A strategy devised by myself and colleagues to find a way to revitalize New York City’s Garment District. This solution was designed to include Source4Style.
This document discusses digital inclusion initiatives in Brazil through the development of wireless corridors. It provides an overview of the Wireless Corridor concept launched in 2005 to provide broadband access in underserved areas. Examples are given of projects in Mangaratiba, Brazil that have helped digitally include over 43,000 people in the last 4 years. Challenges of digital inclusion initiatives are outlined related to infrastructure, time to market, and technology transitions.
Cisco IBSG shares areas where Big Data will provide significant opportunities for Retailers over the next several years. This discussion will focus being in the store. For more info: http://cs.co/ibsg-bigdataretail
This document summarizes the international experience and examples of video on the internet. It discusses how internet video has changed between 2006 and 2010, with the rise of IP-based delivery and user-generated content on sites like YouTube and Facebook. It also outlines how new players like Vodafone and the Tribeca Film Festival are distributing video online. Finally, it provides an overview of KIT digital, a leading provider of video asset management and publishing solutions that enables clients to distribute video across multiple screens.
festival ICT 2013: Verso la Unified Collaboration a partire dalla Videoconfer...festival ICT 2016
Avaya provides video collaboration solutions including desktop, mobile, and room systems. Their solutions integrate video into core systems to enhance customer experience and enable dispersed teams to complete projects more rapidly using video. Avaya solutions address common challenges of poor communication between dispersed teams, need to improve customer service and accelerate product development, and need for affordable solutions.
This document provides a 150-page report on mobile TV broadcasting that analyzes its evolution. It identifies key success factors for launching mobile TV services and recognizes differences between traditional and mobile television. The report evaluates mobile TV trials in key markets and allows learning from commercial services in South Korea and Japan. It provides unique business intelligence and expert commentary to help base business decisions regarding mobile TV opportunities.
Video Guidance, a leading video conferencing provider based in Minnesota, announced the opening of a new regional office in Milwaukee, Wisconsin. Christopher Jacobs was named as the regional manager. Video Guidance is experiencing record sales growth due to cost-cutting measures by businesses in the economic downturn. The company offers various video conferencing technologies and services to replace expensive travel. Jacobs will lead an executive seminar in October to demonstrate how video conferencing can improve business communication and decision making.
This document discusses the need for smart communities in the 21st century. It notes that the world is becoming increasingly urbanized and populations are aging. Smart communities can help address these challenges by using technology to improve quality of life, economic development, and public services. The document advocates for open broadband networks to connect citizens, businesses, and government agencies. This will allow communities to benefit from e-commerce, e-education, e-health, and other applications to enrich daily life. Smart communities are driven by innovation and public-private partnerships to tackle issues like mobility, the environment, and a sustainable economy.
This document discusses digital inclusion initiatives in Brazil through the development of wireless corridors. It provides an overview of the Wireless Corridor concept launched in 2005 to provide broadband access in underserved areas. Examples are given of projects in Mangaratiba, Brazil that have helped digitally include over 43,000 people in the last 4 years. Challenges of digital inclusion initiatives are outlined related to infrastructure, time to market, and technology transitions.
Cisco IBSG shares areas where Big Data will provide significant opportunities for Retailers over the next several years. This discussion will focus being in the store. For more info: http://cs.co/ibsg-bigdataretail
This document summarizes the international experience and examples of video on the internet. It discusses how internet video has changed between 2006 and 2010, with the rise of IP-based delivery and user-generated content on sites like YouTube and Facebook. It also outlines how new players like Vodafone and the Tribeca Film Festival are distributing video online. Finally, it provides an overview of KIT digital, a leading provider of video asset management and publishing solutions that enables clients to distribute video across multiple screens.
festival ICT 2013: Verso la Unified Collaboration a partire dalla Videoconfer...festival ICT 2016
Avaya provides video collaboration solutions including desktop, mobile, and room systems. Their solutions integrate video into core systems to enhance customer experience and enable dispersed teams to complete projects more rapidly using video. Avaya solutions address common challenges of poor communication between dispersed teams, need to improve customer service and accelerate product development, and need for affordable solutions.
