ShopTalk: Virtual and Augmented Reality Experiences in Retail
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Virtual and augmented reality technologies are increasingly being used in retail for in-store marketing, product visualization and information, and home and design applications. Augmented reality allows for overlaying digital content on top of real-world environments through mobile devices for product information and visualization. Virtual reality uses headsets to fully immerse users in virtual environments for three-dimensional product visualization and simulations. Common retail uses of augmented and virtual reality include in-store product information, online and at-home design and visualization, and virtual try-on of apparel, furniture, and other goods.
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