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Digital Fundraising
           Strategy
     Farra Trompeter | Big Duck
    Arts, Culture and Technology Meetup

                     November 9, 2011


                                          #artstech
#artstech
State of Online Fundraising
What’s happening?
•  Overall giving declining, but online still
growing
•  Average gift size still bigger, but dropping
•  Biggest giving still around disasters,
December
•  More orgs asking donors to recruit support
online, give via social media
•  Gifts above $1,000 are increasing

                                                  #artstech
State of Online Fundraising
Online donors are typically…
•  Younger
•  Earning higher incomes
•  Giving bigger gifts
•  Easier to get… harder to keep
•  Likely to renew through mail/other channels

But this is likely to evolve

                                                 #artstech
Online Engagement Priorities




                               #artstech
Step 1:
Make it easy and
compelling for donors to
support you online




                           #artstech
#artstech
#artstech
#artstech
#artstech
Step 2:
Build relationships with
donors through integrated
campaigns




                            #artstech
#artstech
#artstech
#artstech
#artstech
Totally Baldacious: Key Messages
 Totally Baldacious
 Shave one for the Team.


 Why go Totally Baldacious
 The Totally Baldacious Campaign is a fun way to help
 raise awareness and funds to help find a cure for blood
 cancer.


 Why you should give Baldaciously
 When you give Baldaciously, you’re helping to save
 lives. Your support improves the lives of people with
 blood cancer.

                                                           #artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
Step 3:
Find your most passionate
donors and turn them into
fundraisers




                            #artstech
#artstech
#artstech
#artstech
Step 4:
Create community and give
donors more ways to
support you




                            #artstech
#artstech
#artstech
#artstech
#artstech
#artstech
Resources




            #artstech
Resources
•  Big Duck: 12 Ways You Can Make Your Campaigns Stronger
     http://www.bigducknyc.com/blog/
12_ways_you_can_make_your_campaign_stronger
•  Blackbaud: 2011 donorCentrics Internet and Multichannel
Giving Benchmarking Report
     http://www.blackbaud.com/bb/targetanalytics/multi-
channel.aspx/
•  FundRaising Success: Relationships 2.0 article
     http://tinyurl.com/relationships-2-0
•  Network for Good: The Evolution of the Online Donor
    http://tinyurl.com/donorinfographic

                                                         #artstech
Contact Farra
  farra@bigducknyc.com
  twitter.com/farra
  linkedin.com/in/farra
  gplus.to/farra
  slideshare.net/farra



                          #artstech
Contact Big Duck
  bigducknyc.com
  bigducknyc.com/blog
  facebook.com/bigduck
  twitter.com/bigduck




                         #artstech
#artstech

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