Analyse three real adverts
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This document analyzes and summarizes three advertisements - one each for Little Mix, Jessie J, and Olly Murs. Each summary highlights the visual design elements like colors, fonts, and images used in the ads that make them look professional and help attract audiences. Key details like the names of the artists, albums, tour dates, and purchase information are also mentioned. Overall, the ads are assessed to effectively promote the artists and their music releases through clear, simple, and visually appealing designs.
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Ads
This document provides summaries of advertisements for albums by Jessie J and You Me At Six. The Jessie J advertisement uses a dark color scheme of black to represent her single "Do It Like a Dude" featuring her styled hair, eyes, lips, nails and outfit in black against a white background to draw attention. It also prominently features the album name and two popular song titles to persuade people to buy the album. In contrast, the You Me At Six advertisement does not feature the band's faces and instead uses bright colors and floral artwork emerging from clouds with the band name and album title in contrasting black and white text.
Digipak advert - Ed Sheeran
The document provides an analysis of the design elements in a promotional poster for Ed Sheeran's album "+". It discusses various conventions used in digital package (digipak) advertisements. Key elements analyzed include the font used for Sheeran's name, popular songs from the album, release date, Sheeran's symbol, his face as the central image, a drawing representing his artistic persona, and inclusion of his website link and record label logos. Overall, the analysis examines how the poster effectively promotes Sheeran and his album using typical design conventions for digipak advertisements.
Leila analysing digipaks
The document discusses the packaging design of albums by Rihanna, Ellie Goulding, and Jessie J. It notes that each album packaging uses a clear color scheme of 2-3 dominant colors. For Rihanna's "Loud" album, the colors are red, white, beige, and black, with a theme of roses. Ellie Goulding's "Lights" album also has a gold, white, and black color scheme corresponding to the album title. Jessie J's "Who You Are" sticks to white, black, and bold gold. The document finds that all the album packaging and advertisements connect visually through consistent use of colors, fonts, and images that relate to the artist
Digipak Advert - Arctic Monkeys
The document discusses the album artwork and design for the Arctic Monkeys' album "AM". It analyzes various elements of the simplistic black and white digipak design that effectively promote the band's new style and album. Key elements include a soundwave symbol representing the first single, the band's name in large white font that stands out against the black background, and the album's title "AM" which is both simple and memorable. Overall the minimal yet striking design captures the indie rock genre and creates anticipation for the band's new rhythmic and melodic material.
Digipak analysis
Jessie J's digipak album cover features a bold color scheme of black, gold, and white that reinforces her flashy and rebellious brand. The title of the album is placed along the side rather than under her name, reflecting the title "Who You Are" and suggesting she does things unconventionally. The typography and lipstick help create a sense of branding that is continued throughout her music videos and other promotional materials, positioning her as part of the Brit pop genre while empowering her sexuality.
Question 2 media
The document summarizes the process of creating promotional materials for a music artist. It discusses creating a music video, lyrics booklet, magazine advert, and album packaging. Two poster designs were created - the first with a dark, gothic theme but was deemed not relatable to the artist, while the second featured the artist's name and release details. A lyrics booklet and branding logo were also developed to promote the artist and their new album release across different media formats and design elements.
Analysing digipaks 2
The document analyzes the digipak for Usher's album 8701. It summarizes that the front cover features a half-naked Usher to appeal to young female audiences, with dark and vibrant colors representing the genre of R&B. The main image of Usher's dominant pose is meant to create a voyeuristic appeal and encourage purchases, while hinting at the dancing featured in the music. The font sizes and positions are designed so that the audience reads Usher's name before the album title. The overall analysis is that the cover targets a young audience and connotes sexual music.
Evaluation pp 2
This document discusses how the media product, a music video, uses and develops conventions of real music videos. [1] It describes designing a backdrop to identify the artist, similar to Olly Murs, and using a simple image of the artist to focus on the music rather than image, challenging conventions. [2] It discusses using a narrative between the male artist and a featured female, as in Ed Sheeran's "A Team", and editing techniques like fast motion to emphasize emotions, influenced by "A Team". [3] The goal is to focus on the meaning of the lyrics rather than image like other artists, developing conventions by turning the character to face the audience and form a connection.
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This document provides summaries of advertisements for albums by Jessie J and You Me At Six. The Jessie J advertisement uses a dark color scheme of black to represent her single "Do It Like a Dude" featuring her styled hair, eyes, lips, nails and outfit in black against a white background to draw attention. It also prominently features the album name and two popular song titles to persuade people to buy the album. In contrast, the You Me At Six advertisement does not feature the band's faces and instead uses bright colors and floral artwork emerging from clouds with the band name and album title in contrasting black and white text.
