This document outlines conventions for the visual design of physical album packaging known as a digipak. A digipak typically has a gatefold cover made of card and paper that houses a plastic case containing a disc. They became popular in the early 2000s with the growth of branding. The front cover usually features iconic imagery representing the album theme and prominently displays the artist and album names. The back provides information about the album contents and production details. The spine lists the artist and album for easy sorting, while inner packaging often includes lyrics and artwork. Imagery on the disc connects it clearly to the specific album.
A series of slides documenting my research and process leading to the creation of graphics for a production company and music artist's branding for A-level Media Studies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. WHAT ISA
DIGIPAK?
‘Digipak’ is a term used to define a particular house
style maintained across a series of various visual
graphics placed together to construct album
artwork. Each individual artist’s products will vary
drastically following their own unique trend,
building identity and memorable, recognisable
imagery.
Digipak’s usually have a gatefold in the same way
books do, with packaging made of card and paper
printed with the disc on the interior confined within
a plastic display case.
Digipaks became popular with the growth of
consumerism and establishment of identity;This
occured within artist and production company
branding developments.This occurred around the
early 2000s, following change in market type where
society became preoccupied with the acquisition of
consumer goods.
4. CONVENTI-
ONSOF
FRONT
COVER:
House Style (inc. colour, font stylisation, image
manipulation technique and process, i.e. theme)
Features iconic, memorable imagery - often unique
and sometimes semi-abstract but most usually
effective for representation of the media product.
This is due to individuality and more common
appreciation of various art forms from consumers
in the modern day.This imagery also is commonly
used in social media, advertising and merchandise
artwork, making it an essential graphic for the
album/single.
Occasionally has hidden meaning and references
the album’s theme discreetly.
Album name/ artist name should stand out above
other album contents.The artist name is usually
featured in the logo which will be displayed on the
product strengthening identity and building
memorable publicity.
6. CONVENTI-
ONSOF
BACK
COVER:
References content of the media product clearly for
the audience to clearly understand what the album
features and what they’re potentially buying.
A barcode will be located in the bottom (usually) for
sales purposes.
Name/ address of production company/ record label.
Often mention of those involved with production/
distribution/ manufacture.
Legal legislation in small print – copyright ownership
Year of production.
External links (websites) to the record label and artist,
subtly promoting these.
Visually pleasing aesthetics following a similar house
style to that of the front cover.This enables
consistency and identity to be built within the
product.
8. CONVENTI-
ONSOF
SPINE
Conventionally, the spinal
region of the digipack will
feature the artist name and
the album name for the
obvious reason of easy
categorisation and sorting.
This benefits the sales retailers
and consumers own personal
use and experience with
regards to handling of the
product.
Aesthetic stylisation of this
piece will compliment the
house style in a basic sense in
order to avoid potential over-
complication.This is deliberate
to ensure attention and focus
of the consumer is not
detracted from the more
significant content in terms of
importance, this being the
text.This typography is often
stylised to create artist
identity.This is a fairly simple,
yet essential, aspect of the
product – examples displayed
on the right.
9. CONVENTI-
ONSOF
INNER
ALBUM
IMAGERY
This digipak component conventionally features more
album artwork, suiting the products general house style.
Extra information included within this packaging aspect
includes lyrics, artist information and personal messages
from the artist relative to the album theme/ message. In
the modern day, transparent plastic holders are used to
confine the disc; Due to the transparency of this, album
graphics are often displayed behind here, improving
visual qualities.
10. CONVENTIO
NSOF DISC
IMAGERY
More imagery is conventionally printed on the products
disc relative to the albums visual style.This is usually
resolved most around imagery as opposed to text, and
therefore it is essential that the disc clearly belongs with
that particular album.
Small printed typography is an convention here, where it
will be printed around the edge of the product following
its circular shape.This type is not designed to be read, but
instead is included in order to protect the products legal
rights, copyright and rightful ownership.