A Digipak is a type of CD or DVD packaging made of paperboard or card stock with an attached plastic tray to hold the disc. It is folded like a book for protection. Digipaks are often used for CD singles or special album editions. They are environmentally friendly but less durable than regular CD cases. The design of a Digipak must represent the artist's genre and style through colors, images, and layout tailored to their target audience.