This document provides a 150-page report on mobile TV broadcasting that analyzes its evolution. It identifies key success factors for launching mobile TV services and recognizes differences between traditional and mobile television. The report evaluates mobile TV trials in key markets and allows learning from commercial services in South Korea and Japan. It provides unique business intelligence and expert commentary to help base business decisions regarding mobile TV opportunities.
Video Guidance, a leading video conferencing provider based in Minnesota, announced the opening of a new regional office in Milwaukee, Wisconsin. Christopher Jacobs was named as the regional manager. Video Guidance is experiencing record sales growth due to cost-cutting measures by businesses in the economic downturn. The company offers various video conferencing technologies and services to replace expensive travel. Jacobs will lead an executive seminar in October to demonstrate how video conferencing can improve business communication and decision making.
This document discusses the need for smart communities in the 21st century. It notes that the world is becoming increasingly urbanized and populations are aging. Smart communities can help address these challenges by using technology to improve quality of life, economic development, and public services. The document advocates for open broadband networks to connect citizens, businesses, and government agencies. This will allow communities to benefit from e-commerce, e-education, e-health, and other applications to enrich daily life. Smart communities are driven by innovation and public-private partnerships to tackle issues like mobility, the environment, and a sustainable economy.
The Rise of Great Expectations - NeoConEast 2016rstarobinsky
Technological evolution is constantly reshaping the future of work. Technology—both visible and invisible—transforms the workplace as it transforms the inhabitants. We’ll study the effects of technology on the workplace, and provide insight into the workplace of the future. Major drivers of change—including globalization, technology, and demographics—raise the question of how to ensure optimal worker engagement and productivity. Explore these ideas and identify the real effects of technology on people and places. We’ll discuss what the future workplace might look like, including how the very concept of work is evolving. Discover the key tensions that are present in today’s workplace and look at the influence of technology across all business sectors. You’ll gain a new perspective on technology, its impact on today’s workforce, and why organizations must take notice.
¿Cómo se busca y se compra moda en España?Adigital
Este documento presenta los resultados de una encuesta realizada en España sobre cómo la gente busca y compra moda. Más de 1000 personas fueron encuestadas sobre sus hábitos de compra de moda tanto en tiendas físicas como en línea. Los hallazgos clave incluyen: 1) La mayoría de los compradores de moda ahora compran en línea con regularidad, aunque el calzado sigue siendo la categoría menos comprada en línea; 2) Ropa de mujer es la categoría más frecuentemente comprada tanto en línea como fuera de línea;
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
The document discusses various business models used in B2C e-commerce. It defines key terms like business model and e-commerce business model. It also describes different types of business models like portals, e-tailers, content providers, service providers, transaction brokers, community providers, and market creators. Each model is explained with examples. The document also discusses capabilities of B2C models like instant communication, global reach, reduced costs, and increased efficiency.
Commerce involves the exchange of goods and services between entities. E-commerce refers specifically to commerce conducted electronically over computer networks like the Internet. It allows buyers and sellers to connect directly, reducing costs. While traditional commerce involves manufacturers, distributors, wholesalers and retailers before reaching customers, e-commerce can connect businesses and consumers directly. The main types of e-commerce are business-to-business, business-to-consumer, business-to-employee, and consumer-to-consumer.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
This document discusses community driven innovation and how organizations can leverage external communities. It begins by introducing Red Hat's model of participating in open source communities to develop products in a cost effective manner. It then presents a community innovation pyramid with four levels: 1) listen to customers, 2) listen to the community, 3) innovate through the community, and 4) innovate within the community. The rest of the document provides advice on how organizations can operate at each level of the pyramid, including how to build and engage external communities, integrate community input, and adapt internal processes to support shared innovation.
This document provides best practices for digital signage content. It discusses the importance of considering both return on investment (ROI) and return on objective (ROO) when evaluating the impact of content. ROO looks at how well content drives objectives like enhancing the customer experience, building brand equity, and supporting associate training. Additional topics covered include average dwell time of viewers, number of visits per month to inform content freshness, optimal content loop length, and understanding audience demographics to create compelling messaging. The document aims to help users harness the power of digital signage content to achieve their goals.
