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How to Leverage a Major Event to Amplify Global Employee Communications

Presentation slides from our customer spotlight webinar with Talend

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How to Leverage a Major Event to Amplify Global Employee Communications

  1. 1. Leveraging a Major Event to Amplify Global Employee Communications
  2. 2. 2 OUR SPEAKERS Jacob Spencer Corporate Marketing Manager Talend / @Talend Kristen Ribero Director of Product Marketing SocialChorus
  3. 3. 3 HAVE A QUESTION? Chat with us on ReadyTalk!
  4. 4. 2016 Survey of more than 300 HR and Communications Professionals
  5. 5. Talend Background 5
  6. 6. 6 TALEND • Founded in 2005 • NASDAQ: TLND • Global offices around the world including France, US, UK, Singapore, Germany, Italy, Spain, India, and more. • 600+ Employees
  7. 7. What communication challenges did Talend face? 7
  8. 8. The Old Way at Talend 8
  9. 9. 9 PAIN POINTS •Relied heavily on email communication •Asked for employees to share or retweets •Creation of content but no hub to distribute to employees •Social selling is hard without automation tool
  10. 10. What inspired Talend to modernize and mobilize communications? 10
  11. 11. 11 MOVING TO MOBILE • Any employee could go in and get approved content • Social selling automated • Make employees lives easier • Showcase and engage community
  12. 12. Introducing Talend Ignite 12
  13. 13. 13 STARTING OUT • Started out as a communications amplification focused program • Goal is to have as many engaged employees as possible using the platform
  14. 14. Internal Marketing for Talend Ignite 14
  15. 15. 15 MARKETING FOR TALEND IGNITE • First launch at company SKO in January 2016 to encourage social selling and personal branding • Employees downloaded it on the spot • Lunch n learns to continue education of employees • Downloading as a part of onboarding • Tiered prize program for monthly participants
  16. 16. 16 GAINING EXECUTIVE SUPPORT •Executive and leadership team on board with communication strategy is key •Support from the CEO down •Coordinating with other departments to drive success
  17. 17. Content Strategy 17
  18. 18. 18 CONTENT FOR TALEND IGNITE •Communications around compliance •Gartner, job openings, tools for social selling •Customer stories •Talend Blog •Industry Insights •#TeamTalend
  19. 19. 19 FEEDBACK •Surveys to see what employees want more or less of •Evangelizing the platform
  20. 20. Employee Engagement Strategy 20
  21. 21. 21 PUSH NOTIFICATIONS & EMAILS •Push notifications for content such as press releases or product announcements •Twice weekly content email
  22. 22. 22 GLOBAL #EngageU •Offices in Europe and Asia •Channels in Talend Ignite with specific content for these regions •Personalization strategy for global roll-out with Groups and targeted notifications •Continued engagement with localized content for local offices
  23. 23. 2017 Global Sales Meeting 23
  24. 24. 24 2017 SKO • New channels and content strategy for event • Scavenger hunt • Integrated with visual display boards to show employee submitted content, photos and top advocates
  25. 25. 25 THE RESULTS • Over 1,000 pieces of submitted content in 4 hours • 100 new advocates joined in the program in 24 hours (20% increase over average) • On track for the biggest month of reach, engagement and active users in program history in Feb 2017
  26. 26. 26 THE RESULTS
  27. 27. Social Selling 2.0 27
  28. 28. 28 SOCIAL SELLING • Social selling webinar clips in app for sales enablement and empowerment • Going beyond sharing • Gives sales a “one-stop shop” to get started successfully
  29. 29. Best Practices & Advice 29
  30. 30. 30 BEST PRACTICES • Getting employees to use the platform in some way and learn how it works best for them • Consistent efforts of engagement - monthly or weekly ways to engage employees • Executive buy-in from areas of the organization
  31. 31. What’s next for Talend Ignite? 31
  32. 32. 32 BEST PRACTICES • Personalization strategy • Targeted content and push notifications - more localized approach of delivering content to employees • Develop social selling
  33. 33. EMPLOYEE SYSTEMS OF RECORD PERSONALIZED NOTIFICATIONS & ALERTS ALIGN CONNECT ENGAGE MOBILE, DESKLESS, GLOBAL INTEGRATIONSSOCIAL FEEDS CONTENT & UPDATESINTRANET YOUR BRAND POWERED BY
  34. 34. 34 SAAS PLATFORM WITH POWERFUL CONTENT TARGETING & AUTOMATION
  35. 35. 35 THE PERSONALIZED NEWS & INFORMATION EVERY EMPLOYEE NEEDS TO THRIVE • Change management initiatives • HR & wellness announcements • Industry newsfeeds • Training videos • Employee spotlights • Office events • Surveys • Compliance information • Feedback loops
  36. 36. 36 BRANDS PARTNERING WITH SOCIALCHORUS SO THEIR EMPLOYEES CAN THRIVE 36 36
  37. 37. 37 INTERESTED IN LEARNING MORE? Request a Custom Demo 844.975.2533 http://www.socialchorus.com/tour info@socialchorus.com
  38. 38. Thank You!

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