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THE CONNECTED 
PROSUMER 
DIGITAL REVOLUTION & IMPACT ON M&A 
- A VENTURE CAPITAL PERSPECTIVE -
MARTIJN 
HAMANN
VAN DEN ENDE & DEITMERS 
VAN DEN ENDE & DEITMERS 
Powered by passion. 
Yesterday Today 
Albumprinter 
Central Point 
Paylogic 
Unamic 
Hyves 
Vista Print 
Greenfield 
SFX 
Xerox 
TMG 
Spil Games 
Metrixlab 
Unruly Media 
Eyeworks 
Adconion 
Tomorrow 
Ecommerce 
Edtech 
Digital Media & Marketing 
Enterprise Services 
Mobile
SOFTWARE EATING THE WORLD
IN MEDIA INDUSTRY: 
TRADITIONAL VS. DIGITAL
DEFENCE INDUSTRY
TECHNOLOGICAL SHIFT
THERE ARE 50X MORE 
INTERNET USERS TODAY 
(35% OF WORLD POPULATION)
ONLINE 
SPEEDS 
ARE OVER 
120X FASTER
TIRED?
WE'VE ONLYW JEU’VSET OBNEGLYU JNUST BEGUN
GOOGLE’S TOP 
SEARCH ADVERTISERS
ECONOMICAL SHIFT 
CASH ABSORBED 
PRODUCT 
DEVELOPMENT 
BUSINESS 
DEVELOPMENT 
CORPORATE 
DEVELOPMENT
ENTREPRENEURS NEED LESS 
CAPITAL TO START A COMPANY 
$5m 
$500k 
$50k 
$5k 
1995 2005 2010 2013 
Technology 
Drivers 
Open 
Source 
Cloud + 
AWS 
Developers Start 
Companies 
99% reduction
CAPITAL SOURCES FOR 
LATE-STAGE PRIVATE COMPANIES 
UP DRAMATICALLY 
TRADITIONAL 
PUBLIC 
INVESTORS 
• HEDGE FUNDS 
• MUTUAL FUNDS 
MOVING 
EARLIER 
TRADITIONAL 
VC INVESTORS 
• GROWTH 
FUNDS 
• OPPORTUNITY 
FUNDS 
MOVING 
LATER 
NEW 
CORPORATE VC 
ENTRANTS 
• GOOGLE 
• RAKUTEN 
•ALIBABA
TECH IPO PIPELINE 
ANNUAL DEAL VOLUME & INVESTMENT ($B)
Important or very important when choosing a VC 
34% 
70% 
70% 
68% 
67% 
60% 
52% 
49% 
47% 
87% 
87% 
Operational experience 
Industry experience / thought leadership 
Ability to help with marketing your company 
Ability to attract other VCs 
M&A support 
Ability to help with access to customers 
Recruiting support 
Transparency (blog or public voice / opinion) 
Access to portfolio network 
Name / firm achievement 
Location 
Less 
Important 
Source: Upfront Ventures Survey data 19#
V.O.C. MENTALITY?
@martijnha 
martijn@endeit.com 
+31653726743

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Digital Revolution and M&A

  • 1. THE CONNECTED PROSUMER DIGITAL REVOLUTION & IMPACT ON M&A - A VENTURE CAPITAL PERSPECTIVE -
  • 3. VAN DEN ENDE & DEITMERS VAN DEN ENDE & DEITMERS Powered by passion. Yesterday Today Albumprinter Central Point Paylogic Unamic Hyves Vista Print Greenfield SFX Xerox TMG Spil Games Metrixlab Unruly Media Eyeworks Adconion Tomorrow Ecommerce Edtech Digital Media & Marketing Enterprise Services Mobile
  • 5. IN MEDIA INDUSTRY: TRADITIONAL VS. DIGITAL
  • 8. THERE ARE 50X MORE INTERNET USERS TODAY (35% OF WORLD POPULATION)
  • 9. ONLINE SPEEDS ARE OVER 120X FASTER
  • 11. WE'VE ONLYW JEU’VSET OBNEGLYU JNUST BEGUN
  • 12. GOOGLE’S TOP SEARCH ADVERTISERS
  • 13. ECONOMICAL SHIFT CASH ABSORBED PRODUCT DEVELOPMENT BUSINESS DEVELOPMENT CORPORATE DEVELOPMENT
  • 14. ENTREPRENEURS NEED LESS CAPITAL TO START A COMPANY $5m $500k $50k $5k 1995 2005 2010 2013 Technology Drivers Open Source Cloud + AWS Developers Start Companies 99% reduction
  • 15. CAPITAL SOURCES FOR LATE-STAGE PRIVATE COMPANIES UP DRAMATICALLY TRADITIONAL PUBLIC INVESTORS • HEDGE FUNDS • MUTUAL FUNDS MOVING EARLIER TRADITIONAL VC INVESTORS • GROWTH FUNDS • OPPORTUNITY FUNDS MOVING LATER NEW CORPORATE VC ENTRANTS • GOOGLE • RAKUTEN •ALIBABA
  • 16. TECH IPO PIPELINE ANNUAL DEAL VOLUME & INVESTMENT ($B)
  • 17.
  • 18.
  • 19. Important or very important when choosing a VC 34% 70% 70% 68% 67% 60% 52% 49% 47% 87% 87% Operational experience Industry experience / thought leadership Ability to help with marketing your company Ability to attract other VCs M&A support Ability to help with access to customers Recruiting support Transparency (blog or public voice / opinion) Access to portfolio network Name / firm achievement Location Less Important Source: Upfront Ventures Survey data 19#