miley cyrus digipak

1. Miley Cyrus
digipak analysis
Inside Mileys
digipak, you find
images and graphics
that represent her as
an artist and almost
allows her fans to
delve deeper into
her personal life.
Her digipak doesn’t open
up in the conventional
way like a book, instead
into a giant poster than
can be used as wall art.
Colours and fonts used
throughout the digipak are
consistent and it makes the
album as a whole seem stuck
to a theme, and these
colours are likely to be
recognised by Miley fans in
the future.

2. Editing
Here Miley herself
has been cropped
out and edited onto
the artwork, this
looks very cheap
budget and careless,
but this is Mileys
personality, she
doesn’t care about
representation.
However this does
make Miley stand out
from the rest of the
graphics on the
page.
The font used her is
spaced apart well, it
uses space on the
artwork really well
and the colours
match their
backgrounds, still
easily seen.
Background images are
angled slightly and
seem like physical
photographs on the
page, maybe this could
represent photos that
Miley has herself, and
throughout the album
we will see more of her
life through sound, not
necessarily visual.

3. Visual/mise en scene
The main focal image is of Miley herself staring into the eyes of the
consumer, this has a purpose because it makes the fan seem connected to
Miley and almost builds a relationship. She wears a short black leather
jacket exposing a lot of naked leg, adding to the sexualised persona she
gives off. The bold red lipstick is a symbol of lust and love, suggesting the
theme for the album.
The background colours are purple into orange blended, this looks very
similar to a sunset, this could resemble a
Memory of Mileys whilst she was on holiday
Having fun and making memories, those of
Which are told in the album through lyrics.
The graphics of the palm trees on the album
Are also strong stereotypes of a holiday, maybe
An experience she has had in the past is told
Through the album and the artwork/digipak is just the start of the story,
setting the tone maybe?
The ‘Bangerz’ album title is brightly placed into the artwork, the brightness
makes the words stand out from the rest of the artwork, and is written in a
style that is typically seen on the front of a bar, representing a good, fun
time.

4. What I have learned
From analysing Mileys digipak I will take away several things. Such as..
• I will carefully choose the right colours that suit the song and have a
meaning (fun, memories whilst shooting etc?).
• Having a main focal image makes a strong digipak because it will be
recognised throughout the promotion of the song.
• The title of the album needs to be bold and stand out from the rest
to allow it to catch peoples eye.
• Make it look fun and have consistency throughout (use the same
colours/font all the way through).