Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Digital, Social & Mobile in 2015 Slide 1 Digital, Social & Mobile in 2015 Slide 2 Digital, Social & Mobile in 2015 Slide 3 Digital, Social & Mobile in 2015 Slide 4 Digital, Social & Mobile in 2015 Slide 5 Digital, Social & Mobile in 2015 Slide 6 Digital, Social & Mobile in 2015 Slide 7 Digital, Social & Mobile in 2015 Slide 8 Digital, Social & Mobile in 2015 Slide 9 Digital, Social & Mobile in 2015 Slide 10 Digital, Social & Mobile in 2015 Slide 11 Digital, Social & Mobile in 2015 Slide 12 Digital, Social & Mobile in 2015 Slide 13 Digital, Social & Mobile in 2015 Slide 14 Digital, Social & Mobile in 2015 Slide 15 Digital, Social & Mobile in 2015 Slide 16 Digital, Social & Mobile in 2015 Slide 17 Digital, Social & Mobile in 2015 Slide 18 Digital, Social & Mobile in 2015 Slide 19 Digital, Social & Mobile in 2015 Slide 20 Digital, Social & Mobile in 2015 Slide 21 Digital, Social & Mobile in 2015 Slide 22 Digital, Social & Mobile in 2015 Slide 23 Digital, Social & Mobile in 2015 Slide 24 Digital, Social & Mobile in 2015 Slide 25 Digital, Social & Mobile in 2015 Slide 26 Digital, Social & Mobile in 2015 Slide 27 Digital, Social & Mobile in 2015 Slide 28 Digital, Social & Mobile in 2015 Slide 29 Digital, Social & Mobile in 2015 Slide 30 Digital, Social & Mobile in 2015 Slide 31 Digital, Social & Mobile in 2015 Slide 32 Digital, Social & Mobile in 2015 Slide 33 Digital, Social & Mobile in 2015 Slide 34 Digital, Social & Mobile in 2015 Slide 35 Digital, Social & Mobile in 2015 Slide 36 Digital, Social & Mobile in 2015 Slide 37 Digital, Social & Mobile in 2015 Slide 38 Digital, Social & Mobile in 2015 Slide 39 Digital, Social & Mobile in 2015 Slide 40 Digital, Social & Mobile in 2015 Slide 41 Digital, Social & Mobile in 2015 Slide 42 Digital, Social & Mobile in 2015 Slide 43 Digital, Social & Mobile in 2015 Slide 44 Digital, Social & Mobile in 2015 Slide 45 Digital, Social & Mobile in 2015 Slide 46 Digital, Social & Mobile in 2015 Slide 47 Digital, Social & Mobile in 2015 Slide 48 Digital, Social & Mobile in 2015 Slide 49 Digital, Social & Mobile in 2015 Slide 50 Digital, Social & Mobile in 2015 Slide 51 Digital, Social & Mobile in 2015 Slide 52 Digital, Social & Mobile in 2015 Slide 53 Digital, Social & Mobile in 2015 Slide 54 Digital, Social & Mobile in 2015 Slide 55 Digital, Social & Mobile in 2015 Slide 56 Digital, Social & Mobile in 2015 Slide 57 Digital, Social & Mobile in 2015 Slide 58 Digital, Social & Mobile in 2015 Slide 59 Digital, Social & Mobile in 2015 Slide 60 Digital, Social & Mobile in 2015 Slide 61 Digital, Social & Mobile in 2015 Slide 62 Digital, Social & Mobile in 2015 Slide 63 Digital, Social & Mobile in 2015 Slide 64 Digital, Social & Mobile in 2015 Slide 65 Digital, Social & Mobile in 2015 Slide 66 Digital, Social & Mobile in 2015 Slide 67 Digital, Social & Mobile in 2015 Slide 68 Digital, Social & Mobile in 2015 Slide 69 Digital, Social & Mobile in 2015 Slide 70 Digital, Social & Mobile in 2015 Slide 71 Digital, Social & Mobile in 2015 Slide 72 Digital, Social & Mobile in 2015 Slide 73 Digital, Social & Mobile in 2015 Slide 74 Digital, Social & Mobile in 2015 Slide 75 Digital, Social & Mobile in 2015 Slide 76 Digital, Social & Mobile in 2015 Slide 77 Digital, Social & Mobile in 2015 Slide 78 Digital, Social & Mobile in 2015 Slide 79 Digital, Social & Mobile in 2015 Slide 80 Digital, Social & Mobile in 2015 Slide 81 Digital, Social & Mobile in 2015 Slide 82 Digital, Social & Mobile in 2015 Slide 83 Digital, Social & Mobile in 2015 Slide 84 Digital, Social & Mobile in 2015 Slide 85 Digital, Social & Mobile in 2015 Slide 86 Digital, Social & Mobile in 2015 Slide 87 Digital, Social & Mobile in 2015 Slide 88 Digital, Social & Mobile in 2015 Slide 89 Digital, Social & Mobile in 2015 Slide 90 Digital, Social & Mobile in 2015 Slide 91 Digital, Social & Mobile in 2015 Slide 92 Digital, Social & Mobile in 2015 Slide 93 Digital, Social & Mobile in 2015 Slide 94 Digital, Social & Mobile in 2015 Slide 95 Digital, Social & Mobile in 2015 Slide 96 Digital, Social & Mobile in 2015 Slide 97 Digital, Social & Mobile in 2015 Slide 98 Digital, Social & Mobile in 2015 Slide 99 Digital, Social & Mobile in 2015 Slide 100 Digital, Social & Mobile in 2015 Slide 101 Digital, Social & Mobile in 2015 Slide 102 Digital, Social & Mobile in 2015 Slide 103 Digital, Social & Mobile in 2015 Slide 104 Digital, Social & Mobile in 2015 Slide 105 Digital, Social & Mobile in 2015 Slide 106 Digital, Social & Mobile in 2015 Slide 107 Digital, Social & Mobile in 2015 Slide 108 Digital, Social & Mobile in 2015 Slide 109 Digital, Social & Mobile in 2015 Slide 110 Digital, Social & Mobile in 2015 Slide 111 Digital, Social & Mobile in 2015 Slide 112 Digital, Social & Mobile in 2015 Slide 113 Digital, Social & Mobile in 2015 Slide 114 Digital, Social & Mobile in 2015 Slide 115 Digital, Social & Mobile in 2015 Slide 116 Digital, Social & Mobile in 2015 Slide 117 Digital, Social & Mobile in 2015 Slide 118 Digital, Social & Mobile in 2015 Slide 119 Digital, Social & Mobile in 2015 Slide 120 Digital, Social & Mobile in 2015 Slide 121 Digital, Social & Mobile in 2015 Slide 122 Digital, Social & Mobile in 2015 Slide 123 Digital, Social & Mobile in 2015 Slide 124 Digital, Social & Mobile in 2015 Slide 125 Digital, Social & Mobile in 2015 Slide 126 Digital, Social & Mobile in 2015 Slide 127 Digital, Social & Mobile in 2015 Slide 128 Digital, Social & Mobile in 2015 Slide 129 Digital, Social & Mobile in 2015 Slide 130 Digital, Social & Mobile in 2015 Slide 131 Digital, Social & Mobile in 2015 Slide 132 Digital, Social & Mobile in 2015 Slide 133 Digital, Social & Mobile in 2015 Slide 134 Digital, Social & Mobile in 2015 Slide 135 Digital, Social & Mobile in 2015 Slide 136 Digital, Social & Mobile in 2015 Slide 137 Digital, Social & Mobile in 2015 Slide 138 Digital, Social & Mobile in 2015 Slide 139 Digital, Social & Mobile in 2015 Slide 140 Digital, Social & Mobile in 2015 Slide 141 Digital, Social & Mobile in 2015 Slide 142 Digital, Social & Mobile in 2015 Slide 143 Digital, Social & Mobile in 2015 Slide 144 Digital, Social & Mobile in 2015 Slide 145 Digital, Social & Mobile in 2015 Slide 146 Digital, Social & Mobile in 2015 Slide 147 Digital, Social & Mobile in 2015 Slide 148 Digital, Social & Mobile in 2015 Slide 149 Digital, Social & Mobile in 2015 Slide 150 Digital, Social & Mobile in 2015 Slide 151 Digital, Social & Mobile in 2015 Slide 152 Digital, Social & Mobile in 2015 Slide 153 Digital, Social & Mobile in 2015 Slide 154 Digital, Social & Mobile in 2015 Slide 155 Digital, Social & Mobile in 2015 Slide 156 Digital, Social & Mobile in 2015 Slide 157 Digital, Social & Mobile in 2015 Slide 158 Digital, Social & Mobile in 2015 Slide 159 Digital, Social & Mobile in 2015 Slide 160 Digital, Social & Mobile in 2015 Slide 161 Digital, Social & Mobile in 2015 Slide 162 Digital, Social & Mobile in 2015 Slide 163 Digital, Social & Mobile in 2015 Slide 164 Digital, Social & Mobile in 2015 Slide 165 Digital, Social & Mobile in 2015 Slide 166 Digital, Social & Mobile in 2015 Slide 167 Digital, Social & Mobile in 2015 Slide 168 Digital, Social & Mobile in 2015 Slide 169 Digital, Social & Mobile in 2015 Slide 170 Digital, Social & Mobile in 2015 Slide 171 Digital, Social & Mobile in 2015 Slide 172 Digital, Social & Mobile in 2015 Slide 173 Digital, Social & Mobile in 2015 Slide 174 Digital, Social & Mobile in 2015 Slide 175 Digital, Social & Mobile in 2015 Slide 176 Digital, Social & Mobile in 2015 Slide 177 Digital, Social & Mobile in 2015 Slide 178 Digital, Social & Mobile in 2015 Slide 179 Digital, Social & Mobile in 2015 Slide 180 Digital, Social & Mobile in 2015 Slide 181 Digital, Social & Mobile in 2015 Slide 182 Digital, Social & Mobile in 2015 Slide 183 Digital, Social & Mobile in 2015 Slide 184 Digital, Social & Mobile in 2015 Slide 185 Digital, Social & Mobile in 2015 Slide 186 Digital, Social & Mobile in 2015 Slide 187 Digital, Social & Mobile in 2015 Slide 188 Digital, Social & Mobile in 2015 Slide 189 Digital, Social & Mobile in 2015 Slide 190 