Digipak advert - Ed Sheeran
The document provides an analysis of the design elements in a promotional poster for Ed Sheeran's album "+". It discusses various conventions used in digital package (digipak) advertisements. Key elements analyzed include the font used for Sheeran's name, popular songs from the album, release date, Sheeran's symbol, his face as the central image, a drawing representing his artistic persona, and inclusion of his website link and record label logos. Overall, the analysis examines how the poster effectively promotes Sheeran and his album using typical design conventions for digipak advertisements.
Leila analysing digipaks
The document discusses the packaging design of albums by Rihanna, Ellie Goulding, and Jessie J. It notes that each album packaging uses a clear color scheme of 2-3 dominant colors. For Rihanna's "Loud" album, the colors are red, white, beige, and black, with a theme of roses. Ellie Goulding's "Lights" album also has a gold, white, and black color scheme corresponding to the album title. Jessie J's "Who You Are" sticks to white, black, and bold gold. The document finds that all the album packaging and advertisements connect visually through consistent use of colors, fonts, and images that relate to the artist
Digipak Advert - Arctic Monkeys
The document discusses the album artwork and design for the Arctic Monkeys' album "AM". It analyzes various elements of the simplistic black and white digipak design that effectively promote the band's new style and album. Key elements include a soundwave symbol representing the first single, the band's name in large white font that stands out against the black background, and the album's title "AM" which is both simple and memorable. Overall the minimal yet striking design captures the indie rock genre and creates anticipation for the band's new rhythmic and melodic material.
Digipak analysis
Jessie J's digipak album cover features a bold color scheme of black, gold, and white that reinforces her flashy and rebellious brand. The title of the album is placed along the side rather than under her name, reflecting the title "Who You Are" and suggesting she does things unconventionally. The typography and lipstick help create a sense of branding that is continued throughout her music videos and other promotional materials, positioning her as part of the Brit pop genre while empowering her sexuality.
Question 2 media
The document summarizes the process of creating promotional materials for a music artist. It discusses creating a music video, lyrics booklet, magazine advert, and album packaging. Two poster designs were created - the first with a dark, gothic theme but was deemed not relatable to the artist, while the second featured the artist's name and release details. A lyrics booklet and branding logo were also developed to promote the artist and their new album release across different media formats and design elements.
Analysing digipaks 2
The document analyzes the digipak for Usher's album 8701. It summarizes that the front cover features a half-naked Usher to appeal to young female audiences, with dark and vibrant colors representing the genre of R&B. The main image of Usher's dominant pose is meant to create a voyeuristic appeal and encourage purchases, while hinting at the dancing featured in the music. The font sizes and positions are designed so that the audience reads Usher's name before the album title. The overall analysis is that the cover targets a young audience and connotes sexual music.
Evaluation pp 2
This document discusses how the media product, a music video, uses and develops conventions of real music videos. [1] It describes designing a backdrop to identify the artist, similar to Olly Murs, and using a simple image of the artist to focus on the music rather than image, challenging conventions. [2] It discusses using a narrative between the male artist and a featured female, as in Ed Sheeran's "A Team", and editing techniques like fast motion to emphasize emotions, influenced by "A Team". [3] The goal is to focus on the meaning of the lyrics rather than image like other artists, developing conventions by turning the character to face the audience and form a connection.
Album artwork
The document provides details on the design elements of two album covers by the same artist from 1997 and 2013. While both covers have simple layouts focusing on the artist's face and album title, there are some key differences. The 1997 cover uses darker colors and minimal unused space, while the 2013 cover has a lighter color scheme, larger title, and the artist making eye contact with the camera. Overall, the document analyzes the evolution of the artist's image and style between the two album covers 16 years apart.
Task 6 magazine advert analysis
1) The document analyzes two posters - one for the band 5 Seconds of Summer and one for singer Demi Lovato.
2) It finds that both posters use simple color schemes and designs that appeal to their target audiences. For 5SOS, the target is teenage girls.
3) Key elements that identify the artists are prominently displayed on the posters, like the band logo and large text of the names. Additional details like casual clothing and relaxed poses help connect with audiences.
Analysis of music advert
This advertisement for a pop artist's album uses bold imagery, styling, and positioning to promote the artist's brand and appeal to fans. The artist is heavily made up and airbrushed, positioned intimately with the audience as a confident and attractive performer. Popular songs from the album are highlighted using the album's color scheme. Key information stands out clearly to allow audiences to easily identify the artist, album name, record label, and other important details to encourage sales.
