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| your digital agency
   EMPLOYEE HANDBOOK
WELCOME TO




 What you just got yourself into.


Welcome to +autonomous.
New chapters in life and other overused
metaphors aside, you’ve just stepped
into something… different. You’ve just left
the world of tradition and safety behind.
You’ve just entered a digital agency that’s
young, but with the experience of some
of the largest global agencies and clients
under its belt. No pressure.




      700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
What is +autonomous?


                    Autonomy is something we prize and cherish
                    here. Chances are you’re here because we see it
                    in you. So what does it mean to be autonomous?
                    Well for starters, it means you’re self-directed.
                    We won’t micro-manage you because we trust
                    you to have the professionalism and experience
                    to know the rules—and to break them when
                    necessary. We’ll give you the freedom to take
                    projects in new and interesting directions that
                    will earn you recognition and give you that
                    warm, fuzzy feeling inside. Everyone’s happy.
                    Especially our clients.




700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
What’s with the             +?
Like our clients, we all have our own unique
cultures and habits. And while being unique
is great, we believe that to be autonomous
is to be something more. To add autonomy
to the skills and abilities you already have
is to uncover your full potential. Besides,
the possibilities and rewards for daring to
take initiative are so much more exciting
than just floating along, don’t you think?
Here, you can accomplish anything you
set your mind to. We’ll do our best to help.


You + autonomous = ?




      700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
How is this going to be a little different?


The French philosopher Voltaire once said “With great power comes
great responsibility” (or you might have heard it from that Spider-
man movie). Sometimes, independence is a gift. Sometimes, it’s a
necessity. Here, it’s both. We’ll provide you with structure, a safe
haven to take risks, and yummy snacks and caffeine, but what you
do with that freedom and candy is up to you.


Freethinking is at the foundation of the creative work that we do;
we love it because it’s an opportunity to innovate and end up
somewhere new.


Oh, and “work” has a different meaning at +autonomous. Work here
is exciting. It’s new. We want work to be something you can be proud
of. We want work to be a source of inspiration. After all, if you’re
giving up your time for money, it might as well be a fun and inspiring
learning experience.




      700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
Living in the Digital Age


Twitter. Tumblr. LinkedIn. Mobile.


With platforms and applications being developed and improved
every hour, advertising has changed. Our audiences no longer lean
back and passively absorb TV commercials; they now lean forward
to take in information and entertainment that they want. They have a
say in what content they want to consume, and if they don’t like what
they see, they can click away. If you think throwing ads at consumers
is still the best way to increase sales, we’re going to have a problem.
But if you want to spark conversations amongst your audience and
create content that they just can’t click away from, you’re in the right
place.




         700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
Rules of Engagement


                                                                                            WHAT MAKES GREAT WORK
+    Being honest and open can be tough, we know. We can’t count
how many times we’ve had to say, “Yes, that shirt looks great on
you” either, but there’s no room for bruised egos here. All ideas
are valuable, because no matter how silly they may sound in your
head, you never know if they can lead to something amazing. So
contribute and feel free to disagree if you think you’ve got a point
(it’s not arguing, it’s passionate discussion). But be willing to ‘fess up
if you’ve made a mistake because that takes courage and we respect
that just as much as you being right. But of course these discussions
aren’t productive unless you listen too. Yes, we can tell when your
eyes glaze over.


+   If we’ve brought you on board, it means we believe in you, so don’t
hold back. Because unless you are well versed in sign language, silence
kills creativity and collaboration. An unwillingness to compromise and
be honest will do that too. In advertising, as in a few other fields (law for
instance), telling the truth is risky, but it’s our greatest asset—so use it.
Oh yes and we encourage “passionate discussion,” but please recognize
that beyond a certain decibel level it just becomes angry conflict.




       700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
Teamwork.


                                                         While it’s easy to get sucked into the glamour of doing it on your
                                                         own, we believe that the truly best work has always come from a
                                                         collaboration of minds. There’s a place for ego, and it’s on the other
                                                         side of our agency’s doors. The difference that another person’s
                                                         perspective makes could be all it takes to go from a “Hmm that’s
                                                         pretty good” to a “… I think we just made something special.” Oh,
                                                         and another brain will come in handy on days when you feel like you
                                                         left yours at home.




“Talent wins games, but teamwork and intelligence wins
championships.” – Michael Jordan




                                                               700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
So now, you know what we’re about. We hope you share our respect
for teamwork, the wonderful opportunity to be creative here in the
digital world, and most importantly, the power of autonomy.


