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Social Software in the Enterprise


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Social Software in the Enterprise

  1. 1. Social Software in the Enterprise Turning your intranet into an essential business tool Thursday 23 February 2006
  2. 2. The Next 45 Minutes <ul><li>The Social Software movement </li></ul><ul><li>What it means to you </li></ul><ul><li>Hill & Knowlton’s experience </li></ul>
  3. 3. Introductions
  4. 4. The Cluetrain Manifesto <ul><li>Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore </li></ul><ul><li>The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation </li></ul><ul><li>Companies need to resist the urge to “improve” or control these networked conversations </li></ul>
  5. 5. Social Software <ul><li>It’s about PEOPLE ! </li></ul><ul><li>People connecting with each other </li></ul><ul><li>Sharing information in their own voice </li></ul><ul><li>People in control of what goes into the knowledge space </li></ul><ul><li>A sense of community … </li></ul><ul><li>…built upon relationships </li></ul><ul><li>Bottom-up rather than top-down </li></ul><ul><li>The corporate centre as facilitator and aggregator </li></ul>
  6. 6. Facilitate and Aggregate <ul><li>Blogs </li></ul><ul><li>RSS readers </li></ul><ul><li>Wikis </li></ul><ul><li>Bookmarking </li></ul>
  7. 7. Hill & Knowlton’s Experience <ul><li>Blogging communities </li></ul><ul><li>Network analysis </li></ul><ul><li>Wikis </li></ul><ul><li>Social networking </li></ul><ul><li>Social bookmarking </li></ul>
  8. 8. Collective Conversation
  9. 9. Network Analysis CONFIDENTIAL
  10. 10. Wikis
  11. 11. Social Networking
  12. 12. Social Bookmarking - ish
  13. 13. Any questions? Email: MSN: Skype: niallcook Blog: