Digital marketing refers to promoting goods and services through various digital and non-digital channels to effectively reach customers. It has evolved from basic internet marketing strategies to sophisticated techniques leveraging big data and personalized advertising. As the digital landscape continues to change, businesses must adapt their marketing models to fully engage with consumers and capitalize on new opportunities within the digital economy.

1. Digital marketing
The practice of promoting goods and services through digital channels to communicate with customers
in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of
the strategies and practices of network marketing (Internet marketing) are included in digital marketing.
Digital marketing encompasses a wider range of communication methods that do not necessitate the
use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth., or through
online channels like: web-based entertainment, electronic publicizing, standard promoting, and so forth
[2] Brief broadcast Digital marketing is a marketing strategy that achieves marketing objectives by
utilizing the Internet, computer communication technology, and digital interactive media. Digital
marketing will make extensive use of cutting-edge computer network technology to find new markets
and customers in the most efficient and cost-effective way possible.
Computerized showcasing is a significant level promoting action in light of clear data set objects,
through computerized media stations like phone, SMS, email, electronic fax, network stage, and so on.
To accomplish exact showcasing, quantifiable promoting impacts, and digitization. Computerized
showcasing was recently viewed as a different type of promoting in a particular field, however starting
around 2003 it has frequently been viewed as fit for arriving at by far most of A type of showcasing in
most customary advertising regions like direct showcasing. When traditional businesses realize the
digital economy, they must pay attention to digital marketing as an important aspect, modify outdated
marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge
as one of the three key components of digital businesses, along with digital management and
manufacturing. By and large talking, in a completely serious market, organizations can get ordinary
benefits. They need to come up with new ideas if they want to make more money. A novel combination
of production factors is innovation. It includes marketing innovation as well as technological innovation
from an economic standpoint. Digital marketing is a typical illustration of innovation among them. In
addition to being a technological revolution, digital marketing is also a deeper concept revolution.
Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way
interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and
customer participation marketing are all components of it. [ 3] Computerized promoting has blessed
advertising blend in with new implications. Its capabilities chiefly incorporate data trade, online buy,
internet distributing, electronic cash; web based promoting, corporate advertising, and so on. It is the
primary promoting technique and improvement pattern of ventures in the period of advanced economy.

2. Broadcast development history editor, The digital marketing era of 1.0: Based on Web1.0, one-way
marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to
enter people's lives. Web 1.0 is the term for the earliest rendition of the Web. From a technical
standpoint, Web 1.0 web pages are "read-only," meaning that users can only browse or search for
information on them. However, in the era of digital marketing 1.0, Internet content creation is
dominated by websites, users do not have the right to interact, advertisements are characterized by
single-item communication, and users passively accept marketing information on websites, primarily
through display banner ads, pop-up ads, search engine ads, and other types of advertisements.
The principal reason for promoting is to sell products [8]. The time of advanced advertising 2.0: With
the sudden emergence of social media and video sites in the digital marketing 2.0 eras, businesses have
established comprehensive marketing strategies, realized real-time monitoring, and realized regular
data analysis. As a significant channel, publicists shift seriously promoting financial plan from
disconnected media to online media [8]. Promoting 3.0 Period: It is possible to collect and analyze data
regarding user searches, browsing, clicks, purchases, and sharing in the marketing 3.0 era, which is
marked by the application of big data technology. "User Portraits," created on the basis of these data,
assist businesses in precisely comprehending the requirements and preferences of users. This makes
marketing activities more concentrated and effective, allowing the brand to be displayed fully and
effectively [8]. Digital Marketing 4.0 Era: The high development of digital technology and the prevalence
of mobile Internet promote the continuous updating of business models. Large Internet companies are
building their own ecosystems, such as Ali, Baidu, Tencent, and Xiaomi. , etc. Marketing has also
changed from focusing only on product production to focusing on sales links and then focusing on
collaboration in the business ecosystem. Through data sharing and strategy diversion among enterprises
in the ecosystem, personalized customization of products, targeted advertising, and online and offline
channels have been realized. The fusion of consumer demand and the precise locking of consumer
demand [8]. Marketing Strategy Editor Broadcast the advertising school is mainly derived from the
interactive advertising school derived from the traditional advertising school. Because domestic and
international advertising giants occupy the customers of international advertising, with the rise of
Internet advertising, the interactive advertising business is separated from the advertising company
field, and it has gradually become the advertising center of major websites. Important part of the
source. Such as Ogilvy, Publicis, Dentsu and other advertising giants, they have never been afraid of not
having customers, and have become the key protection targets of major Internet companies. However,
due to the particularity of Internet advertising, companies specializing in Internet advertising agencies
have more advantages in comparison. Allyes is the most competitive in this regard. Because Allyes has

3. its own detection and statistics software, it is a giant in domestic Internet advertising. , and Focus
Media's acquisition of Allyes also made Allyes the first digital marketing agency trying to go public in the
United States. The public relations school mainly focuses on strategy. Local public relations companies
have a unique advantage in this area. They are familiar with the current situation of the domestic
Internet. Since it is difficult to win the advertising of serving clients, but in terms of the income of local
public relations companies, digital marketing income has become an important source of income. The
Jianghu School of digital marketing has become a major feature of the domestic media field. A digital
marketing company established by a group of early Internet writers, Internet celebrities, and Internet
promoters. Judging from the previous Internet hotspots, there are many classic cases from the quack
school, such as "Wang Laoji donated 100 million Yuan", "The most beautiful woman "Cleaners", etc.,
started from community forums with the help of hot events, and became hot spots of online public
opinion.