Digipak advertisiment pster
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Ellie Goulding used the same glowing photo for her album poster and digipak cover to promote her album "Lights", with her name and title in large typography to grab attention. Marina and the Diamonds also used consistent images and writing for her single poster and digipak on iTunes, featuring a vintage style that ties into her overall image and music.
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Evaluation
The document discusses album artwork and an advertisement poster created for a new artist named Ellie. For the album artwork, natural landscape images and colors were used to represent the artist's rustic and forest-centered themes. The artist's name is kept small to reflect that she is new. For the poster, a more vibrant and edgy look was used to bring her live shows to life, and the album artwork was included to advertise on multiple levels. Both pieces relate to a video being used to take photos for the artwork.
Ellie g
The document analyzes the design elements of Ellie Goulding's "Bright Lights" album cover. It discusses how the sans serif font gives a youthful feel appealing to her target demographic. Ellie's name is prominently displayed in glowing text in the optical area to draw the eye. Yellow and gold tones are used throughout to tie in with the title and Ellie's hair, conveying happiness. High key lighting on Ellie's face in the imagery is used to immediately draw the eye and suggest something interesting about the singer and album worth discovering.
Evaluation
The document discusses album artwork and a tour poster created for a new artist named Ellie. For the album artwork, a landscape photo was used as a wrap around background to match the forest theme of Ellie's music. Her name is kept small to reflect her status as a new artist. For the tour poster, the album artwork was incorporated and the font was made edgier to bring more life to promoting her live shows. Both pieces of artwork were created using the same photos taken during a video shoot to increase recognition for Ellie as a debut artist.
Evaluation
The document discusses album artwork and a tour poster created for a new artist named Ellie. For the album artwork, a landscape photo was used as a wrap around background to match the forest theme of Ellie's music. Her name is kept small to not define her yet by her name alone. For the tour poster, the album artwork was included and the font was made more edgy to bring her live shows to life while still connecting the two pieces of artwork to promote recognition as a new artist.
Evaluation
The document discusses album artwork and a tour poster created for a new artist named Ellie. For the album artwork, a landscape photo was used as a wrap around background to match the forest theme of Ellie's music. Her name is kept small to reflect that she is a new artist, while the focus is on representing her character. For the tour poster, the same album artwork was included to advertise both the album and tour, while using a more vibrant and edgy font to bring the live shows to life.
The kooks album cover
The album cover for The Kooks' album uses a black and white, natural photo of the band relaxing without posing to achieve a simplistic and laid back design that matches their indie rock genre. The only color is the album title in red to draw attention, while keeping the band name in black and white to maintain consistency with the rest of the minimalist cover promoting the band's casual image.
Planning!
This document summarizes and compares the design elements of several music magazine covers and contents pages. It notes that Complex magazine features artists Keri Hilson and Kid Cudi to represent its focus on music and fashion. Q magazine features Muse singer Matt Bellamy smashing the logo to show the band is unconventional. NME uses red and white prominently and features a photo of singer Andy Hopkins shouting. The Q contents page is busy with photos of The Courteeners and Nick Cave, with small font for captions. Overall the document analyzes the visual design choices across several magazine spreads.
Digipack analysis
This document analyzes and summarizes the themes, imagery, and stylistic elements used across four different album digipaks:
- The Lady Gaga digipak uses a dark color scheme and lighting to make Gaga stand out as the solo focus.
- The Katy Perry digipak theme of candy in its imagery and fonts is meant to attract both younger and male audiences.
- The Mumford & Sons digipak has a simple, contrasting style compared to the band's rock genre which typically uses unique covers.
- The Rihanna digipak only features close-ups of her and uses a consistent rose theme meant to portray innocence, matching her music.
Recommended
Evaluation
The document discusses album artwork and an advertisement poster created for a new artist named Ellie. For the album artwork, natural landscape images and colors were used to represent the artist's rustic and forest-centered themes. The artist's name is kept small to reflect that she is new. For the poster, a more vibrant and edgy look was used to bring her live shows to life, and the album artwork was included to advertise on multiple levels. Both pieces relate to a video being used to take photos for the artwork.
Ellie g
The document analyzes the design elements of Ellie Goulding's "Bright Lights" album cover. It discusses how the sans serif font gives a youthful feel appealing to her target demographic. Ellie's name is prominently displayed in glowing text in the optical area to draw the eye. Yellow and gold tones are used throughout to tie in with the title and Ellie's hair, conveying happiness. High key lighting on Ellie's face in the imagery is used to immediately draw the eye and suggest something interesting about the singer and album worth discovering.