Cd cover analysis
This document summarizes the process of comparing a chosen song's CD cover to three other covers from the same artist, Sigma. The annotator looked at common themes across Sigma's covers like white bold text for the artist and song names, and featured people on the front whose faces are obscured. While most covers had large empty spaces, this one depicted people in front of a redemption center, implying a theme of redemption. Based on this analysis, the annotator decided their cover will depict a street or place that promotes happiness.
Alt j Digipak Analysis
The document analyzes the album packaging of Alt-J's debut album "An Awesome Wave". It discusses how the minimalist front and back covers that do not include the band's name or images follow conventions of indie rock. This is meant to focus attention on the music rather than the band members. The plain white disc and inside photo blend of the band members also maintain this minimal aesthetic and sense of mystery about who Alt-J is to intrigue audiences. Overall, the packaging reflects the band's indie identity and aim to let the music speak for itself rather than relying on images of band members.
Analysis of Digipak Advert 1: Rihanna - Rated R
The advertisement summarizes key information about Rihanna's album "Rated R" in 3 sentences:
The advertisement features Rihanna's name, logo, and image prominently displayed to act as branding and draw attention. It also lists two popular songs from the album to entice audiences and provide a preview of the album's style. The dark color scheme and title "Rated R" are meant to suggest a dangerous and mysterious tone for the album.
Digipak analysis x4
The red roses on the album cover symbolize beauty and innocence. The red hair of the woman on the cover corresponds with the red roses to create this symbolism of beauty. Additionally, the red hair and red lipstick represent a seductive attraction used to grab attention on the front of the digipak cover.
Analysing digipaks, album adverts and websites
- A digipak is a type of cardboard packaging with an inner plastic holder used to package CDs and DVDs. It contains information to market the music to customers beyond just holding the disc.
- Ariana Grande's "Yours Truly" digipak uses a simple color scheme and photo on the front with her name to draw attention. The back contains the standard information like tracklist and barcode along with reinforcing her name.
- Album adverts promote upcoming releases using the same style and informing customers where they can listen digitally if not purchasing physically. This links the product branding across formats.
Layout draft of digipak
The document provides details on the draft layout for a digipak album cover. The front cover features a close-up image of the artist with one eye resembling a yin-yang symbol to represent the good and bad in everyone. It highlights the artist's journey to leave his criminal past behind and become a successful rapper. The CD design depicts a road and tower blocks to represent the streets and city the artist comes from. The tracklist page is in black and white and features an image of the artist dressed in black on a brick wall to represent his working class roots. Clouds and the yin-yang symbol are continued on the inner panel to maintain themes.
research
The document provides information about promoting concerts and nightlife in York for 18-25 year olds. It includes details on creating advertisements such as posters, videos, and games to promote concerts at venues like Fibbers club. Research on York's population history shows it is aging more quickly than the national average, with many residents in their early 40s. A survey found that most 18-25 year olds prefer hip hop or pop music. The target audience for promotion is identified as 18-25 year old males and females, primarily males as there are more female students in York already. Mood boards explore themes for nightlife, music posters, and York attractions to influence the promotional materials.
Evaluation question 3
The document summarizes feedback gathered from interviews with members of the target audience, ranging from ages 18 to 40+, regarding several texts and a video. The interviews were recorded and analyzed. The feedback showed that the recurring themes across the texts helped create branding identification. While the monochrome theme supported the dark, gritty concept, opinions differed on whether the focus was more on the artist or the music.
Digipak research
This document analyzes and compares the digipak designs of albums by Arctic Monkeys, Jake Bugg, and Sia. For the Arctic Monkeys album AM, the digipak uses a black and white color scheme and waveform images to symbolically represent the band and be recognizable to fans. For Jake Bugg's album Shangri La, the simple images portray independence as the artist is alone with his guitar, reflecting his indie genre. Sia's album 1000 Forms of Fear uses a faded color scheme and shaky handwritten font to represent fear and something hiding behind the white lines of the CD design. The target audiences are generally adolescents and teenagers who can relate to the artists and music.
Question 2
The document discusses effective logo and branding design for a band. It describes how the band chose the colors red, white, and black for their logo to represent themes relevant to their music like love, passion, and peace. They created a stylized font using Picmonkey software and received feedback that it did not match their image so they changed it to a more girly, memorable font. An example is given of Rihanna's unique logo design that is recognizable on album covers even without her image due to its distinctiveness. The band believes their final logo and branding using the color scheme, font, and band photo collage effectively represented their style and created a catchy brand name that fits their indie-pop genre.