Digital, Social & Mobile in 2015 Slide 191 Digital, Social & Mobile in 2015 Slide 192 Digital, Social & Mobile in 2015 Slide 193 Digital, Social & Mobile in 2015 Slide 194 Digital, Social & Mobile in 2015 Slide 195 Digital, Social & Mobile in 2015 Slide 196 Digital, Social & Mobile in 2015 Slide 197 Digital, Social & Mobile in 2015 Slide 198 Digital, Social & Mobile in 2015 Slide 199 Digital, Social & Mobile in 2015 Slide 200 Digital, Social & Mobile in 2015 Slide 201 Digital, Social & Mobile in 2015 Slide 202 Digital, Social & Mobile in 2015 Slide 203 Digital, Social & Mobile in 2015 Slide 204 Digital, Social & Mobile in 2015 Slide 205 Digital, Social & Mobile in 2015 Slide 206 Digital, Social & Mobile in 2015 Slide 207 Digital, Social & Mobile in 2015 Slide 208 Digital, Social & Mobile in 2015 Slide 209 Digital, Social & Mobile in 2015 Slide 210 Digital, Social & Mobile in 2015 Slide 211 Digital, Social & Mobile in 2015 Slide 212 Digital, Social & Mobile in 2015 Slide 213 Digital, Social & Mobile in 2015 Slide 214 Digital, Social & Mobile in 2015 Slide 215 Digital, Social & Mobile in 2015 Slide 216 Digital, Social & Mobile in 2015 Slide 217 Digital, Social & Mobile in 2015 Slide 218 Digital, Social & Mobile in 2015 Slide 219 Digital, Social & Mobile in 2015 Slide 220 Digital, Social & Mobile in 2015 Slide 221 Digital, Social & Mobile in 2015 Slide 222 Digital, Social & Mobile in 2015 Slide 223 Digital, Social & Mobile in 2015 Slide 224 Digital, Social & Mobile in 2015 Slide 225 Digital, Social & Mobile in 2015 Slide 226 Digital, Social & Mobile in 2015 Slide 227 Digital, Social & Mobile in 2015 Slide 228 Digital, Social & Mobile in 2015 Slide 229 Digital, Social & Mobile in 2015 Slide 230 Digital, Social & Mobile in 2015 Slide 231 Digital, Social & Mobile in 2015 Slide 232 Digital, Social & Mobile in 2015 Slide 233 Digital, Social & Mobile in 2015 Slide 234 Digital, Social & Mobile in 2015 Slide 235 Digital, Social & Mobile in 2015 Slide 236 Digital, Social & Mobile in 2015 Slide 237 Digital, Social & Mobile in 2015 Slide 238 Digital, Social & Mobile in 2015 Slide 239 Digital, Social & Mobile in 2015 Slide 240 Digital, Social & Mobile in 2015 Slide 241 Digital, Social & Mobile in 2015 Slide 242 Digital, Social & Mobile in 2015 Slide 243 Digital, Social & Mobile in 2015 Slide 244 Digital, Social & Mobile in 2015 Slide 245 Digital, Social & Mobile in 2015 Slide 246 Digital, Social & Mobile in 2015 Slide 247 Digital, Social & Mobile in 2015 Slide 248 Digital, Social & Mobile in 2015 Slide 249 Digital, Social & Mobile in 2015 Slide 250 Digital, Social & Mobile in 2015 Slide 251 Digital, Social & Mobile in 2015 Slide 252 Digital, Social & Mobile in 2015 Slide 253 Digital, Social & Mobile in 2015 Slide 254 Digital, Social & Mobile in 2015 Slide 255 Digital, Social & Mobile in 2015 Slide 256 Digital, Social & Mobile in 2015 Slide 257 Digital, Social & Mobile in 2015 Slide 258 Digital, Social & Mobile in 2015 Slide 259 Digital, Social & Mobile in 2015 Slide 260 Digital, Social & Mobile in 2015 Slide 261 Digital, Social & Mobile in 2015 Slide 262 Digital, Social & Mobile in 2015 Slide 263 Digital, Social & Mobile in 2015 Slide 264 Digital, Social & Mobile in 2015 Slide 265 Digital, Social & Mobile in 2015 Slide 266 Digital, Social & Mobile in 2015 Slide 267 Digital, Social & Mobile in 2015 Slide 268 Digital, Social & Mobile in 2015 Slide 269 Digital, Social & Mobile in 2015 Slide 270 Digital, Social & Mobile in 2015 Slide 271 Digital, Social & Mobile in 2015 Slide 272 Digital, Social & Mobile in 2015 Slide 273 Digital, Social & Mobile in 2015 Slide 274 Digital, Social & Mobile in 2015 Slide 275 Digital, Social & Mobile in 2015 Slide 276 Digital, Social & Mobile in 2015 Slide 277 Digital, Social & Mobile in 2015 Slide 278 Digital, Social & Mobile in 2015 Slide 279 Digital, Social & Mobile in 2015 Slide 280 Digital, Social & Mobile in 2015 Slide 281 Digital, Social & Mobile in 2015 Slide 282 Digital, Social & Mobile in 2015 Slide 283 Digital, Social & Mobile in 2015 Slide 284 Digital, Social & Mobile in 2015 Slide 285 Digital, Social & Mobile in 2015 Slide 286 Digital, Social & Mobile in 2015 Slide 287 Digital, Social & Mobile in 2015 Slide 288 Digital, Social & Mobile in 2015 Slide 289 Digital, Social & Mobile in 2015 Slide 290 Digital, Social & Mobile in 2015 Slide 291 Digital, Social & Mobile in 2015 Slide 292 Digital, Social & Mobile in 2015 Slide 293 Digital, Social & Mobile in 2015 Slide 294 Digital, Social & Mobile in 2015 Slide 295 Digital, Social & Mobile in 2015 Slide 296 Digital, Social & Mobile in 2015 Slide 297 Digital, Social & Mobile in 2015 Slide 298 Digital, Social & Mobile in 2015 Slide 299 Digital, Social & Mobile in 2015 Slide 300 Digital, Social & Mobile in 2015 Slide 301 Digital, Social & Mobile in 2015 Slide 302 Digital, Social & Mobile in 2015 Slide 303 Digital, Social & Mobile in 2015 Slide 304 Digital, Social & Mobile in 2015 Slide 305 Digital, Social & Mobile in 2015 Slide 306 Digital, Social & Mobile in 2015 Slide 307 Digital, Social & Mobile in 2015 Slide 308 Digital, Social & Mobile in 2015 Slide 309 Digital, Social & Mobile in 2015 Slide 310 Digital, Social & Mobile in 2015 Slide 311 Digital, Social & Mobile in 2015 Slide 312 Digital, Social & Mobile in 2015 Slide 313 Digital, Social & Mobile in 2015 Slide 314 Digital, Social & Mobile in 2015 Slide 315 Digital, Social & Mobile in 2015 Slide 316 Digital, Social & Mobile in 2015 Slide 317 Digital, Social & Mobile in 2015 Slide 318 Digital, Social & Mobile in 2015 Slide 319 Digital, Social & Mobile in 2015 Slide 320 Digital, Social & Mobile in 2015 Slide 321 Digital, Social & Mobile in 2015 Slide 322 Digital, Social & Mobile in 2015 Slide 323 Digital, Social & Mobile in 2015 Slide 324 Digital, Social & Mobile in 2015 Slide 325 Digital, Social & Mobile in 2015 Slide 326 Digital, Social & Mobile in 2015 Slide 327 Digital, Social & Mobile in 2015 Slide 328 Digital, Social & Mobile in 2015 Slide 329 Digital, Social & Mobile in 2015 Slide 330 Digital, Social & Mobile in 2015 Slide 331 Digital, Social & Mobile in 2015 Slide 332 Digital, Social & Mobile in 2015 Slide 333 Digital, Social & Mobile in 2015 Slide 334 Digital, Social & Mobile in 2015 Slide 335 Digital, Social & Mobile in 2015 Slide 336 Digital, Social & Mobile in 2015 Slide 337 Digital, Social & Mobile in 2015 Slide 338 Digital, Social & Mobile in 2015 Slide 339 Digital, Social & Mobile in 2015 Slide 340 Digital, Social & Mobile in 2015 Slide 341 Digital, Social & Mobile in 2015 Slide 342 Digital, Social & Mobile in 2015 Slide 343 Digital, Social & Mobile in 2015 Slide 344 Digital, Social & Mobile in 2015 Slide 345 Digital, Social & Mobile in 2015 Slide 346 Digital, Social & Mobile in 2015 Slide 347 Digital, Social & Mobile in 2015 Slide 348 Digital, Social & Mobile in 2015 Slide 349 Digital, Social & Mobile in 2015 Slide 350 Digital, Social & Mobile in 2015 Slide 351 Digital, Social & Mobile in 2015 Slide 352 Digital, Social & Mobile in 2015 Slide 353 Digital, Social & Mobile in 2015 Slide 354 Digital, Social & Mobile in 2015 Slide 355 Digital, Social & Mobile in 2015 Slide 356 Digital, Social & Mobile in 2015 Slide 357 Digital, Social & Mobile in 2015 Slide 358 Digital, Social & Mobile in 2015 Slide 359 Digital, Social & Mobile in 2015 Slide 360 Digital, Social & Mobile in 2015 Slide 361 Digital, Social & Mobile in 2015 Slide 362 Digital, Social & Mobile in 2015 Slide 363 Digital, Social & Mobile in 2015 Slide 364 Digital, Social & Mobile in 2015 Slide 365 Digital, Social & Mobile in 2015 Slide 366 Digital, Social & Mobile in 2015 Slide 367 Digital, Social & Mobile in 2015 Slide 368 Digital, Social & Mobile in 2015 Slide 369 Digital, Social & Mobile in 2015 Slide 370 Digital, Social & Mobile in 2015 Slide 371 Digital, Social & Mobile in 2015 Slide 372 Digital, Social & Mobile in 2015 Slide 373 Digital, Social & Mobile in 2015 Slide 374 Digital, Social & Mobile in 2015 Slide 375 Digital, Social & Mobile in 2015 Slide 376
Upcoming SlideShare
Creating Powerful Customer Experiences
Next
Download to read offline and view in fullscreen.

