As the State Normal School at Bloomsburg, our institution’s purpose was “to teach the youth the elements of a classical education.” Today at Bloomsburg University, this underlying philosophy continues to draw students to BU, guide our academic programs, motivate our faculty and staff and prepare our graduates for successful careers. Today, we have the same purpose, but much broader scope. http://bloomu.edu/branding

1. Start
with
an
image.

2. That
sets
a
mood.

3. That
commands
a3en4on.

4. That
tells
a
story.

5. Bloomsburg’s
Brand
Is
straight-­‐forward
Authen4c
and
Genuine
Honest
Student-­‐centered
Focused
on
accomplishment

6. Bloomsburg
…
doesn’t
need
cheesy
special
effects
like
spinning
text,
pictures
that
move
robo4cally,
or
things
that
blink
mindlessly.
This
is
a
presenta4on.
The
focus
should
be
on
you.
The
screen
is
there
just
as
an
aid.

7. Our
photos
show
reality.
Whenever
possible,
leave
them
whole.

8. Feel
free
…
to
talk
about
the
story
that
the
photograph
represents.
Humanize
your
message.

9. Avoid
…
Cu7ng
the
background
out
of
an
authen;c
photograph,
to
turn
it
into
a
generic
piece
of
clip
art.
Everybody
has
clip
art.

10. Specifics
The
red
box
you
see
in
the
corner
is
appropriate
to
use
on
any
piece.
It’s
strong
enough
to
be
no;ced,
but
simple
enough
not
to
compete
with
your
content.
Keep
it
against
the
leE
edge,
a
liFle
way
down
from
the
top.

11. Other
brand
marks
Header
for
large
publica4ons
such
as
the
Viewbook.

12. Colors:
Bloomsburg’s
colors
are
maroon
(Pantone
209)
and
gold
(Pantone
129)
or
(874
metallic).
Because
both
colors
are
warm
and
saturated,
use
them
with
restraint.
In
academic
and
other
sophis;cated
contexts,
cool
and
desaturated
neutrals
are
good
background
colors
to
use.
They
allow
the
school
colors
to
shine
without
clashing
—
like
a
red
;e
or
scarf
with
a
charcoal
suit.

13. Specifics
on
Type
The
lowercase
‘g’
is
the
most
dis;nc;ve
leFer
in
Bloomsburg’s
name.
Whenever
possible,
use
a
type
with
a
two-­‐story
‘g,’
like
this
one.
For
serif
type,
use
Caslon
when
possible.
The
type
is
robust
enough
to
suggest
the
university’s
working
class
roots
and
it’s
current
athle;c
prowess.
Tradi;onal
enough
to
suggest
it’s
history.
The
curves
and
rounded
shapes
reflect
the
warmth
and
human
values
of
Bloomsburg.

14. The
Bloomsburg
University
logo
is
our
signature.
It
goes
at
the
end,
like
this,
followed
by
the
web
address.
www.bloomu.edu