Evaluation
The document discusses album artwork and a tour poster created for a new artist named Ellie. For the album artwork, a landscape photo was used as a wrap around background to match the forest theme of Ellie's music. Her name is kept small to reflect her status as a new artist. For the tour poster, the album artwork was incorporated and the font was made edgier to bring more life to promoting her live shows. Both pieces of artwork were created using the same photos taken during a video shoot to increase recognition for Ellie as a debut artist.
Evaluation
The document discusses album artwork and a tour poster created for a new artist named Ellie. For the album artwork, a landscape photo was used as a wrap around background to match the forest theme of Ellie's music. Her name is kept small to not define her yet by her name alone. For the tour poster, the album artwork was included and the font was made more edgy to bring her live shows to life while still connecting the two pieces of artwork to promote recognition as a new artist.
Evaluation
The document discusses album artwork and a tour poster created for a new artist named Ellie. For the album artwork, a landscape photo was used as a wrap around background to match the forest theme of Ellie's music. Her name is kept small to reflect that she is a new artist, while the focus is on representing her character. For the tour poster, the same album artwork was included to advertise both the album and tour, while using a more vibrant and edgy font to bring the live shows to life.
The kooks album cover
The album cover for The Kooks' album uses a black and white, natural photo of the band relaxing without posing to achieve a simplistic and laid back design that matches their indie rock genre. The only color is the album title in red to draw attention, while keeping the band name in black and white to maintain consistency with the rest of the minimalist cover promoting the band's casual image.
Planning!
This document summarizes and compares the design elements of several music magazine covers and contents pages. It notes that Complex magazine features artists Keri Hilson and Kid Cudi to represent its focus on music and fashion. Q magazine features Muse singer Matt Bellamy smashing the logo to show the band is unconventional. NME uses red and white prominently and features a photo of singer Andy Hopkins shouting. The Q contents page is busy with photos of The Courteeners and Nick Cave, with small font for captions. Overall the document analyzes the visual design choices across several magazine spreads.
Digipack analysis
This document analyzes and summarizes the themes, imagery, and stylistic elements used across four different album digipaks:
- The Lady Gaga digipak uses a dark color scheme and lighting to make Gaga stand out as the solo focus.
- The Katy Perry digipak theme of candy in its imagery and fonts is meant to attract both younger and male audiences.
- The Mumford & Sons digipak has a simple, contrasting style compared to the band's rock genre which typically uses unique covers.
- The Rihanna digipak only features close-ups of her and uses a consistent rose theme meant to portray innocence, matching her music.
Ellie Goulding Digipak analysis
The document provides a detailed analysis of the CD cover (digipak) for Ellie Goulding's "Lights" album. It examines the front cover, back cover, disc, and conventions of CD covers. Some of the key points made include: the front cover features a close-up shot of Ellie to focus on her facial expressions and market her as the artist; the dark colors and natural imagery represent her transition to a pop style while keeping her indie side; and common conventions for indie pop genres include clear images of the artist and implications that they write their own music.
Deconstruction of own digipak for Q1
1) The digipak uses conventions such as a close-up portrait of the artist, white backgrounds, edited photos, and the artist's name on the spine. However, it challenges conventions by putting the album title instead of name on the spine for visibility.
2) Photos were edited in Photoshop for skin and eye color to create intimacy and connection with the audience. Costumes from the music video are also used to remind audiences of the performance.
3) Lyrics and additional photos from the music video were included to further develop the artist's character beyond just a model and capture a sense of live performance. Conventions such as generic signifiers and lighting techniques were employed.
How effective is the combination of your product and ancillary texts?
1) The document discusses the creative choices made in designing the packaging, advertising, and visual components for a pop album by artist Madelyniris.
2) Key elements like outfits, locations, and color palettes were chosen to create continuity across the music video, album cover, and additional marketing materials.
3) Photographic styles ranging from close-ups to landscape shots were selected deliberately based on research of successful indie pop artists, with the goal of representing the artist and appealing to their target audience.
Digipack analysis
The document discusses the design elements of several album digipacks. It describes how the Lana Del Rey digipack uses a close-up portrait on the front to highlight her features and portray her image. It also discusses how the simplicity of the design allows the audience to focus on elements like her outfit, hair and makeup. The document then analyzes how the Rihanna "Loud" digipack uses bright, vibrant colors that correlate to the album name and portray her personality through a cohesive color scheme across pages. Finally, it summarizes how the Kooks "Shine On" digipack stands out through a unique front cover design that forms an image out of many smaller pictures.
Analysis
The document summarizes four different album covers and magazine advertisements, analyzing the images, text, and colors used in each. For the first cover, of Natasha Bedingfield, it notes the unusual font used for her name and the faded text. The second, of Jessie J, highlights how her black outfit and gold name stand out. The third, of Lady Gaga, focuses on her heavy makeup and wild facial expression. The fourth, of Plan B on a theater stage, emphasizes how he is in the spotlight.
