The document discusses the evolving landscape of consumer electronics and retail, emphasizing the necessity for retailers to adapt to customer-centric digital lifestyles through innovative, personalized experiences. Key themes include the integration of digital and physical retail spaces ('phygital'), the use of AI and mobile technologies to enhance customer interactions, and the importance of data analytics in understanding consumer behavior. It highlights the ongoing challenges faced by retailers in a competitive market characterized by low margins and rapid product cycles, urging them to create engaging experiences to thrive.

1. DIGITAL FUTURE AND CONSUMER
ELECTRONICS
A Passage through Digital Lifestyle and Personal Technology through Customer Centric
Perspectives 1

2. CONSUMER ELECTRONICS IS THE
BELLWETHER OF THE RETAIL
INDUSTRY
As a price sensitive category, it was the first to show the symptoms of the ‘show rooming’
phenomenon and was an early victim of brick and mortar based consolidation.

3. WE HAVE BECOME MORE RELIANT
ON PERSONAL TECHNOLOGY IN
DAILY LIFE
In this highly competitive space, retailers must innovate and develop new ways to surprise
and delight customers continuously and seamlessly.

4. WALLPAPER TV … !
Thinner than your Smart Phone !

5. SELFIE DRONE … !
Covered Propellers

6. ELECTRIC WHEEL CHAIR
Patented Omni Wheel Technology

7. AMBER AGRICULTURE
Precision Farming

8. DISH AIR TV
Blend of Streaming and Over the Air Broadcast

9. LEGO BOOST
Lego with a tablet app

10. UVIFY DRACO
Modular Racing Drone

11. DIGITAL RETAIL EXPERIENCES HELP
BRICK AND MORTAR STORES TO
STAY RELEVANT
The new retail frontier is all about seamless physical and digital experiences that are
personalised, so shoppers find what they want , when and where they want it

12. PERSONAL TECHNOLOGY
BECOMING THE ENABLER OF
DIGITAL LIFESTYLE
Digital Lifestyle is the symbolic identity of Digital Natives empowered by Disruptive
Technologies

13. NEVER UNDERESTIMATE THE
POWER OF INSTANT GRATIFICATION
Nowadays people demand a different shopping experience that closely matches with their
digital lives, where it is all about immediacy, personalisation and efficiency

14. IMPORTANCE OF ‘PHYGITAL’
( PHYSICAL + DIGITAL )
By enhancing brick and mortar stores with phygital ( physical + digital ) capabilities
retailers can open up new ways of engaging with consumers

15. ART OF DIGITAL EXPERIENCE
Today's digital enabled
shoppers value frictionless self
service experiences.
However when they ask for
help, they expect personalised,
expert advice.
There is no better way to tailor
a shopping experience than
through a conversation.

16. DIGITAL SERVICE DESIGN
Retailers are beginning to arm
associates with mobile devices
loaded with deep product
content and extended
assortments.
These tools bring the best of
digital and human interaction
together, helping associates
engage and guide customers
to solutions that fulfil their
specific needs.

17. INTELLIGENT RETAIL
EXPERIENCE
AI enabled digital shopping
assistants can walk a customer
through the selection process using
natural language.
Whether online or at an in-store
kiosk intelligent bots interact with
customers to curate options in a way
that standard search and navigation
simply can’t.
Leveraging mobile and cognitive
technologies, retailers can increase
service levels in an effort to gain
trust and loyalty.

18. CUSTOMER LOYALTY DESIGN
As consumers we have a lot of
passion around our gadgets.
Retailers that fuel the fire inspire not
just loyal customers but brand
advocates.
Apple has led the charge in
developing stores that encourage
discovery and focus on engagement.
When customers are free to interact
with the product and other like
minded consumers in a casual and
social environment, sales will follow.

19. CUSTOMER EXPERIENCE
ANALYTICS
Consumer electronics
purchases can be major
investments, involving
research and decision steps in
multiple channels.
Data from in-store beacons,
online shopping, social media,
and growing internet of things
can be analysed to better
understand and predict
customer journeys.

