A digipak is a type of paper or cardboard packaging with a plastic holder for CDs. It has a gatefold, book-like style. An advertisement promotes an artist to the public visually, and combines with a digipak to create a cross-promotional package. Ancillary products like websites, posters, and album artwork help promote an artist's song through visual branding in various ways by working with music videos to establish a recurring theme and genre through synergy. Codes and conventions are based on media form and genre to help audiences identify and become familiar with different genres.

2. A digipak is a type of packaging for CD singles or albums.
DigiPak typically consists of a gatefold (Book like style)made
from paper of cardboard with an internal plastic holder for one or
more discs.
An advertisement is not the main product but simply a
complementary.
An advertisement is a visual commercial made in order to
promote an artist/band to the public.
The combination of a digipak and advertisement creates a
'cross promotional package'
Every artist/band uses a unique form of synergy across their
products, MVs, ads abs digipak that helps to develop a visual
link for the audience making it easy to recognise.

4. Ancillary products are the additional media
materials for artists which help to promote the
song for an artist.
These products are usually websites, posters,
album artwork. They are used for promoting the
artist through visual branding in various ways.
Most ancillary products work alongside with the
music videos to create visual links through a
recurring theme that helps the audience
establish the genre. This is also known as
synergy.

5. These are things you expected to see when
media products are constructed. They are like
‘rules’. However the codes and conventions are
based on the media form and genre. For
example, the codes and conventions used for a
music video would be different from a movie
trailer. Codes and conventions are needed in
order for the audience to be able to identify and
become familiar with a genre.