Olly Murs is an English singer, songwriter, musician and TV presenter who rose to fame after finishing as runner-up on The X Factor in 2009. His website promotes his latest single and album, and provides links to his social media pages where he connects with fans. The music video for his song "Dear Darlin'" tells the story of a broken relationship through scenes depicting the couple meeting and parting, conveying the sad feelings of the song lyrics. The video confirms that the song is about trying to win back an ex through a letter, staying true to the genre and message of the piece.