Muic video compostions and layout [autosaved] 2
The document summarizes the compositions and layouts of several music videos and album packaging designs. It describes how Charlie Puth sits alone on a bed in the center of the "Attention" music video to reflect the song's lyrics. It also notes that Shawn Mendes and his friends walk toward something big in the split-thirds composition of the "Something Big" music video. Additionally, it outlines how Ed Sheeran is featured in orange in the center of the magazine advert for his album "+" to match the album cover design.
Evaluation Question 2
The combination of the main product (music video) and ancillary texts (digipack and advert) was effective because it created a cohesive brand through the use of shared imagery. Specific images from the music video, like the couple walking away and the microphone on the floor, were also used in the digipack and advert to link the materials together. These repeated images would help the audience instantly recognize the band and remember them by triggering associations with the images. The document analyzes how the use of these images aligned with research on branding techniques common in the punk rock genre.
Cd packaging
This document analyzes and summarizes the CD packaging designs of several albums:
- Destiny's Child's "Destiny Fulfilled" features a close-up of the group's faces on a black background, focusing attention on the artists and showing their "real" side.
- Kehlani's "Sweet, Sexy, Savage" uses varying shades of pink, purple and orange to create a mystical sky backdrop and contrasting emotions within the album.
- Kanye West's "Yeezus" has a simple design with a CD reflecting many colors and the album name on a red note, showing a raw, message-focused album.
- Chris Brown's "Royalty" uses white
Mac Miller Website
The Mac Miller website uses visual elements and design features to attract and engage audiences. It prominently displays the album cover on the homepage to pique interest in the meaning and music. Scrolling down, the album title is highlighted in a unique font against stereotypes. Various sections promote the artist's merchandise, music videos, and tour dates with contrasting colors schemes, further drawing visitors in and making it easy to explore the artist's work. The changing designs and ease of navigation aim to expand Mac Miller's fan base.
POSTER ANALYSIS
This album cover features a close-up portrait of Rihanna with bold colors and lettering to draw attention. It prominently displays the name of the artist and album title along with information about single songs and the release date to inform potential buyers. The use of bright red draws the eye and could reference themes of romance, passion or danger in the music. Overall the visual design successfully promotes recognition and interest in the artist and new album.
Evaluation 2
The band achieved synergy across their main album, music video, and website by adopting a theme of chaos represented through a consistent color scheme, hand-drawn patterns, logos and fonts. This unified the products and strengthened the band's image of being young, energetic and appealing to teenagers and young adults. Marketing focused on promoting the band across different online platforms to engage their target audience.
Evaluation activity 1 extension
This document summarizes the key design elements used in magazine advertisements and digital packaging (digipaks) for music releases. For magazine ads, it notes that placing the artist's face prominently and including their name and album title in large font follows standard conventions. However, it subverts expectations somewhat by having the artist look away from the camera, and includes links to social media instead of typical release details. For digipaks, it maintains conventions like featuring many images of the main artist across panels to promote them. It also replicates a consistent color theme and similar clothing for the artist in each photo, as seen on an example digipak for Chris Brown's album.
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Album artwork
The document provides details on the design elements of two album covers by the same artist from 1997 and 2013. While both covers have simple layouts focusing on the artist's face and album title, there are some key differences. The 1997 cover uses darker colors and minimal unused space, while the 2013 cover has a lighter color scheme, larger title, and the artist making eye contact with the camera. Overall, the document analyzes the evolution of the artist's image and style between the two album covers 16 years apart.
Task 6 magazine advert analysis
1) The document analyzes two posters - one for the band 5 Seconds of Summer and one for singer Demi Lovato.
2) It finds that both posters use simple color schemes and designs that appeal to their target audiences. For 5SOS, the target is teenage girls.
3) Key elements that identify the artists are prominently displayed on the posters, like the band logo and large text of the names. Additional details like casual clothing and relaxed poses help connect with audiences.
Analysis of music advert
This advertisement for a pop artist's album uses bold imagery, styling, and positioning to promote the artist's brand and appeal to fans. The artist is heavily made up and airbrushed, positioned intimately with the audience as a confident and attractive performer. Popular songs from the album are highlighted using the album's color scheme. Key information stands out clearly to allow audiences to easily identify the artist, album name, record label, and other important details to encourage sales.
Cd cover analysis
This document summarizes the process of comparing a chosen song's CD cover to three other covers from the same artist, Sigma. The annotator looked at common themes across Sigma's covers like white bold text for the artist and song names, and featured people on the front whose faces are obscured. While most covers had large empty spaces, this one depicted people in front of a redemption center, implying a theme of redemption. Based on this analysis, the annotator decided their cover will depict a street or place that promotes happiness.