3,142 Likes

Share

Download to read offline

Digital, Social & Mobile in 2015

Download to read offline

We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Digital, Social & Mobile in 2015

  1. We Are Social @wearesocialsg • 1 DIGITAL, SOCIAL & MOBILE IN 2015WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS we are social SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
  2. We Are Social @wearesocialsg • 2
  3. We Are Social @wearesocialsg • 3 COUNTRIES DETAILED IN THIS REPORT 1  ARGENTINA 2  AUSTRALIA 3  BRAZIL 4  CANADA 5  CHINA 6  EGYPT 7  FRANCE 8  GERMANY 9  HONG KONG 10  INDIA 11  INDONESIA 12  ITALY 13  JAPAN 14  MALAYSIA 15  MEXICO 16  NIGERIA 17  THE PHILIPPINES 18  POLAND 19  RUSSIA 20  SAUDI ARABIA 21  SINGAPORE 22  SOUTH AFRICA 23  SOUTH KOREA 24  SPAIN 25  TURKEY 26  THAILAND 27  UNITED ARAB EMIRATES 28  UNITED KINGDOM 29  UNITED STATES 30  VIETNAM 21! 9! 5! 4! 10! 24! 15! 22! 7! 19! 12! 20! 8! 13! 1! 16! 23! 6! 2! 3! 11! 18! 14! 17! 25! 26! 27! 28! 29! 30!
  4. We Are Social @wearesocialsg • 4 CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD
  5. We Are Social @wearesocialsg • 5 GLOBAL & REGIONAL OVERVIEWS
  6. We Are Social @wearesocialsg • 6 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.210 JAN 2015 URBANISATION: 53% 3.010 PENETRATION: 42% 2.078 PENETRATION: 29% 3.649 PENETRATION: 51% 1.685 PENETRATION: 23%
  7. We Are Social @wearesocialsg • 7 YEAR-ON-YEAR GROWTH ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS JAN 2015 • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated) +1.6% +115 MILLION +21% +525 MILLION +12% +222 MILLION +5% +185 MILLION +23% +313 MILLION
  8. We Are Social @wearesocialsg • 8 SHARE OF GLOBAL USERS JAN 2015 NORTH AMERICA 5% 10% 10% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 9% 8% 7% WEST EUROPE 6% 9% 11% 7% CENTRAL ASIA 1% <1% 1% 1% EAST ASIA 22% 33% 27% 22% SOUTH ASIA 23% 8% 11% 18% MIDDLE EAST 3% 2% 3% 4% AFRICA 16% 5% 10% 13% OCEANIA 1% 1% 1% 1% POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS INTERNET USERS MOBILE CONNECTIONS SOUTHEAST ASIA 9% 10% 7% 10% EAST EUROPE 6% 9% 8% 8% • Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
  9. We Are Social @wearesocialsg • 9 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 4,021 URBANISATION: 45% 1,407 PENETRATION: 35% 1,065 PENETRATION: 26% 3,722 vs. POPULATION: 93% 879 PENETRATION: 22% DIGITAL IN ASIA-PACIFIC
  10. We Are Social @wearesocialsg • 10 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,135 URBANISATION: 40% 298 PENETRATION: 26% 103 PENETRATION: 9% 900 vs. POPULATION: 79% 85 PENETRATION: 7% DIGITAL IN AFRICA
  11. We Are Social @wearesocialsg • 11 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 979 URBANISATION: 81% 633 PENETRATION: 65% 482 PENETRATION: 49% 1,068 vs. POPULATION: 109% 399 PENETRATION: 41% DIGITAL IN THE AMERICAS
  12. We Are Social @wearesocialsg • 12 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 837 URBANISATION: 72% 584 PENETRATION: 70% 387 PENETRATION: 46% 1,104 vs. POPULATION: 132% 287 PENETRATION: 34% DIGITAL IN EUROPE
  13. We Are Social @wearesocialsg • 13 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 238 URBANISATION: 67% 87 PENETRATION: 36% 41 PENETRATION: 17% 294 vs. POPULATION: 124% 35 PENETRATION: 15% DIGITAL IN THE MIDDLE EAST
  14. We Are Social @wearesocialsg • 14 GLOBAL INTERNET USAGE
  15. We Are Social @wearesocialsg • 15 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNET USE JAN 2015 42% 88%! 56%! 26%! 36%! 81%! 58%! 51%! 69%! 43%! 38%! 19%! 33%! REGIONAL INTERNET PENETRATION FIGURES • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
  16. We Are Social @wearesocialsg • 16 INTERNET REGIONAL OVERVIEW JAN 2015 • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. 823! 341! 324! 313! 298! 244! 231! 208! 90! 87! 27! 26! EAST ASIA WEST EUROPE SOUTH ASIA NORTH AMERICA AFRICA EAST EUROPE SOUTH AMERICA SOUTHEAST ASIA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION INTERNET USERS, IN MILLIONS INTERNET PENETRATION 51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%!
  17. We Are Social @wearesocialsg • 17 INTERNET USE JAN 2015 • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. NATIONAL INTERNET PENETRATION FIGURES 93%! 92%! 90%! 89%! 89%! 89%! 87%! 86%! 84%! 81%! 79%! 77%! 75%! 67%! 66%! 60%! 60%! 58%! 54%! 53%! 49%! 49%! 47%! 46%! 44%! 44%! 42%! 38%! 37%! 28%! 19%! CANADA UAE SOUTHKOREA AUSTRALIA UK GERMANY USA JAPAN FRANCE SINGAPORE HONGKONG SPAIN ARGENTINA POLAND MALAYSIA ITALY RUSSIA SAUDIARABIA BRAZIL EGYPT TURKEY MEXICO CHINA SOUTHAFRICA PHILIPPINES VIETNAM GLOBALAVERAGE NIGERIA THAILAND INDONESIA INDIA
  18. We Are Social @wearesocialsg • 18 TIME SPENT ON THE INTERNET JAN 2015 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users. 6.3! 5.5! 5.4! 5.2! 5.1! 5.1! 5.1! 5.1! 5.1! 5.0! 4.9! 4.9! 4.9! 4.8! 4.7! 4.6! 4.6! 4.5! 4.4! 4.2! 4.1! 4.0! 4.0! 3.9! 3.9! 3.7! 3.4! 3.4! 3.4! 3.1! 3.3! 4.1! 3.8! 2.7! 3.1! 3.8! 3.2! 3.4! 3.7! 4.0! 2.5! 4.2! 1.8! 1.7! 2.3! 2.9! 1.9! 2.2! 2.7! 4.2! 1.5! 1.9! 1.9! 1.3! 2.6! 1.9! 2.3! 1.7! 1.8! 1.0! PHILIPPINES THAILAND BRAZIL VIETNAM SOUTHAFRICA UAE INDONESIA INDIA MALAYSIA MEXICO USA ARGENTINA POLAND RUSSIA SINGAPORE TURKEY CANADA ITALY AVERAGE SAUDIARABIA AUSTRALIA UK SPAIN FRANCE CHINA GERMANY HONGKONG NETHERLANDS SOUTHKOREA JAPAN ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS
  19. We Are Social @wearesocialsg • 19 JAN 2015 SHARE OF WEB TRAFFIC BY DEVICE SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 62% 31% 7% 0.1% -13% +39% +17% +18%
  20. We Are Social @wearesocialsg • 20 MOBILE’S SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES • Source: StatCounter, Q1 2015 76%! 72%! 61%! 50%! 50%! 48%! 46%! 36%! 35%! 34%! 33%! 32%! 30%! 29%! 29%! 28%! 27%! 26%! 26%! 25%! 24%! 23%! 21%! 21%! 20%! 20%! 18%! 17%! 17%! 15%! 12%! NIGERIA INDIA SOUTHAFRICA INDONESIA UAE SAUDIARABIA POLAND THAILAND MALAYSIA SINGAPORE GLOBALAVERAGE MEXICO JAPAN SOUTHKOREA SPAIN TURKEY UK HONGKONG AUSTRALIA USA ARGENTINA EGYPT CHINA PHILIPPINES BRAZIL VIETNAM GERMANY ITALY CANADA FRANCE RUSSIA
  21. We Are Social @wearesocialsg • 21 AVERAGE NET CONNECTION SPEEDS JAN 2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS • Source: Akamai State of the Internet Report, Q3 2014 25.3! 16.3! 15.0! 12.2! 11.5! 10.7! 10.3! 9.1! 8.7! 8.6! 7.8! 6.9! 6.9! 6.6! 5.5! 5.5! 4.7! 4.5! 4.2! 4.1! 3.8! 3.7! 3.6! 3.6! 2.9! 2.5! 2.5! 2.0! SOUTHKOREA HONGKONG JAPAN SINGAPORE USA UK CANADA RUSSIA GERMANY POLAND SPAIN AUSTRALIA FRANCE THAILAND ITALY TURKEY UAE GLOBALAVERAGE ARGENTINA MALAYSIA CHINA INDONESIA EGYPT SOUTHAFRICA BRAZIL PHILIPPINES VIETNAM INDIA
  22. We Are Social @wearesocialsg • 22 E-COMMERCE JAN 2015 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month. 64%! 63%! 62%! 56%! 51%! 49%! 49%! 46%! 45%! 44%! 44%! 40%! 39%! 39%! 37%! 37%! 37%! 36%! 33%! 30%! 25%! 24%! 24%! 23%! 21%! 18%! 16%! 14%! UK GERMANY SOUTHKOREA USA AUSTRALIA CANADA FRANCE SINGAPORE UAE SPAIN POLAND JAPAN HONGKONG ITALY CHINA MALAYSIA ARGENTINA BRAZIL TURKEY RUSSIA SAUDIARABIA VIETNAM MEXICO SOUTHAFRICA PHILIPPINES THAILAND INDONESIA INDIA