Adconion Direct Tech Talk at DAS: The Future of Online Advertising and how to...Digiday
Can’t see the forest from the trees? Here’s a chainsaw. This presentation cuts through the complexity of the advertising industry by looking at its evolution over time. We take a comprehensive look at where the industry started and where it will go next, specifically how brands can best communicate with their audiences in a world of connectivity. We expose the forces that will drive change and take a deep look at the technology systems that will be the foundation of the new online advertising ecosystem, providing a roadmap for brands and agencies.
Presenter: Michael Parkes, svp sales, Adconion Direct @parksey77
Effektiv digital organisation + Claus Venlov, Bonnier Publ.1508 A/S
Tilmeld dig kommende oplæg og se tidligere Morgenboostere på www.1508.dk/morgenbooster
Komvidere på: http://1508.dk/services/digital-strategi
Nu med gæsteoptræden af Claus Venlov, Digital Concept Developer fra Bonnier Publications.
Det er på tide at tage emnet fra en af forårets mest populære morgenboostere op igen. Denne gang får vi nemlig besøg af Claus Venlov fra Bonnier Publications.
Du skal komme og høre, hvordan man organiserer sig til 100 % digital værdiskabelse og hvorfor en webmanager snart hedder Chief Digital Officer. Vores bud er at dele indholdsorganisationen op i udvikling, drift og videndeling.
Claus Venlov fra Bonnier har en endnu mere simpel model. Kom og hør hans konkrete erfaringer med først at skabe digitale resultater under radaren, før du ansætter dig til en dyr indholdsorganisation.
Her er Best Practice - lige til at tage med i lommen.
This document discusses key trends in IT including cloud adoption, mobility, security, and consumerization of IT. It also discusses business trends like efficiency, higher productivity, and increased competition. The document emphasizes that communication between people is most important and that the rest is technology. It promotes ProjectPlace as a social collaboration tool in the cloud for project management. ProjectPlace has over 800,000 registered users working on more than 120,000 projects across different industries.
TAG LateNight - Experience and Digital Transformation - Hoang Huynh
This document profiles Hoang Huynh, Head of Service Design and Experience Design at Exage. It lists his professional experience and roles, including as Country Manager for Interaction Design Foundation in Italy and as a lecturer. The rest of the document discusses trends in digital transformation, customer experience, and the need for businesses to focus on delighting customers through both physical and digital experiences. It emphasizes that technology should enable experiences, not be the focus, and that businesses need agility to adapt to changing customer and competitor landscapes.
The document discusses how to foster an innovation culture within an organization. It outlines several key steps: exploring new technologies and ideas, cultivating intrinsic motivation among employees through mastery, autonomy and purpose, shaping organizational dynamics around collaboration, and establishing shared values. The goal is to transition the organization from an industrial to knowledge economy model and continuously nurture the innovation process from inception through exploration.
Key OTT (Over-The-Top) Market Trends in 2015 by Michael Ritchie.
In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, gaming consoles (such as the PlayStation 4, WiiU, and Xbox One), set-top boxes (such as the Roku), smartphones (including Android phones, iPhones, and Windows phones), smart TVs (such as Google TV), and tablets.
This document discusses how to build and leverage a social B2B community. It outlines key trends in social media for businesses including how social media is becoming integrated into many job roles. It also discusses different types of content that can engage communities like video, apps, and tools. Additionally, it provides tips on monitoring conversations in social networks and responding appropriately to improve customer support. Finally, it explores how to create flexible online communities using templates and metadata to group users and content.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our seminar takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our latest seminar aimed at the key decision makers in your organisation, takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom, and look at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
Marketing ecosystem: 7 challenges facing marketers todayTony Davis
The marketing technology landscape has exploded. Marketers are spoiled for choice with an array of platforms, products, integrations and connections. In this presentation, we take a step back from the technology to look at 7 major challenges faced by marketers wanting to navigate the marketing ecosystem.
The Rise of Great Expectations - NeoConEast 2016rstarobinsky
Technological evolution is constantly reshaping the future of work. Technology—both visible and invisible—transforms the workplace as it transforms the inhabitants. We’ll study the effects of technology on the workplace, and provide insight into the workplace of the future. Major drivers of change—including globalization, technology, and demographics—raise the question of how to ensure optimal worker engagement and productivity. Explore these ideas and identify the real effects of technology on people and places. We’ll discuss what the future workplace might look like, including how the very concept of work is evolving. Discover the key tensions that are present in today’s workplace and look at the influence of technology across all business sectors. You’ll gain a new perspective on technology, its impact on today’s workforce, and why organizations must take notice.
