Virtual and augmented reality technologies are increasingly being used in retail for in-store marketing, product visualization and information, and home and design applications. Augmented reality allows for overlaying digital content on top of real-world environments through mobile devices for product information and visualization. Virtual reality uses headsets to fully immerse users in virtual environments for three-dimensional product visualization and simulations. Common retail uses of augmented and virtual reality include in-store product information, online and at-home design and visualization, and virtual try-on of apparel, furniture, and other goods.

1. Virtual and Augmented
Reality Experiences in Retail
Track 1: Ecommerce

2. 2
@retailgeek
Retailgeek.com/Podcast
Jason Goldberg

3. 3
Parham Aarabi
Founder & CEO,
ModiFace
Ariff Quli
Chief Commercial Officer,
North Americas, Blippar
Shanna Tellerman
Founder & CEO,
Modsy

4. 4
Augmented
Reality
Mobile
Wearable
Virtual Reality
Desktop
Mobile
AR/VR Solutions

5. 5
Home In-Store Marketing Design
AR
Product Visualization Product Information
VR
Visualization Visualization
AR/VR Use-Cases