The document analyzes Norah Jones' music video for "Don't Know Why" and how it relates to conventions identified by Goodwin. While the video is less generic than mainstream ones, it uses close-ups of Jones as Goodwin predicted stars would to establish themselves. The overall tone created through blues and blacks is beautiful and calming, matching the natural beach setting and lyrics. Though conforming to some conventions like close-ups, the video maintains Jones' musical integrity and a less generic, more organic essence through its tone, colors, and focus on Jones as the relatable star.