Ellie Goulding used the same glowing photo and typography for her "Lights" album poster and digipak to represent the title. The image was enlarged on the poster to help fans recognize her and grab their attention. Similarly, Marina and the Diamonds' poster and digipak for her new single both featured consistent vintage-style images and writing that aligned with her overall artistic image.

2. ELLIE GOULDING
Ellie Goudling’s poster
for her album ‘Lights’ is
the same photo she has
used for her digipak
design, the typography
she has used is glowing
which represents the title
‘ Lights’. The image used
has been blown up so
that the audience
recognise her and also
her name and title have
been used big to grab
attention. Her digipak is
similar, the main image is
of her and also the
typography stays the
same.

3. THE MARINA AND THE DIAMONDS
Marina and the diamond’s digipak poster is
advertising the single that she has bought out on
iTunes and also both images used, for her digipak
and her poster, are fairly similar. The writing stays
consistent over both products as well. The colouring
is very vintage and this ties in with her whole image
as well as the singles and albums she has bought
out.