This study evaluated the use of digital badges to develop the skills of online tutors. Surveys were sent to tutors in a math coaching program in Sweden. The tutors felt that the professional skills described in the badges were important. Younger tutors and those at certain hubs reflected on their coaching abilities more often. While badges could increase reflection and motivation, tutors also expressed concerns about increased monitoring, competition with peers, and a focus on badges over coaching. The limitations seemed more prominent than the benefits of badges for tutor development.