This presentation is about digital marketing and its types.

1. DIGITAL
MARKETING

2. INDEX
 WHAT IS DIGITAL MARKETING
 TYPE OF DIGITAL MARKETING
 SEARCH ENGINE OPTIMIZATION [SEO]
 PAY- PER CLICK [PPC]
 SOCIAL MEDIA MARKETING
 CONTENT MARKETING
 EMAIL MARKETING
 MOBILE MARKETING
 AFLIATE MARKETING
 TRADITIONAL VS DIGITAL MARKETING

3. WHAT IS DIGITAL MARKETING
Digital marketing is the promotion of products or
brands via one or more forms of electronic media
through the Internet.

4. TYPE OF DIGITAL MARKETING
SEARCH ENGINE OPTIMIZATION [SEO]
PAY- PER CLICK [PPC]
SOCIAL MEDIA MARKETING
CONTENT MARKETING
EMAIL MARKETING
MOBILE MARKETING
AFLIATE MARKETING

5. SEARCH ENGINE OPTIMIZATION [SEO]
“SEO is the process of optimizing a
website to get listed in the
Google search engine result page
on the top of the first page”.

6. PAY- PER CLICK [PPC]
 It is a type of digital marketing
where advertisers pay a fee each
time someone clicks on their ad.
 It’s a way of buying visits to your
site rather than trying to “earn”
those visits organically.

7. SOCIAL MEDIA MARKETING
It is the use of social media
the platforms on which users
build social networks and share
information to build a company’s
brand, increase sales, and drive
website traffic.

8. CONTENT MARKETING
Content marketing is a type of
online marketing activity where
various types of content including
videos, articles, and images are
shared and published across
various channels on the web.

9. EMAIL MARKETING
Email marketing is the act of sending a
commercial message, typically to a
group of people, using email.

10. MOBILE MARKETING
Mobile marketing is a multi-channel
online marketing technique focused
on reaching a specific audience on
smartphones, feature phones, tablets,
or other related devices through
websites, e-mail, SMS and MMS,
social media, or mobile applications.

11. AFFILIATE MARKETING
 Affiliate marketing is the process of
earning a commission by promoting
other people’s or companies product.
The beauty of affiliate marketing is
that you don’t have to invest the time
and effort to create a product to sell.

12. MARKETING ANALYTICS
Digital marketing analytics is defined as the translation of
customer behavior into actionable business data. Digital
marketers collect customer data, use digital marketing analytics
tools to examine this data and identify patterns that inform future
marketing strategies.

13. TRADITIONAL VS DIGITAL MARKETING
Expensive Cost efficient
Limited audience A large audience
No versatile Variety of sources
Lower conversion rate Higher conversion rate
The result cannot be measured A measurable result
Delayed communication Immediate communication