The Digital Marketing Seminar 2 will take place in Cairo, Egypt in February 2010. This time we have added the Michael Leander Email Marketing Masterclass. More information about the event here: http://www.markedu.com/internet-marketing/cairo/

2. Do you want your digital marketing to rise above the rest?
Dear Marketer,
I am excited to invite you to our second Digital Marketing Seminar with Michael Leander. The
feedback we received from delegates attending the first one in December was fantastic. In fact
98% of the attendees said they would recommend the event to their marketing peers.
In February 2010, you can attend the seminar at the Conrad Hotel in Cairo. Based on feedback
from past attendees the program has been expanded to allow you to tailor-make parts of the
contents to best match your current internet marketing interests and priorities. You should also
consider attending the 1 day Email Marketing Masterclass offered in Egypt for the first time.
Read more about the Masterclass in the program.
I am looking forward to see you at the Digital Marketing Seminar in Cairo.
Best Regards,
Soha Radwan
CEO, Global Consultants
7 reasons why you should attend the Digital Marketing Seminar
1 Learn the 7 most important digital marketing trends
2 Get Michael Leander to review and critique your website live on stage
3 Learn how to build a compelling web-presence
4 Familiarize yourself with the newest online marketing techniques
5 Steal ideas and concepts from Michael Leander’s examples and tips
6 Tailor-make your program – choose from specialized break-out sessions
7 Learn how to effectively drive new and existing customers to your website
Become a Master Email Marketer
In the Email Marketing Masterclass you will learn:
How to set your objectives and add value for your permission based email marketing program
How you can use email marketing creatively and insights into how other businesses have successfully
applied this media
Designing your content concept to ensure relevancy, consistency and high response rates
Develop sign-up forms for maximum conversion rates to continually grow the number of subscribers
Best practice for content, copy, frequency and timing
Profiling your target audience for improved relevancy and targeting
Utilizing response for increased interactivity leading to higher conversion rates
Email marketing systems; what to look for when choosing a professional email marketing system
To book your place now: Call: 0100026349 | Email: inas@gl-consultants.com | Web: www.markedu.com/cairo

3. Meet Michael Leander
With more than 20 years of experience in the field of direct marketing, management and sales,
Michael Leander is an internationally recognized expert in the areas of digital marketing, customer
lifecycle marketing management, permission (email) marketing and multi-channel direct/interactive
marketing. He has been directly involved in online marketing since 1994.
A proponent of Return on Marketing Investment for many years, Michael Leander is adamant
about achieving results for his clients. He is frequently invited to speak on current direct and
interactive marketing topics at conferences, seminars, masterclasses, company workshops and
internal kick-offs. He has spoken in front of thousands of people in more than 25 countries.
As the current elected Chairman of FIMAC, Fedma’s interactive marketing council,
Michael Leander actively contributes to shaping the future of the direct and interactive
marketing industry in Europe and MENA. He is one of the founders of the Pan European
Email Marketing Benchmark – an unbiased email marketing benchmark study covering
more than 20 countries. Recognizing his experience and insights, Michael Leander
also regularly judges direct and interactive marketing awards around the world.
Michael Leander is known to be one of the most important permission email marketing
experts in Europe and the Middle East. With 15 years of practical email marketing
experience under his belt, his experience with email marketing began as a corporate
marketer. In the past 9 years Michael Leander has helped numerous organizations
embrace email marketing. He has worked with global organizations as well as medium
sized and entrepreneurial businesses. His experience covers more than 25 vertical
industries. This unique experience allows Michael Leander to quickly assess how to
best implement email marketing programs in the Middle East and North Africa.
What others say about Michael Leander
“I experienced Michael Leander present the 2 day internet marketing seminar in Cairo and, the least I can say is that it was
a remarkable one. Not only was I satisfied to receive what he promised to deliver but really enjoyed observing him "perform"
the delivery process. He is a humble, funny yet professional speaker who has profound knowledge and insight in Internet
Marketing. I considered the few Arabic words he used as the Crème della Crème of the great friendly atmosphere he created,
Although I am an occasional university instructor myself, I truly valued these 2 days with Michael and would be looking forward
to be part of your audience anytime, anywhere.”
Khalid Atabani, Chief Information Officer, Elsewedy Cables, Egypt
“I experienced Michael's unique and hugely engaging personality when he was one
of the speakers at Drayton Bird's EADIM seminar in London. He was clear, warmly
and engagingly provocative in his ideas and hugely compelling. He kept all of our
attention throughout the "graveyard hour". He is not only a master of his subject, his
personality fills the room. Warmly recommended.”
Michael Trigg, CEO Phoenix International, United Kingdom
“I heard Michael Leander speak at the Loyalty Marketing Conference in Moscow.
And his speech was the most brilliant for me. It really was the best from more than
20 speakers. It made me look to some problems and questions from the other side.
I thank him very much for his presentation and I wish him good luck in his business!”
Pavel Sidorenco, CEO Tellus, Moldova
“Michael Leander is a true expert and innovator within the direct and interactive marketing arena. His energetic presentations
are full of actionable insight, interesting and very entertaining. In my opinion Michael currently is one of the best speakers in
Europe. His unique style, ability to engage even "difficult" audiences is remarkable. Highly recommendable.”
Jørgen N. Andreasssen, Marketing & Membership Director, FEDMA, Belgium/Norway
To book your place now: Call: 0100026349 | Email: inas@gl-consultants.com | Web: www.markedu.com/cairo

