Building programs' searchable reach requires optimizing online content for search engines through strategic keyword use, linking to relevant external pages, and regularly publishing fresh content to increase backlinks and drive traffic over time. Program coordinators should focus online efforts on search engine optimization tactics to help students and prospective learners easily discover academic programs through search.

1. Building Your Programs Searchable Reach
Andrew Smyk, Program Coordinator, Sheridan College
Higher Ed Social Media Conference ~ #HESM14