Let’s get started and create something amazing, shall we?




      700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us

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Autonomous Agency Employee Handbook

  • 1. | your digital agency EMPLOYEE HANDBOOK
  • 2. WELCOME TO What you just got yourself into. Welcome to +autonomous. New chapters in life and other overused metaphors aside, you’ve just stepped into something… different. You’ve just left the world of tradition and safety behind. You’ve just entered a digital agency that’s young, but with the experience of some of the largest global agencies and clients under its belt. No pressure. 700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
  • 3. What is +autonomous? Autonomy is something we prize and cherish here. Chances are you’re here because we see it in you. So what does it mean to be autonomous? Well for starters, it means you’re self-directed. We won’t micro-manage you because we trust you to have the professionalism and experience to know the rules—and to break them when necessary. We’ll give you the freedom to take projects in new and interesting directions that will earn you recognition and give you that warm, fuzzy feeling inside. Everyone’s happy. Especially our clients. 700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
  • 4. What’s with the +? Like our clients, we all have our own unique cultures and habits. And while being unique is great, we believe that to be autonomous is to be something more. To add autonomy to the skills and abilities you already have is to uncover your full potential. Besides, the possibilities and rewards for daring to take initiative are so much more exciting than just floating along, don’t you think? Here, you can accomplish anything you set your mind to. We’ll do our best to help. You + autonomous = ? 700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
  • 5. How is this going to be a little different? The French philosopher Voltaire once said “With great power comes great responsibility” (or you might have heard it from that Spider- man movie). Sometimes, independence is a gift. Sometimes, it’s a necessity. Here, it’s both. We’ll provide you with structure, a safe haven to take risks, and yummy snacks and caffeine, but what you do with that freedom and candy is up to you. Freethinking is at the foundation of the creative work that we do; we love it because it’s an opportunity to innovate and end up somewhere new. Oh, and “work” has a different meaning at +autonomous. Work here is exciting. It’s new. We want work to be something you can be proud of. We want work to be a source of inspiration. After all, if you’re giving up your time for money, it might as well be a fun and inspiring learning experience. 700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
  • 6. Living in the Digital Age Twitter. Tumblr. LinkedIn. Mobile. With platforms and applications being developed and improved every hour, advertising has changed. Our audiences no longer lean back and passively absorb TV commercials; they now lean forward to take in information and entertainment that they want. They have a say in what content they want to consume, and if they don’t like what they see, they can click away. If you think throwing ads at consumers is still the best way to increase sales, we’re going to have a problem. But if you want to spark conversations amongst your audience and create content that they just can’t click away from, you’re in the right place. 700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
  • 7. Rules of Engagement WHAT MAKES GREAT WORK + Being honest and open can be tough, we know. We can’t count how many times we’ve had to say, “Yes, that shirt looks great on you” either, but there’s no room for bruised egos here. All ideas are valuable, because no matter how silly they may sound in your head, you never know if they can lead to something amazing. So contribute and feel free to disagree if you think you’ve got a point (it’s not arguing, it’s passionate discussion). But be willing to ‘fess up if you’ve made a mistake because that takes courage and we respect that just as much as you being right. But of course these discussions aren’t productive unless you listen too. Yes, we can tell when your eyes glaze over. + If we’ve brought you on board, it means we believe in you, so don’t hold back. Because unless you are well versed in sign language, silence kills creativity and collaboration. An unwillingness to compromise and be honest will do that too. In advertising, as in a few other fields (law for instance), telling the truth is risky, but it’s our greatest asset—so use it. Oh yes and we encourage “passionate discussion,” but please recognize that beyond a certain decibel level it just becomes angry conflict. 700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
  • 8. Teamwork. While it’s easy to get sucked into the glamour of doing it on your own, we believe that the truly best work has always come from a collaboration of minds. There’s a place for ego, and it’s on the other side of our agency’s doors. The difference that another person’s perspective makes could be all it takes to go from a “Hmm that’s pretty good” to a “… I think we just made something special.” Oh, and another brain will come in handy on days when you feel like you left yours at home. “Talent wins games, but teamwork and intelligence wins championships.” – Michael Jordan 700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us
  • 9. So now, you know what we’re about. We hope you share our respect for teamwork, the wonderful opportunity to be creative here in the digital world, and most importantly, the power of autonomy. Let’s get started and create something amazing, shall we? 700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • hello@atnm.us