  23. We Are Social @wearesocialsg • 23 GLOBAL SOCIAL MEDIA USAGE
  24. We Are Social @wearesocialsg • 24 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM 2.08B 29% 1.69B 23%
  25. We Are Social @wearesocialsg • 25 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIAL MEDIA USE JAN 2015 29% 58%! 48%! 9%! 17%! 47%! 45%! 43%! 45%! 37%! 4%! 9%! 32%! TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
  26. We Are Social @wearesocialsg • 26 SOCIAL MEDIA REGIONAL OVERVIEW JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 690! 206! 199! 197! 197! 190! 157! 103! 79! 41! 17! 3! EAST ASIA NORTH AMERICA SOUTHEAST ASIA SOUTH AMERICA WEST EUROPE EAST EUROPE SOUTH ASIA AFRICA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA 45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%! ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION
  27. We Are Social @wearesocialsg • 27 SOCIAL MEDIA USE JAN 2015 66%! 64%! 60%! 59%! 58%! 57%! 56%! 56%! 55%! 52%! 49%! 47%! 47%! 46%! 46%! 46%! 46%! 45%! 40%! 35%! 34%! 31%! 30%! 29%! 29%! 28%! 25%! 22%! 19%! 9%! 7%! SINGAPORE HONGKONG ARGENTINA UK USA AUSTRALIA UAE CANADA MALAYSIA TURKEY THAILAND SPAIN BRAZIL MEXICO ITALY CHINA RUSSIA FRANCE PHILIPPINES GERMANY POLAND VIETNAM SOUTHKOREA SAUDIARABIA GLOBALAVERAGE INDONESIA EGYPT SOUTHAFRICA JAPAN INDIA NIGERIA • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
  28. We Are Social @wearesocialsg • 28 ACTIVE USERS BY SOCIAL PLATFORM JAN 2015 • Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015 MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 1,366 ! 829 ! 629 ! 600 ! 500 ! 468 ! 343 ! 300 ! 300 ! 284 ! 230 ! 209 ! 200 ! 170 ! 157 ! 100 ! 100 ! FACEBOOK QQ QZONE WHATSAPP FACEBOOK MESSENGER WECHAT GOOGLE+ SKYPE INSTAGRAM TWITTER TUMBLR VIBER BAIDU TIEBA LINE SINA WEIBO VKONTAKTE SNAPCHAT
  29. We Are Social @wearesocialsg • 29 TIME SPENT ON SOCIAL MEDIA JAN 2015 • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media. AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY 4.3! 4.3! 3.9! 3.8! 3.8! 3.6! 3.5! 3.2! 3.1! 3.0! 2.9! 2.9! 2.7! 2.6! 2.5! 2.5! 2.5! 2.4! 2.2! 2.1! 2.1! 2.1! 2.1! 2.0! 1.9! 1.9! 1.8! 1.7! 1.3! 0.7! ARGENTINA PHILIPPINES MEXICO BRAZIL THAILAND UAE MALAYSIA SOUTHAFRICA VIETNAM SAUDIARABIA TURKEY INDONESIA USA RUSSIA INDIA ITALY SINGAPORE AVERAGE UK POLAND CANADA AUSTRALIA GERMANY FRANCE SPAIN NETHERLANDS HONGKONG CHINA SOUTHKOREA JAPAN NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS
  30. We Are Social @wearesocialsg • 30 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE SOCIAL JAN 2015 23% 50%! 38%! 7%! 15%! 39%! 30%! 35%! 39%! 32%! 2%! 8%! 27%! ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
  31. We Are Social @wearesocialsg • 31 MOBILE SOCIAL REGIONAL OVERVIEW JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 561! 176! 170! 161! 156! 132! 126! 85! 68! 35! 15! 1! EAST ASIA NORTH AMERICA SOUTHEAST ASIA WEST EUROPE SOUTH AMERICA SOUTH ASIA EAST EUROPE AFRICA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA 35%! 50%! 27%! 39%! 38%! 8%! 30%! 7%! 32%! 15%! 39%! 2%! ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
  32. We Are Social @wearesocialsg • 32 MOBILE SOCIAL JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 59%! 58%! 51%! 50%! 50%! 49%! 48%! 46%! 45%! 43%! 42%! 40%! 38%! 38%! 37%! 36%! 36%! 32%! 30%! 27%! 26%! 26%! 25%! 24%! 24%! 23%! 20%! 19%! 17%! 8%! 7%! SINGAPORE HONGKONG AUSTRALIA USA UK MALAYSIA UAE ARGENTINA CANADA THAILAND TURKEY MEXICO BRAZIL SPAIN CHINA FRANCE ITALY PHILIPPINES GERMANY SOUTHKOREA VIETNAM RUSSIA SAUDIARABIA INDONESIA POLAND GLOBALAVERAGE SOUTHAFRICA EGYPT JAPAN INDIA NIGERIA ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
  33. We Are Social @wearesocialsg • 33 GLOBAL MOBILE PHONE USAGE
  34. We Are Social @wearesocialsg • 34 MOBILE USERS vs. CONNECTIONS # # TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER JAN 2015 • Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015 3.65B 51% 7.09B 1.94
  35. We Are Social @wearesocialsg • 35 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE CONNECTIONS JAN 2015 98% 101%! 126%! 79%! 124%! 125%! 139%! 98%! 109%! 91%! 112%! 77%! 119%! MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
  36. We Are Social @wearesocialsg • 36 MOBILE REGIONAL OVERVIEW JAN 2015 • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data. MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION 1565! 1296! 900! 744! 583! 521! 519! 358! 294! 191! 76! 42! EAST ASIA SOUTH ASIA AFRICA SOUTHEAST ASIA EAST EUROPE WEST EUROPE SOUTH AMERICA NORTH AMERICA MIDDLE EAST CENTRAL AMERICA CENTRAL ASIA OCEANIA 98%! 77%! 79%! 119%! 139%! 125%! 126%! 101%! 124%! 91%! 112%! 109%! MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION
  37. We Are Social @wearesocialsg • 37 MOBILE CONNECTIONS JAN 2015 • Source: GSMA Intelligence, Q4 2014 176%! 173%! 173%! 168%! 152%! 150%! 147%! 146%! 144%! 141%! 138%! 137%! 135%! 135%! 127%! 122%! 121%! 117%! 114%! 113%! 111%! 108%! 103%! 98%! 97%! 95%! 91%! 84%! 81%! 75%! 75%! HONGKONG UAE SAUDIARABIA RUSSIA SINGAPORE THAILAND POLAND SOUTHAFRICA ARGENTINA VIETNAM GERMANY MALAYSIA ITALY BRAZIL AUSTRALIA JAPAN INDONESIA UK PHILIPPINES EGYPT SOUTHKOREA SPAIN USA GLOBALAVERAGE FRANCE CHINA TURKEY MEXICO CANADA NIGERIA INDIA MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
  38. We Are Social @wearesocialsg • 38 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 98% 39%77% 23%7.1B
  39. We Are Social @wearesocialsg • 39 PRE-PAY vs. POST-PAY CONNECTIONS JAN 2015 99%! 97%! 96%! 96%! 95%! 89%! 86%! 86%! 85%! 84%! 83%! 82%! 80%! 79%! 78%! 77%! 77%! 71%! 58%! 49%! 47%! 42%! 42%! 41%! 35%! 31%! 24%! 21%! 15%! 6%! 1%! 1%! 3%! 4%! 4%! 5%! 11%! 14%! 14%! 15%! 16%! 17%! 18%! 20%! 21%! 22%! 23%! 23%! 29%! 42%! 51%! 53%! 58%! 58%! 59%! 65%! 69%! 76%! 79%! 85%! 94%! 99%! INDONESIA NIGERIA EGYPT PHILIPPINES INDIA VIETNAM THAILAND UAE MEXICO ITALY SOUTHAFRICA RUSSIA SAUDIARABIA CHINA BRAZIL MALAYSIA GLOBALAVERAGE ARGENTINA TURKEY POLAND GERMANY HONGKONG SINGAPORE UK AUSTRALIA SPAIN USA FRANCE CANADA SOUTHKOREA JAPAN PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD PRE-PAID CONNECTIONS POST-PAID CONNECTIONS • Sources: GSMA Intelligence, Q4 2014.
  40. We Are Social @wearesocialsg • 40 JAN 2015 MOBILE CONNECTIONS BY DEVICE TOTAL NUMBER OF SMARTPHONE CONNECTIONS TOTAL NUMBER OF GLOBAL MOBILE CONNECTIONS SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS TOTAL NUMBER OF FEATURE-PHONE CONNECTIONS FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD • Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total) # # # 2.7B 58%38% 4.1B7.1B
  41. We Are Social @wearesocialsg • 41 MOBILE’S SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES 0.7%! 2.9%! 6.1%! 10.9%! 17.0%! 28.9%! 33.4%! 2009 2010 2011 2012 2013 2014 2015 • Source: StatCounter, Q1 2015