Eval 3
The document discusses the effectiveness of combining a music video, digipak, and magazine advertisement for a song. It analyzes how the products use a consistent "house style" of nature and elemental themes to clearly link them together. The music video, set in a forest, uses shots of nature and a burning rose to represent the song's lyrics. The digipak and ad use the same fonts, photos from the video, and themes of nature to match the video's style. Using a cohesive style across products creates clear branding that helps promote the artist when any individual product is seen.
analysing digi packs
The document discusses and compares the album covers of three artists: Devlin, Olly Murs, and James Arthur. Devlin's album cover uses a black, white, and brown color scheme with his name in bold white font. Olly Murs' cover uses bright colors with black font to make his name and album title stand out. James Arthur's first album has a dark theme with his picture edited blue and his name in big white font, keeping the dark color scheme consistent on the back cover.
Analysis of 2 bands mag ads
Ellie Goulding's magazine advert uses a clear image of the singer looking upwards to intrigue audiences while incorporating dark tones and a pop of color. It highlights her awards and reviews to impress audiences. In contrast, Kings of Leon's advert uses a strange collage image of band members that appears to include an owl, relating to their album title "Only By The Night". It emphasizes the album title in bright yellow and lists popular songs in smaller font. Both adverts effectively grab attention and convey key information through their artistic designs and use of color.
Miley cyrus digipak
Miley Cyrus's album digipak allows fans to delve deeper into her personal life through the images and graphics. It opens like a poster for wall art rather than a book. Consistent colors and fonts throughout give the album a cohesive theme fans may recognize in the future. Background images appear like photos Miley herself may have, allowing her life story to be told through sound and not just visuals.
Ellie goulding bright lights
The document analyzes and summarizes the design elements of Ellie Goulding's album "Bright Lights". The front cover features a relaxed image of Ellie Goulding against calm colors to convey a carefree feeling. Her name is in a bolder font than the album title since she is the main branding. The CD cover stands out with a bright yellow color compared to the front, suggesting the album has something for everyone. Consistent text and color themes link the different parts of the digipak together while highlighting Ellie Goulding as the primary brand.
Album artwork
The document provides details on the design elements of two album covers by the same artist from 1997 and 2013. While both covers have simple layouts focusing on the artist's face and album title, there are some key differences. The 1997 cover uses darker colors and minimal unused space, while the 2013 cover has a lighter color scheme, larger title, and the artist making eye contact with the camera. Overall, the document analyzes the evolution of the artist's image and style between the two album covers 16 years apart.
Q2 Final
The combination of the main product (music video) with ancillary texts (print productions) is very effective.
The first panel of the print production uses an image from the music video that depicts the characters separated, amplifying the fracture in their relationship. Both the print and video use this image to highlight the separation.
The print production and music video use consistent themes, imagery, and color schemes to create coherence across the promotional package and enhance its advertising impact. Generic conventions like natural autumnal colors are used throughout.
Shots, imagery, and themes from the music video are directly incorporated into the print panels to clearly link the pieces and their messages about the relationship between the characters.
Clous
This document discusses the design choices for Amelia's new album digi-pack. The designers chose a gradient white-turquoise spine to attract consumers. A handwritten font was selected to make the album feel personal rather than synthetic. Song listings on the back also use the handwritten font for consistency. The front features a broken heart photo symbolizing Amelia's heartbreak, and the same font in white for contrast. A photo of Amelia emerging from a shed represents her debut, and a graffiti girl with skull hints at the album's sensitive themes.
Treatment sheet
The treatment sheet outlines plans for a music video for the song "Little Black Submarines" by The Black Keys. It will portray the themes of overcoming negative situations and illnesses through the characters and narrative. Various camera shots and editing techniques will be used to convey emotion and connect the audience to the story. Natural lighting will be used for most outdoor scenes to make the audience feel like they can relate to the narrative. Indoor performance scenes will use darker, moodier lighting to represent sadness. A live band performance will also be included to follow conventions while transitioning between narrative and performance elements.
Satisf do formador_alberto marcos
Este documento es una encuesta de evaluación docente que incluye preguntas sobre varios temas como los contenidos del curso, el alumnado, las instalaciones del centro y aspectos generales. El docente debe calificar cada afirmación del 1 al 5 según su grado de acuerdo. La encuesta proporciona una forma estructurada para que el docente evalúe diferentes aspectos del curso y comparta observaciones y sugerencias.
