1
T-Commerce
Audience Engagement SolutionAt ANY Touch Point
2
SMART UP
“Digital technology helps to make communication
deeper and more effective.”
The SPARQ T-Commerce is the Marketing Solutions
Service suite comprising of Digital Marketing,Business
Intelligence,O2O Integration
Together with SPARQ Display hardware,businesses
can have an completely integrated solution for
communication and marketing demand
3
Marketing Challenges In Retail Business
What problem retail business can solve by using marketing solution
Retail business becomes very competitive environment in which the consumers are more informed
and confused with information from multiple communications channels. Brands feel more difficult to
utilize the traditional marketing method to either justify the return of investment or drive demand
generation for its products
4
Retail Business Challenges
Which You May Have Today
Business
Challenges
High Cost
Marketing
Most of promotion
activities are done
through human presence
instead of automated
system
Low Consumer
Insight
No trackable auto-
engagement tool to know
what consumers think
and want
Low Cross/Up-
Sales
Limited engagement
method to drive
consumers to purchase
more
Low Traffic
Utilization
Weak early engagement
and pulling capability for
nearby consumers
Low In-Store
Experience
Marketing and information
displays are not modern
Low BrandAwareness
Limited brand information and
promotion visible to consumers
5
Overcome The Challenges
To Help Your Business To Achieve
Better In-Store Experience
By designing consumer in-store journey and
providing experiences at eachtouchpoint
through digital signage/kiosk
Better Cross Sales
Volume
Rich information and promotionon digital
display or interactive display helps to increase
consumers demand and purchase
Better Brand Awareness
There are many variations of passages of
lorem ipsum available, but the majority
suffered alteration some form
Better Marketing Investment
Fully automate informationand promotion push
activities via digital signage/kiosk
Better Traffic Utilization
Good front-door digital display help to push
marketing messages beyondthe store and
generate good amount of consumers attention
Better Consumer Insight
Engagementand interactiontracking allows to
collect end-user data and analyze them for
better insight
6
Digitalize Touch Points
Using digital technology to improve consumer engagementand experience
30%
Outside area
At the
entrance
In-Store StopAt the counter
7
Solution To Meet Demand
Complete way of communication innovation
SMARTHub Platform
We offer a highly scalable and feature-advancedsystem to help
business to manage all display, deploy contentquickly and
collect audience datacompletely
Connect and convert any display into 2-
ways communication touch point in any
environment
SPARQ Display
We design and produce multi-channel interaction and display
equipment for varied condition(outdoor/indoor) with diverse
support options
Commercial-gradeddisplay and
interaction hardware with custom
industrial design
8
Benefits To Business
Our solution help you to achieve
Complete Engagement
Identify consumer journey and
design the solution towardthe full
process flow of touch points. Each
touch point is an opportunity for
communicating
Trackable Interaction
Is able to track and measure
interaction from the consumers. It is
valuable to know what consumer
want and interest in order to
improve product offerings
Plug-n-Play Deployment
Allow seamless deployment by
using highly-scalable technology
architecture and modular
component design
Full Monitoring
Provide complete overview
dashboard anddetailed reports on
activities and status
9
Business Enablement
Our solution help to create a new business model
Your Business
Offer the infrastructure
for media
Brand
Invest more in-store
marketing activities
Creative
Rollout content work
quickly
Consumer
Get hooked on
benefits and promotion
10
SMARTHub – CMS For All Display
Solution for the audience engagementand interaction
The SMART HUB is the innovative digital signage and content management system which simply
transform any displays into modern digital signage or information kiosk, and that allows to scale up
the network quickly
11
What Is SMARTHub
A cloud-based platform to manage displays,collaborate and deploy content
12
What SMARTHub Can Do
Advanced Features To Empower Business
Audience Interactivity
Management
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Complete Display
Management
Manage all connecteddisplay
with robust status monitoring
Audience Engagement
Analysis
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the majority have suffered
Complete Dashboard n
Reporting
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the majority have suffered
Advanced Content
Management
