Create a Content Strategy in 4 Steps
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This document discusses creating an effective content strategy. It recommends answering four critical questions: 1) What content will you create? 2) How will you create the content? 3) How will you market the content? And 4) How will you measure success? The document also outlines some of the most time-consuming and challenging tasks for content strategists and creators, such as topic research, SEO content templates, and distribution planning. Measurement is important, and the document suggests tracking metrics like content performance, audits, and post engagement.
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Create a Content Strategy in 4 Steps
- 1. CONTENT STRATEGY How to create one that works for you! P R E S E N T E D B Y R O H A N A Y Y A R # S E M r u s h I n d i a # R e D i 2 0 1 8
- 2. What do you think of when someone says “content”?
- 7. All content marketers wish they were doing stuff like this!
- 8. In reality, what they do is...
- 10. And when you have to promote such content...
- 12. So what do we do?
- 13. We try to create a CONTENT STRATEGY
- 15. Can you follow this strategy?
- 17. We need a simple strategy.
- 19. Three critical questions: 1. What content will you create? 2. How will you create this content? 3. How will you market this content?
- 20. But you know the problem with Zombies?
- 21. THEY NEVER COME ALONE
- 22. Four critical questions: 1. What content will you create? 2. How will you create this content? 3. How will you market this content? 4. How will you measure success?
- 26. PLANNING
- 27. Most time consuming tasks for content strategists
- 28. Most challenging tasks for content strategists
- 29. KEYWORD MAGIC
- 31. CREATION
- 32. Most challenging tasks for content creators
- 33. TOPIC RESEARCH
- 36. DISTRIBUTION
- 37. How marketers find external platforms
- 38. How managers evaluate the authority of resources
- 39. KEYWORD OVERVIEW
- 40. BRAND MONITORING
- 41. TRACKING
- 42. Content performance metrics tracked most often
- 43. CONTENT AUDIT
- 44. POST TRACKING
- 45. Thank you! ROHAN AYYAR Regional Marketing Manager, India r.ayyar@semrush.com @searchrook /rohanayyar /in/rohanayyar #semrushindia bit.ly/redi18semrush