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Employee engagement and the intranet

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Intranet best practices webinar: Employee engagement and the intranet by Toby Ward, Prescient Digital Media, intranet consultants, intranet planning, intranet design, intranet redesig.

Published in: Technology

Employee engagement and the intranet

  1. 1. Employee Engagement and The Intranet Toby Ward, Prescient Digital Media © 2016 Prescient Digital Media Not for distribution
  2. 2. About Us
  3. 3. World Leading Intranet Experts • 15 years of profitable history • Dozens of Fortune 500 Clients • World-Renowned Thought Leaders • 200+ intranet projects • First to define & study “social intranet”
  4. 4. Select clients
  5. 5. Slides www.Slideshare.net/Prescient
  6. 6. Twitter #intranet2
  7. 7. Intranet Insight > PrescientDigital.com
  8. 8. Employee Engagement 3/3/2016Confidential © 2014 Prescient Digital Media
  9. 9. Engagement • An “engaged employee” is one who is fully absorbed by and enthusiastic about their work and takes positive action to further the organization’s reputation and interests.
  10. 10. Enthusiastic 3/3/2016Confidential © 2014 Prescient Digital Media Takes Positive Action
  11. 11. Source: Dale Carnegie, Survey of 1,500 employees
  12. 12. Confidential © 2014 Prescient Digital Media
  13. 13. 18 IBM intranet: W3 © 2013 Prescient Digital Media Not for distribution
  14. 14. Source: Dale Carnegie, Survey of 1,500 employees
  15. 15. Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation 21
  16. 16. © 2015 BaylorScott&White All rights reserved.
  17. 17. 2015 Redesign
  18. 18. Introducing “MyWorld View” 1 2 3 4 5 1. MyWorld View 2. Featured Posts 3. My Connections 4. Trending Topics 5. Follow Pfizer
  19. 19. 2015 Redesign
  20. 20. More Photos!
  21. 21. Employee Ambassador Programs 3/3/2016Source: Dale Carnegie, Survey of 1,500 employees
  22. 22. Employee ambassadors • Actively share news about the organization • Use social media and word of mouth • Trained on how and why to share • Recognized and rewarded
  23. 23. Volunteers • The best ambassadors are volunteers • Employees who are passionate and enthusiastic
  24. 24. Training counts • Develop an “ambassador toolkit” that outlines key messages • Strategy must include executive management • Support with social media
  25. 25. Needed • Policies and guidelines • Training and communication
  26. 26. Ninjas use social tools to stay connected
  27. 27. Sharing the approved stuff
  28. 28. Regular communication • Relevant company news • General social media updates • Current / crisis resources
  29. 29. Pushing the Envelope…Er, the Newsletter
  30. 30. Short-term campaigns
  31. 31. Benefits 3/3/2016Confidential © 2014 Prescient Digital Media
  32. 32. Source: Madison Workforce Engagement
  33. 33. Creates passionate employees • Employees want to be passionate and proud • It makes work better • Evangelizing for the brand
  34. 34. • 68% view the intranet as crucial to their jobs • 52% are more satisfied to be an IBM employee because of information obtained on the intranet
  35. 35. Creates community • A brand ambassador program creates conversation • Create a private intranet group or private Facebook group – Serve as a social bulletin board for these employees and will serve as a home for conversation and feedback – Networking socially
  36. 36. Promote externally • The more enthusiastic the employee, the more they promote the brand / products externally
  37. 37. Sharing the approved stuff
  38. 38. Next webinar Intranet Governance April 13, 2016
  39. 39. Intranet Insight > PrescientDigital.com
  40. 40. Questions
  41. 41. toby@prescientdigital.com www.PrescientDigital.com www. IntranetBlog.com @TobyWard 416.926.8800 53 Toby Ward

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