The designer of the Arctic Monkeys' debut album digipak focused on imagery and typography to establish the band's brand and image. The logo was placed prominently at the top to be the first thing seen. A dark color scheme emphasized their cool, rebellious nature and the darker themes of their songs. Simple but meaningful images - a man smoking on the front and breaking down on the back - conveyed the band's persona and the emotional tone of their music. The writing was kept small and out of the way so the impactful visuals would attract audiences more than words.