Mag cover draft 2
The document appears to be an advertisement featuring an image. In 3 sentences or less, it is difficult to determine much more about the context or content of the advert from the limited information provided in the document. The document simply states "image" and "advert" without any other details about what is being advertised or the purpose of the image.
Script for media horror
A young girl named Ethel-May calls the police in a distressed state. She tells the policewoman that she thinks her mother is dead, after finding her lying motionless in a room. Though shaken, Ethel-May is able to provide her address of 17 The Longwood Drive to the policewoman. The policewoman assures her that help is on the way. Intercut with their conversation is a montage of scenes from the village portraying innocence.
Existing Digipacks 2
The document analyzes the album covers, singles, and promotional materials of various musical artists to identify common elements that constitute a "digipack" marketing strategy. It finds that while color schemes, fonts, logos, photography, and other stylistic elements vary between artists, consistency in some visual components helps fans easily identify a particular artist's works. Effective digipacks balance consistency to build brand recognition with uniqueness to make individual releases stand out.
Digipak Comparison
The document discusses how the creators of a Digi-Pak for an artist named Isabella Grace were inspired by Ellie Goulding's CD "Bright Lights". They overlaid out of focus fairy lights on an image of Isabella Grace to mimic the music video. They also used different fonts for the first letter of each word in Isabella Grace's name, as was done for Ellie Goulding. Additionally, they maintained a consistent color scheme throughout the Digi-Pak and kept a simple design focused on the lights, as was done for Ellie Goulding's Digi-Pak.
Presentation2
Adele promoted her album and herself by creating the soundtrack for the James Bond film Skyfall, using clips and imagery from the film in her music video and album packaging. This cross-promotion between the film and Adele's music helped gain Adele new fans and exposure. Artists like Lana Del Rey also keep their style consistent across music videos, album covers, and posters to consistently promote their music and brand.
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What's hot
Ellie Goulding Digipak analysis
The document provides a detailed analysis of the CD cover (digipak) for Ellie Goulding's "Lights" album. It examines the front cover, back cover, disc, and conventions of CD covers. Some of the key points made include: the front cover features a close-up shot of Ellie to focus on her facial expressions and market her as the artist; the dark colors and natural imagery represent her transition to a pop style while keeping her indie side; and common conventions for indie pop genres include clear images of the artist and implications that they write their own music.
Deconstruction of own digipak for Q1
1) The digipak uses conventions such as a close-up portrait of the artist, white backgrounds, edited photos, and the artist's name on the spine. However, it challenges conventions by putting the album title instead of name on the spine for visibility.
2) Photos were edited in Photoshop for skin and eye color to create intimacy and connection with the audience. Costumes from the music video are also used to remind audiences of the performance.
3) Lyrics and additional photos from the music video were included to further develop the artist's character beyond just a model and capture a sense of live performance. Conventions such as generic signifiers and lighting techniques were employed.
How effective is the combination of your product and ancillary texts?
1) The document discusses the creative choices made in designing the packaging, advertising, and visual components for a pop album by artist Madelyniris.
2) Key elements like outfits, locations, and color palettes were chosen to create continuity across the music video, album cover, and additional marketing materials.
3) Photographic styles ranging from close-ups to landscape shots were selected deliberately based on research of successful indie pop artists, with the goal of representing the artist and appealing to their target audience.
Digipack analysis
The document discusses the design elements of several album digipacks. It describes how the Lana Del Rey digipack uses a close-up portrait on the front to highlight her features and portray her image. It also discusses how the simplicity of the design allows the audience to focus on elements like her outfit, hair and makeup. The document then analyzes how the Rihanna "Loud" digipack uses bright, vibrant colors that correlate to the album name and portray her personality through a cohesive color scheme across pages. Finally, it summarizes how the Kooks "Shine On" digipack stands out through a unique front cover design that forms an image out of many smaller pictures.
Analysis
The document summarizes four different album covers and magazine advertisements, analyzing the images, text, and colors used in each. For the first cover, of Natasha Bedingfield, it notes the unusual font used for her name and the faded text. The second, of Jessie J, highlights how her black outfit and gold name stand out. The third, of Lady Gaga, focuses on her heavy makeup and wild facial expression. The fourth, of Plan B on a theater stage, emphasizes how he is in the spotlight.
Eval 3
The document discusses the effectiveness of combining a music video, digipak, and magazine advertisement for a song. It analyzes how the products use a consistent "house style" of nature and elemental themes to clearly link them together. The music video, set in a forest, uses shots of nature and a burning rose to represent the song's lyrics. The digipak and ad use the same fonts, photos from the video, and themes of nature to match the video's style. Using a cohesive style across products creates clear branding that helps promote the artist when any individual product is seen.
analysing digi packs
The document discusses and compares the album covers of three artists: Devlin, Olly Murs, and James Arthur. Devlin's album cover uses a black, white, and brown color scheme with his name in bold white font. Olly Murs' cover uses bright colors with black font to make his name and album title stand out. James Arthur's first album has a dark theme with his picture edited blue and his name in big white font, keeping the dark color scheme consistent on the back cover.