¿Cómo se busca y se compra moda en España?Adigital
Este documento presenta los resultados de una encuesta realizada en España sobre cómo la gente busca y compra moda. Más de 1000 personas fueron encuestadas sobre sus hábitos de compra de moda tanto en tiendas físicas como en línea. Los hallazgos clave incluyen: 1) La mayoría de los compradores de moda ahora compran en línea con regularidad, aunque el calzado sigue siendo la categoría menos comprada en línea; 2) Ropa de mujer es la categoría más frecuentemente comprada tanto en línea como fuera de línea;
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
The document discusses various business models used in B2C e-commerce. It defines key terms like business model and e-commerce business model. It also describes different types of business models like portals, e-tailers, content providers, service providers, transaction brokers, community providers, and market creators. Each model is explained with examples. The document also discusses capabilities of B2C models like instant communication, global reach, reduced costs, and increased efficiency.
Commerce involves the exchange of goods and services between entities. E-commerce refers specifically to commerce conducted electronically over computer networks like the Internet. It allows buyers and sellers to connect directly, reducing costs. While traditional commerce involves manufacturers, distributors, wholesalers and retailers before reaching customers, e-commerce can connect businesses and consumers directly. The main types of e-commerce are business-to-business, business-to-consumer, business-to-employee, and consumer-to-consumer.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
This document discusses community driven innovation and how organizations can leverage external communities. It begins by introducing Red Hat's model of participating in open source communities to develop products in a cost effective manner. It then presents a community innovation pyramid with four levels: 1) listen to customers, 2) listen to the community, 3) innovate through the community, and 4) innovate within the community. The rest of the document provides advice on how organizations can operate at each level of the pyramid, including how to build and engage external communities, integrate community input, and adapt internal processes to support shared innovation.
This document provides best practices for digital signage content. It discusses the importance of considering both return on investment (ROI) and return on objective (ROO) when evaluating the impact of content. ROO looks at how well content drives objectives like enhancing the customer experience, building brand equity, and supporting associate training. Additional topics covered include average dwell time of viewers, number of visits per month to inform content freshness, optimal content loop length, and understanding audience demographics to create compelling messaging. The document aims to help users harness the power of digital signage content to achieve their goals.
Adconion Direct Tech Talk at DAS: The Future of Online Advertising and how to...Digiday
Can’t see the forest from the trees? Here’s a chainsaw. This presentation cuts through the complexity of the advertising industry by looking at its evolution over time. We take a comprehensive look at where the industry started and where it will go next, specifically how brands can best communicate with their audiences in a world of connectivity. We expose the forces that will drive change and take a deep look at the technology systems that will be the foundation of the new online advertising ecosystem, providing a roadmap for brands and agencies.
Presenter: Michael Parkes, svp sales, Adconion Direct @parksey77
Effektiv digital organisation + Claus Venlov, Bonnier Publ.1508 A/S
Tilmeld dig kommende oplæg og se tidligere Morgenboostere på www.1508.dk/morgenbooster
Komvidere på: http://1508.dk/services/digital-strategi
Nu med gæsteoptræden af Claus Venlov, Digital Concept Developer fra Bonnier Publications.
Det er på tide at tage emnet fra en af forårets mest populære morgenboostere op igen. Denne gang får vi nemlig besøg af Claus Venlov fra Bonnier Publications.
Du skal komme og høre, hvordan man organiserer sig til 100 % digital værdiskabelse og hvorfor en webmanager snart hedder Chief Digital Officer. Vores bud er at dele indholdsorganisationen op i udvikling, drift og videndeling.
Claus Venlov fra Bonnier har en endnu mere simpel model. Kom og hør hans konkrete erfaringer med først at skabe digitale resultater under radaren, før du ansætter dig til en dyr indholdsorganisation.
Her er Best Practice - lige til at tage med i lommen.