Alt j Digipak Analysis
The document analyzes the album packaging of Alt-J's debut album "An Awesome Wave". It discusses how the minimalist front and back covers that do not include the band's name or images follow conventions of indie rock. This is meant to focus attention on the music rather than the band members. The plain white disc and inside photo blend of the band members also maintain this minimal aesthetic and sense of mystery about who Alt-J is to intrigue audiences. Overall, the packaging reflects the band's indie identity and aim to let the music speak for itself rather than relying on images of band members.
Analysis of Digipak Advert 1: Rihanna - Rated R
The advertisement summarizes key information about Rihanna's album "Rated R" in 3 sentences:
The advertisement features Rihanna's name, logo, and image prominently displayed to act as branding and draw attention. It also lists two popular songs from the album to entice audiences and provide a preview of the album's style. The dark color scheme and title "Rated R" are meant to suggest a dangerous and mysterious tone for the album.
Digipak analysis x4
The red roses on the album cover symbolize beauty and innocence. The red hair of the woman on the cover corresponds with the red roses to create this symbolism of beauty. Additionally, the red hair and red lipstick represent a seductive attraction used to grab attention on the front of the digipak cover.
Analysing digipaks, album adverts and websites
- A digipak is a type of cardboard packaging with an inner plastic holder used to package CDs and DVDs. It contains information to market the music to customers beyond just holding the disc.
- Ariana Grande's "Yours Truly" digipak uses a simple color scheme and photo on the front with her name to draw attention. The back contains the standard information like tracklist and barcode along with reinforcing her name.
- Album adverts promote upcoming releases using the same style and informing customers where they can listen digitally if not purchasing physically. This links the product branding across formats.
Layout draft of digipak
The document provides details on the draft layout for a digipak album cover. The front cover features a close-up image of the artist with one eye resembling a yin-yang symbol to represent the good and bad in everyone. It highlights the artist's journey to leave his criminal past behind and become a successful rapper. The CD design depicts a road and tower blocks to represent the streets and city the artist comes from. The tracklist page is in black and white and features an image of the artist dressed in black on a brick wall to represent his working class roots. Clouds and the yin-yang symbol are continued on the inner panel to maintain themes.
research
The document provides information about promoting concerts and nightlife in York for 18-25 year olds. It includes details on creating advertisements such as posters, videos, and games to promote concerts at venues like Fibbers club. Research on York's population history shows it is aging more quickly than the national average, with many residents in their early 40s. A survey found that most 18-25 year olds prefer hip hop or pop music. The target audience for promotion is identified as 18-25 year old males and females, primarily males as there are more female students in York already. Mood boards explore themes for nightlife, music posters, and York attractions to influence the promotional materials.
Evaluation question 3
The document summarizes feedback gathered from interviews with members of the target audience, ranging from ages 18 to 40+, regarding several texts and a video. The interviews were recorded and analyzed. The feedback showed that the recurring themes across the texts helped create branding identification. While the monochrome theme supported the dark, gritty concept, opinions differed on whether the focus was more on the artist or the music.
Digipak research
This document analyzes and compares the digipak designs of albums by Arctic Monkeys, Jake Bugg, and Sia. For the Arctic Monkeys album AM, the digipak uses a black and white color scheme and waveform images to symbolically represent the band and be recognizable to fans. For Jake Bugg's album Shangri La, the simple images portray independence as the artist is alone with his guitar, reflecting his indie genre. Sia's album 1000 Forms of Fear uses a faded color scheme and shaky handwritten font to represent fear and something hiding behind the white lines of the CD design. The target audiences are generally adolescents and teenagers who can relate to the artists and music.
Question 2
The document discusses effective logo and branding design for a band. It describes how the band chose the colors red, white, and black for their logo to represent themes relevant to their music like love, passion, and peace. They created a stylized font using Picmonkey software and received feedback that it did not match their image so they changed it to a more girly, memorable font. An example is given of Rihanna's unique logo design that is recognizable on album covers even without her image due to its distinctiveness. The band believes their final logo and branding using the color scheme, font, and band photo collage effectively represented their style and created a catchy brand name that fits their indie-pop genre.
Muic video compostions and layout [autosaved] 2
The document summarizes the compositions and layouts of several music videos and album packaging designs. It describes how Charlie Puth sits alone on a bed in the center of the "Attention" music video to reflect the song's lyrics. It also notes that Shawn Mendes and his friends walk toward something big in the split-thirds composition of the "Something Big" music video. Additionally, it outlines how Ed Sheeran is featured in orange in the center of the magazine advert for his album "+" to match the album cover design.