4. Seminar Day 1: 19 February 2010
2 seminar days + Email Marketing
2 seminar days
1 day Masterclass: Master-class only:
only: 2.999 EGP
Best Deal: 3.999 EGP 1.999 EGP
09:00 Registration and coffee/tea, Networking Opportunity
10:00-12:15 Welcome note
Outlining the state of Digital Marketing in Egypt, Soha Radwan, CEO, Global Consultants
Opening notes
Official Speeches: Government representative, and Main Sponsor
Keynote: 7 things You Need to become a Successful Internet Marketer, Michael Leander
Learn about 7 critical elements you need to consider before you develop or revisit your online marketing
strategy.
12:15-13:30 Your Executive Internet Marketing Roadmap
In this top down executive road map to successful internet marketing, Michael Leander will outline the most
important components you need to address for maximizing your business online.
Learn:
how the internet will force you to change the way you market products and services
how to outline your internet marketing objectives/goals
understand your target audience and their behavior
outline of the assets you need for your digital marketing presence
mixed with examples from Egypt and the rest of the world
13:30–14:30 Lunch
Choose one Track
TRACK 1 SEO/SEM TRACK 2 Digital Media TRACK 3 Email marketing
14:30 - 16:00 14:30 - 16:00 Mobile Marketing 14:30 - 16:00
Search engine Speaker to be How to attract Speaker to be Email Marketing Get a high level
optimization announced customers with announced Intro introduction to
mobile marketing Michael Leander email marketing
and how it can
impact your
business
16:00-16:15 Break
16:15-18:15 An introduction to social media and how your business can leverage the opportunities presented –
Michael Leander
This session will give you an understanding of the impact of social media, and help you decide how your
business can leverage this opportunity. Learn:
why social media and social networks such as Facebook should be part of your online marketing mix
how blogging can positively affect your brand and reputation
how to use video effectively as part of your marketing-communication
how to measure your response & your online reputation through social media monitoring and analysis
how to utilize social media for customer service
To book your place now: Call: 0100026349 | Email: inas@gl-consultants.com | Web: www.markedu.com/cairo

5. Seminar Day 2: 20 February 2010
Book and pay before 5 people save 5%
EARLY BIRD DISCOUNT: Group discounts
February 1 and save 10% 10 people – save 10%
10:00-10:15 Welcome Note: Soha Radwan, CEO, Global Consultants
10:15-12:00 Building or improving your website
Design, develop and delivering your online marketing value proposition
The 10 second rule of thumb and the ”Walk-in-the-Park” technique
How to design and implement a website
How to structure your content to make your website relevant
How to implement “call-to-actions” to increase your customer acquisition and/or repeat business from
existing customers
Examples of best-in-class companies that have expanded by leveraging internet marketing
12:00-13:30 How to drive traffic to your website
Learn about different techniques that will increase the number of visitors to your website
Learn about generic and paid-for-traffic
Learn how free tools can help you monitor and measure your website traffic, user behavior and conversion
rates
13:30-14:30 Working lunch (sandwiches)
Reviewing your web properties – Michael Leander
Michael Leander will review and comment on delegate’s websites and show a compelling case study from a
marketer active in your local market.
Choose one Track
TRACK 1 SEO/SEM TRACK 2 Digital Media TRACK 3 Email marketing
14:30 - 16:00 14:30 - 16:00 Planing & Buying 14:30 - 16:00
Search engine Speaker to be Challenges to Speaker to be Email Marketing Get a high level
optimization announced traditional Media announced Intro introduction to
Channels Michael Leander email marketing
and how it can
impact your
business
16:00-16:15
16:15 –18:00
seminar attendees develop their own internet marketing plan.
18:00-18:30
To book your place now: Call: 0100026349 | Email: inas@gl-consultants.com | Web: www.markedu.com/cairo