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Robust Access
Management
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13
SMARTHub At Glance
Complete Dashboard View
Dashboard
A quick view on display screens connectionstatus,locationand running
time help to give snapshoton what ongoing in the network
Real-time dashboard to view at any time
Connectivity
How many display
screens are now
online and
connected
Network
Location map of
all display
screens in the
network
Playtime
All display screens
playtime over period
of time
14
SMARTHub At Glance
Smart Content Management
Content Library
The platform allow multiple types of content from static (image, video,
text) to dynamic (website, RSS feed, stream). All content are auto-
processed into differentaspectquality from single input in order to
correctly deploy to differentsized display
Powerful content management and processing
mechanism
Static
Image and video
content are auto
processed from
the input
Dynamic
Allow content
from external
source such as
internet,
livestream or TV
Custom
Allow to build
custom content such
as multiple-content,
weather, stock,
location-based
15
SMARTHub At Glance
IntelligentPlay Scheduling
Sequence Schedule
Stack-designed sequencescheduling allow contents to be stackedas
sequence of slot horizontally (sequential playing) and vertically (logic-
base playing). This mechanism allow publisher to produce outstanding
and complex content playing to display screens
Traditional sequential playing and advanced
logical playing empower communication
Stack
Design sequence
as series of slots
to play
Horizontal
Slot
Sequential playing
for basic usage
Vertical Slot
Logical playing for
advanced usage
when logical
conditions are
applied
16
SMARTHub At Glance
Advanced Display Screens Management
Display Screens
Advanced display screens managementallow to quickly connect new
screens, completely control connectingscreens andsafely manage
screens access. The business can quickly scale up the network and
increase collaboration to third party
Automated display screens management brings
control and scaling at ease
Screens
Manage screen
information,
parameters,
status, location
Player
Smart player
software version
to run on the
device
Display
To set playing
sequence for the
screen
17
SMARTHub At Glance
Secured Access Management
User Access
System user access is securely encrypted 256-bit and access right
management is tighten down to each
component/feature/screen/sequence/content
Highly securedand robust access management
give peace of mind for business usage
Feature
Access
Define which
feature user can
access
Screen
Access
Define which
screen user can
access
Sequence
Access
Define which
content sequence
user can access
18
SMARTHub At Glance
Audience Analytical Reporting
State of The Art Audience Analysis
By using smart camera and advanced technology,our solution can
detect facial recognitionand audience interactivity in order to generate
complete analysis on communication effectiveness and behavior
Powerful audience tracking and analysis give
business competitive advantage on defining win
Audience
Detect gender, age
of the viewers by
location, screens,
content
Engagement
Detect interaction
from viewers via
touch screens,
QR code scan,
NFC tap, external
sensors
Proof-of-Play
Generate real-time
report on how
content is played on
all screens
19
Our Project Approach
Full steps from consulting,design,develop to support
Consulting
Business requirements
analysis and solution
presentation
Design
Custom design for
business needs and
roadmap
Develop
Software development
and hardware integration
for complete solution
Support
Deployment,
maintenance and
helpdesk support
We focus on your business success
By making full use of Digital Technology to make communication deeper and more effective. With our ability
to constantly research on technology-enabled innovation, developing unified communication solutions and
delivering integrated experience in physical forms to the end-audience
20
Reasons To Work With Us !
Title Goes here
There are many variations of
the me
30%
We understand Marketing & Sales
Powered by an experiencedAward-winning
International team in Interactive and Integrated
Communications
1
We possess Technical Capability
Being one of the pioneeringteam in Vietnam for
DOOH, we apply ”hands-on” knowledge to, software
and hardware development
2
We engineer Hardware Integration
Supported with engineering capability andlocal
assembling factory to produce any custom integrationand
complete warraty coverage and service, country-wide
3
Your offer Best-Price
Providing one-stop solution from cardle-to-gate for
Content, SolutionandHardware means customers
get optimum value and efficiency
4
Integration,Innovations,Impressions

Sparq T-Commerce

  • 1.