20. DIGITAL NATIVES AND
BUY-NOW MINDSET …
Younger generations growing up with
the buy-now immediacy of Amazon
Prime, have high expectations.
Digital Natives are looking for
immediate gratification of needs and
desires
We need to be early adopters to woo
savvy shoppers,
Create easier access to goods and
services,
Optimise Inventory and Logistics
Create customer touch points that
provide memorable experiences

21. SOCIETY 5.0 AND HUMAN CENTRED
INNOVATION
Hunting Society | Agrarian Society | Industrial Society | Information Society | Super Smart
Society

22. INDUSTRY 5.0 AND DIGITAL
ECONOMY
Mechanisation | Mass Production | Computer Automation | Data Networks | Distributed Value
Chain |

23. CONSUMER 5.0 AND BEYOND
!
Impact of Autonomous Machines and Semi Autonomous Machines in Personal Technology

24. RETAIL 5.0 AND CONSUMER
ELECTRONICS
Mass Retail | Personalized Retail | Multichannel Retail | Omni channel Retail | Intelligent
Retail

25. HUMAN DYNAMICS
IN A RETAIL SPACE
Importance of Immersive
Experiences
Importance of Symbiotic
Relationships
Importance of Human Centred
Innovation
Proper use of Digital Objects
and Digital Subjects

26. OMNI CHANNEL
INNOVATIONS
A seamless omni channel
strategy and technology
ensure that both customers
and associates are accessing
and utilising the same set of
information at any point.
From product discovery to
education, testing, purchase,
social sharing and feedback
customers should be able to
glide seamlessly between
offline and online.

27. INVENTORY INNOVATIONS
Worldwide retail is about a $ 4.4
trillion industry, but inventory
overstock and out of stock costs
the industry about $ 1.1 trillion
annually.
Inventory visibility in store sits at
about 65 percent accuracy for
only about 40 percent of the items
Connected Warehouses and
digital identification is one key
area that will enable simplified
material flows and increased
warehouse efficiencies.

28. PRICING INNOVATIONS
Automated, Dynamic and
Contextual Pricing will become
the norm as retailers marry
customer preferences as well
as digital and social patterns
with their own inventory and
predictive financial models.
Sophisticated predictive
methods will replace traditional
back-office planning to align
pricing with demand in real
time.

29. CATALOG INNOVATIONS
Customer touch points are key to
get customers in the door, but
solutions that keep customers
returning improve the in-store
customer experience
Out of stock situations effectively
invite shoppers to find and
purchase their items elsewhere.
If you can improve accuracy and
inventory in store by 3 percent, it
equals about a 1 percent increase
in sales

30. IN-STORE INNOVATIONS
Stores will become more
theatrical, more immersive,
and more of a life experience
rather than simply a place to
get something.
As much as they are selling
products, they will be selling a
good time.

31. CONCEPTUAL INNOVATIONS
Popup shops and micro
boutiques go beyond giant
retailers and offer a whole new
potential for small business
looking to meet consumers
where they are.
It is an advantage for the retail
industry because you can
control the customer
experience and you don’t have
to control inventory, so we are
optimising the foot print of
retail.

32. DIGITAL INNOVATIONS
Robot assisted shopping
Augmented Shop Experiences
Click and Collect Counters
QR Codes and NFC Tags
In-store Beacons and BLE
devices

33. ELECTRONICS INNOVATIONS
Experiential in-store tech spaces like
SEARS connected solutions department
that lets visitors interact with automated
gadgets, household appliances and other
devices.
GOOGLE physical store that boasts search
engine inspired and customisable product
displays
Another examples like consumer designed
phone plan kiosks and makerspace cafe
bars
While customisable gadgets and payment
plans appeal to budget conscious
millennial, maker space tech retailers
encourage creativity while giving visitors a
chance to interact with members of the tech
community.

34. DIGITAL NATIVES AND CONSUMER
CULTURE
Market Value of Ethnicity and Diversity

35. NEW PERSPECTIVES ON
CUSTOMER JOURNEYS
The new reality is that customer
journey is no longer linear
Retailers must become more
adept in orchestrating core
processes in the labyrinth of
near -infinite purchase paths
available to them.
Retailers must differentiate
themselves with innovative
campaigns that extend beyond
price points to align with the
values of individual customers.

36. CONSUMER ELECTRONICS WILL
CONTINUE TO BE A
CHALLENGING RETAIL SECTOR.
LOW MARGINS, PRICE
COMPETITION, AND SHORT
PRODUCT LIFECYCLES ARE
ONGOING HEADACHES FOR
RETAILERS.
WITHIN THIS ENVIRONMENT,
COMPETITORS WHO CREATE
PERSONALISED, ENGAGING ,
VALUE ENHANCING
EXPERIENCES WILL GROW THE
OVERALL MARKET AND WIN
SHARE.
Pursuit for Innovation and Category
Leadership

37. THANK YOU !
Let’s welcome a Digital Society into the Wonder Word of TechQ !!