This document provides 27 strategies for maximizing year-end fundraising through online appeals and web presence. Some key strategies include sending a 3-part email appeal with reminders, emphasizing donor benefits and impact, promoting gift options and ranges, setting a fundraising goal and deadline, and optimizing the website and donation page for conversions. The document emphasizes testing different themes, being explicit about the ask, and thanking donors for their support.
Schools on GiveMN: Public Schools WebinarJeff Achen
This document provides information about online giving for K-12 public schools through GiveMN, a nonprofit that facilitates online donations. It discusses how GiveMN works, how schools can create a free profile, customizing pages, donation reports, and thank you messages. A key event is Give to the Max Day, which saw over $13 million raised in 2011 for nearly 4,000 organizations. The document offers tips for schools to promote and maximize participation in Give to the Max Day fundraising.
This document provides 5 last-minute fundraising ideas for organizations procrastinating on their year-end fundraising efforts. The ideas are: 1) online giving via email blasts or websites, 2) direct mailings between Dec. 26-31, 3) compelling stories and images in pitches, 4) limiting donor options on websites, and 5) thanking donors three times. It stresses the importance of year-end fundraising, providing tips from a fundraising consultant.
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...optimus
Découvrez comment une stratégie nouveaux médias (SMS, Internet) peut payer : RoI incroyables, croissance importante des bases donateurs, renforcement de votre marque... Objectifs de la session ? Mixer bonnes pratiques et cas concrets, en sortir une formule qui vous mènera jusqu’au succès ; vous proposer une vision d'ensemble des programmes de collecte par les nouveaux médias et les résultats associés. Cette session expérimentale vous donnera les moyens de créer votre plan nouveaux médias sur 3 ans.
Une approche à 360° pour comprendre comment la stratégie onlineoptimus
Les outils, stratégies et autres techniques e-marketing peuvent aider toutes les sphères de votre stratégie de collecte : de votre campagne annuelle, à votre “capital campaign”, ou encore à votre stratégie Grands Donateurs. Cette session est destinée aux personnes responsables de la mise en place des stratégies fundraising en ligne. A la fin de la session, les participants sauront comment intégrer le don en ligne à chaque pierre de leur stratégie fundraising : des cas pratiques généraux aux pièges à éviter dans le rapport offline/online, quels sont les outils qui peuvent aider une organisation à conduire, soutenir TOUT type de fundraising en ligne ?
Webinar Slides -- Talk to Your Donors Today. Raise More Money TomorrowJanice Fonger
Learn why "live" conversations with your donors is the best way to learn who they are and why they want to support your organization. Pick up the phone and talk with your donors.
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out? This workshop offered background and tips on multichannel campaigns and a case study of a year-end fundraising campaign for Fountain House.
Presentation delivered at UArts in Philadelphia for the Philadelphia DoGooder community on December 13, 2012. With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) You can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.
During this workshop, we:
• Explored ways to integrate your marketing and fundraising tactics, both offline and online.
• Looked at ways to use email to increase direct mail giving, and to use direct mail to increase online giving.
• Showed how to integrate your marketing and fundraising tactics.
• Looked at how social media can be used to reinforce work you are doing with supporters in person.
• Showed how to encourage your offline supporters to connect with you online and vice-versa.
Schools on GiveMN: Public Schools WebinarJeff Achen
This document provides information about online giving for K-12 public schools through GiveMN, a nonprofit that facilitates online donations. It discusses how GiveMN works, how schools can create a free profile, customizing pages, donation reports, and thank you messages. A key event is Give to the Max Day, which saw over $13 million raised in 2011 for nearly 4,000 organizations. The document offers tips for schools to promote and maximize participation in Give to the Max Day fundraising.
This document provides 5 last-minute fundraising ideas for organizations procrastinating on their year-end fundraising efforts. The ideas are: 1) online giving via email blasts or websites, 2) direct mailings between Dec. 26-31, 3) compelling stories and images in pitches, 4) limiting donor options on websites, and 5) thanking donors three times. It stresses the importance of year-end fundraising, providing tips from a fundraising consultant.
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...optimus
Découvrez comment une stratégie nouveaux médias (SMS, Internet) peut payer : RoI incroyables, croissance importante des bases donateurs, renforcement de votre marque... Objectifs de la session ? Mixer bonnes pratiques et cas concrets, en sortir une formule qui vous mènera jusqu’au succès ; vous proposer une vision d'ensemble des programmes de collecte par les nouveaux médias et les résultats associés. Cette session expérimentale vous donnera les moyens de créer votre plan nouveaux médias sur 3 ans.
Une approche à 360° pour comprendre comment la stratégie onlineoptimus
Les outils, stratégies et autres techniques e-marketing peuvent aider toutes les sphères de votre stratégie de collecte : de votre campagne annuelle, à votre “capital campaign”, ou encore à votre stratégie Grands Donateurs. Cette session est destinée aux personnes responsables de la mise en place des stratégies fundraising en ligne. A la fin de la session, les participants sauront comment intégrer le don en ligne à chaque pierre de leur stratégie fundraising : des cas pratiques généraux aux pièges à éviter dans le rapport offline/online, quels sont les outils qui peuvent aider une organisation à conduire, soutenir TOUT type de fundraising en ligne ?