  • 2.
    2 SMART UP “Digital technologyhelps to make communication deeper and more effective.” The SPARQ T-Commerce is the Marketing Solutions Service suite comprising of Digital Marketing,Business Intelligence,O2O Integration Together with SPARQ Display hardware,businesses can have an completely integrated solution for communication and marketing demand
  • 3.
    3 Marketing Challenges InRetail Business What problem retail business can solve by using marketing solution Retail business becomes very competitive environment in which the consumers are more informed and confused with information from multiple communications channels. Brands feel more difficult to utilize the traditional marketing method to either justify the return of investment or drive demand generation for its products
  • 4.
    4 Retail Business Challenges WhichYou May Have Today Business Challenges High Cost Marketing Most of promotion activities are done through human presence instead of automated system Low Consumer Insight No trackable auto- engagement tool to know what consumers think and want Low Cross/Up- Sales Limited engagement method to drive consumers to purchase more Low Traffic Utilization Weak early engagement and pulling capability for nearby consumers Low In-Store Experience Marketing and information displays are not modern Low BrandAwareness Limited brand information and promotion visible to consumers
  • 5.
    5 Overcome The Challenges ToHelp Your Business To Achieve Better In-Store Experience By designing consumer in-store journey and providing experiences at eachtouchpoint through digital signage/kiosk Better Cross Sales Volume Rich information and promotionon digital display or interactive display helps to increase consumers demand and purchase Better Brand Awareness There are many variations of passages of lorem ipsum available, but the majority suffered alteration some form Better Marketing Investment Fully automate informationand promotion push activities via digital signage/kiosk Better Traffic Utilization Good front-door digital display help to push marketing messages beyondthe store and generate good amount of consumers attention Better Consumer Insight Engagementand interactiontracking allows to collect end-user data and analyze them for better insight
  • 6.
    6 Digitalize Touch Points Usingdigital technology to improve consumer engagementand experience 30% Outside area At the entrance In-Store StopAt the counter
  • 7.
    7 Solution To MeetDemand Complete way of communication innovation SMARTHub Platform We offer a highly scalable and feature-advancedsystem to help business to manage all display, deploy contentquickly and collect audience datacompletely Connect and convert any display into 2- ways communication touch point in any environment SPARQ Display We design and produce multi-channel interaction and display equipment for varied condition(outdoor/indoor) with diverse support options Commercial-gradeddisplay and interaction hardware with custom industrial design
  • 8.
    8 Benefits To Business Oursolution help you to achieve Complete Engagement Identify consumer journey and design the solution towardthe full process flow of touch points. Each touch point is an opportunity for communicating Trackable Interaction Is able to track and measure interaction from the consumers. It is valuable to know what consumer want and interest in order to improve product offerings Plug-n-Play Deployment Allow seamless deployment by using highly-scalable technology architecture and modular component design Full Monitoring Provide complete overview dashboard anddetailed reports on activities and status
  • 9.
    9 Business Enablement Our solutionhelp to create a new business model Your Business Offer the infrastructure for media Brand Invest more in-store marketing activities Creative Rollout content work quickly Consumer Get hooked on benefits and promotion
  • 10.
    10 SMARTHub – CMSFor All Display Solution for the audience engagementand interaction The SMART HUB is the innovative digital signage and content management system which simply transform any displays into modern digital signage or information kiosk, and that allows to scale up the network quickly
  • 11.
    11 What Is SMARTHub Acloud-based platform to manage displays,collaborate and deploy content
  • 12.
