The internet has become integral to our daily lives for research, communication, and entertainment. Over half the world's population now has internet access, with 81% access in developed countries. People use a variety of digital devices like smartphones, tablets, and computers to access the internet. They conduct online research through websites, search engines, and social media. Consumers also do a significant amount of online shopping, buying from websites, apps and stores worldwide using many different devices. Marketers must understand changing online behaviors like the rise of mobile video viewing to effectively reach digital audiences.

1. Evolution of Digital Marketing
HOW AUDIENCES USE TECHNOLOGY AND ITS IMPACT ON OUR LIVES

2.  Internet become our main tool for research. There is nothing (so far)
more useful than the Internet to look for information, connect with
other users and create. It is part of our daily life and is almost as vital
as a glass of water. It took part in our daily life and almost as vital as
a glass of water. Generally, people use search engines for one of
three things: research, shopping, or entertainment (Kent, P, 2019). As
well as marketing is in charge of satisfying users or customers, but the
difference is that marketing focus on the process of teaching
consumers why they should choose their product or service over
those of their competitors.

3. INTERNET - network that connects
computer systems across the world.

4. How many people access to internet
 As of April 2019, 56.1% of
the world's population
has internet access, and
81% of the developed
world.

5. Access to the Internet
 For example:
STUDIES DAILY LIFE PROFESSIONAL AREA
Online courses, communication,
business. online shopping, social media,
emails, chatting, general information,
GP’s, games, bookings, dating, etc.
Articles, Online Material, Opportunities
for learning beyond a classroom, opens
doorways to a wealth of information,
download files, email, etc.
Updating knowledge, chatting,
email, work online (business),
download files, job-hunting,
appointments, bookings, etc.

6. Digital Devices to browse
Smart TVs
Game Consoles Wristwatches
eBook readers
Digital cameras
Cars
Home appliancesSmart glasses
Desktop computers
Mobile phones and Tablets

7. Where can we research
People find information through:
• Website/blog
• Facebook Page
• Other social networks
• Review sites like Yelp or Trip Advisor
• Online listing platforms like Yellow Pages,
Google, Yahoo, and Urban spoon
• Word-of-Mouth
Also, people when searching for example, a
restaurant they might want to try search
terms like these:
• Restaurants in [your town]
• [Type of cuisine] in [your town]
• Places to eat in [your town]

8. What consumers buy online
 Shopping online has become
more meaningful, convenient,
and practical.
 Consumers have the power to
buy from all over the world from
their tablets, smartphones, and
computers. Businesses are selling
online from their blogs, websites,
and online stores. (Corless, M,
2019)

9. What consumers do while they buy online

10. Where they buy from

11. Online Video Consumption
 One in three adults between ages 18
and 54 use their smartphone as their
primary device for watching online
video. (Gross et al., 2016).
 Consumers in the UK are watching more
digital video content than ever before.
What they’re watching is changing,
though, with long-form becoming
increasingly important something that
marketers have noted with interest.

12. Time spent per day with digital video
Tv and Digital Digital video devices
Brits will spend 53 minutes a day watching digital video in 2017. Out
of this, 27 minutes will be spent watching videos on mobile devices,
and 25 minutes will be spent watching digital video on desktop.

13. Marketing is involved in our life even if we are not using
electronic devices. Ours streets are full of print adverts that
we are constantly looking at. So, we should be aware as a
consumer how businesses are taking advantages or as a
business how to take advantage of. This is a competition.

14. Reference List
 Kent, P (2019). Why People Use Search Engines: Research, Shopping, And Entertainment. Available at
https://www.dummies.com/web-design-development/search-engine-optimization/why-people-use-search-
engines-research-shopping-and-entertainment/ [Accessed 06 June 2019)
 STRICKLAND, J (2010) How does the Internet work. Available at
https://computer.howstuffworks.com/internet/basics/internet.htm [Accessed 06 June 2019)
 Piejko, P (2015). Which types of devices have browsers. Available at https://deviceatlas.com/blog/which-devices-
have-browsers [Accessed 07 June 2019)
 Burstein, D (2015). Local Marketing Chart: How do customers search for products and services. Available at
https://www.marketingsherpa.com/article/chart/how-customers-search [Accessed 10 June 2019)
 Corless, M, (2019). 40 Amazing Online Shopping and Ecommerce Statistics. Available at
https://founderu.selz.com/40-online-shopping-ecommerce-statistics-know/ [Accessed 10 June 2019)
 Saleh, K, (2019). Online Consumer Shopping Habits and Behavior. Available at
https://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/ [Accessed 10 June 2019)
 Gross et al (2016). Redesigning the remote: How online video changes the way viewers tune in. Available at
https://www.thinkwithgoogle.com/consumer-insights/how-online-video-changes-video-consumption/ [Accessed
10 June 2019)
 eMarketer Editors (2018). Consumers in the UK Are Watching More Digital Video Content. Available at
https://www.emarketer.com/content/consumers-in-the-uk-are-watching-more-digital-video-content [Accessed
11 June 2019)
 Southern, L (2017). The UK’s video consumption habits, in 5 charts. Available at https://digiday.com/media/uks-
video-consumption-habits-5-charts/ [Accessed 11 June 2019)