A2 Media Studies A-Level

1. Audience Research
Digipak Preparation

2. Gender
 This basic feedback result
enables simple
reassurance that the
survey has been
undertook by an
audience of mixed
gender, ensuring that a
larger variety of the
products intentional
audience have given
feedback. This is
important to avoid bias
in results.

3. Age
 This result gives an insight into
the maturity of the feedback
group, where the under 18 to
29 categories represent my
intentional target audience.
The feedback received from
older audience ranges are
specialised in the media scene,
obtaining knowledge of media
conventions and expectations
within he industry, therefore
making this feedback relevant
also.

4. Frequency of Purchase
 These results are moderately
disappointing, yet expected,
reflecting the true effect of
technological advancement and
digitalisation of media products
including music. However, despite
this, it is obvious that certain
products are still bought in their
physical form. For this reason, the
importance the products overall
strength and quality is vital to its
sales, where it would be in major
competition with other
competitors.

5. Selling Factors
 Following result of the last question,
knowledge of the feedback result of
this question is essential to ensure
the product appeals as strongly as
possible to the wants and needs of
the target audience.
 Clearly interpreted from these
results is that the most important
factors to consider are: artist,
popularity, aesthetic values, price,
and if it’s limited edition. Much
consideration and appropriate
selection of content is vital here in
order to increase the appeal of the
media text.

6. Aesthetic
Values
 Serving as vital information, result of
this question aids intentional inclusion
of content, ensuring that the correct
decisions are made upon major
focuses of design aspects. For
instance, house style is one of the
most upvoted visual features,
meaning that this should be carefully
developed to ensure the aesthetic
outcome of the media text meets the
audiences expectations of visual
quality and standards.
 Other majorly upvoted aspects are
that the imagery matches the nature
of the album, that the artist/album
name stands out and that the quality
of the imagery is high. These will be
considered when constructing my
media product.

7. Audience Reasoning for Lack of Purchase
 Result of this question made it
apparent that with my particular
target audience, price is one of
the biggest issues with regards to
purchasing these media products.
For this reason the quality of the
product must be as strong as
possible, relative to their wants
and needs, to make it a
worthwhile spend.
 Additionally, competition in the
market is clearly another issue
which can also be resolved
through meeting the target
audiences expectations and in
result, creating an impressive,
successful product.

8. Album Imagery
 With regards to aesthetic values, this
feedback question enabled the
realisation of my target audience’s taste,
giving insight into visual qualities they
would like to see in products, acting as a
persuasive facture towards potential
purchase.
 Of all the descriptive terms stated, bold
and contrasting, dream-like, graphic and
harmonious colour ranges dominate the
feedback group’s vision of most
successful visual imagery. This therefore
aids my personal choices for aesthetics
when planning for and constructing my
media product, to potentially increase
chance of sales and the products overall
success.