  42. We Are Social @wearesocialsg • 42 JAN 2015 PLATFORMS’ SHARE OF MOBILE WEB PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM APPLE SAFARI BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM ANDROID WEBKIT BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM OTHER PLATFORM BROWSERS • Source: Akamai State of the Internet Report, Q3 2014 BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS 38.9% 30.9% 30.2%
  43. We Are Social @wearesocialsg • 43 AVERAGE MOBILE NET SPEEDS JAN 2015 • Source: Akamai State of the Internet Report, Q3 2014 AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS 18.2! 9.1! 8.1! 7.9! 7.1! 7.0! 6.7! 6.2! 6.0! 5.8! 5.4! 5.2! 5.0! 4.8! 4.2! 3.9! 2.8! 2.8! 2.5! 2.5! 1.7! 1.5! 1.3! 1.1! SOUTHKOREA SINGAPORE UK CANADA FRANCE RUSSIA JAPAN CHINA HONGKONG USA GERMANY SPAIN POLAND ITALY TURKEY AUSTRALIA EGYPT THAILAND MALAYSIA SOUTHAFRICA INDIA BRAZIL ARGENTINA VIETNAM
  44. We Are Social @wearesocialsg • 44 GLOBAL MOBILE DATA GROWTH JAN 2015 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES) Q4 2009! Q1 2010! Q2 2010! Q3 2010! Q4 2010! Q1 2011! Q2 2011! Q3 2011! Q4 2011! Q1 2012! Q2 2012! Q3 2012! Q4 2012! Q1 2013! Q2 2013! Q3 2009! Q3 2013! 200! 400! 600! 800! 1,000! 1,200! 1,400! 1,600! 1,800! Q4 2013! Q1 2014! Q2 2014! Q3 2014! 2,000! 2,200! 2,400! 2,600! 2,800! AVERAGE MONTHLY MOBILE DATA PER USER: 900MB! • Source: Ericsson Mobility Report, Nov 2014
  45. We Are Social @wearesocialsg • 45 MOBILE COMMERCE JAN 2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED] • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month. 37%! 27%! 27%! 23%! 23%! 20%! 19%! 19%! 18%! 18%! 17%! 17%! 16%! 15%! 15%! 15%! 15%! 14%! 14%! 13%! 12%! 11%! 11%! 11%! 9%! 9%! 8%! 6%! SOUTHKOREA CHINA UAE SINGAPORE HONGKONG GERMANY TURKEY MALAYSIA UK USA SPAIN ARGENTINA ITALY VIETNAM SAUDIARABIA AUSTRALIA BRAZIL MEXICO POLAND CANADA FRANCE SOUTHAFRICA PHILIPPINES THAILAND INDONESIA INDIA RUSSIA JAPAN
  46. We Are Social @wearesocialsg • 46 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE BROADBAND JAN 2015 38% 85%! 57%! 16%! 34%! 85%! 53%! 53%! 84%! 31%! 21%! 8%! 48%! ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
  47. We Are Social @wearesocialsg • 47 MOBILE BROADBAND JAN 2015 • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data. 123%! 118%! 114%! 114%! 112%! 111%! 110%! 106%! 91%! 87%! 87%! 86%! 84%! 78%! 76%! 70%! 67%! 60%! 59%! 55%! 55%! 53%! 48%! 44%! 41%! 38%! 37%! 36%! 35%! 13%! 8%! HONGKONG JAPAN SAUDIARABIA AUSTRALIA THAILAND UAE SOUTHKOREA SINGAPORE ITALY USA GERMANY UK POLAND MALAYSIA BRAZIL SPAIN FRANCE TURKEY CANADA RUSSIA ARGENTINA SOUTHAFRICA PHILIPPINES CHINA INDONESIA GLOBALAVERAGE VIETNAM EGYPT MEXICO NIGERIA INDIA ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
  48. We Are Social @wearesocialsg • 48 COUNTRY SNAPSHOTS
  49. We Are Social @wearesocialsg • 49 ARGENTINA
  50. We Are Social @wearesocialsg • 50 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 43.1 URBANISATION: 93% 32.3 PENETRATION: 75% 26.0 PENETRATION: 60% 62.0 vs. POPULATION: 144% 20.0 PENETRATION: 46% DIGITAL IN ARGENTINA
  51. We Are Social @wearesocialsg • 51 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +37% +8% +6% +9% * SINCE JUN 2014
  52. We Are Social @wearesocialsg • 52 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 53M 4H 11M 4H 20M 2H 47M
  53. We Are Social @wearesocialsg • 53 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 32.3M 75% 25.4M 59%
  54. We Are Social @wearesocialsg • 54 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 24% 3% ~0% -13% +79% +27% 0%
  55. We Are Social @wearesocialsg • 55 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 26.0M 60% 20M 46%
  56. We Are Social @wearesocialsg • 56 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 44%! 35%! 32%! 21%! 16%! 15%! 9%! 9%! 7%! 7%! WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ SKYPE TWITTER LINKEDIN INSTAGRAM PINTEREST BADOO
  57. We Are Social @wearesocialsg • 57 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 144% 38%71% 29%62.0M
  58. We Are Social @wearesocialsg • 58 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 34% 19%25% 23%40%
  59. We Are Social @wearesocialsg • 59 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 47% 37% 24% 17%
  60. We Are Social @wearesocialsg • 60 AUSTRALIA
  61. We Are Social @wearesocialsg • 61 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 23.7 URBANISATION: 89% 21.2 PENETRATION: 89% 13.6 PENETRATION: 57% 30.0 vs. POPULATION: 127% 12.0 PENETRATION: 51% DIGITAL IN AUSTRALIA
  62. We Are Social @wearesocialsg • 62 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +17% +6% +23% +11% SINCE JAN 2014
  63. We Are Social @wearesocialsg • 63 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 03M 1H 32M 2H 04M 2H 47M
  64. We Are Social @wearesocialsg • 64 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 21.2M 89% 12.9M 54%
  65. We Are Social @wearesocialsg • 65 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 61% 26% 13% 0.1% -14% +51% +11% +43%
  66. We Are Social @wearesocialsg • 66 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 13.6M 57% 12.0M 51%
  67. We Are Social @wearesocialsg • 67 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 40%! 18%! 14%! 13%! 13%! 10%! 10%! 9%! 8%! 6%! FACEBOOK FACEBOOK MESSENGER TWITTER GOOGLE+ SKYPE INSTAGRAM PINTEREST LINKEDIN WHATSAPP TUMBLR
  68. We Are Social @wearesocialsg • 68 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 127% 90%35% 65%30.0M
  69. We Are Social @wearesocialsg • 69 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 28%16% 16%27%
  70. We Are Social @wearesocialsg • 70 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 51% 51% 20% 15%
  71. We Are Social @wearesocialsg • 71 BRAZIL
  72. We Are Social @wearesocialsg • 72 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 204M URBANISATION: 91% 110M PENETRATION: 54% 96M PENETRATION: 47% 276M vs. POPULATION: 135% 78M PENETRATION: 38% DIGITAL IN BRAZIL
  73. We Are Social @wearesocialsg • 73 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +12% +3% +15% * SINCE JUN 2014
  74. We Are Social @wearesocialsg • 74 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 26M 3H 47M 3H 47M 2H 49M
  75. We Are Social @wearesocialsg • 75 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 110M 54% 79M 39%
  76. We Are Social @wearesocialsg • 76 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 77% 20% 3% 0.1% -12% +109% +1% +20%
  77. We Are Social @wearesocialsg • 77 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 96M 47% 78M 38%
  78. We Are Social @wearesocialsg • 78 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 25%! 24%! 22%! 14%! 13%! 11%! 10%! 9%! 6%! 6%! FACEBOOK WHATSAPP FACEBOOK MESSENGER SKYPE GOOGLE+ TWITTER INSTAGRAM LINKEDIN PINTEREST BADOO
  79. We Are Social @wearesocialsg • 79 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 135% 56%78% 22%276M
  80. We Are Social @wearesocialsg • 80 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 18%17% 18%23%
