Business environment embraces all the concepts related to the business.This helps to unwrap the characters and opportunities to excel in any Business.

1. BUSINESS ENVIRONMENT: nature and
scope
PRESENTEDBY
NIRANJANAGOPINATH
4SN18MBA46

2. MEANING
 The combination of internal and
external factors that influence a
company’s operating situation.
 In other words , business environment
is individual and organizations that
exists outside the business and have
influence directly or indirectly on
business.

3. INTERNAL ENVIRONMENT
 It includes Man,Material,Money and
Management, usually within the
control of business.
EXTERNAL ENVIRONMENT
 Those factors which are beyond the
control of business enterprise are
included in external environment.

4. NATURE OF BUSINESS ENVIRONMENT
 Complex
 Interdependence
 Dynamic
 Long term & short term impact on
Business
 Uncertainty
 Inter-relatedness

5. SCOPE OF BUSINESS ENVIRONMENT
 Internal /External
 Micro /Macro
 General/Specific
 Controllable /Uncontrollable