Analysis of 2 bands mag ads
Ellie Goulding's magazine advert uses a clear image of the singer looking upwards to intrigue audiences while incorporating dark tones and a pop of color. It highlights her awards and reviews to impress audiences. In contrast, Kings of Leon's advert uses a strange collage image of band members that appears to include an owl, relating to their album title "Only By The Night". It emphasizes the album title in bright yellow and lists popular songs in smaller font. Both adverts effectively grab attention and convey key information through their artistic designs and use of color.
Miley cyrus digipak
Miley Cyrus's album digipak allows fans to delve deeper into her personal life through the images and graphics. It opens like a poster for wall art rather than a book. Consistent colors and fonts throughout give the album a cohesive theme fans may recognize in the future. Background images appear like photos Miley herself may have, allowing her life story to be told through sound and not just visuals.
Ellie goulding bright lights
The document analyzes and summarizes the design elements of Ellie Goulding's album "Bright Lights". The front cover features a relaxed image of Ellie Goulding against calm colors to convey a carefree feeling. Her name is in a bolder font than the album title since she is the main branding. The CD cover stands out with a bright yellow color compared to the front, suggesting the album has something for everyone. Consistent text and color themes link the different parts of the digipak together while highlighting Ellie Goulding as the primary brand.
Album artwork
The document provides details on the design elements of two album covers by the same artist from 1997 and 2013. While both covers have simple layouts focusing on the artist's face and album title, there are some key differences. The 1997 cover uses darker colors and minimal unused space, while the 2013 cover has a lighter color scheme, larger title, and the artist making eye contact with the camera. Overall, the document analyzes the evolution of the artist's image and style between the two album covers 16 years apart.
Q2 Final
The combination of the main product (music video) with ancillary texts (print productions) is very effective.
The first panel of the print production uses an image from the music video that depicts the characters separated, amplifying the fracture in their relationship. Both the print and video use this image to highlight the separation.
The print production and music video use consistent themes, imagery, and color schemes to create coherence across the promotional package and enhance its advertising impact. Generic conventions like natural autumnal colors are used throughout.
Shots, imagery, and themes from the music video are directly incorporated into the print panels to clearly link the pieces and their messages about the relationship between the characters.
Clous
This document discusses the design choices for Amelia's new album digi-pack. The designers chose a gradient white-turquoise spine to attract consumers. A handwritten font was selected to make the album feel personal rather than synthetic. Song listings on the back also use the handwritten font for consistency. The front features a broken heart photo symbolizing Amelia's heartbreak, and the same font in white for contrast. A photo of Amelia emerging from a shed represents her debut, and a graffiti girl with skull hints at the album's sensitive themes.
What's hot (13)
How effective is the combination of your product and ancillary texts?
How effective is the combination of your product and ancillary texts?
Viewers also liked
Treatment sheet
The treatment sheet outlines plans for a music video for the song "Little Black Submarines" by The Black Keys. It will portray the themes of overcoming negative situations and illnesses through the characters and narrative. Various camera shots and editing techniques will be used to convey emotion and connect the audience to the story. Natural lighting will be used for most outdoor scenes to make the audience feel like they can relate to the narrative. Indoor performance scenes will use darker, moodier lighting to represent sadness. A live band performance will also be included to follow conventions while transitioning between narrative and performance elements.
Satisf do formador_alberto marcos
Este documento es una encuesta de evaluación docente que incluye preguntas sobre varios temas como los contenidos del curso, el alumnado, las instalaciones del centro y aspectos generales. El docente debe calificar cada afirmación del 1 al 5 según su grado de acuerdo. La encuesta proporciona una forma estructurada para que el docente evalúe diferentes aspectos del curso y comparta observaciones y sugerencias.
Mag cover draft 2
The document appears to be an advertisement featuring an image. In 3 sentences or less, it is difficult to determine much more about the context or content of the advert from the limited information provided in the document. The document simply states "image" and "advert" without any other details about what is being advertised or the purpose of the image.
Script for media horror
A young girl named Ethel-May calls the police in a distressed state. She tells the policewoman that she thinks her mother is dead, after finding her lying motionless in a room. Though shaken, Ethel-May is able to provide her address of 17 The Longwood Drive to the policewoman. The policewoman assures her that help is on the way. Intercut with their conversation is a montage of scenes from the village portraying innocence.
