This document provides information and requirements for two ancillary texts that are part of an A2 coursework portfolio. Students must choose between producing a horror film promotion package or a music video package. The horror film package involves creating a movie poster and website, while the music video package involves designing a CD digipack and website. Both options require adhering to genre conventions and using original images and text to effectively promote the artistic product. Deadlines for draft and final submissions of the ancillary texts are provided.

1. A2 G324: Advanced Portfolio
The Brief 2012: Production of the Ancillary 1 and 2 text
The individual ancillary texts accompany the main task which will be produced during the
latter part of the A2 year. Each Ancillary text is worth 10 marks and contributes directly to
your final coursework score. The ancillary work will be submitted for January examination
entry.
The choice of briefs is dependent on which you have already begun working on in your
chosen – both are print/new media based and must be produced individually.
You will continue work on the main text later in the A2 year; this will be in a group.
CROSS MEDIA HORROR FILM PROMOTION PACKAGE:
Produce an A3 poster and website homepage promote the release of your agreed
fictitious horror film.
The Poster
This must be an A3 colour poster with individual original images and text. The poster
should adhere to associated generic conventions, including reference to narrative, genre,
institution, director and star, with the sole function as a direct marketing tool for your filmic
product. The creative copy should be carefully targeted, think about language, address, tone
etc. Your images must appeal to the target market and be interesting and varied.
The website
Must be produced in Weebly and may include animated elements/rollover buttons/sound
(copyright free) etc. The homepage must include at least two linked page, one which
opens up to reveal your poster and a dummy trailer page which will eventually open up to
view your trailer.
The site should adhere to associated generic conventions of horror sites and maintain the
design style of your poster. It should include reference to narrative, genre, institution,
director and star, with the sole function as a direct marketing tool for your filmic product.
The creative copy should be carefully targeted, think about language, address, tone etc.
Your original images must appeal to the target market and be interesting and varied.

2. MUSIC VIDEO
Produce a Digipack and website homepage for your band/artist.
The Digipack
Produce a digipak for a CD to promote an album for your agreed artist or band that is
copyright-free unless you already have written permission from the record company/artist.
This has been specified by the examination board.
Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding,
with a plastic tray which holds a CD attached to the inside.
This must follow the appropriate conventional format and layout of a digipak cover with
individual original images, text and design features. You should also include references to
genre, institution / record label, artist or band with the sole function as a direct marketing
tool for the album and your finished product (music video). The creative copy should be
carefully targeted, think about language, address, tone etc. Your images must appeal to the
target market and be interesting and varied.
The website
Must be produced in Weebly and may include animated elements/rollover buttons/sound
(copyright free) etc. The homepage must include one linked page which opens up to
reveal your Digipack design and another dummy video page which will eventually open up
to view your music video.
The site should adhere to associated generic conventions of music artists’ sites and maintain
the design style/feel of your Digipack cover. It should include reference to star, genre,
institution etc, with the sole function as a direct marketing tool for your artist. The creative
copy should be carefully targeted, think about language, address, tone etc. Your original
images must appeal to the target market and be interesting and varied.
ANCILLARY 1 and 2 COURSEWORK DEADLINES
• Ancillary 1 and 2 draft practical pieces FRIDAY 19th October 2012
• Ancillary 1 and 2 draft blog FRIDAY 19th October 2012
• Ancillary 1 and 2 final submissions FRIDAY 14th December 2012
• Ancillary 1 and 2 blog final submissions FRIDAY 21st December 2012