    12 What SMARTHub CanDo Advanced Features To Empower Business Audience Interactivity Management of lorem ipsum available, but the majority have suffered Complete Display Management Manage all connecteddisplay with robust status monitoring Audience Engagement Analysis of lorem ipsum available, but the majority have suffered Complete Dashboard n Reporting of lorem ipsum available, but the majority have suffered Advanced Content Management of lorem ipsum available, but the majority have suffered Robust Access Management of lorem ipsum available, but the majority have suffered
  • 13.
    13 SMARTHub At Glance CompleteDashboard View Dashboard A quick view on display screens connectionstatus,locationand running time help to give snapshoton what ongoing in the network Real-time dashboard to view at any time Connectivity How many display screens are now online and connected Network Location map of all display screens in the network Playtime All display screens playtime over period of time
  • 14.
    14 SMARTHub At Glance SmartContent Management Content Library The platform allow multiple types of content from static (image, video, text) to dynamic (website, RSS feed, stream). All content are auto- processed into differentaspectquality from single input in order to correctly deploy to differentsized display Powerful content management and processing mechanism Static Image and video content are auto processed from the input Dynamic Allow content from external source such as internet, livestream or TV Custom Allow to build custom content such as multiple-content, weather, stock, location-based
  • 15.
    15 SMARTHub At Glance IntelligentPlayScheduling Sequence Schedule Stack-designed sequencescheduling allow contents to be stackedas sequence of slot horizontally (sequential playing) and vertically (logic- base playing). This mechanism allow publisher to produce outstanding and complex content playing to display screens Traditional sequential playing and advanced logical playing empower communication Stack Design sequence as series of slots to play Horizontal Slot Sequential playing for basic usage Vertical Slot Logical playing for advanced usage when logical conditions are applied
  • 16.
    16 SMARTHub At Glance AdvancedDisplay Screens Management Display Screens Advanced display screens managementallow to quickly connect new screens, completely control connectingscreens andsafely manage screens access. The business can quickly scale up the network and increase collaboration to third party Automated display screens management brings control and scaling at ease Screens Manage screen information, parameters, status, location Player Smart player software version to run on the device Display To set playing sequence for the screen
  • 17.
    17 SMARTHub At Glance SecuredAccess Management User Access System user access is securely encrypted 256-bit and access right management is tighten down to each component/feature/screen/sequence/content Highly securedand robust access management give peace of mind for business usage Feature Access Define which feature user can access Screen Access Define which screen user can access Sequence Access Define which content sequence user can access
  • 18.
    18 SMARTHub At Glance AudienceAnalytical Reporting State of The Art Audience Analysis By using smart camera and advanced technology,our solution can detect facial recognitionand audience interactivity in order to generate complete analysis on communication effectiveness and behavior Powerful audience tracking and analysis give business competitive advantage on defining win Audience Detect gender, age of the viewers by location, screens, content Engagement Detect interaction from viewers via touch screens, QR code scan, NFC tap, external sensors Proof-of-Play Generate real-time report on how content is played on all screens
  • 19.
    19 Our Project Approach Fullsteps from consulting,design,develop to support Consulting Business requirements analysis and solution presentation Design Custom design for business needs and roadmap Develop Software development and hardware integration for complete solution Support Deployment, maintenance and helpdesk support We focus on your business success By making full use of Digital Technology to make communication deeper and more effective. With our ability to constantly research on technology-enabled innovation, developing unified communication solutions and delivering integrated experience in physical forms to the end-audience
  • 20.
    20 Reasons To WorkWith Us ! Title Goes here There are many variations of the me 30% We understand Marketing & Sales Powered by an experiencedAward-winning International team in Interactive and Integrated Communications 1 We possess Technical Capability Being one of the pioneeringteam in Vietnam for DOOH, we apply ”hands-on” knowledge to, software and hardware development 2 We engineer Hardware Integration Supported with engineering capability andlocal assembling factory to produce any custom integrationand complete warraty coverage and service, country-wide 3 Your offer Best-Price Providing one-stop solution from cardle-to-gate for Content, SolutionandHardware means customers get optimum value and efficiency 4 Integration,Innovations,Impressions