Webinar Slides -- Talk to Your Donors Today. Raise More Money TomorrowJanice Fonger
Learn why "live" conversations with your donors is the best way to learn who they are and why they want to support your organization. Pick up the phone and talk with your donors.
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out? This workshop offered background and tips on multichannel campaigns and a case study of a year-end fundraising campaign for Fountain House.
Presentation delivered at UArts in Philadelphia for the Philadelphia DoGooder community on December 13, 2012. With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) You can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.
During this workshop, we:
• Explored ways to integrate your marketing and fundraising tactics, both offline and online.
• Looked at ways to use email to increase direct mail giving, and to use direct mail to increase online giving.
• Showed how to integrate your marketing and fundraising tactics.
• Looked at how social media can be used to reinforce work you are doing with supporters in person.
• Showed how to encourage your offline supporters to connect with you online and vice-versa.
This multichannel fundraising campaign by Wycliffe Bible Translators includes:
1) A direct mail letter describing a matching gift opportunity to double donations and highlighting three areas donations could support: Bible translation projects, translator training, and printing completed translations.
2) Follow up direct mail pieces personalized with the donor's name thanking them for their gifts and describing how their donations are making an impact, such as bringing joy through a new translation in Cameroon.
3) Online content on Wycliffe's website providing more details about translation projects and stories of impact to encourage further engagement and donations across channels.
Multichannel Campaigns: Strategies to Engage DonorsBig Duck
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) In this workshop, we will share a case study and suggest ways you can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.
Johnston: New Media: Exciting opportunities for fundraiserslindakrouwel
1. The document discusses new media opportunities for fundraising, including online giving through websites, forms, and emails.
2. It recommends integrating new media with traditional fundraising as it can increase donations, with some donors giving major gifts online through means like legacies.
3. A case study of an online fundraising campaign by the Nierstichting Elfstadentocht organization in the Netherlands is provided as an example of a successful social network fundraising effort.
This document summarizes two stories about planned gifts to The Presbyterian Church in Canada. The first story describes Ron Bremner who established a $1 million endowment through various planned giving strategies like a donor advised fund and life insurance policy. The second story describes an anonymous couple, the Smiths, who gave $200,000 of stock to their home congregation to establish a 20-year maintenance fund for the church building.
Hot Topics Panel: How to Take Your Peer to Peer Fundraising Program from Good...Blackbaud
The document discusses strategies for improving peer-to-peer fundraising programs. It describes symptoms of a condition called A.T.A.P Syndrome that was affecting fundraising results. Various organizations then share strategies they implemented to address A.T.A.P Syndrome, increase participation, fundraising amounts, and overall program success through tactics like segmentation, tailored communications, and coaching. Key lessons learned are to continually work and update plans to engage participants and meet fundraising goals.
Create New Revenue Streams with a Little Help from Your FriendsKathryn Hall
Peer-to-peer fundraising events have long been associated with physical events like runs, walks, and rides. This presentation explores virtual fundraising programs that also rely on peer-to-peer networks. We'll look at some examples, discuss the economics of virtual fundraising, and review what you need to do to implement a virtual fundraising program at your nonprofit.
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
Unlocking the pot of gold in legacy givingnfpSynergy
Unlocking the pot of gold in legacy giving discusses barriers to legacy giving and how to address them. Key barriers include: family first preferences, uncertainty around personal finances and mortality, a lack of will writing, and concerns about how donations are spent. To increase legacy giving, charities need to acknowledge family, provide practical examples, target households without children, respect boundaries around finances, and address concerns about donation spending. Addressing these barriers could help unlock greater potential in legacy gifts.
This document discusses several strategies for nonprofit organizations to recognize major donors and communicate the impact of donor gifts using social media. It provides examples of how to utilize platforms like Twitter, YouTube, Instagram and donor recognition walls to publicly thank donors in creative ways. Recognizing donors through social media can help increase involvement from other current and prospective donors. Measuring the results of donor recognition activities can help nonprofits learn what recognition methods are most effective.
The document discusses new approaches to fundraising for Davis Community Church (DCC). It examines generational differences in giving, communication, and engagement preferences. Younger generations prefer online and mobile giving. The document provides 12 recommendations for DCC, including developing a donor-centric model, planned giving program, and technology investments. It recommends forming a committee to study fundraising and return recommendations to the Session.
The evaluation found that the Battlestorm social impact game in Biloxi, MS had mixed results in increasing hurricane preparedness. [1] The game engaged youth and sparked conversations about preparedness between players and their families, but had limited success in directly improving players' knowledge. [2] Parents of players did become more aware and take some preparedness actions after learning from their children. [3] The evaluation provided recommendations to strengthen community partnerships, game design, and implementation for replicating similar preparedness games in other locations.