Evaluation Question 2
The combination of the main product (music video) and ancillary texts (digipack and advert) was effective because it created a cohesive brand through the use of shared imagery. Specific images from the music video, like the couple walking away and the microphone on the floor, were also used in the digipack and advert to link the materials together. These repeated images would help the audience instantly recognize the band and remember them by triggering associations with the images. The document analyzes how the use of these images aligned with research on branding techniques common in the punk rock genre.
Cd packaging
This document analyzes and summarizes the CD packaging designs of several albums:
- Destiny's Child's "Destiny Fulfilled" features a close-up of the group's faces on a black background, focusing attention on the artists and showing their "real" side.
- Kehlani's "Sweet, Sexy, Savage" uses varying shades of pink, purple and orange to create a mystical sky backdrop and contrasting emotions within the album.
- Kanye West's "Yeezus" has a simple design with a CD reflecting many colors and the album name on a red note, showing a raw, message-focused album.
- Chris Brown's "Royalty" uses white
Mac Miller Website
The Mac Miller website uses visual elements and design features to attract and engage audiences. It prominently displays the album cover on the homepage to pique interest in the meaning and music. Scrolling down, the album title is highlighted in a unique font against stereotypes. Various sections promote the artist's merchandise, music videos, and tour dates with contrasting colors schemes, further drawing visitors in and making it easy to explore the artist's work. The changing designs and ease of navigation aim to expand Mac Miller's fan base.
POSTER ANALYSIS
This album cover features a close-up portrait of Rihanna with bold colors and lettering to draw attention. It prominently displays the name of the artist and album title along with information about single songs and the release date to inform potential buyers. The use of bright red draws the eye and could reference themes of romance, passion or danger in the music. Overall the visual design successfully promotes recognition and interest in the artist and new album.
Evaluation 2
The band achieved synergy across their main album, music video, and website by adopting a theme of chaos represented through a consistent color scheme, hand-drawn patterns, logos and fonts. This unified the products and strengthened the band's image of being young, energetic and appealing to teenagers and young adults. Marketing focused on promoting the band across different online platforms to engage their target audience.
Evaluation activity 1 extension
This document summarizes the key design elements used in magazine advertisements and digital packaging (digipaks) for music releases. For magazine ads, it notes that placing the artist's face prominently and including their name and album title in large font follows standard conventions. However, it subverts expectations somewhat by having the artist look away from the camera, and includes links to social media instead of typical release details. For digipaks, it maintains conventions like featuring many images of the main artist across panels to promote them. It also replicates a consistent color theme and similar clothing for the artist in each photo, as seen on an example digipak for Chris Brown's album.
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Mercati 13 novembre 2015
Milano - Sintesi settimanale delle variazioni degli indici. I dati sono realizzati su informazioni disponibili sui vari siti di riferimento.
vamos Pressemitteilung ITB 2012.pdf
[PDF] Pressemitteilung: vamos startet stark ins neue Reisejahr
[http://www.lifepr.de?boxid=293582]
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LinkedIn is the world's largest professional network with over 200 million members worldwide across 200 countries speaking 19 languages. The company has over 50 million members in Europe, the Middle East, and Africa, with its EMEA headquarters located in Dublin, Ireland. LinkedIn is offering internship roles in sales development, sales analysis, HR, customer operations, marketing, digital marketing, and finance. Applicants should apply through their university career center by March 13th and indicate their role preferences in their cover letter.
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Similar to Analyse three real adverts
Magazine advert analysis
This poster advert for Jessie J's album 'Who You Are' follows typical music advertisement conventions. The main artist image takes up two-thirds of the poster with a close-up shot. The black, white, and gold color scheme suits Jessie J's image and allows her name to stand out. Additional information includes a number-one hit song and featured artist to attract new audiences. The website at the bottom promotes further engagement with Jessie J's music. Overall, the advert effectively sells Jessie J's image and album while adhering to standard music poster design codes.
Song advert analysis
This poster advertises Olly Murs' album "Right Place Right Time". It uses a simple color scheme that complements the faded grey background and burgundy text. The image of Olly Murs and big black text promote the artist and album title. Smaller text mentions the #1 single and featuring artists to attract wider interest. The bottom includes a website for more information. Overall, the clean design and prominent artist image effectively advertise the album.
Magazine advert research
The document discusses features commonly found in magazine advertisements for music artists and albums. It analyzes the album covers and magazine ads for Green Day, Olly Murs, and Jessie J, noting similarities and differences in images, fonts, colors, and included information. Key conventions identified for inclusion in ads are the artist and album names, popular songs, the artist's website, and release date. The document concludes that matching these conventions and including relevant details like new singles or facts about the album can help make magazine advertisements more successful.
