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Digital employee
engagement
Niall Cook, Refocus Associates
#connectIDEA
Refocus
“We help organisations use social technologies to
engage staff, collaborate more effectively and improve
productivity”
Niall Cook
 More than 15 years of digital communication experience
 Principal of Refocus and Sociagility
 Focus on digital internal and corporate communications
 Pioneer in organisational use of social technologies
 Client experience includes Balfour Beatty, Bonhams, Cisco,
Groupon, Legal & General, Sheffield University, Thistle
Hotels
 Services include training, consulting and support to HR,
OD, IT, IC and other professionals
 Author of Enterprise 2.0: How social software will change
the future of work
www.niallcook.com
niall@refocuslimited.com
@niallcook
07912 437 573
Employee
engagement
matters
What is engagement?
 An “engaged employee” is one who is fully absorbed by and
enthusiastic about their work and take positive action to
further the organisation’s reputation and interests
 “Engaged employees” contribute discretionary effort for their
organisations
 “Engaged employees” find meaning in their work
Engagement = productivity
 Productivity loss due to active disengagement
• $450–550bn per yearUSA
• $151–186bn per yearGermany
• $83–112bn per yearUK
Source: Gallup, State of the Global Workplace 2011–2012
Based on 230,000 employees in 142 countries
Engagement = performance
State of employee engagement
Communication
matters
Communication = productivity
 40% of an employee’s productivity is directly determined by
the amount of communication with others whilst discovering,
gathering and internalising information
 Employees with the most extensive digital networks are 7%
more productive than their colleagues
Source: Bulleit, B. 2006. Effectively managing team conflict.
Communication = engagement
 Improved interactions
 Greater trust
 Better understanding
 Improved efficiency
 Better performance
 Gratification
Companies that
communicate effectively
are
4x
more likely to have
high levels of employee
engagement
Effective communication matters
Digital
matters
New opportunities to engage
 Employees want to engage more with senior teams via social
media channels…
 …40% of managers would be happy to reciprocate
 A fifth of employees would share company news if they
thought friends and family might be interested
 But two-thirds have no involvement in their company’s social
media activity
 And more than 25% are not even allowed to access social
networks
Source: hyphen workplace solutions
Here come the natives
 Increasing numbers of digital natives (born after 1982) are entering
the workforce
 They will operate best in open, collaborative, socially-mediated
environments
 They will expect to use their own technology and
mobile devices for work and
seek out employers that will
let them
 The majority of content they
consume is created by ‘people
like them’
Challenges for organisations
 The types of communication that effectively engage
employees are shifting
 More dynamic digital experiences will have a higher impact
on employee engagement
 Imperative to create real-time, two-way dialogue using social
tools – internally and externally
Employee
ambassador
programmes
Employee ambassadors
 Actively share news about the organisation
 Use social media and word of mouth
 Know how and why to share
 Recognised and rewarded
 Volunteers
 Passionate and enthusiastic
Making it happen
 Find hidden talent
 Include senior management
 Create policies and guidance
 Develop an “ambassador toolkit”
 Provide training
 Constant communication
 Put the intranet at the centre
 Support with social media
Sharing the approved stuff
Benefits
 Employees want to be
passionate and proud
 It makes work better
 Evangelises the brand
 Creates conversation
and community
 Encourages creativity
In summary
 Employee engagement can impact on performance and
productivity
 Effective communication can impact on employee
engagement and productivity
 The types of communication that effectively engage
employees are shifting
 Employee ambassador programmes provide an opportunity to
engage a digitally native workforce and benefit the brand
Let’s talk some more
www.niallcook.com
niall@refocuslimited.com
@niallcook
07912 437 573
#connectIDEA

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Digital employee engagement

  • 1. Digital employee engagement Niall Cook, Refocus Associates #connectIDEA
  • 2. Refocus “We help organisations use social technologies to engage staff, collaborate more effectively and improve productivity”
  • 3. Niall Cook  More than 15 years of digital communication experience  Principal of Refocus and Sociagility  Focus on digital internal and corporate communications  Pioneer in organisational use of social technologies  Client experience includes Balfour Beatty, Bonhams, Cisco, Groupon, Legal & General, Sheffield University, Thistle Hotels  Services include training, consulting and support to HR, OD, IT, IC and other professionals  Author of Enterprise 2.0: How social software will change the future of work www.niallcook.com niall@refocuslimited.com @niallcook 07912 437 573
  • 5. What is engagement?  An “engaged employee” is one who is fully absorbed by and enthusiastic about their work and take positive action to further the organisation’s reputation and interests  “Engaged employees” contribute discretionary effort for their organisations  “Engaged employees” find meaning in their work
  • 6. Engagement = productivity  Productivity loss due to active disengagement • $450–550bn per yearUSA • $151–186bn per yearGermany • $83–112bn per yearUK Source: Gallup, State of the Global Workplace 2011–2012 Based on 230,000 employees in 142 countries
  • 8. State of employee engagement
  • 10. Communication = productivity  40% of an employee’s productivity is directly determined by the amount of communication with others whilst discovering, gathering and internalising information  Employees with the most extensive digital networks are 7% more productive than their colleagues Source: Bulleit, B. 2006. Effectively managing team conflict.
  • 11. Communication = engagement  Improved interactions  Greater trust  Better understanding  Improved efficiency  Better performance  Gratification Companies that communicate effectively are 4x more likely to have high levels of employee engagement
  • 14. New opportunities to engage  Employees want to engage more with senior teams via social media channels…  …40% of managers would be happy to reciprocate  A fifth of employees would share company news if they thought friends and family might be interested  But two-thirds have no involvement in their company’s social media activity  And more than 25% are not even allowed to access social networks Source: hyphen workplace solutions
  • 15. Here come the natives  Increasing numbers of digital natives (born after 1982) are entering the workforce  They will operate best in open, collaborative, socially-mediated environments  They will expect to use their own technology and mobile devices for work and seek out employers that will let them  The majority of content they consume is created by ‘people like them’
  • 16. Challenges for organisations  The types of communication that effectively engage employees are shifting  More dynamic digital experiences will have a higher impact on employee engagement  Imperative to create real-time, two-way dialogue using social tools – internally and externally
  • 18. Employee ambassadors  Actively share news about the organisation  Use social media and word of mouth  Know how and why to share  Recognised and rewarded  Volunteers  Passionate and enthusiastic
  • 19. Making it happen  Find hidden talent  Include senior management  Create policies and guidance  Develop an “ambassador toolkit”  Provide training  Constant communication  Put the intranet at the centre  Support with social media
  • 21. Benefits  Employees want to be passionate and proud  It makes work better  Evangelises the brand  Creates conversation and community  Encourages creativity
  • 22. In summary  Employee engagement can impact on performance and productivity  Effective communication can impact on employee engagement and productivity  The types of communication that effectively engage employees are shifting  Employee ambassador programmes provide an opportunity to engage a digitally native workforce and benefit the brand
  • 23. Let’s talk some more www.niallcook.com niall@refocuslimited.com @niallcook 07912 437 573 #connectIDEA