Diane Remin - Raise More Money by Keeping Your Donorsitjkg
This document discusses strategies for improving donor retention rates through effective storytelling and thanking practices. It recommends thanking donors promptly after their gift, within 48 hours if possible, and thanking them a total of 5 times within the first year. This includes a thank you call or note, letter, IRS receipt, and additional communications sharing the impact of their gift. Telling stories about individual beneficiaries in a personal way is emphasized as motivating donors more than statistics. The document also stresses the importance of donor retention, noting that acquiring new donors costs more than retaining existing ones, and that a second gift in the first year doubles the chance of additional future gifts.
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...hjc
Michael and Ken discussed fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
Colorado Gives Day is a 24-hour online giving event on December 8, 2010 aimed at increasing philanthropy in Colorado. Nonprofits need to have an updated profile on GivingFirst.org by November 15th to participate. FirstBank is providing $250,000 in incentive funds to proportionally increase all donations received on Colorado Gives Day. Community First Foundation will calculate each nonprofit's share of the incentive funds based on the proportion of their individual donations to the total donations received on Colorado Gives Day.
The document summarizes findings from evaluations of two social impact games funded by the Knight Foundation: Macon Money and Battlestorm. Macon Money was designed to connect residents in Macon, GA and spur economic growth in the downtown area. Over 3,500 unique players participated, spending $65,000 at local businesses. The game engaged residents, created new social connections, and continued spending at local businesses after the game. However, efforts to boost participation of African Americans were unsuccessful. Overall, the evaluation found social impact games can contribute to place attachment, economic development, and social capital when designed and implemented effectively.
This presentation discusses the rise of social media and online giving. Some key points include:
- Online giving has increased 13% from 2010-2011, with 70% of millennials donating online.
- Social media is best for relationship building rather than direct fundraising.
- Effective social media use requires strategy, understanding demographics, crafting the right messages, and choosing appropriate platforms like Facebook, Twitter, and LinkedIn.
- Imagery and stories are very important on social media to engage users and elicit donations.
Webinar: How to become a digital fundraising star overnightGiveEasy
HOW TO REACH THE STARS WITH DIGITAL
In this webinar, we walked through the steps to success for your next charity fundraising campaign.
We heard first-hand from two rising stars in the digital fundraising space, who have taken their charity campaigns to the skies!
Meet Julie Mullen from Variety – the Children’s Charity of Queensland who will talk through their recent success in June.
Then hear from Simone Plunkett from Brisbane Lions Foundation who had an amazing first campaign on digital over tax time this year.
This presentation discusses social media and its importance for nonprofits. Key points include:
- Social media can increase online giving and friendraising. Younger donors especially engage via social media.
- Data shows online giving increased 13% from 2010-2011, with 70% of millennials donating online.
- Successful social media involves aligning with your mission, understanding demographics, crafting engaging messages, and picking the right platforms like Facebook, Twitter, and Instagram.
- Content, imagery, and storytelling are important. Social media complements but does not replace in-person engagement. Measurement and compliance with regulations are also important.
Affluent Consulting Services provides executive search and recruitment solutions using best practices to identify top talent for clients. They leverage a global network and local expertise to recruit professionals at all levels. Affluent's unique managed search model offers clients control over the process and guaranteed savings of up to 40% on recruitment costs. Their research-based identification process draws on seasoned consultants and research teams to swiftly find candidates that meet clients' expectations.
The document discusses a 3D motion sensor and barometric pressure sensor device that tracks fitness data through Bluetooth communication. It works by establishing a connection between the tracker and base, exchanging identification and operation codes, and transmitting fitness data to a server. Potential threats include lack of encryption, man-in-the-middle attacks, and Bluetooth attacks. While data leaks are a risk, the technology could also benefit society by motivating health and enabling doctors to track patients.
Photo shop was the main technology used to create a music magazine, allowing layers of images and text to be overlapped. It took time to learn how to use Photo shop's unique tools and features for designing magazine covers and articles. Blogger was also used and proved useful for uploading information to get feedback from others on missed or extra details, and to compare work to other's and past work through accessing all information at once. People could leave comments on work through Blogger to help further improve it.
This multichannel fundraising campaign by Wycliffe Bible Translators includes:
1) A direct mail letter describing a matching gift opportunity to double donations and highlighting three areas donations could support: Bible translation projects, translator training, and printing completed translations.
2) Follow up direct mail pieces personalized with the donor's name thanking them for their gifts and describing how their donations are making an impact, such as bringing joy through a new translation in Cameroon.
3) Online content on Wycliffe's website providing more details about translation projects and stories of impact to encourage further engagement and donations across channels.
Multichannel Campaigns: Strategies to Engage DonorsBig Duck
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) In this workshop, we will share a case study and suggest ways you can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.
Johnston: New Media: Exciting opportunities for fundraiserslindakrouwel
1. The document discusses new media opportunities for fundraising, including online giving through websites, forms, and emails.