Album Poster Analysis
The document analyzes five album posters, summarizing key elements of each poster's design. Common elements included are: the artist name in large font at the top to identify them; the album title below in smaller font; the main image, often featuring band members, that takes up significant space; and release date and song information to promote the album. Color schemes, font styles, and placement of elements are designed to maximize visibility and recognition of the artist and album.
Analysis of Magazine Advert
The document summarizes advertisements for new albums by Rihanna and Olly Murs.
The Rihanna ad follows typical conventions, with her name in large white letters and "the new album" below. It features a photo of Rihanna making direct eye contact with an edgy makeup and outfit style to draw audiences in. Dark colors are used to match this edgy look.
The Olly Murs ad also features his name largest as the headline with his headshot below to draw attention to both. It lists the album name, release date, and two hit song titles to encourage purchasing if the songs were liked. Olly also makes direct eye contact in a midshot that shows his outfit style
Analysis of three digi paks and advertisments
This document analyzes the design elements of three album covers and their corresponding advertisements. It finds that all three album covers use anchoring to visually link the artist's image and name. They also generally stick to 2-3 colors and 1-3 fonts. The advertisements similarly use colors, images and fonts from the album covers to create visual familiarity and continuity for the audience. They also include conventions like social media links and tour dates.
Analysis of band
The document analyzes magazine advertisements for artists Jessie J, Florence + the Machine, and Rihanna. It examines the key elements of each ad, including the main image, color scheme, masthead, album name, release date, and record labels. Elements like the main image, masthead, and album name are prominently featured to attract attention and identify the artist and album being promoted. Color schemes and other visual cues aim to represent the artist's brand and style of music. Text details like release dates, song examples, and record labels provide additional promotional information. Overall, the analyses show how magazine ads employ consistent conventions but also customized elements to market specific artists and albums to readers.
Digipack Presentation
The document analyzes the cover designs of albums from several musical artists. It discusses elements of synergy and intertextuality between the covers. Common elements include featuring the artist's name and image prominently, consistent color schemes and font styles, and positioning of text and images. This is intended to clearly identify the artist and tie together albums as part of their brand and style. Minor variations between covers are also analyzed as relating to the theme or message of the music.
Evaluation Question 1
This document discusses the conventions used in real media products like album digipaks and advertising campaigns and how the student's media products challenge or develop those conventions. It explains that the digipak uses consistent fonts, photos of the artist, a recurring motif, and the artist/album name. The advertising campaign similarly features the artist/album name, links to the digipak, the release date, consistent fonts, and bright colors. The student aims to follow conventions like these to appeal to their target audience while developing conventions through elements like a recurring doodling motif rather than an official logo.
Digipak analyses first
The three-panel digipak for Olly Murs' "Right Place Right Time" album uses consistent colors, fonts, and layout throughout to clearly connect the front, inside, and back covers. On each panel, Olly Murs is prominently featured in the center with surrounding text in familiar colors and styles to emphasize him as the key selling point. Repeating design elements and photos create visual continuity that makes the contents immediately recognizable. Inclusion of extras like a booklet with lyrics and photos provides added value for fans.
Magazine advert analysis
I have analysed three different magazine articles which featured the bands advertising their album.
Album adverts and album covers
The document provides summaries of two album covers:
1) Ed Sheeran's album cover stands out with unique font and a large central symbol. It signals he is different from other pop artists and draws attention. The text indicates it includes popular tracks and extra songs fans will enjoy.
2) Gorillaz's album cover also uses distinctive text and colors that make it stand out. The album title grabs attention. The text details the release date and shows the band members are close. It directs people to the band's website for tour dates.
Both covers are eye-catching and aim to attract fans, particularly younger audiences, by signaling the artists' distinct styles.
ADVERT ANALYSIS 2
The document analyzes an advertisement poster for singer Olly Murs' album "RIGHT PLACE RIGHT TIME". The summary is as follows:
1) The poster prominently features Olly Murs' name in red to draw attention and promote the artist himself as the main focus.
2) It also highlights the album title in bold black font below Murs' name.
3) The ad aims to attract viewers' attention immediately with Murs' image and creative font choices, colors, and layout that match his indie style and make the poster visually pleasing.
Analysis of magazine adverts
The document analyzes three different magazine advertisements for music albums. For the first ad, the analyst likes the bold fonts used for the artist and album name that make it easy to read. They also appreciate the complementary colors and photo of the artist. The second ad is praised for its simplicity and minimalism, as well as tying into the actual album cover design. The third ad stands out with its large image and bright red color, prominently displaying the artist name and album title in the largest font sizes followed by release details and single names. The ad follows conventions by including key information and using consistent design elements also seen on the album cover.