Viewers also liked (6)
Similar to Digipak advertisiment pster
Existing Digipacks 2
The document analyzes the album covers, singles, and promotional materials of various musical artists to identify common elements that constitute a "digipack" marketing strategy. It finds that while color schemes, fonts, logos, photography, and other stylistic elements vary between artists, consistency in some visual components helps fans easily identify a particular artist's works. Effective digipacks balance consistency to build brand recognition with uniqueness to make individual releases stand out.
Digipak Comparison
The document discusses how the creators of a Digi-Pak for an artist named Isabella Grace were inspired by Ellie Goulding's CD "Bright Lights". They overlaid out of focus fairy lights on an image of Isabella Grace to mimic the music video. They also used different fonts for the first letter of each word in Isabella Grace's name, as was done for Ellie Goulding. Additionally, they maintained a consistent color scheme throughout the Digi-Pak and kept a simple design focused on the lights, as was done for Ellie Goulding's Digi-Pak.
Presentation2
Adele promoted her album and herself by creating the soundtrack for the James Bond film Skyfall, using clips and imagery from the film in her music video and album packaging. This cross-promotion between the film and Adele's music helped gain Adele new fans and exposure. Artists like Lana Del Rey also keep their style consistent across music videos, album covers, and posters to consistently promote their music and brand.
Digi pak indie solo research.pptx new
Ellie Goulding uses manipulated photos and unusual colors in her album covers that are edgy and original. Her fonts are fairly consistent and thin. She tends to look away from the camera, coming across as mysterious. On the backs, she focuses only on the track list without photos. Her CD designs are simplistic, keeping the text clear to appeal to a wide audience range. Eliza Doolittle uses vibrant colors and a childish font to appeal to younger audiences, while the group is heading toward a more indie style for an older audience.
Digipaks
This document analyzes and compares the album artwork of three female artists: Marina and the Diamonds, Lana Del Rey, and Ellie Goulding. For each artist, it discusses common elements in their album covers that help establish their image and musical genre. Some key points made are that Marina focuses on her face, eyes, and hair to portray an alternative pop style. Lana Del Rey consistently places herself in the center and emphasizes her hair and makeup over fashion to depict a glamorous indie pop image. Ellie Goulding's covers feature close-ups and lights in her hair to match her titles and represent her as a simpler indie pop artist.
DVD Digipak Research
The document discusses existing DVD digipaks from various artists such as Paul Van Dyk and Adele. It notes that they maintain a consistent style across their albums through the use of logos, colors, and overall design. This consistency helps establish the artist's individual style and identity. The document also discusses digipaks from Rihanna that effectively showcase her image and previous albums. It concludes that maintaining a clear and cohesive style across the packaging and content will help introduce a new artist and define their identity for audiences.
Digipak Research
This document discusses Digipaks, which are a type of CD/DVD packaging. It then provides examples of Digipak album covers for two indie pop artists - Florence and the Machine and Ellie Goulding. For both artists, the covers feature close-up portraits of the artists looking away from the camera, with illustrative backgrounds that fit the themes of their albums and signature consistent color schemes and logos.
Digipaks
Digipaks are a type of cardboard packaging with plastic holders used for singles or special albums. They grew popular in the 2000s for their visual appeal and environmental friendliness. Inside panels often relate symbolically to the artist or album theme through imagery and colors. Typography and themes are usually consistent throughout the digipak to unify the packaging and music. Additional photos or memorabilia can provide extra value for fans.
Digipak Analysis
This digipak analysis document discusses different styles of digipak packaging used to promote music albums and singles. It provides examples of conventional digipaks that feature a central image of the artist on the front cover along with their name and album title. Indie artist digipaks are described as unconventional, using art instead of photos to represent their alternative style. Specific digipaks are then analyzed in more detail, including ones by Lana Del Rey, Rihanna, and Public Service Broadcast, noting design elements like color schemes, layouts, and images used that relate to each artist's identity and music.
Assignment 3 digipacks
This document discusses and analyzes the design of several music album digipacks. It examines how each digipack uses visual elements like images, colors, fonts and graphics to promote the artist and album. Key aspects summarized include how Rihanna's digipack focuses on her image to promote her looks, David Guetta's emphasizes the album name through color, and Gorillaz' uses animated characters related to their music videos. Ellie Goulding's digipack combines her image with graphics of lights to tie to the album's meaning and name. Common goals across designs were promoting the artist as the main focus and relating the visual style to their music videos.
