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1. Test your knowledge
BUSINESS QUIZ
ON INTERNATIONAL BRANDS

2. Which famous international brand started as a
company known as Echo Bay?
1

3. What is the name today of the famous German brand
that was founded in the 1930’s by Adi Dassler when it
was know merely as Dassler?
2

4. In 1999, two British men started a fashion business
which copied clothes worn by popular celebrities.
What is the name of the brand they created?
3

5. Which brand name is an abbreviation of the two
Danish words leg godt, meaning play well?
4

6. One of the biggest companies in the world
started with the name BackRub. What is its
name today?
5

7. According to Forbes, Microsoft, Google,
Facebook and Apple and are the world’s most
valuable brands, but in which order?
6

8. The red and white Coca-Cola logo is recognized
by what percentage of the world’s adult
population –
76%
84% or
94%?
7

9. Which one Western European country has no
branches of McDonalds at all?
8

10. Name this sneaker and sportswear brand that
provides outfit to Man City and has a strategy of
sponsoring upcoming stars with high potential
rather than current celebrity champions.
9

11. Name this online brand that sells luxury
products like bags, jackets manufactured in the
factories that make for Gucci, Burberry etc but
without the luxury name at affordable prices.
10

12. ANSWER
S
1. eBay
2. Adidas
3. ASOS : It originally stood for As Seen on Screen
4. Lego
5. Google :The original name was never going to work but
then someone suggested Googolplex which means 10
to the power of googol, and googol means 10 to the
power of 100. The business owners searched to see if
the domain google.com was available not realizing their
incorrect spelling. Afterwards they decided they liked
the new word that they had created.

13. 6. Apple, Google, Microsoft, Facebook
7. 94%
8. Iceland
9. Puma
10. Italic
ANSWER
S