  81. We Are Social @wearesocialsg • 81 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 37% 36% 22% 15%
  82. We Are Social @wearesocialsg • 82 CANADA
  83. We Are Social @wearesocialsg • 83 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 35.7M URBANISATION: 81% 33.0M PENETRATION: 93% 20.0M PENETRATION: 56% 29.0M vs. POPULATION: 81% 16.2M PENETRATION: 45% DIGITAL IN CANADA
  84. We Are Social @wearesocialsg • 84 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +11% +5% +10% +5% * SINCE JUN 2014
  85. We Are Social @wearesocialsg • 85 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 37M 1H 52M 2H 04M 2H 38M
  86. We Are Social @wearesocialsg • 86 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 33.0M 93% 19.4M 54%
  87. We Are Social @wearesocialsg • 87 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 70% 17% 12% 0.3% -10% +41% +33% +18%
  88. We Are Social @wearesocialsg • 88 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 20.0M 56% 16.2M 45%
  89. We Are Social @wearesocialsg • 89 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 47%! 23%! 19%! 16%! 15%! 13%! 12%! 12%! 8%! 7%! FACEBOOK TWITTER FACEBOOK MESSENGER PINTEREST GOOGLE+ SKYPE INSTAGRAM LINKEDIN TUMBLR SNAPCHAT
  90. We Are Social @wearesocialsg • 90 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 81% 73%15% 85%29.0M
  91. We Are Social @wearesocialsg • 91 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 24%21% 17%24%
  92. We Are Social @wearesocialsg • 92 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 54% 49% 20% 13%
  93. We Are Social @wearesocialsg • 93 CHINA
  94. We Are Social @wearesocialsg • 94 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,367 URBANISATION: 54% 642 PENETRATION: 47% 629 PENETRATION: 46% 1,300 vs. POPULATION: 95% 506 PENETRATION: 37% DIGITAL IN CHINA
  95. We Are Social @wearesocialsg • 95 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +9% +1% +8% +26% SINCE JAN 2014
  96. We Are Social @wearesocialsg • 96 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 52M 2H 35M 1H 42M 1H 27M
  97. We Are Social @wearesocialsg • 97 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 642M 47% 565M 41%
  98. We Are Social @wearesocialsg • 98 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 76% 21% 3% 0% -13% +121% +12% -
  99. We Are Social @wearesocialsg • 99 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 629M 46% 506M 37%
  100. We Are Social @wearesocialsg • 100 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 30%! 25%! 25%! 21%! 19%! 15%! 12%! 10%! 9%! 9%! WECHAT SINA WEIBO QZONE TENCENT WEIBO YOUKU TUDOU RENREN GOOGLE+ FACEBOOK KAIXIN
  101. We Are Social @wearesocialsg • 101 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 95% 46%79% 21%1.3B
  102. We Are Social @wearesocialsg • 102 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 22% 26%25% 19%21%
  103. We Are Social @wearesocialsg • 103 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 30% 37% 25% 27%
  104. We Are Social @wearesocialsg • 104 EGYPT
  105. We Are Social @wearesocialsg • 105 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 87.8 URBANISATION: 44% 46.2 PENETRATION: 53% 22.0 PENETRATION: 25% 98.8 vs. POPULATION: 113% 16.6 PENETRATION: 19% DIGITAL IN EGYPT
  106. We Are Social @wearesocialsg • 106 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +25% +33% +2% +32% * SINCE JUL 2014
  107. We Are Social @wearesocialsg • 107 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 74% 23% 3% 0% -13% +78% +25% -
  108. We Are Social @wearesocialsg • 108 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 22.0M 25% 16.6M 19%
  109. We Are Social @wearesocialsg • 109 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 113% 32%96% 4%98.8M
  110. We Are Social @wearesocialsg • 110 FRANCE
  111. We Are Social @wearesocialsg • 111 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 66.1 URBANISATION: 86% 55.4 PENETRATION: 84% 30.0 PENETRATION: 45% 64.2 vs. POPULATION: 97% 24.0 PENETRATION: 36% DIGITAL IN FRANCE
  112. We Are Social @wearesocialsg • 112 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +2% +7% -11% +20% * SINCE FEB 2014
  113. We Are Social @wearesocialsg • 113 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 53M 1H 17M 2H 00M 3H 10M
  114. We Are Social @wearesocialsg • 114 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 55.4M 84% 29.4M 45%
  115. We Are Social @wearesocialsg • 115 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 77% 15% 8% 0.3% -8% +66% +17% +45%
  116. We Are Social @wearesocialsg • 116 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 30.0M 45% 24.0M 36%
  117. We Are Social @wearesocialsg • 117 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 32%! 10%! 9%! 7%! 5%! 4%! 4%! 4%! 3%! 3%! FACEBOOK GOOGLE+ TWITTER FACEBOOK MESSENGER LINKEDIN COPAINS D'AVANT INSTAGRAM SKYPE BADOO VIADEO
  118. We Are Social @wearesocialsg • 118 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 97% 69%21% 79%64.2M
  119. We Are Social @wearesocialsg • 119 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 16% 18%15% 15%20%
  120. We Are Social @wearesocialsg • 120 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 44% 49% 14% 12%
  121. We Are Social @wearesocialsg • 121 GERMANY
  122. We Are Social @wearesocialsg • 122 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 80.8 URBANISATION: 74% 71.7 PENETRATION: 89% 28.0 PENETRATION: 35% 111.6 vs. POPULATION: 138% 24.0 PENETRATION: 30% DIGITAL IN GERMANY
  123. We Are Social @wearesocialsg • 123 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +5% 0% +4% +9% * SINCE FEB 2014
  124. We Are Social @wearesocialsg • 124 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 41M 1H 52M 2H 03M 2H 56M
  125. We Are Social @wearesocialsg • 125 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 71.7M 89% 39.2M 48%
  126. We Are Social @wearesocialsg • 126 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 75% 18% 7% 0.4% -10% +60% +30% +36%
  127. We Are Social @wearesocialsg • 127 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 28.0M 35% 24.0M 30%
  128. We Are Social @wearesocialsg • 128 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 28%! 26%! 15%! 9%! 7%! 7%! 4%! 4%! 4%! 4%! FACEBOOK WHATSAPP FACEBOOK MESSENGER SKYPE TWITTER GOOGLE+ SHAZAM INSTAGRAM LINKEDIN TUMBLR
  129. We Are Social @wearesocialsg • 129 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 138% 63%47% 53%111.6M
  130. We Are Social @wearesocialsg • 130 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 21% 20%18% 9%22%
  131. We Are Social @wearesocialsg • 131 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 47% 63% 18% 20%
  132. We Are Social @wearesocialsg • 132 HONG KONG
  133. We Are Social @wearesocialsg • 133 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.23 URBANISATION: 100% 5.75 PENETRATION: 79% 4.60 PENETRATION: 64% 12.70 vs. POPULATION: 176% 4.20 PENETRATION: 58% DIGITAL IN HONG KONG
