Communication is successful only when the message is persuade in the same way the senders expect.The suitable combination communication Strategy supports to persuade the message correctly.Target audience

1. PERSUASIVE COMMUNICATION

2. COMMUNICATION
Communication is defined as the
process of passing information and
understanding from one person to
another.

3. How a strong message can
influence thinking ,behaviour and
beliefs

4. Advertisement
Sales Promotion
Store
atmosphere
Website
Personal Selling
Email
Publicity Word of Mouth
I M P E R S O N A L
PAID
P E R S O N A L
UNPAID
METHODS OF COMMUNICATION

5. DESIGNING PERSUASIVE COMMUNICATION
COMMUNICATION STRATEGY MESSAGE STRATEGY
TARGET AUDIENCE MEDIA STRATEGY

6. COMMUNICATION STRATEGY
The marketer must be clear about the objectives of
the communication.
WHO?
Audience
HOW?
Channels
WHAT?
Messages
WHY ?
GOALS

7. COMMUNICATION
CHANNEL
CONSUMER
INSIGHT
TARGET
AUDIENCE
RESERCH
COMPETITORS
RESEARCH
BUSINESS
OBJECTIVE
COMMUNICA
TION
OBJECTIVE
CURRENT
SITUATION

9. MEDIA STRATEGY
It involves identifying the characteristics
of the target audience, who should receive
messages .
Online broadcasting

10. MESSAGE STRATEGIES
Message Strategy is an idea about how to
creatively and persuasively communicate messages
to a target audience.
Message is the thought ,idea, attitude, image or
other information that sender wish to convey to the
audience.