Digipak
The document analyzes and summarizes the design elements of digipaks for albums by Taylor Swift and Ariana Grande. For Taylor Swift's "Speak Now" album, the digipak uses purple, white and gold colors along with sparkly elements to create a magical theme representing her style of songs. The font and Taylor's dress convey confidence and lack of fear. For Ariana Grande's "My Everything" album, her innocent pose and title imply a feminine, love-focused album. Her name is emphasized more than the title to build her brand, and photos continue her girly, vintage image. Both digipaks keep designs simple yet effectively represent the artists and themes.
Digipaks and Advertisements
The digipak and advertisement for an indie artist use simple, calming colours and motifs to reflect the artist's music style. Photos of the casually dressed artist aim to create a connection with audiences by showing her as relatable. Throughout the digipak and ad, consistency in visual themes, fonts, and colours portray the artist as focused on her music above all else.
Question two
The combination of the main product (music video) and ancillary texts (digipak and poster) is effective because they maintain a consistent theme, style, and brand identity. Key elements like fonts, colors, and images are similar across all three products to provide continuity and associate the products with the same artist. Bright, fun colors are used throughout to portray a playful, pop genre style. The digipak and poster both promote the song and album by displaying the title, artist name, and release information clearly. They also reference each other through the use of identical images.
How effective is the combination of your main
The music video, digipak, and magazine advertisement for Taylor Swift's song "Clean" effectively used a consistent "house style" to tie the products together. The video featured natural elements like forests and fire to represent the song's lyrics and theme of renewal. Photos from the video were also used in the digipak and ad. Fonts were similarly applied across products to strengthen the artistic brand. While uniquely styled, the natural aesthetic aligned with Swift's genre and attracted her audience. Together the products clearly promoted the song and artist through their shared forest/nature motif and visual continuity.
Presentation
1) The music video focuses on lights as its main theme by featuring the artist singing at night in front of the city lights on the Millennium Bridge.
2) For the digipak and advertisement, the creator initially planned to feature the artist in front of city lights at the Millennium Bridge to link the products visually. However, they decided on a close-up of the artist against a plain background with lights incorporated differently for a cleaner focal point.
3) To link the digipak and advertisement visually, the same font and purple/pink color scheme were used, with the artist dressed similarly, to appeal to a target female audience and represent the "Lights" theme across all three products
Evaluation Question 2
1) The music video focuses on lights as its main theme by featuring the artist singing at night in front of the city lights of London.
2) For the digipak and advertisement, the creators originally planned to feature the artist in front of city lights at the same London location as the music video. However, they later decided on a close-up shot of the artist against a plain background with lights incorporated differently for a more creative and focused design.
3) To link the digipak and advertisement visually, the same font and color scheme of purple/pink were used, creating cohesion while still standing out. The artist also wears similar white clothing in all three products.
Ellie goulding presentation
Ellie Goulding has released three albums. This document analyzes the cover of her album "Halcyon Days". The album cover features a dark photo of Goulding with her hair blown back, representing the upbeat and fast nature of her electro-pop music. The dark blue and purple colors signify her electronic style. The font used for the title blends the soft and emotional aspects of her music. Overall, the album cover effectively captures Goulding's genre and brand through its visual design and high production quality.
Digipak analysis
The digipak for Jessie J's album "Sweet Talker" uses a large picture of the artist on the front that takes up most space. Her name is in grey font on a darker background to stand out. The album name is smaller. The back includes her picture again, which shows her torso in limited clothing to appeal to men. It also includes the track list, barcode, and copyright. The digipak for Ellie Goulding's album uses gold circles around her close-up photo that connect to the album name "Lights". Both the name and album title are in gold font. Gabrielle Aplin's digipak features her name in bold black and the album title in a
Existing digipaks
This document describes several music digipaks for various artists including Adele, Taylor Swift, Rihanna, and Jessie J. It provides details on the front and back cover designs, images used, song listings, and color coordination across the different elements. Common elements described include close-up or full-length images of the artist, differentiation in font styles for the artist and album names, inclusion of record label logos, and consistency in color schemes between the cover, disc, and internal packaging.
Leila analysing digipaks
The document discusses the packaging design of albums by Rihanna, Ellie Goulding, and Jessie J. It notes that each album packaging uses a clear color scheme of 2-3 dominant colors. For Rihanna's "Loud" album, the colors are red, white, beige, and black, with a theme of roses. Ellie Goulding's "Lights" album also has a gold, white, and black color scheme corresponding to the album title. Jessie J's "Who You Are" sticks to white, black, and bold gold. The document finds that all the album packaging and advertisements connect visually through consistent use of colors, fonts, and images that relate to the artist
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Ellie Goulding used the same glowing photo and typography for her "Lights" album poster and digipak to represent the title. The image was enlarged on the poster to make her recognizable and draw attention to her name and title. Similarly, Marina and the Diamonds' poster and digipak for her new single both featured consistent vintage-style images and writing that aligned with her overall artistic image.