  134. We Are Social @wearesocialsg • 134 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +5% -23% +11% SINCE JAN 2014
  135. We Are Social @wearesocialsg • 135 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 25M 2H 18M 1H 50M 1H 49M
  136. We Are Social @wearesocialsg • 136 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 5.75M 79% 4.65M 64%
  137. We Are Social @wearesocialsg • 137 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 67% 26% 7% 0% -10% +45% -13% -
  138. We Are Social @wearesocialsg • 138 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 4.60M 64% 4.20M 58%
  139. We Are Social @wearesocialsg • 139 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41%! 33%! 23%! 23%! 14%! 13%! 12%! 11%! 10%! 6%! WHATSAPP FACEBOOK FACEBOOK MESSENGER WECHAT LINE SKYPE GOOGLE+ INSTAGRAM TWITTER SINA WEIBO
  140. We Are Social @wearesocialsg • 140 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 176% 70%42% 58%12.7M
  141. We Are Social @wearesocialsg • 141 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 36% 29%32% 26%35%
  142. We Are Social @wearesocialsg • 142 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 38% 39% 26% 23%
  143. We Are Social @wearesocialsg • 143 INDIA
  144. We Are Social @wearesocialsg • 144 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,265 URBANISATION: 31% 243 PENETRATION: 19% 118 PENETRATION: 9% 946 vs. POPULATION: 75% 100 PENETRATION: 8% DIGITAL IN INDIA
  145. We Are Social @wearesocialsg • 145 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +14% +31% +6% +39% SINCE JAN 2014
  146. We Are Social @wearesocialsg • 146 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 04M 3H 24M 2H 31M 1H 58M
  147. We Are Social @wearesocialsg • 147 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 243M 19% 200M 16%
  148. We Are Social @wearesocialsg • 148 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 27% 72% 1% 0% -19% +9% +19% -
  149. We Are Social @wearesocialsg • 149 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 118M 9% 100M 8%
  150. We Are Social @wearesocialsg • 150 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 11%! 9%! 8%! 8%! 7%! 6%! 5%! 5%! 4%! 4%! WHATSAPP FACEBOOK MESSENGER FACEBOOK SKYPE GOOGLE+ TWITTER WECHAT LINKEDIN PINTEREST VIBER
  151. We Are Social @wearesocialsg • 151 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 75% 11%95% 5%946M
  152. We Are Social @wearesocialsg • 152 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 10% 9%8% 8%10%
  153. We Are Social @wearesocialsg • 153 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 13% 14% 9% 9%
  154. We Are Social @wearesocialsg • 154 INDONESIA
  155. We Are Social @wearesocialsg • 155 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 255.5 URBANISATION: 51% 72.7 PENETRATION: 28% 72.0 PENETRATION: 28% 308.2 vs. POPULATION: 121% 62.0 PENETRATION: 24% DIGITAL IN INDONESIA
  156. We Are Social @wearesocialsg • 156 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 0% +16% +9% +19% SINCE JAN 2014
  157. We Are Social @wearesocialsg • 157 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 06M 3H 10M 2H 52M 2H 29M
  158. We Are Social @wearesocialsg • 158 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 72.7M 28% 54.0M 21%
  159. We Are Social @wearesocialsg • 159 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 45% 50% 4% 0% -25% +39% +14% -
  160. We Are Social @wearesocialsg • 160 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 72.0M 28% 62.0M 24%
  161. We Are Social @wearesocialsg • 161 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 14%! 12%! 11%! 9%! 9%! 7%! 7%! 6%! 6%! 6%! FACEBOOK WHATSAPP TWITTER FACEBOOK MESSENGER GOOGLE+ LINKEDIN INSTAGRAM SKYPE PINTEREST LINE
  162. We Are Social @wearesocialsg • 162 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 121% 34%99% 1%308.2M
  163. We Are Social @wearesocialsg • 163 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 11% 11%10% 9%14%
  164. We Are Social @wearesocialsg • 164 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 18% 16% 11% 9%
  165. We Are Social @wearesocialsg • 165 ITALY
  166. We Are Social @wearesocialsg • 166 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 60.8 URBANISATION: 68% 36.6 PENETRATION: 60% 28.0 PENETRATION: 46% 82.3 vs. POPULATION: 135% 22.0 PENETRATION: 36% DIGITAL IN ITALY
  167. We Are Social @wearesocialsg • 167 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +3% +8% -15% +11% * SINCE FEB 2014
  168. We Are Social @wearesocialsg • 168 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 28M 2H 12M 2H 30M 2H 39M
  169. We Are Social @wearesocialsg • 169 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 36.6M 60% 25.8M 43%
  170. We Are Social @wearesocialsg • 170 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 74% 17% 8% 0.4% -7% +16% +42% +529%
  171. We Are Social @wearesocialsg • 171 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 28.0M 46% 22.0M 36%
  172. We Are Social @wearesocialsg • 172 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 25%! 24%! 17%! 14%! 11%! 10%! 10%! 6%! 5%! 5%! WHATSAPP FACEBOOK FACEBOOK MESSENGER SKYPE SHAZAM TWITTER GOOGLE+ INSTAGRAM LINKEDIN PINTEREST
  173. We Are Social @wearesocialsg • 173 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 135% 67%84% 16%82.3M
  174. We Are Social @wearesocialsg • 174 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 26% 16%16% 16%23%
  175. We Are Social @wearesocialsg • 175 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 39% 39% 20% 16%
  176. We Are Social @wearesocialsg • 176 JAPAN
  177. We Are Social @wearesocialsg • 177 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 127.1 URBANISATION: 91% 109.6 PENETRATION: 86% 24.0 PENETRATION: 19% 155.6 vs. POPULATION: 122% 22.0 PENETRATION: 17% DIGITAL IN JAPAN
  178. We Are Social @wearesocialsg • 178 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +9% +9% +12% +15% SINCE JAN 2014
  179. We Are Social @wearesocialsg • 179 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 07M 0H 59M 0H 40M 2H 17M
  180. We Are Social @wearesocialsg • 180 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 109.6M 86% 43.6M 34%
  181. We Are Social @wearesocialsg • 181 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 65% 30% 5% 0.2% -12% +36% +22% -18%
  182. We Are Social @wearesocialsg • 182 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 24.0M 19% 22.0M 17%
  183. We Are Social @wearesocialsg • 183 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 16%! 13%! 4%! 3%! 2%! 2%! 1%! 1%! 1%! <1%! TWITTER FACEBOOK MIXI LINE GOOGLE+ SKYPE MOBAGE GREE INSTAGRAM PINTEREST
  184. We Are Social @wearesocialsg • 184 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 122% 96%1% 99%155.6M
  185. We Are Social @wearesocialsg • 185 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 5% 8%7% 10%7%
  186. We Are Social @wearesocialsg • 186 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 43% 40% 11% 6%
  • JessicaWard72