2. It recommends integrating new media with traditional fundraising as it can increase donations, with some donors giving major gifts online through means like legacies.
3. A case study of an online fundraising campaign by the Nierstichting Elfstadentocht organization in the Netherlands is provided as an example of a successful social network fundraising effort.
This document summarizes two stories about planned gifts to The Presbyterian Church in Canada. The first story describes Ron Bremner who established a $1 million endowment through various planned giving strategies like a donor advised fund and life insurance policy. The second story describes an anonymous couple, the Smiths, who gave $200,000 of stock to their home congregation to establish a 20-year maintenance fund for the church building.
Hot Topics Panel: How to Take Your Peer to Peer Fundraising Program from Good...Blackbaud
The document discusses strategies for improving peer-to-peer fundraising programs. It describes symptoms of a condition called A.T.A.P Syndrome that was affecting fundraising results. Various organizations then share strategies they implemented to address A.T.A.P Syndrome, increase participation, fundraising amounts, and overall program success through tactics like segmentation, tailored communications, and coaching. Key lessons learned are to continually work and update plans to engage participants and meet fundraising goals.
Create New Revenue Streams with a Little Help from Your FriendsKathryn Hall
Peer-to-peer fundraising events have long been associated with physical events like runs, walks, and rides. This presentation explores virtual fundraising programs that also rely on peer-to-peer networks. We'll look at some examples, discuss the economics of virtual fundraising, and review what you need to do to implement a virtual fundraising program at your nonprofit.
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
Unlocking the pot of gold in legacy givingnfpSynergy
Unlocking the pot of gold in legacy giving discusses barriers to legacy giving and how to address them. Key barriers include: family first preferences, uncertainty around personal finances and mortality, a lack of will writing, and concerns about how donations are spent. To increase legacy giving, charities need to acknowledge family, provide practical examples, target households without children, respect boundaries around finances, and address concerns about donation spending. Addressing these barriers could help unlock greater potential in legacy gifts.
This document discusses several strategies for nonprofit organizations to recognize major donors and communicate the impact of donor gifts using social media. It provides examples of how to utilize platforms like Twitter, YouTube, Instagram and donor recognition walls to publicly thank donors in creative ways. Recognizing donors through social media can help increase involvement from other current and prospective donors. Measuring the results of donor recognition activities can help nonprofits learn what recognition methods are most effective.
The document discusses new approaches to fundraising for Davis Community Church (DCC). It examines generational differences in giving, communication, and engagement preferences. Younger generations prefer online and mobile giving. The document provides 12 recommendations for DCC, including developing a donor-centric model, planned giving program, and technology investments. It recommends forming a committee to study fundraising and return recommendations to the Session.
The evaluation found that the Battlestorm social impact game in Biloxi, MS had mixed results in increasing hurricane preparedness. [1] The game engaged youth and sparked conversations about preparedness between players and their families, but had limited success in directly improving players' knowledge. [2] Parents of players did become more aware and take some preparedness actions after learning from their children. [3] The evaluation provided recommendations to strengthen community partnerships, game design, and implementation for replicating similar preparedness games in other locations.
Diane Remin - Raise More Money by Keeping Your Donorsitjkg
This document discusses strategies for improving donor retention rates through effective storytelling and thanking practices. It recommends thanking donors promptly after their gift, within 48 hours if possible, and thanking them a total of 5 times within the first year. This includes a thank you call or note, letter, IRS receipt, and additional communications sharing the impact of their gift. Telling stories about individual beneficiaries in a personal way is emphasized as motivating donors more than statistics. The document also stresses the importance of donor retention, noting that acquiring new donors costs more than retaining existing ones, and that a second gift in the first year doubles the chance of additional future gifts.
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...hjc
Michael and Ken discussed fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
Colorado Gives Day is a 24-hour online giving event on December 8, 2010 aimed at increasing philanthropy in Colorado. Nonprofits need to have an updated profile on GivingFirst.org by November 15th to participate. FirstBank is providing $250,000 in incentive funds to proportionally increase all donations received on Colorado Gives Day. Community First Foundation will calculate each nonprofit's share of the incentive funds based on the proportion of their individual donations to the total donations received on Colorado Gives Day.
The document summarizes findings from evaluations of two social impact games funded by the Knight Foundation: Macon Money and Battlestorm. Macon Money was designed to connect residents in Macon, GA and spur economic growth in the downtown area. Over 3,500 unique players participated, spending $65,000 at local businesses. The game engaged residents, created new social connections, and continued spending at local businesses after the game. However, efforts to boost participation of African Americans were unsuccessful. Overall, the evaluation found social impact games can contribute to place attachment, economic development, and social capital when designed and implemented effectively.
This presentation discusses the rise of social media and online giving. Some key points include:
- Online giving has increased 13% from 2010-2011, with 70% of millennials donating online.
- Social media is best for relationship building rather than direct fundraising.
- Effective social media use requires strategy, understanding demographics, crafting the right messages, and choosing appropriate platforms like Facebook, Twitter, and LinkedIn.