6. February 21: Email Marketing Masterclass Program Email Marketing
Master-class only:
1.999 EGP
10:00-10:45 Welcome Note: Soha Radwan, CEO, Global Consultants
Opening Note: The Legal Side of Permission Marketing in Egypt
A representative will give you an up to date information about the state of permission legislation in Egypt.
10:45-12:00 Keynote: The 7 Step Plan to Successful Email Marketing, Michael Leander
Outlining the executive plan you need to know in order to generate results from permission based email
marketing:
The past and future of email marketing: Learn from others mistakes
Objectifying email marketing and how to get started
The hidden gems in email marketing: how do you find them?
Tracking user behavior and how you can utilize that knowledge
Benchmark numbers, facts and case studies from successful email marketers in B2B and B2C markets
12:00-13:30 Building your content concept and defining your email marketing value proposition
The content concept and your email marketing value proposition is critical to your success.
How to build a compelling content concept
Designing your email marketing value proposition
Defining your email marketing ecosystem for maximum results
13:30-14:30 WORKING LUNCH
Michael Leander will review your email marketing program live on stage
14:30 –15:45 How to acquire subscribers to your permission based email marketing programs
Effectively attracting subscribers to your newsletters and/or opt-in to your email marketing promotions requires
specific knowledge.
How to design your acquisition forms and work with call-to-actions in multiple channels
Effective tactics to acquire new subscribers – even with very little budget
15:45-16:00 Coffee Break
16:00-18:00 Designing your message to ensure high open- and response rates
The moment of truth! are your email messages opened and responded to?
How you craft a powerful email marketing message or design a compelling email marketing newsletter
How you implement MWR’s to ensure highest possible response rates
The do’s and don’t
The three most important things you need to know to become a successful email marketer
Key technical aspects you need to take into consideration when crafting your message.
18:00-18:30 Certification Ceremony
If you have already
started with email
marketing, Michael
Leander will review your
current program live on
stage providing you
valuable insights on
what you need to
change to improve your
current program.
To book your place now: Call: 0100026349 | Email: inas@gl-consultants.com | Web: www.markedu.com/cairo

