Harvard School Of Digital Marketing is the best platform for complete digital marketing program. We will support your entire career growth and development, HSDM an award-winning training institute we offering digital marketing courses All Short Term courses, SEO training, Google ads course, Social Media Marketing Course, Web Design & Graphic Design and UI & UX other developments with guaranteed 100% placement in Dubai, Singapore, Coimbatore, Chennai, Bangalore. You can join our offline or online digital marketing courses.

1. 
Digital marketing

2. 
 Digital marketing, also called online marketing, is the
promotion of brands to connect with potential customers
using the internet and other forms of digital
communication. This includes not only email, social
media, and web-based advertising, but also text and
multimedia messages as a marketing channel.
 Essentially, if a marketing campaign involves digital
communication, it's digital marketing.
What is digital marketing?

3. 
 Search engine optimization (SEO)
 Pay-per-click
 Social media marketing
 Content marketing
 Email marketing
Types of digital marketing

4. 
 SEO means Search Engine Optimization and is the
process used to optimize a website's technical
configuration, content relevance and link popularity
so its pages can become easily findable, more
relevant and popular towards user search queries,
and as a consequence, search engines rank them
better.
SEO

5. 
 Pay-per-click (PPC) is an online advertising model in which an
advertiser pays a publisher every time an advertisement link is
“clicked” on. Alternatively, PPC is known as the cost-per-click
(CPC) model. The pay-per-click model is offered primarily by
search engines (e.g., Google) and social networks (e.g.,
Facebook). Google Ads, Facebook Ads, and Twitter Ads are the
most popular platforms for PPC advertising.
Pay-per-click

6. 
 Social media marketing (SMM) is a form of internet marketing that
uses social media apps as a marketing tool.
 These social media platforms enable brands to connect with their
audience to:
• build a brand;
• increase sales;
• drive traffic to a website; and
• build a community of followers to share and engage with content.
Social media marketing

7. 
 Content marketing is a marketing strategy used to
attract, engage, and retain an audience by creating
and sharing relevant articles, videos, podcasts, and
other media. This approach establishes expertise,
promotes brand awareness, and keeps your business
top of mind when it’s time to buy what you sell.
Content marketing

8. 
 Email marketing is a form of marketing that can
make the customers on your email list aware of new
products, discounts, and other services. It can also be
a softer sell to educate your audience on the value of
your brand or keep them engaged between
purchases. It can also be anything in between.
Email marketing

9. 
 High revenues
 Cost effective than traditional marketing
 Earn people trust & build BRAND reputation
 Content performance & lead generation
 Compete with large corporations
 Real time results
Benefits of DM