- Imagery and stories are very important on social media to engage users and elicit donations.
Webinar: How to become a digital fundraising star overnightGiveEasy
HOW TO REACH THE STARS WITH DIGITAL
In this webinar, we walked through the steps to success for your next charity fundraising campaign.
We heard first-hand from two rising stars in the digital fundraising space, who have taken their charity campaigns to the skies!
Meet Julie Mullen from Variety – the Children’s Charity of Queensland who will talk through their recent success in June.
Then hear from Simone Plunkett from Brisbane Lions Foundation who had an amazing first campaign on digital over tax time this year.
This presentation discusses social media and its importance for nonprofits. Key points include:
- Social media can increase online giving and friendraising. Younger donors especially engage via social media.
- Data shows online giving increased 13% from 2010-2011, with 70% of millennials donating online.
- Successful social media involves aligning with your mission, understanding demographics, crafting engaging messages, and picking the right platforms like Facebook, Twitter, and Instagram.
- Content, imagery, and storytelling are important. Social media complements but does not replace in-person engagement. Measurement and compliance with regulations are also important.
Affluent Consulting Services provides executive search and recruitment solutions using best practices to identify top talent for clients. They leverage a global network and local expertise to recruit professionals at all levels. Affluent's unique managed search model offers clients control over the process and guaranteed savings of up to 40% on recruitment costs. Their research-based identification process draws on seasoned consultants and research teams to swiftly find candidates that meet clients' expectations.
The document discusses a 3D motion sensor and barometric pressure sensor device that tracks fitness data through Bluetooth communication. It works by establishing a connection between the tracker and base, exchanging identification and operation codes, and transmitting fitness data to a server. Potential threats include lack of encryption, man-in-the-middle attacks, and Bluetooth attacks. While data leaks are a risk, the technology could also benefit society by motivating health and enabling doctors to track patients.
Photo shop was the main technology used to create a music magazine, allowing layers of images and text to be overlapped. It took time to learn how to use Photo shop's unique tools and features for designing magazine covers and articles. Blogger was also used and proved useful for uploading information to get feedback from others on missed or extra details, and to compare work to other's and past work through accessing all information at once. People could leave comments on work through Blogger to help further improve it.
Este documento es una lista de inscritos para la regata La Ruta de la Sal Versión Este de 2013. Contiene información sobre 275 embarcaciones inscritas incluyendo el número de matrícula, nombre, país, tripulantes, tipo y marca de embarcación y club al que pertenecen. En total hay 72 embarcaciones inscritas con un total de 327 tripulantes.
Shortkeynote at the CoCreation und Collaboration Workshopjovoto GmbH
Crowdstorming, or brainstorming at scale, allows companies to outsource creative tasks to a global talent pool. Jovoto is a platform that facilitates crowdstorming. It structures the entire process from briefing to evaluation. This ensures unlimited access to talent outside an organization. Crowdstorming results in a broad range of ideas due to its large pool of participants and fosters better motivation and results through voluntary participation. Jovoto manages the idea generation, collaboration, and filtering process to identify the best solutions for clients.
This document discusses a study that examined whether English speakers learning Spanish would eliminate aspiration of voiceless stops like "p", "t", and "k" after practicing pronunciation. Nine students participated, with five in the experimental group practicing a technique to reduce aspiration and four in the control group. Pre- and post-tests showed that the experimental group greatly improved in eliminating aspiration, while the control group showed almost no change. The results confirmed that focused practice can help English speakers improve pronunciation of these Spanish sounds.
Este documento presenta la biografía y antecedentes de Indu Pal Kaur, una investigadora de la Universidad de Panjab en la India. Kaur ha realizado investigaciones sobre el uso de nanocompuestos en farmacología oftálmica para la liberación controlada de fármacos en el ojo, incluyendo tratamientos para el glaucoma, degeneración macular asociada a la edad y enfermedades del ojo seco. El documento también resume varios estudios recientes sobre nuevas tecnologías como sensores en lentes de contacto y dispositivos portá
Srinivas, Nirmalaya - Testing a massively multi-player online gamevodQA
An online game server's functional and non-functional features lead to non-standard challenges for both architecting as well as testing. This talk starts with an overview and then discusses one testing scenario in depth. We stress particularly on testing the asychronous nature of the application's method calls. A few general approaches of testing such applications terms are alluded to at the end.
Ananth - Holistic test suite development and TwistvodQA
Ananthapadmanabhan R
Organization: ThoughtWorks Studios
Topic: Holistic test suite development and Twist
Presented in vodQA - THE TESTING SPIRIT! on Oct 7, 2010 in ThoughtWorks, Pune
Saager & Deepak - Automated acceptance testing on iOSvodQA
Automated acceptance testing helps verify that an iOS app works as intended before release. The document discusses tools for iOS automated testing like iCuke and UIAutomation, demonstrating their capabilities and limitations. While UIAutomation integrates directly with apps and supports gestures, it cannot run without a device. iCuke can automate the full testing process but has less direct app integration. Both tools have advantages for different types of iOS automated testing needs.
