The principal-level civil engineer wants to hire more entry-level engineers but needs a way to better connect with students to learn about their work and assess their ability to adapt to job demands outside of a formal interview. She feels the exchange of information between students and professionals interested in hiring should occur over a longer period to allow relationships and connections to form, which would facilitate both the selection and integration of new hires.

1. Empathy map – detailed views in later slides

2. Problem statement
• Principal-level civil engineer, bright, engaging, friendly, exacting. She
has hired a number of entry-level engineers right out of school into
her group, and wants to hire more, and integrate them in her state-
of-the-art consulting practice.
• needs a way to
• connect with students, learn more about their work, and gage their
willingness to adapt to the demands of an employed position
• because
• she feels the exchange of information between students and
professionals interested in hiring should not be restricted to the
formal interview process, and take place over long periods of time,
to allow a connection to form, facilitating both selection and
integration.