To know the overview about press release.How can it be a contributor in Media Management.Guidelines for preparation in a professional manner.

1. MEDIA MANAGEMENT:
PRESS RELEASE
PRESENTED BY
NIRANJANAGOPINATH
1ST YEAR M.B.A

2. MEANING
 An official statement issued to newspapers
giving information on a particular matter.
 A press release is a short compelling news
story written by a public relations
professional and send to targeted members
of the media.

3. WHAT PRESS RELEASE DO?
 These are most cost-effective way of building
awareness about your business or event.
 Press release have more credibility than paid
advertisements.

4. PRESS RELEASE ARE MAINLY USED FOR:
 Announcement of a new
event.(inaugurations,parties,prize events)
 Business news and corporate events:-
(announcement of new products, new
company members, latest technologies)
 Social and government news
(from social and public organisations)

7. GUIDLINES FOR WRITING PRESS RELEASE:
 Keep the total length under 2pages,ideally
400-500 words.
 Avoid using “I” ,”we” ,or “you”.
 Use standard font such asTimes New Roman
or Calibri .
 Bolded , large headline.
 Body text should be single spaced ,with one
line of space between paragraphs.
 Use standard 1 inch margins and white paper.

8. NOTE:
 End up the press release reasonably.Must
finish it with the sentence “Further
information, please contact at the following”
 Contact : Office address
Mobile number
Email address