The document discusses the components and design considerations for a CD digipak packaging. A digipak has four sides and typically contains a CD, lyrics, copyright information, the artist name and album title, a list of songs, and a barcode. When designing an album cover, artists aim to establish a consistent brand image by incorporating themes, colors and imagery that symbolize the artist and reflect the idea and genre of the album. Nicki Minaj successfully branded her image around the theme of pink with her album "Pink Friday," extending the pink color scheme and theme across related music products, websites and merchandise.

1. Conventions of a Digi pack

2. A digipak is the packaging for CD's and DVD's, it
is usually made out of cupboard for long lasting
life. The digipak has 4 sides – a front, back,
insert and CD holder.

3. The most effective way of building an artists
image is creating a house style to the album. We
can use images of the artist and objects that
symbolizes them and reflects the idea of the
albums name.
Depending on what kind of genre the artist is
the CD cover changes to either a plain house
colour or lots of images.

4. What is inside:
• CD with design
• Lyrics
• Copyright
• Artist name or logo
• Image of artist (Normally)
• Album title
• songs included
Artists Name
Artists Image
Album Name
Song Names
Barcode

5. For our album cover we must ensure that all
these aspects are covered to ensure
professionalism and to fit into the genre of the
artist. We looked at similar artists to see
similarity's to build the brand image and
identity.
I named my album ‘All things go’ as my album is
emotional but happy too and this name could
mean a mixture of good yet bad.

6. It is very important for a
artist to brand their image
well. With Nicki Minaj she
is very popular woman
rapper, her album ‘pink
Friday’ set up for her brand
image.
Nicki has brought out many
products for example a line of
purfume like below. This
matched the album as it was
called ‘pink Friday’ and used
the same colour scheme as the
album.
All of Nicki Minaj’s products
are pink, for example the
beats headphones, Mac line of
pink lipstick. Her website is
called ‘my pink Friday’ and has
the same colour scheme as
the album.
Ensuring all advertisement is similar
it creates a brand image which
makes it recognizable when you
think of the artist.