
prohibit smiling, it can also cause difficulty in natural
activities such as eating and speaking.
2. Parle Kismi spreads love this Valentine’s Day in
collaboration with the dabbawalas
The Har Kismi Mein Hai Kiss campaign by Parle
Kismi is an attempt to spread some love on
Valentine’s Day by dropping in a reminder to
consumers with the help of their dabbawalas.
Working professionals often forget Valentine’s Day and
Parle Kismi wanted to send out a sweet reminder to
consumers to wish their partners in time. ‘Food is way
to one’s heart’ so Parle collaborated with the most