1. Toyota TogetherGreen: Changing the face of conservation in America

2. Toyota TogetherGreen participants reflect America’s demographics

3. Diversity can be defined in many ways

4. Engagement strategy
Overall
success
Conservation
Target
Social
Success
Engaged Underrep-
resented Audiences
Engagement of new audiences ++ ++ ++ ++
Using cultural metaphors or language ++ + ++ ++
Focusing on local issues ++ + +
Toyota TogetherGreen evaluation shows that engaging new audiences
is positively correlated with conservation success
+ Significant positive relationship (p<.05)
++ Stronger significant positive relationship (p<.01)

5. Toyota TogetherGreen: Conservation for our future