This document discusses key trends in IT including cloud adoption, mobility, security, and consumerization of IT. It also discusses business trends like efficiency, higher productivity, and increased competition. The document emphasizes that communication between people is most important and that the rest is technology. It promotes ProjectPlace as a social collaboration tool in the cloud for project management. ProjectPlace has over 800,000 registered users working on more than 120,000 projects across different industries.
TAG LateNight - Experience and Digital Transformation - Hoang Huynh
This document profiles Hoang Huynh, Head of Service Design and Experience Design at Exage. It lists his professional experience and roles, including as Country Manager for Interaction Design Foundation in Italy and as a lecturer. The rest of the document discusses trends in digital transformation, customer experience, and the need for businesses to focus on delighting customers through both physical and digital experiences. It emphasizes that technology should enable experiences, not be the focus, and that businesses need agility to adapt to changing customer and competitor landscapes.
The document discusses how to foster an innovation culture within an organization. It outlines several key steps: exploring new technologies and ideas, cultivating intrinsic motivation among employees through mastery, autonomy and purpose, shaping organizational dynamics around collaboration, and establishing shared values. The goal is to transition the organization from an industrial to knowledge economy model and continuously nurture the innovation process from inception through exploration.
Key OTT (Over-The-Top) Market Trends in 2015 by Michael Ritchie.
In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, gaming consoles (such as the PlayStation 4, WiiU, and Xbox One), set-top boxes (such as the Roku), smartphones (including Android phones, iPhones, and Windows phones), smart TVs (such as Google TV), and tablets.
This document discusses how to build and leverage a social B2B community. It outlines key trends in social media for businesses including how social media is becoming integrated into many job roles. It also discusses different types of content that can engage communities like video, apps, and tools. Additionally, it provides tips on monitoring conversations in social networks and responding appropriately to improve customer support. Finally, it explores how to create flexible online communities using templates and metadata to group users and content.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our seminar takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our latest seminar aimed at the key decision makers in your organisation, takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom, and look at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
Marketing ecosystem: 7 challenges facing marketers todayTony Davis
The marketing technology landscape has exploded. Marketers are spoiled for choice with an array of platforms, products, integrations and connections. In this presentation, we take a step back from the technology to look at 7 major challenges faced by marketers wanting to navigate the marketing ecosystem.
This document discusses enhancing consumer engagement through intelligent digital signage. It describes the company providing the signage solutions, their experience and offerings. It then outlines three stages of digital signage maturity: thinking, doing, and mastering. The mastering stage involves converging digital platforms and using dynamic, data-driven content and social media to create engaging experiences that influence consumer behavior.
Dave Duarte - Intergrate web & mobile into your marketing mix - Net Prophet 2009RAMP Group
The document discusses integrating web and mobile into marketing strategies. It notes that mobile phones outnumber other technologies in South Africa and that SA ranks highly for mobile web access globally. It then covers some key aspects of digital marketing campaigns, including reach, direct ROI, measurability, stickiness, and immediacy. The document contrasts the industrial economy model of large upfront investments in mass media campaigns with the attention economy approach of focusing on relevance. It emphasizes that annoying and intrusive marketing does not work and that the best digital marketing is useful, relevant and timely.
The document discusses integrating web and mobile into marketing strategies. It notes that mobile phones outnumber other technologies in South Africa and that SA ranks highly for mobile web access globally. It then covers some key aspects of digital marketing campaigns, including reach, direct ROI, measurability, stickiness, and immediacy. The document contrasts the industrial economy model of large upfront investments in mass media with the attention economy approach of focusing on relevance. It emphasizes that annoying and intrusive marketing does not work and that the best digital marketing is useful, relevant and timely.
Digital Influencer Network Development StrategySusanGeorge2
Swerve Digital Network is planning to create a digital media company that connects influencers, content creators, and partner agencies. It will provide tools like YouTube channel management and an MCN management platform. Swerve will compete against companies like Diwan Videos, Kharabeesh, DigiSay, and UTURN Entertainment that also work with influencers and produce digital content. To succeed, Swerve will need to leverage its in-house production capabilities and build a large community of influencers and creators.