This document summarizes a webinar about fundraising tools and tips for fundraising on the go. It provides an overview of the speaker, Rachel Muir, who founded Girlstart nonprofit and has raised over $10 million. The webinar covers scripts for asking donors for visits and gifts, overcoming objections, thanking donors by text and video, and staying organized while fundraising remotely. It also discusses using mobile payment options like tap to pay to accept donations conveniently from donors.
This document discusses key giving trends and provides recommendations for how charities can leverage GivingTuesday to work with these trends. It notes that donor and online giving is increasing while loyalty is decreasing. It recommends charities get social on GivingTuesday by sharing stories and content, ask supporters to fundraise, and focus activities online to reach younger donors in line with trends in mobile and online donations. GivingTuesday events in past years saw large increases in donations and participation.
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
Weekend in Boca VII - Diane Remin - “Raise More Money by Keeping Your Donors:...OfficeDepotFoundation
Presentation by Diane Remin, Founder and President, MajorDonors.com, at the Office Depot Foundation's 2014 Weekend in Boca Civil Society Leadership Symposium
You go all out to get donations. But are you negating all of the time and money you expend to get a gift when it comes to keeping those donors? Statistics say you are. The donor retention rate in the US has tumbled to a dismal 43%. That means lost donors at all levels—including potential major ones!
You will leave this workshop with strategies and techniques to:
• Translate research into practical action steps for your nonprofit to raise more money
• Use storytelling to transform something as mundane as a gift acknowledgement into a powerful donor stewardship communication.
• Increase the likelihood your donors will keep on giving—and at higher levels.
The document discusses myths and facts related to planned giving. It notes that while cash is important for current operations, the vast majority of wealth in the US is not held as cash. Planned gifts can help non-profits build endowments to support long-term sustainability. While planned gifts may take years to mature, they provide significant support and reach loyal donors who want to make a large impact. The document advocates for starting simple planned giving programs and partnering with professionals to help facilitate more complex gifts.
Creative Thank Yous - Boost Donations with an Attitude of GratitudeBloomerang
This presentation discusses creative ways for nonprofits to thank donors to boost donations through gratitude. It emphasizes making thank yous donor-centered, personalized, and focused on demonstrating impact. The presentation provides examples of handwritten notes, phone calls, videos, greeting cards and more. It stresses the importance of policies, prompt acknowledgment, and developing an organizational "gratitude culture".
13 Nonprofit Thank You Mistakes to AvoidBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you think through your thank you process, put some procedures in writing, and get others on board.
How do you create a year-end campaign that stands out from every other organization soliciting donors at the same time?
That’s the question we’ve set out to help you answer in this webinar. We unpack some of the most valuable strategies for engaging and cultivating donors at year-end.
This webinar will help you to discover how you can leverage innovative ideas and proven best practices we’ve learned at Pursuant to create an effective year-end campaign.
ElectionMall Webinar: Maximizing the Donor Experiencecampaigncloudos
This document provides information about proprietary campaign software that helps political campaigns with fundraising, outreach, and advertising. It includes case studies of campaigns that used the software to raise $1.2 million and $1.6 million respectively. It also outlines best practices for donor cultivation and fundraising, including thanking donors, customizing donor communications, and setting fundraising goals and timelines.
This document discusses how technology is transforming charitable giving and philanthropy. It begins by outlining some key trends driving the growth of online giving such as increased internet and mobile access. It then provides facts and figures about online donors, showing they tend to be younger and are loyal repeat donors. The document discusses different models of online giving including direct donations to organization websites, giving platforms, and information hubs. It provides examples like GlobalGiving and DonorsChoose. The document concludes by offering 10 "e-fundraising mantras" with tips for online fundraising best practices like using stories, social media, measurement, and thanking donors.
Raise the Money of Your Dreams With Donor-Centered Major Gift FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Join author, speaker and consultant Gail Perry, CFRE, MBA to learn her secrets for bringing major donors – and mega gifts – into your organization.
Major Gift Fundraising on a Shoestring BudgetBloomerang
The document outlines 10 foolproof steps for successful major gift fundraising on a shoestring budget. It discusses establishing major gift fundraising as a strategic priority, dedicating resources, determining the number of donors and prospects that can be actively managed, identifying and qualifying prospects, tiering the qualified portfolio, setting revenue goals, creating cultivation plans, and defining accountability. The 10 steps are: 1) stop making excuses, 2) make major gift fundraising a strategic priority, 3) deliberately dedicate resources, 4) determine number of donors that can be managed, 5) identify prospects to upgrade to major gifts, 6) qualify prospects, 7) tier the qualified portfolio, 8) establish revenue goals for prospects, 9) put cultivation plans in writing,
Legacy Foresight - In-Memory Insight, social and digital in in-memoryLegacy Foresight
Presentation by Legacy Foresight for IoF Legacy and In-memory special interest group meeting: In-Memory Insight, focusing on research into social and digital in in-memory conversations for UK charities and hospices.
