A Digipak is a packaging format used for CDs and music discs. It aims to attract consumers through its visual appearance, containing pictures, posters and other promotional materials related to the artist and album. Digipaks typically feature information like the artist name, album title, track listing, and images relating to the theme or artist. They help establish an artist's brand identity and sell their music by visually appealing to fans in a way that increases recognition and potentially sales.

2. What Is a Digipak?
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A Digipak is used to house Cd’s/Disc products, giving an
informative attracting view to its content. It contains the
product advertised but its aim is to attract through
appearance. You can get 6 sided or 4 sided Digipaks. They
vary depending on the artist/producers requests. They often
contain posters, pictures and other promoting products within
them.

3. Information On Digi-paks
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Conventional information commonly found on
digipaks are:
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Artist Name
Album Name
Images Of Theme/Artist
Track Listing
Barcode
Album Accreditation
Label Logo
Lyrics
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4. How a Digipak Sells Its Artist…
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Digipaks provide an image on another type of
media platform for the artist. Visually it
attempts to increase attraction of the
consumers eyes, in order to increase sales. It
informs the consumers of what it contains,
style of music and the artist in general, setting
brand identity for the artist. They do this via
colour schemes, images (including
background images), font selection all of which
can be conventional specific to their genre. For
example graffiti writing on a Background
image of a wall informs a rap/street genre.

5. Brand Identity
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Brand identity is an attempt to get their
product/brand trending through promotion.
This may include using the same images,
fonts or colours significant to their title so
that whenever it is seen it can easily be
recognised in relation to them. An example
of this is Meek Mill album that has the same
font throughout all 6 of his past albums with
the same title ‘Dream Chasers’