The founder and CEO of MAP Digital tells HQ how “Digital Darwinism” is changing the meeting industry as the tipping point approaches. Interview Katie Lau
Today’s Mobile Devices are Consumers’ Eyes and Ears Throughout the Shopping J...Vivastream
Digimarc embeds imperceptible digital watermarks into media objects that can be detected by machines to uniquely identify content. This enables mobile devices to see and understand embedded content, facilitating omni-channel marketing. Digital watermarking allows retailers and brands to engage with mobile shoppers at every stage of their journey by linking physical materials like print ads, packaging, and displays to digital content and experiences. A 2012 report found significant growth in the use of digital watermarks in magazines, with over 1.6 million scans of watermarked content and many magazines updating apps to support watermark scanning.
Benefits of Metaverse for Businesses in 2024Intelisync
Embrace the future of business with cutting-edge metaverse development services!
By integrating the latest in virtual reality and 3D technology, businesses can stay ahead of the competition, streamline operations, and explore new revenue streams. Let us guide you through this transformative journey and unlock the endless possibilities of the metaverse for your business success.
The Metaverse offers a multitude of benefits for businesses, from enhanced customer engagement and innovative marketing strategies to cost-effective solutions and global reach. Embracing Metaverse development services can future-proof your business and ensure success in the evolving digital landscape.
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4. MYTH
No oNE MANuFACTuRES IN ThE GARMENT DISTRICT
MyThS & FACTS
5. FACT
165,000
total jobs in Garment District
99,660
production jobs within the
fashion industry
MyThS & FACTS
6. FACT
31 % Fashion Manufacturing represents 31% of all
manufacturing in NYC.
15% Within the NYC Fashion Industry, 15% of
the workers are employed in garment
manufacturing.
MyThS & FACTS
8. FACT
COST: Smaller quantities cost less to produce locally.
SPEED: It is quicker to produce locally than
Manufacturing overseas.
QUALITY: Designers can ensure quality assurance
when manufacturers are close-by.
DISTRIBUTION: When fuel costs rise, it causes
longer timelines and higher costs for shipping.
MyThS & FACTS
19. NETWORK
GLOBAL DEMAND
Potential to become “a constellation of regional
economies with strong cities at the core.”
Clustering: Key to the success of many industries and
to competitive community development
NETwoRk
22. A smart community is a
community that has made
SMARTER
a conscious effort to use
information technology to
transform life and work within
GARMENT
its region in significant and
fundamental rather than
incremental ways. The goal
DISTRICT
of such an effort is more
than the mere deployment of
technology. Rather it is about
preparing one’s community to
meet the challenges of a global,
knowledge economy.”
John M. Eger
Director of the Creative Economy Initiative
23.
24. VALUE
uTIlIZE NEXT GENERATIoN TEChNoloGIES, NoT To
REplACE woRkERS, BuT To ENhANCE CoNNECTIVITy
AND MAXIMIZE ThE MARkETING oppoRTuNITy oF
ThE DISTRICT
VAluE oF CoNNECTIVITy
27. VISION
CollABoRATIVE SERVICES oN A DIGITAl plATFoRM
IN whICh ThE END uSERS CollABoRATE To pRoDuCE
SoluTIoNS To A wIDE RANGE oF INDuSTRy FoCuSES
VISIoN
28. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
29. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
30. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
31. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
32. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
33. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
34. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
35. VISION
OUTCOME
Economic Growth
Clear identification of existing
resources and talent
Shift from secrecy to
Transparency
VISIoN
36.
37. RECOMMENDATIONS
B2B eCommerce Platform
Source4Style acts as the broker between
consumers in the Smarter Garment
District. Continue building their online B2B
marketplace and further linking consumers
and suppliers.
RECoMMENDATIoNS
38.
39. RECOMMENDATIONS
TECHNICAL FEASIBILITY
Identify if required technology is
available
Assess existing technology
infrastructure of participants
Identify capability, in terms of
software, hardware, personnel
and expertise
RECoMMENDATIoNS
40. RECOMMENDATIONS
ECONOMIC FEASIBILITY
Legal and regulatory analysis
Revenue and expense projections
Implementation plan
RECoMMENDATIoNS
41. RECOMMENDATIONS
MARKETING PLAN
Who is Your Neighbor?
- Engagement campaign
Did You Know?
- Awareness campaign
RECoMMENDATIoNS