Magazine Advert Analysis
The magazine advert summarizes conventions for advertising albums in magazines. It typically includes the artist image, album title, brief information, and released singles. The font, colors, and images are consistent with the album cover to clearly identify the project. Placement of elements like the artist name, title, and label logo allow the album to be the main focus while including relevant details.
Ancillary Task - Lauren
The document analyzes how artists use album covers and posters to appeal to audiences and promote their music careers through consistent branding elements. It studies several artists, such as Ed Sheeran, Nicki Minaj, Paloma Faith, Rita Ora, and Miley Cyrus, comparing similarities in how they use color schemes, imagery of the artist, and references to album names and tours to link the visuals. The conclusion states that keeping branding elements consistent across albums and posters helps audiences recognize the artist's synergy and further promotes both the music and concerts.
Magazine advert analyses
The document discusses various elements used in album advertisements to promote artists and their music. Key elements included large prominent images of the artist reflecting the album artwork to promote both the artist and product. Artist names were displayed very large in distinctive fonts to make them easily identifiable. Additional information like popular song titles, release dates and where to purchase were included to generate interest and provide purchase details. Color schemes, layouts, images and text styles were designed to be eye-catching, consistent with the artist's brand and make key information memorable for consumers. The goal was to effectively promote both the artist and their new album.
John Boundy Ancillary Task
The document discusses how various musical artists, including The 1975, Ed Sheeran, and Passenger, employ consistent conventions in the visual design of their album packaging and promotional materials like tour posters. This helps develop a clear, recognizable identity and brand. Common techniques mentioned include using consistent color schemes, fonts, and imagery that tie the different materials together and convey the tone and style of the artist. Simplistic, retro-inspired designs are often employed to match the intended aesthetics and target audiences.
Digipak and Release Poster Analysis
1) Digipaks and release posters for albums follow common conventions - they usually feature the artist's name, album title, tracklist, and image of the artist. Posters also promote where the album can be purchased.
2) Analysis of specific artists' album packaging shows similarities like centrally-placed artist images and consistent fonts, as well as differences like solo artists having photos versus groups using graphics. Color schemes also vary between dark, muted tones and bright, bold hues.
3) Case studies of Rihanna, Taylor Swift, and other artists demonstrate how packaging elements like colors, images, and layouts highlight key details while maintaining a cohesive and recognizable style for each artist. Log
Media coursework ancillary John
The document discusses how various artists use consistent conventions and design elements across their album packaging and promotional materials to develop and reinforce their artistic brand identity. It provides examples of The 1975, Ed Sheeran, Passenger, and Paolo Nutini using similar color schemes, fonts, imagery, and retro/vintage aesthetics in both their album artwork and tour posters. This allows their audiences to easily associate and identify all of the artist's work under a single recognizable style.
Similar to Analyse three real adverts (20)
Analyse three real adverts
- 1. RESEARCH (ANCILLARY) analysis of three advertisements Naziara Khanam Tuesday, 24 December 13
- 2. LITTLE MIX-SALUTE Little Mix’s advert looks very similar to the digipak as it uses the same colours, fonts and the same image. This makes it look more professional and it will attract the audience. Their advert includes an image of the band, the name of the band, tour dates and where they will tour, when the tickets are being sold, website and contact numbers. The colours used are very simple but attractive and the font used is clear enough to read. Tuesday, 24 December 13
- 3. JESSIE J-WHO YOU ARE Jessie Js’ advert looks very professional as it uses simple colours and fonts. Also the image used will attract the audience as it makes it easier to see who the main artist is. This advert includes a very clear image of the artist, the name of the artist, the name of the album, what album and singles are included, a website and record company logos. The colours used are very simple but attractive and work very well together. Additionally the font used is clear enough for the audience to read. The black colours used in the advert work well with her black lipstick, nail polish, top and hair. Tuesday, 24 December 13
- 4. OLLY MURS-RIGHT PLACE RIGHT TIME Olly Murs’ advert looks very similar to the digipak as it uses the same colours, fonts and the same image. This makes it look more professional and it will attract the audience. His advert includes the front of the digipak which includes an image of the artist himself, the name of the artist and the name of the album. This advert also includes a tracklist which is also the same tracklist included on the back his digipak, a release date of when the album can be purchased and where it is available to be purchased from. The colours used are very simple but attractive and the font used is clear enough to read. Tuesday, 24 December 13