Gen AI in Business - Global Trends Report 2024.pdf
Digital Campaigns - Full Deck
1. Day 3: Trainers’ Slide Deck Digital Campaigns By Mary Joyce March 1, 2011 Beirut, Lebanon Images: awork.pl/Flickr (background), digital telepathy (circle)
2. Rules for Using This Content Creative Commons Attribution License | author: Mary Joyce Attribution – You must attribute the work to author Mary Joyce and to other creators when indicated in this slide deck. Attribution to IIE and US Department of State is optional
19. What is the strategic connection between organizational mission and campaign goals? Strategy Basics Objectives Organization Mission Campaign Goal
20. Strategy Basics Objectives Campaign Campaign Campaign Campaign Campaign Campaign The achievement of a campaign goal furthers the mission of the whole organization. Mission Image: adapted from Marshall Ganz