Media kit providing an overview of audience and site stats for www.bit.com.au. Useful for those looking to promote their business or clients to Australia's small business owners

1. DanielBaddeley
Advertising Manager +61 2 8399 7619
dbaddeley@haymarketmedia.com.au
P R A C T I C A L I T A D V I C E F O R A U S T R A L I A’ S S M B s
Established in May 2012, BIT exists to help the 2
million+ small businesses in Australia keep up with
important technology trends.
• BIT is written for everyday people, not IT
professionals, so our advice is easy to understand and
relevant to a wide range of small businesses: such as
retailers, plumbers, accountants and people working
from home.
• BIT focuses on practical, useful advice readers can
put into practice.
• BIT’s writers have decades of technology expertise
between them.
BIT’s mission is to
provide practical
advice explaining how
technology can help
small businesses grow

2. DanielBaddeley
Advertising Manager +61 2 8399 7619
dbaddeley@haymarketmedia.com.au
P R A C T I C A L I T A D V I C E F O R A U S T R A L I A’ S S M B s
BIT visitors and eNewsletter subscribers
2,759subscribers
(growing monthly)
ElectronicDirectMail(eDM)
40%have bought or recommended
products or services
63%
of BIT eDM audience
have visited an
advertiser’s website
Sent three times per week to an ever growing
4,713subscribers
The average open rate
of the eNewsletter is
34%
of BIT online
audience visit
bit.com.au for
work related
news/information
of BIT online audience visit
bit.com.au daily or weekly
38,619

3. DanielBaddeley
Advertising Manager +61 2 8399 7619
dbaddeley@haymarketmedia.com.au
P R A C T I C A L I T A D V I C E F O R A U S T R A L I A’ S S M B s
BIT growth
Page Impressions
15,00030,00045,00060,00075,00090,000105,000120,000135,000
5,00010,00015,00020,00025,00030,00035,00040,000
Unique Users
September2012
October
November
December
January2013
February
March
April
May
June
September2012
October
November
December
January2013
February
March
April
May
June

4. DanielBaddeley
Advertising Manager +61 2 8399 7619
dbaddeley@haymarketmedia.com.au
P R A C T I C A L I T A D V I C E F O R A U S T R A L I A’ S S M B s
Owner/Proprietor - 37.7%
Partner - 1.7%
Manager - 11%
Employee - 22%
CEO - 0.3%
Senior IT Manager - 5.7%
Senior Marketing Manager
- 0.3%
Senior Executive - 2.7%
Non-executive director or
board member - 1%
Other - 18%
1-20 - 59.8%
21-50 - 7.2%
51-100 - 5%
101-200 - 3.6%
200+ - 24.5%
Authorise or approve
purchases - 49.7%
Recommend or influence purchases - 29.3%
Other - 11%
Role in recommending purchasesJob title How many employees are there in your company?

5. DanielBaddeley
Advertising Manager +61 2 8399 7619
dbaddeley@haymarketmedia.com.au
P R A C T I C A L I T A D V I C E F O R A U S T R A L I A’ S S M B s
Readership - Readership survey December 2012
Business Owners
and/or Decision
makers
say mobility is a
key technology
for their business
are regular
visitors,
checking BIT
daily or weekly
have purchased
or recommend a
purchase products
or services seen
on BIT
mostly work
from home or
on the road
have referred/
referenced
an article to a
friend/colleague
of the BIT
audience reveal
their small
business turns
over at least
$2million per year

6. DanielBaddeley
Advertising Manager +61 2 8399 7619
dbaddeley@haymarketmedia.com.au
P R A C T I C A L I T A D V I C E F O R A U S T R A L I A’ S S M B s
Who Turns to BIT
The more sites like this that helps
SMBs understand how to leverage
technology the better as it all fuels
industry development and growth.
Aidan Tudehope, MD, Macquarie
Telecoms
This is my favourite email
newsletter! Love the helpful
tips!
Jim Williams, Exact Target
Thanks for the [NBN Toolkit]
eBook, it reads really well –
straight to the point, easy to
read and informative!”
MyNetFone
BIT Editor William Maher
has appeared on Sky News
Business, discussing topics
including Windows 8, data
security and the NBN

7. DanielBaddeley
Advertising Manager +61 2 8399 7619
dbaddeley@haymarketmedia.com.au
P R A C T I C A L I T A D V I C E F O R A U S T R A L I A’ S S M B s
Issue Main Feature *subject to change
January NAS Storage – tips, iPad tips for business, Nexus 7 tips, IKEA
home office, POS, mPOS, NFC
February Best iPad keyboards, Best Bluetooth Headsets, Video
marketing case study, Remote Desktop, iPad keyboards,
Bluetooth headsets, Home office tips, Hosted PBX benefits,
Working from home – tips
March eCommerce
April Mobile Phone plans – buying guide
May Business card scanners – mini roundup,
Accounting software – tips
June Office chairs – mini roundup
July Shared Offices – buying guide
August Setting up a web store
September Business cards – buying guide
October Laptop bags – mini roundup
November Business apps
December Mobile phone plans – buying guide
Features Calendar 2013 (more details about features upon request) Online Advertising Rates 2013
Creative Rate Run of Site
(CPM)
Section Targeted
(CPM)
Premium Leaderboard $70 $80
Premium Medium Rectangle $85 $95
Half Page $150 $160
Lower Leaderboard $55 $65
Lower Medium Rectangle $65 $75
Sponsored Links $15 N/A
Interstitial (welcome advert) $240 $250
Site Skin (background only) $185 Tenancy + 15%
Site Roadblock
(skin + ad units)
$450 Tenancy + 15%
Super Leaderboard $110 $120
Mobile Banner $35 N/A
Newsletter Sponsorship $350 N/A
eDM (HTML format) $590 N/A

8. DanielBaddeley
Advertising Manager +61 2 8399 7619
dbaddeley@haymarketmedia.com.au
P R A C T I C A L I T A D V I C E F O R A U S T R A L I A’ S S M B s