Inspiring donors and prospects to give more and more oftenFiona McPhee
The seven simple steps to revolutionise your direct mail fundraising program
* Best kept secrets
* Tried and tested approaches
* New Development
* Campaign examples
This document provides an overview and best practices for communications planning related to Valley Gives, a 24-hour online giving event for organizations in the Pioneer Valley. It discusses strategies for engaging past donors, using matching gifts, storytelling in emails, targeted mini-campaigns on social media, and ensuring clear calls to action. Attendees are guided through partner exercises to discuss their organizational goals for Valley Gives and how to cultivate donor loyalty year-round.
Presentation for development and communications professionals at the Digital Marketing Boot Camp for Arts Marketers on October 26, 2012. Focus is on sharing a four-part approach to help arts organizations develop an online fundraising strategy. We explored how organizations can make it easy and compelling for donors to support them online, and how to build relationships with donors through integrated campaigns and social media.
The art and science of online fundraising robert wood johnson finalJocelyn Harmon
The document discusses strategies for successful online fundraising. It notes that over $20 billion was raised online in 2010, and online giving continues to grow each year. However, most gifts still come through the mail. The document provides tips for non-profits to improve their online fundraising, including fixing donation pages, writing effective copy for emails, growing email lists, sending thank you's, testing strategies, and using social media appropriately. It emphasizes the importance of mastering online fundraising techniques.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
This document provides tips and guidance for individual and group fundraising for Global Brigades. It outlines a basic fundraising process including forming a game plan, identifying potential donors like family, friends, community groups, and local businesses. Specific fundraising ideas are suggested targeting different interests like science, music, or local businesses. The document emphasizes planning ahead, clear communication, and utilizing online resources for additional fundraising materials and ideas.
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Last Minute Holiday Fundraising Strategies
1. Hello
and
Welcome!
25 Year Veteran
Monthly Webinars
Weekly Newsletter
Gail Perry CFRE Guidestar Columnist
Consultant, Coach, Free Fundraising Resources
Author, Speaker “Fired-Up Fundraising”
1
2. Housekeeping
• Use
headphones
for
best
sound
• Call
Kris4na
334-‐246-‐1712
if
you
need
help:
• Use
an
ethernet
cable
instead
of
wireless.
• Shut
down
Internet
programs
(email,
instant
messaging,
browsing,
uploads/downloads)
• Switch
to
the
phone
number
(may
be
a
toll
call
depending
on
your
calling
plan)
2
3. Last
Minute
Holiday
Giving
Strategies
to
Put
Your
Over
Goal
What
You’ll
Get
Today
• Help
you
maximize
those
last
two
days
of
the
year
when
on-‐line
giving
spikes.
• Exactly
what
to
say
in
your
year-‐end
appeals.
• Who
makes
last
minute
giBs,
and
what
they
want
to
hear.
•
Specific
strategies
that
are
proven
to
work
at
the
very
end
of
the
year.
• Last
minute
tweaks
to
your
web
site
to
strengthen
your
call
to
acHon
and
your
last
minute
giBs.
3
5. The Good News!
Expect holiday giving to be over $48 billion from
more than 179 million US donors.
On line gifts will be over $6 billion – based on a
survey by Convio, the FR software company.
74% of Americans will make a year-end gift.
5
6. The Good News!
People who already gave $1k this year
will give an average of $952 this month.
Convio
6
7. The Good News!
66% intend to donate
same as last year
12% will increase their
donations
7
8. How Will They Give?
• 43% of donors via direct mail
• 25% from a charity gift shop or
catalog
• 21% from online appeals
• 4% Facebook twitter or other
social network
Convio
8
9. Will Online Donors Give More?
YES!
Average donations will be - $281
But if they are planning to give on line - $378
Convio
9
10. Will Online Donors Give More?
YES!
In ’08 – 38 orgs received online gifts of $20k
21% of the year's transaction volume, but 48%
of the total dollars raised.
Online donors are younger and have higher
incomes.
Blackbaud
10
16. 3. What Donors Want to Hear
Why me? Why now?
What for?
Who says?
Katya Andreson and Jeff Brooks
Network for Good
16
17. 3. What Donors Want to Hear
74% respond to emotional solicitations that
provide info on the people in need
53% respond to messages about your track
record
51% respond to strategies for the coming year
28% respond to tax deduction
17
18. 4. Send Plenty of
Reminders
People Are Busy
Multiple Asks Are
OK!
18
19. 5. Send a 3-part Email Appeal
1. Early Dec appeal “Sponsor a Child”
2. Season’s greetings from a cute kid
3. Dec 31 – last chance to give
19
20. Alternative 3-Part Email Appeal
1. Send on Monday 27th.
2. Second one on the 29th.
3. Final Email on the 31st.
20
21. Wed, Oct 21, 2009 5:36 AM
Subject: A humble ask (and no I have not been hacked)
Date: Tuesday, September 22, 2009 1:16 PM
From: Margaret Battistelli <mbattistelli@napco.com>
Reply-To: Margaret Battistelli <mbattistelli@napco.com>
To: Roger Craver <rogercraver@gmail.com>
Conversation: A humble ask (and no I have not been hacked)
Dear Roger ....