    Nov. 23, 2021
  • LaurenPezzuto

    Jan. 25, 2021
  • Denizt3

    Aug. 11, 2020
  • andyagriffin

    Aug. 5, 2020
  • SamalaShyamSunderRed

    Jul. 14, 2020
  • DeepikaGarg12

    Apr. 23, 2020
  • MylenaFraga

    Mar. 4, 2020
  • AlexandreDaiglePaquette

    Jan. 2, 2020
  • chart3

    Dec. 23, 2019
  • BurakOkurlar

    Nov. 20, 2019
  • EliSchooley

    Sep. 19, 2019
  • shvmdhwn

    Jun. 14, 2019
  • VilmaFloresHidalgo

    Feb. 23, 2019
  • onekanzuru

    Oct. 15, 2018
  • harkam76

    Sep. 12, 2018
  • ssuserb774b01

    Jul. 13, 2018
  • yudipurwantoro1

    Jun. 9, 2018
  • JohnRufus

    Apr. 26, 2018
  • PetraHartmannQuinet

    Apr. 24, 2018
  • DineshkumarKumeti

    Apr. 23, 2018

We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015

Views

Total views

4,743,121

On Slideshare

0

From embeds

0

Number of embeds

3,475,282

Actions

Downloads

51,866

Shares

0

Comments

0

Likes

3,142

×