7. Digital Marketing Seminar Registration Form
19 – 21 February 2010
PLEASE SEND COMPLETED FORM & PAYMENT TO GLOBAL CONSULTANTS
EGYPT OFFICE: 54 Michael Bakhoum St., 4th fl., PO Box 131, 12311 Dokki, Giza - Fax: +202 33362107 - Email: inas@gl-consultants.com
N.B. YOU CAN SEND YOUR REGISTRATION FORM BY E-MAIL, BUT KINDLY COORDINATE PAYMENT DELIVERY PROMPTLY.
[A] Your Contact Information
COMPANY NAME:-----------------------------------------------------------------------------------------------------------------------------------------------------------------------
ADDRESS:---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
CITY/STATE:-------------------------------------- ZIP/POSTAL CODE: ----------------------------------- COUNTRY:------------------------------------------------------
PHONE:---------------------------------------------------------- FAX:---------------------------------------------------------------
E-MAIL:---------------------------------------------------------- WEBSITE:---------------------------------------------------------
> PRIMARY CONTACT FOR SEMINAR PARTICIPATION: • MR. • MRS. • MS. • DR. • PROF.
FIRST NAME:-------------------------------------------- SURNAME:----------------------------------------------- POSITION:-------------------------------------------------
DIRECT PHONE:--------------------------------------- FAX:--------------------------------------------------------- E-MAIL:-----------------------------------------------------
I am also interested in finding out more about Advertising & Sponsorship Opportunities
[B] Delegates information
DELEGATE 1 : • MR. • MRS. • MS. • DR. • PROF.
FIRST NAME:-------------------------------------------- SURNAME:----------------------------------------------- POSITION:-------------------------------------------------
DIRECT PHONE:--------------------------------------- FAX:--------------------------------------------------------- E-MAIL:-----------------------------------------------------
2 SEMINAR DAYS + 1 DAY MASTER CLASS (EGP 3,999) 2 SEMINAR DAYS ONLY (EGP 2,999) EMAIL MARKETING MASTER-CLASS ONLY (EGP1,999)
DELEGATE 2 : • MR. • MRS. • MS. • DR. • PROF.
FIRST NAME:-------------------------------------------- SURNAME:----------------------------------------------- POSITION:-------------------------------------------------
DIRECT PHONE:--------------------------------------- FAX:--------------------------------------------------------- E-MAIL:-----------------------------------------------------
2 SEMINAR DAYS + 1 DAY MASTER CLASS (EGP 3,999) 2 SEMINAR DAYS ONLY (EGP 2,999) EMAIL MARKETING MASTER-CLASS ONLY (EGP1,999)
[C] PAYMENT
All payments can be made in cash or by cheque to Global Consultants
Or wired to: TERMS OF PAYMENT:
Commercial International Bank, Swift: CIBEEGCX001, Payment should be settled within 2 working days from
for account no. 01-50-39005-2, Global Consultants receiving the invoice.
Deadline for registration and payment is February 10th
> BILLING ADDRESS
NAME: ------------------------------------------------------------------------------------- POSITION: --------------------------------------------------------------------------------
PHONE:-------------------------------------------- FAX:------------------------------------------- E-MAIL: --------------------------------------------------------------------------
DIGITAL MARKETING SEMINAR RULES & REGULATIONS
1. PAYMENT & CANCELLATIONS POLICY: by registering you are making a contractual agreement to fulfill payment. Cancellations are not accepted
and global consultants will not be able to refund any fees, but we will do our best to accommodate any change in delegates in case that is necessary.
2. OTHER MATTERS: The Digital Marketing Seminar is owned and managed by Global Consultants whose main office is at 54 michael Bakhoum
St., 4th Fl., 12311 Dokki, Giza, Egypt. All matters not expressly covered in the Contract are subject to the reasonable decision of the Organizer,
which decision shall be final.
3. ALTERATIONS: Organizer reserves the right to make alterations in matters affecting technical arrangements and safety.
We understand that upon acceptance, this application becomes a contract upon terms and conditions mutually agreed to by the parties. In making
this registration, we agree to comply with the Digital Marketing Seminar Rules and Regulations. This Contract shall bind the parties hereto, their
successors, executors and administrators.
Date Name Signature Stamp

8. Attend all 3 days and benefit from our
10% discount when booking and
10 benefits for attending all three days paying before February 1st
Follow-up online seminar included Yes
Download all presentations Yes
Get your Certificate of Attendance signed by Michael Leander Yes
Have Michael Leander comment on your website Yes
Get the DIY Video in Marketing Guide for free Yes
Get the booklet “7 things you need to know about online marketing” free Yes
Get the Email Marketing Masterclass Certificate of Attendance Yes
Network with marketing professionals and join our digital marketing group on Facebook Yes
Qualify for a 10% discount for upcoming Markedu and Global Consultants events Yes
Access to 1to1 talk with Michael Leander during the event (limited to lunches, breaks and for one hour after closing of each day) Yes
Facts From the Last Cairo Internet Marketing Seminar December 2009
Profile of Participants 98% of Participants
Recommend the Seminar
Global Consultants (GC), established in Beirut
An Event of since 2002 and Cairo in 2004, operates in the field of
education and training, as well as marketing consultancy
and event management. The firm’s mission is “to help
people fulfill their potentials” on an individual and
organizational level.
You are welcome to participate in the seminar and/or request Training & Marketing Events
more information on Sponsorship and Advertising Opportunities Creating innovative and dynamic Training & Technology
Events in management, marketing and human
Inas El-Sakhawy, Project Leader
Mobile: 0100026349, inas@gl-consultants.com
development:
Phone/Fax: (+202) 33362107 - 37629317 Manage Your Boss
54 Micheal Bakhoum Str., 4th floor, Anger Management
PO Box 131, 12311 Dokki, Giza ,Egypt Emotional Intelligence
Regional Business Seminars
Media Sponsors
To book your place now: Call: 0100026349 | Email: inas@gl-consultants.com | Web: www.markedu.com/cairo