I've learned a lot about fundraising in the past six years -- most of it from
people like you. (Yes, this is a form letter of sorts, but it's gone to a very
carefully selected "list.") Email Appeal
First and foremost: If you don't ask, you don't get. And secondly, if you're
going to ask ... ask boldly and with outrageous hope. And that's why I'm
asking you to help me help a friend.
My friend Don lost his eyesight two years ago due to complications from
• Personal
diabetes. As you can imagine, it wreaked havoc in his life. He's on the road
back to some semblance of normalcy ˜ despite recurring diabetes-related
• From the heart
setbacks and other medical problems ˜ with the help of a few good friends
(including me). • Authentic
Going forward, he can make due on what income he has. But I want very
much to help him pay off a relatively small amount of debt that's weighing
• Conversational
heavily on his mind -- mainly bills like utilities and a credit card that went
unpaid in the turmoil after he first lost his sight and when he didn't have
the help he needed in keeping things in order.
I want to do it before it builds to a point where it's impossible for him to
catch up.
The total is $3,000 -- not a lot by many people's standards. But it is by
mine, and certainly by Don's. I'm planning a small fundraiser, but I thought
I could complement whatever that brings by just ... well ... asking.
So I'm doing just that ... asking for your financial help so that I can help
Don get back on steady financial ground and restore some part of his
peace of mind. My hope was to get 30 people or businesses to give $100
Page 1 of 4
21
22. 6. Appeal in Different Formats
Emails – text and/or pictures, print,
phone
7. Show Different Ways They Can
Support You.
Memberships. . . Gifts . . . E-cards. . .
Contributions. . . Stock. . .
Memorials. . . . Honoring someone. . .
22
23. 8. Promote Gift-Giving By Your
On-Line Donors
- Last minute holiday gifts
- “Avoid the crowds and shop at home” – shop on
line and we’ll ship.
- Gift memberships that your donors can
give to others.
- encourage family gifts
- The World Wildlife Fund:
"Last Minute Ways to Say Happy Holidays" e-mail
Adopt an animal on someone's behalf online.
23
28. 10. Create a Theme for
Your Online Appeals
World Wildlife Fund
Most online donations are from animal “adoptions.”
And 70% of animal adoptions happen in December
28
29. 11. Vary Your Themes and Messages
#1 A compelling emotional story
#2 Recap your accomplishments
#3 Ask for repeat gifts
#4 Emphasize what’s next
29
30. 12. Set a Firm Dollar Goal and a
Deadline
Our goal is to raise
$XXX by the end of the
year so we can help
XXXX people.
30
31. 13. Create a Deadline-Driven
Matching Challenge
Matching challenges
WORK!
“Can we make the
goal?”
31
33. 15. Ask for Monthly Gifts
A regular donation will help us plan our services for
vulnerable children more effectively:
£2 a month could help answer even more calls to ChildLine. Last year
we received 2.3 million calls from vulnerable children.
£5 a month could pay for a school counsellor and give a child who is
bullied or abused someone to turn to right now.
£10 a month could pay towards therapy to help an abused child
overcome the effects of abuse, such as depression and anxiety.
Nspcc.org
33
34. 16. Segment Your Appeals!
Lapsed
donors
• We
s4ll
need
your
help
Recent
Donors
• Thank
then
ask
again
Last
Year’s
Donors
• Can
they
give
again?
Major
Donors
($1k)
• Special
honor
then
ask
Volunteers/parents/ • A
challenge
to
this
group
clients
34
35. 17. Last Chance Email
WHEN?
Dec. 31, 2009 – largest online giving day ever.
Will Friday, Dec. 31 be as good?
Play it safe. Send your final message in the
Dec 28-30th window.
35
36. 18. What To Say in the Last
Chance Email
• Be explicit
• Subject line is specific about the ask
Convio Holiday Giving Research Study
36
37. 19. Show Your Goal and Your
Progress on Your Web Site
37
39. Make Their Gift as Tangible as
Possible
Holiday Gift Certificates – Just Like Retail
Stores
$10 buys a seedling
$200 buys a forest
$50 buys # vaccines, children’s coats, etc
39
47. 26. Use Facebook to Engage
Donors
Share the spirit of the season
“With the holidays upon us, we're looking forward to
those great TV specials filled with heart-warming
stories. We'd like you to share in that festive spirit
by submitting your own video to our Facebook
page.
All you need to do is tell us what the Jimmy Fund
and Dana-Farber mean to you.
Learn about sharing your video. . .
The Jimmy Fund
47
49. Sign
Up
For
My
Newsleer
Free
Audio
Download:
Asking
for
GiBs,
How
to
Never,
Ever
Get
Turned
Down
www.gailperry.com
Lots
of
Free
Fundraising
Resources
And
Never
a
Dull
Moment!