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Ellie Goulding used the same glowing photo and typography for her "Lights" album poster and digipak to represent the title. The image was enlarged on the poster to help fans recognize her and grab their attention. Similarly, Marina and the Diamonds' poster and digipak for her new single both featured consistent vintage-style images and writing that aligned with her overall artistic image.
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Ellie Goulding used the same glowing photo and typography for her "Lights" album poster and digipak to represent the title. The image was enlarged on the poster to make her recognizable while also drawing attention to her name and title in big letters. Similarly, Marina and the Diamonds' poster and digipak for her new iTunes single featured consistent images and writing in a vintage color style that ties into her overall image and music.
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Ellie Goulding used the same glowing photo for her album poster and digipak cover to promote her album "Lights", with her name and title in large typography to grab attention. Marina and the Diamonds also used consistent images and writing for her single poster and digipak on iTunes, featuring a vintage style that ties into her overall image and music.
Digipak advertisiment pster
Ellie Goulding used the same glowing photo and typography for her "Lights" album poster and digipak to represent the title. The image was enlarged on the poster to make her recognizable while also drawing attention to her name and title in big letters. Similarly, Marina and the Diamonds' poster and digipak for her new iTunes single featured consistent images and writing in a vintage color style that ties into her overall artistic image.
Digipak advertisiment pster
Ellie Goulding used the same glowing photo and typography for her "Lights" album poster and digipak to represent the title. The image was enlarged on the poster to make her recognizable and draw attention to her name and title. Similarly, Marina and the Diamonds' poster and digipak for her new single both featured consistent vintage-style images and writing that aligned with her overall artistic image.
Digipak advertisiment pster
Ellie Goulding used the same glowing photo and typography for her "Lights" album poster and digipak to represent the title. The image was enlarged on the poster to make her recognizable while also drawing attention to her name and title in big letters. Similarly, Marina and the Diamonds' poster and digipak for her new iTunes single featured consistent images and writing in a vintage color style that ties into her overall image and music.
Digipak advertisiment pster
Ellie Goulding used the same glowing photo for her album poster and digipak cover to promote her album "Lights", with her name and title in large typography to grab attention. Marina and the Diamonds also used consistent images and writing for her single poster and digipak on iTunes, featuring a vintage style that ties into her overall image and music.
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This document discusses potential album packaging options for different artists. Taylor Swift's music has an outdoor and calm vibe, making digipaks a good fit. Katy Perry is too mainstream for the band being considered as she is the opposite of their style. Bold, edgy packaging in unconventional colors would not suit the artist as it comes across as too extreme.
Digipak analysis
This document discusses potential album packaging options for different artists. Taylor Swift's music has an outdoor and calm vibe so a digipak style of packaging would work well. Katy Perry is very mainstream so her style would not match with their band which has a non-mainstream sound and style. Bold, edgy packaging with unappealing colors is also rejected as it would not suit their artist.
Olly murs presentation a2 finished
Olly Murs is an English singer, songwriter, musician and TV presenter who rose to fame after finishing as runner-up on The X Factor in 2009. His website promotes his latest single and album, and provides links to his social media pages where he connects with fans. The music video for his song "Dear Darlin'" tells the story of a broken relationship through scenes depicting the couple meeting and parting, conveying the sad feelings of the song lyrics. The video confirms that the song is about trying to win back an ex through a letter, staying true to the genre and message of the piece.
Olly murs presentation a2 media
Olly Murs is an English singer, songwriter, musician and TV presenter who rose to fame after finishing as runner-up on The X Factor in 2009. His website promotes his latest single and album and links to his social media accounts. It features photos of fans, his albums, a video made by fans, and blogs he has written. Throughout his career, Murs has had four number one singles in the UK and has sold over 10 million records worldwide. His current single "Dear Darlin'" depicts a relationship that has gone bad through dark imagery and Olly's sad facial expressions.
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- 2. ELLIE GOULDING Ellie Goudling’s poster for her album ‘Lights’ is the same photo she has used for her digipak design, the typography she has used is glowing which represents the title ‘ Lights’. The image used has been blown up so that the audience recognise her and also her name and title have been used big to grab attention. Her digipak is similar, the main image is of her and also the typography stays the same.
- 3. THE MARINA AND THE DIAMONDS Marina and the diamond’s digipak poster is advertising the single that she has bought out on iTunes and also both images used, for her digipak and her poster, are fairly similar. The writing stays consistent over both products as well. The colouring is very vintage and this ties in with her whole image as well as the singles and albums she has bought out.