Contention Beyond Social Movements: Activism and its Benefits

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Talk for the Preconference on Qualitative Political Communication Research | International Communication Association | May 22, 2014

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Contention Beyond Social Movements: Activism and its Benefits

  1. 1. CONTENTION BEYOND SOCIAL MOVEMENTS: Activism and its Benefits Mary Joyce MA Student | Department of Communication | University of Washington ICA Pre-Conference on Qualitative Political Communication Research | May 22, 2014
  2. 2. ACTIVISM A Nested Model SOCIAL MOVEMENT CAMPAIGN CAMPAIGN CAMPAIGN Tactic Tactic Tactic Tactic Tactic Tactic Tactic Tactic Individual actions not part of collective tactics Tactics not part of campaigns Campaigns not part of social movements
  3. 3. ACTIVISM SOCIAL MOVEMENT CAMPAIGN CAMPAIGN CAMPAIGN Tactic Tactic Tactic Tactic Tactic Tactic Tactic Tactic The Current Scholarly Approach
  4. 4. ACTIVISM An Alternative Approach CAMPAIGN CAMPAIGN CAMPAIGN Tactic Tactic Tactic Tactic Tactic Tactic Tactic Tactic SOCIAL MOVEMENT
  5. 5. METHODS Using Digital Accounts to Study Remote Activism Events • Content analysis • Global Digital Activism Data Set source documents • News stories describing 426 digital campaigns in 100 countries from 2010-2012 • Main document sources: LexisNexis and Global Voices Online • Random sample of 100 campaigns from 61 countries drawn for this study • Identification and collection of goal statements in the texts
  6. 6. Assertive Defensive Proactively Seeking Benefits Reactively Removing Threats Proactively Protecting Benefits Reactively Preventing Threats Fortheresignation of PresidentSaleh in Yem en Foram oratorium on deep seaoildrilling in theUS To end cargo feelim itations affecting truckersin Colom bia To punish an internet troll’sharassm ent To freea political prisoner Vs. proposed gay death penalty in Uganda V s. the sale of a looted artifact in the U K Vs. an upcom ing perform ance by a m isogynistic singer in India Vs. the planned removal of urban cattle in Hong Kong Vs. planned reductions in coal subsidies in Spain To allow M exican citizens to presentinitiativesdirectly to Congress To increasethenational m inim um w agein Egypt To recognize m inority languages in France [Em ptyset] [Em ptyset] [Empty set] [Empty set] [Empty set] [Empty set] [Empty set] Reactive Proactive Financial Institutional Physical Psychological Environmental Benefits Provided by Activism Campaigns
  7. 7. TAKEAWAYS • Scholarly attention on social movement distracts attention from a wide array of more numerous activism efforts. • Online news accounts, particularly citizen journalism, are valuable for the qualitative analysis of globally dispersed efforts. • Reactive (threat-reducing) campaigns are far more common than proactive (benefit- seeking) campaigns. • More campaigns are organized around immediate threats, such as a planned reduction of pension benefits, than abstract threats, such as global warming.
  8. 8. THANK YOU Mary Joyce MA Student | Department of Communication University of Washington @MetaActivism | mjoyce@uw,edu This presentation is available @ www.meta-activism.org
  9. 9. Assertive Defensive Proactively Seeking Benefits Reactively Removing Threats Proactively Protecting Benefits Reactively Preventing Threats Fortheresignation of PresidentSaleh in Yem en Foram oratorium on deep seaoildrilling in theUS To end cargo feelim itations affecting truckersin Colom bia To punish an internet troll’sharassm ent To freea political prisoner Vs. proposed gay death penalty in Uganda V s. the sale of a looted artifact in the U K Vs. an upcom ing perform ance by a m isogynistic singer in India Vs. the planned removal of urban cattle in Hong Kong Vs. planned reductions in coal subsidies in Spain To allow M exican citizens to presentinitiativesdirectly to Congress To increasethenational m inim um w agein Egypt To recognize m inority languages in France [Em ptyset] [Em ptyset] [Empty set] [Empty set] [Empty set] [Empty set] [Empty set] Reactive Proactive Financial Institutional Physical Psychological Environmental Benefits Provided by Activism Campaigns

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