The document discusses research presented at the PSEWeb conference in 2013 on how children's interactions with technology are shaped by branding, privacy, and technology bias. It highlights significant differences in experiences based on age and explores how children understand and engage with technology through methods such as A/B testing. Key insights include children's preference for ebooks over print, their seamless movement between digital and analog tools, and concerns about privacy within peer groups.

1. Digital Kids on
Branding, Privacy
and Technology Bias
PSEWeb Conference 2013
@andrewsmyk
#digitalkids #pseweb13

2. Digital Kids on
Branding, Privacy
and Technology Bias
PSEWeb Conference 2013
@andrewsmyk
#digitalkids #pseweb13

3. Andrew Smyk
Sheridan College
Program Coordinator
PSEWeb Conference 2013
@andrewsmyk
#digitalkids #pseweb13

4. “People two, three or four years apart
are having completely different
experiences with technology,”
Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.
http://www.flickr.com/photos/tocaboca/5523596357/

5. 10 - 6 - 3

6. 11 - 7 - 4

7. the research

8. the research

10. 54 interviews
3 birthday parties
2 girls soccer team
2 class room visits

11. the research

12. historical view

13. the research

14. the research

16. technology clusters

19. We preselect the technology
we give to kids

20. Kids select the technology
with the lowest level of
abstraction

24. the research

25. “They have their own brand new one.”
- Goldstone
“My daughter had her own iPad since
she was 1 years old.”
- gary2kool
“Kids hand me down went to the
grandparents.”
- themiss

26. methods

27. A/B Testing

28. A/B with Tablets

29. 2 iPads (I & II)
2 Android Tablets

30. same apps installed

32. outcome

33. variation

34. iPad Only

35. children ages 3 to 5 years
old, know which logo and
products correspond with
which brand.

36. A/B with Web Sites

37. Two versions of a site created
(desktop vs. responsive)

40. 95%
abandon rate

42. content

43. content

44. technology

45. Technology is neither good nor bad;
nor is it neutral. Kranzberg’s six laws of technology.

47. “This is my iPad.”

48. Hands on. Minds on. Authentic?

49. kids

50. “Why is there a phone in your camera?”

51. •Folding Chalk Board
+
•Face Time

52. •Folding Chalk Board
+
•Face Time

53. Technology associations
phone = camera, Kindle = book

54. “digital” is disappearing

55. “download” is disappearing

56. “play” terminology is changing

57. Kids prefer eReaders over
traditional print books

58. Except when reading is done
with a parent

60. Adapting Technologies to
their needs

61. Kids 2 to 6 are task focused,
not necessarily goal focused.

62. analog and digital
worlds

63. “The movement between digital and traditional analog
tools as means of expression and creation comes
naturally to kids. Their movement is seamless and
effortless; we’ve lost this skill as adults.”
- Andrew Smyk
www.andrewsmyk.com/research/kids-and-robots/

65. Prototyping

66. Collaborative drawing

67. Final Version

68. adults vs. children

71. branding

72. name some search engines?

73. Google
the internet

74. There are other search
engines.

75. “Really? Why?”

80. genericTM

81. privacy

82. 16 girls
16 iPods

83. 16 girls
16 iPods

84. 16 girls
16 iPods

85. 16 girls
16 iPods

86. Within the peer group,
there was no privacy

87. bias

89. Touch over type
adaptive/responsive content
mobile over desktop
Google SEO

90. - Josh Clark (@globalmoxie)
“Every Desktop Design Has
To Go Finger-Friendly"

91. http://alistapart.com/article/future-ready-content
“Future-Ready Content”
Sara Wachter-Boettcher

92. Content First
Mobile First
Orbital Content

93. other research areas

94. Under what conditions do
children have this gesture
bias?

95. With which devices?

96. What age does this emerge?

97. Between them and their
parents?

98. For which kind of activities?

99. my details
• twitter: @andrewsmyk
• blog: andrewsmyk.com/research
• Feel free to tweet, write, etc.

100. Thank You!